{"id":"https://openalex.org/W2105610009","doi":"https://doi.org/10.1145/1242572.1242734","title":"Brand awareness and the evaluation of search results","display_name":"Brand awareness and the evaluation of search results","publication_year":2007,"publication_date":"2007-05-08","ids":{"openalex":"https://openalex.org/W2105610009","doi":"https://doi.org/10.1145/1242572.1242734","mag":"2105610009"},"language":"en","primary_location":{"id":"doi:10.1145/1242572.1242734","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1242572.1242734","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 16th international conference on World Wide Web","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Bernard J. Jansen","raw_affiliation_strings":["Pennsylvania State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pennsylvania State University","institution_ids":["https://openalex.org/I130769515"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027322470","display_name":"Mimi Zhang","orcid":"https://orcid.org/0000-0002-3807-297X"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mimi Zhang","raw_affiliation_strings":["Pennsylvania State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pennsylvania State University","institution_ids":["https://openalex.org/I130769515"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100386253","display_name":"Ying Zhang","orcid":"https://orcid.org/0000-0003-3764-7329"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ying Zhang","raw_affiliation_strings":["Pennsylvania State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pennsylvania State University","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I130769515"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1139","last_page":"1140"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.8394339084625244},{"id":"https://openalex.org/keywords/search-analytics","display_name":"Search analytics","score":0.8275196552276611},{"id":"https://openalex.org/keywords/spamdexing","display_name":"Spamdexing","score":0.7564135789871216},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6342993378639221},{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.6286342740058899},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.6163999438285828},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6155452132225037},{"id":"https://openalex.org/keywords/metasearch-engine","display_name":"Metasearch engine","score":0.6023930907249451},{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"Competitor analysis","score":0.5893838405609131},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.5400410890579224},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.5363537073135376},{"id":"https://openalex.org/keywords/organic-search","display_name":"Organic search","score":0.5171601176261902},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4814854860305786},{"id":"https://openalex.org/keywords/search-engine-indexing","display_name":"Search engine indexing","score":0.480480819940567},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3991369903087616},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.2886223793029785},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.18466871976852417},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.17980605363845825},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.16615891456604004},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1547337770462036}],"concepts":[{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.8394339084625244},{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.8275196552276611},{"id":"https://openalex.org/C13565553","wikidata":"https://www.wikidata.org/wiki/Q804206","display_name":"Spamdexing","level":5,"score":0.7564135789871216},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6342993378639221},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.6286342740058899},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.6163999438285828},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6155452132225037},{"id":"https://openalex.org/C173979980","wikidata":"https://www.wikidata.org/wiki/Q114106","display_name":"Metasearch engine","level":4,"score":0.6023930907249451},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.5893838405609131},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.5400410890579224},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.5363537073135376},{"id":"https://openalex.org/C130500901","wikidata":"https://www.wikidata.org/wiki/Q148461","display_name":"Organic search","level":5,"score":0.5171601176261902},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4814854860305786},{"id":"https://openalex.org/C75165309","wikidata":"https://www.wikidata.org/wiki/Q2258979","display_name":"Search engine indexing","level":2,"score":0.480480819940567},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3991369903087616},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.2886223793029785},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.18466871976852417},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.17980605363845825},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16615891456604004},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1547337770462036},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1242572.1242734","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1242572.1242734","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 16th international conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320338279","display_name":"Air Force Office of Scientific Research","ror":"https://ror.org/011e9bt93"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2098710820","https://openalex.org/W2149600263"],"related_works":["https://openalex.org/W2181560882","https://openalex.org/W4206776910","https://openalex.org/W2223855511","https://openalex.org/W2222022498","https://openalex.org/W2185312392","https://openalex.org/W1551506222","https://openalex.org/W2086329819","https://openalex.org/W2351412568","https://openalex.org/W2561589622","https://openalex.org/W4312784821"],"abstract_inverted_index":{"We":[0,56,125],"investigate":[1],"the":[2,9,31,66,76,88,95,133],"effect":[3,67],"of":[4,23,34,41,49,68,78,120,135],"search":[5,35,43,70,79,92,103,129,136],"engine":[6,71,80,93,104,130,137],"brand":[7],"(i.e.,":[8],"identifying":[10],"name":[11],"or":[12],"logo":[13],"that":[14],"distinguishes":[15],"a":[16,39,58,84],"product":[17],"from":[18],"its":[19],"competitors)":[20],"on":[21],"evaluation":[22],"system":[24],"performance.":[25],"This":[26],"research":[27],"is":[28],"motivated":[29],"by":[30],"large":[32],"amount":[33],"traffic":[36],"directed":[37],"to":[38,64],"handful":[40],"Web":[42],"engines,":[44],"even":[45,101],"though":[46,102],"most":[47,89],"are":[48],"equal":[50],"technical":[51],"quality":[52,77,138],"with":[53,61],"similar":[54],"interfaces.":[55],"conducted":[57],"laboratory":[59],"study":[60],"32":[62],"participants":[63],"measure":[65],"four":[69],"brands":[72],"while":[73],"controlling":[74],"for":[75,128],"results.":[81],"There":[82],"was":[83],"25%":[85],"difference":[86],"between":[87],"highly":[90],"rated":[91],"and":[94,111,123,132],"lowest":[96],"using":[97],"average":[98],"relevance":[99],"ratings,":[100],"results":[105],"were":[106],"identical":[107],"in":[108],"both":[109],"content":[110],"presentation.":[112],"Qualitative":[113],"analysis":[114],"suggests":[115],"branding":[116],"affects":[117],"user":[118],"views":[119],"popularity,":[121],"trust":[122],"specialization.":[124],"discuss":[126],"implications":[127],"marketing":[131],"design":[134],"studies.":[139]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}