{"id":"https://openalex.org/W2100957653","doi":"https://doi.org/10.1145/1232722.1232725","title":"The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries","display_name":"The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries","publication_year":2007,"publication_date":"2007-05-01","ids":{"openalex":"https://openalex.org/W2100957653","doi":"https://doi.org/10.1145/1232722.1232725","mag":"2100957653"},"language":"en","primary_location":{"id":"doi:10.1145/1232722.1232725","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1232722.1232725","pdf_url":null,"source":{"id":"https://openalex.org/S131231701","display_name":"ACM Transactions on the Web","issn_l":"1559-1131","issn":["1559-1131","1559-114X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on the Web","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Bernard J. Jansen","raw_affiliation_strings":["The Pennsylvania State University, University Park, Pennsylvania","THE PENNSYLVANIA STATE UNIVERSITY, UNIVERSITY PARK, PENNSYLVANIA"],"affiliations":[{"raw_affiliation_string":"The Pennsylvania State University, University Park, Pennsylvania","institution_ids":["https://openalex.org/I130769515"]},{"raw_affiliation_string":"THE PENNSYLVANIA STATE UNIVERSITY, UNIVERSITY PARK, PENNSYLVANIA","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5044849571"],"corresponding_institution_ids":["https://openalex.org/I130769515"],"apc_list":null,"apc_paid":null,"fwci":19.0847,"has_fulltext":false,"cited_by_count":86,"citation_normalized_percentile":{"value":0.99036784,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"1","issue":"1","first_page":"3","last_page":"3"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13976","display_name":"Web visibility and informetrics","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.7835517525672913},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7032350897789001},{"id":"https://openalex.org/keywords/viewpoints","display_name":"Viewpoints","score":0.6649910807609558},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.6387687921524048},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6356808543205261},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.6161044836044312},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.5290398001670837},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5091893076896667},{"id":"https://openalex.org/keywords/web-search-engine","display_name":"Web search engine","score":0.5075503587722778},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4317302107810974},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.428778737783432},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.40248364210128784},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.18153992295265198},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.10162323713302612},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09297841787338257}],"concepts":[{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.7835517525672913},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7032350897789001},{"id":"https://openalex.org/C2776035091","wikidata":"https://www.wikidata.org/wiki/Q7928819","display_name":"Viewpoints","level":2,"score":0.6649910807609558},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.6387687921524048},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6356808543205261},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.6161044836044312},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.5290398001670837},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5091893076896667},{"id":"https://openalex.org/C521815418","wikidata":"https://www.wikidata.org/wiki/Q4182287","display_name":"Web search engine","level":4,"score":0.5075503587722778},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4317302107810974},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.428778737783432},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.40248364210128784},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18153992295265198},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10162323713302612},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09297841787338257},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/1232722.1232725","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1232722.1232725","pdf_url":null,"source":{"id":"https://openalex.org/S131231701","display_name":"ACM Transactions on the Web","issn_l":"1559-1131","issn":["1559-1131","1559-114X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM Transactions on the Web","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.92.2376","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.92.2376","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://ist.psu.edu/faculty_pages/jjansen/academic/pubs/jansen_tweb_sponsored_links.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W100560098","https://openalex.org/W126924136","https://openalex.org/W149791390","https://openalex.org/W170437618","https://openalex.org/W1487737758","https://openalex.org/W1579483281","https://openalex.org/W1588320668","https://openalex.org/W1701997457","https://openalex.org/W1911857613","https://openalex.org/W1979464183","https://openalex.org/W1982112587","https://openalex.org/W1982889956","https://openalex.org/W1998291146","https://openalex.org/W2036530314","https://openalex.org/W2044823367","https://openalex.org/W2064987260","https://openalex.org/W2103993151","https://openalex.org/W2104940167","https://openalex.org/W2106746082","https://openalex.org/W2112754195","https://openalex.org/W2113455164","https://openalex.org/W2115766295","https://openalex.org/W2116770693","https://openalex.org/W2130316040","https://openalex.org/W2133001314","https://openalex.org/W2134837986","https://openalex.org/W2145734075","https://openalex.org/W2149397822","https://openalex.org/W2154724067","https://openalex.org/W2159306398","https://openalex.org/W2390008750","https://openalex.org/W2400212759","https://openalex.org/W3122535236","https://openalex.org/W3214833809","https://openalex.org/W6602279961","https://openalex.org/W6804270340"],"related_works":["https://openalex.org/W2751687998","https://openalex.org/W2051488498","https://openalex.org/W2396197912","https://openalex.org/W4385595015","https://openalex.org/W2419328283","https://openalex.org/W2296228743","https://openalex.org/W3110455690","https://openalex.org/W2561589622","https://openalex.org/W2321599862","https://openalex.org/W2991497312"],"abstract_inverted_index":{"The":[0,54],"predominant":[1],"business":[2,195],"model":[3,196],"for":[4,27,46,61,74,89,136,185,201,205],"Web":[5,95,186],"search":[6,52,96,152,171,187,191],"engines":[7,188],"is":[8],"sponsored":[9,19,42,62,75,138,151,157,170,179,190],"search,":[10],"which":[11],"generates":[12],"billions":[13],"in":[14],"yearly":[15],"revenue.":[16],"But":[17],"are":[18,66,77,122,132,173],"links":[20,45,65,76,88,139,158,165],"providing":[21],"online":[22],"consumers":[23],"with":[24,140,168],"relevant":[25,175,203],"choices":[26],"products":[28],"and":[29,34,43,63,85,100,129,189,197],"services?":[30],"We":[31,80,181],"address":[32],"this":[33],"related":[35],"issues":[36],"by":[37],"investigating":[38],"the":[39,50,68,71,110,123,133,148,156,177,183],"relevance":[40,59,72,105],"of":[41,116,150],"nonsponsored":[44,64],"e-commerce":[47,111],"queries":[48,84,91,121],"on":[49],"major":[51,94],"engines.":[53],"results":[55],"show":[56],"that":[57,164],"average":[58,178],"ratings":[60,73],"practically":[67],"same,":[69],"although":[70],"statistically":[78],"higher.":[79],"used":[81],"108":[82],"ecommerce":[83],"8,256":[86],"retrieved":[87],"these":[90],"from":[92,159,166],"three":[93],"engines:":[97],"Yahoo!,":[98],"Google,":[99],"MSN.":[101],"In":[102],"addition":[103],"to":[104],"measures,":[106],"we":[107,154],"qualitatively":[108],"analyzed":[109,155],"queries,":[112],"deriving":[113],"five":[114],"categorizations":[115],"underlying":[117],"information":[118,204],"needs.":[119],"Product-specific":[120],"most":[124],"prevalent":[125],"(48%).":[126],"Title":[127],"(62%)":[128],"summary":[130],"(33%)":[131],"primary":[134],"basis":[135],"evaluating":[137],"URL":[141],"a":[142,193,199],"distant":[143],"third":[144],"(2%).":[145],"To":[146],"gauge":[147],"effectiveness":[149],"campaigns,":[153],"various":[160],"viewpoints.":[161],"It":[162],"appears":[163],"organizations":[167],"large":[169],"campaigns":[172],"more":[174],"than":[176],"link.":[180],"discuss":[182],"implications":[184],"as":[192,198],"long-term":[194],"mechanism":[200],"finding":[202],"searchers.":[206]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":6},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":9},{"year":2014,"cited_by_count":10},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":8}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
