{"id":"https://openalex.org/W2105535951","doi":"https://doi.org/10.1145/1134707.1134732","title":"The dynamics of viral marketing","display_name":"The dynamics of viral marketing","publication_year":2006,"publication_date":"2006-06-11","ids":{"openalex":"https://openalex.org/W2105535951","doi":"https://doi.org/10.1145/1134707.1134732","mag":"2105535951"},"language":"en","primary_location":{"id":"doi:10.1145/1134707.1134732","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1134707.1134732","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th ACM conference on Electronic commerce","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091272738","display_name":"Jure Leskovec","orcid":"https://orcid.org/0000-0002-5411-923X"},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Jure Leskovec","raw_affiliation_strings":["Carnegie Mellon University, Pittsburgh, PA","Carnegie-Mellon University, Pittsburgh, PA"],"affiliations":[{"raw_affiliation_string":"Carnegie Mellon University, Pittsburgh, PA","institution_ids":["https://openalex.org/I74973139"]},{"raw_affiliation_string":"Carnegie-Mellon University, Pittsburgh, PA","institution_ids":["https://openalex.org/I74973139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047847314","display_name":"Lada A. Adamic","orcid":null},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan\u2013Ann Arbor","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Lada A. Adamic","raw_affiliation_strings":["University of Michigan, Ann Arbor, MI"],"affiliations":[{"raw_affiliation_string":"University of Michigan, Ann Arbor, MI","institution_ids":["https://openalex.org/I27837315"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5114406750","display_name":"Bernardo A. Huberman","orcid":"https://orcid.org/0000-0002-6783-0864"},"institutions":[{"id":"https://openalex.org/I1324840837","display_name":"Hewlett-Packard (United States)","ror":"https://ror.org/059rn9488","country_code":"US","type":"company","lineage":["https://openalex.org/I1324840837"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Bernardo A. Huberman","raw_affiliation_strings":["HP Labs, Palo Alto, CA","HP Labs., Palo Alto, CA#TAB#"],"affiliations":[{"raw_affiliation_string":"HP Labs, Palo Alto, CA","institution_ids":["https://openalex.org/I1324840837"]},{"raw_affiliation_string":"HP Labs., Palo Alto, CA#TAB#","institution_ids":["https://openalex.org/I1324840837"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5091272738"],"corresponding_institution_ids":["https://openalex.org/I74973139"],"apc_list":null,"apc_paid":null,"fwci":20.7947,"has_fulltext":false,"cited_by_count":399,"citation_normalized_percentile":{"value":0.99759218,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"228","last_page":"237"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9833999872207642,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.7687065601348877},{"id":"https://openalex.org/keywords/dynamics","display_name":"Dynamics (music)","score":0.6132605075836182},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5055139064788818},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15973255038261414},{"id":"https://openalex.org/keywords/physics","display_name":"Physics","score":0.0869530737400055}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.7687065601348877},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.6132605075836182},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5055139064788818},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15973255038261414},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0869530737400055},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1134707.1134732","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1134707.1134732","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 7th ACM conference on Electronic commerce","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":46,"referenced_works":["https://openalex.org/W114870970","https://openalex.org/W194116290","https://openalex.org/W640508513","https://openalex.org/W1495750374","https://openalex.org/W1606697907","https://openalex.org/W1656132379","https://openalex.org/W1795922904","https://openalex.org/W1971526329","https://openalex.org/W1987090924","https://openalex.org/W1990513740","https://openalex.org/W1991275806","https://openalex.org/W1991442303","https://openalex.org/W2008345063","https://openalex.org/W2021314079","https://openalex.org/W2038195874","https://openalex.org/W2041157860","https://openalex.org/W2047940964","https://openalex.org/W2050669421","https://openalex.org/W2056609785","https://openalex.org/W2061820396","https://openalex.org/W2075866536","https://openalex.org/W2090513801","https://openalex.org/W2109469951","https://openalex.org/W2111708605","https://openalex.org/W2113889316","https://openalex.org/W2114696370","https://openalex.org/W2130067743","https://openalex.org/W2130863673","https://openalex.org/W2130989712","https://openalex.org/W2138899136","https://openalex.org/W2151062063","https://openalex.org/W2154454189","https://openalex.org/W2159094788","https://openalex.org/W2169090121","https://openalex.org/W2265720734","https://openalex.org/W2605968929","https://openalex.org/W2608496019","https://openalex.org/W2795857897","https://openalex.org/W2797105966","https://openalex.org/W3099386891","https://openalex.org/W3123091093","https://openalex.org/W3124392856","https://openalex.org/W4285719527","https://openalex.org/W6647975832","https://openalex.org/W6736783230","https://openalex.org/W6863951927"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W1968064866","https://openalex.org/W2913870229","https://openalex.org/W2009647787","https://openalex.org/W2770232349","https://openalex.org/W810849147","https://openalex.org/W181064621","https://openalex.org/W2186792794","https://openalex.org/W2542758684","https://openalex.org/W1976474726"],"abstract_inverted_index":{"We":[0,24,42],"present":[1,86],"an":[2],"analysis":[3],"of":[4,10,28,60,65],"a":[5,21,38,87],"person-to-person":[6],"recommendation":[7,47],"network,":[8],"consisting":[9],"4":[11],"million":[12,17,22],"people":[13],"who":[14],"made":[15],"16":[16],"recommendations":[18,29,71],"on":[19,69],"half":[20],"products.":[23],"observe":[25],"the":[26,31,46,58,61,66],"propagation":[27],"and":[30,52,63,79,93],"cascade":[32],"sizes,":[33],"which":[34,97],"we":[35,85],"explain":[36],"by":[37],"simple":[39],"stochastic":[40],"model.":[41],"then":[43],"establish":[44],"how":[45,53],"network":[48],"grows":[49],"over":[50],"time":[51],"effective":[54,75],"it":[55],"is":[56],"from":[57],"viewpoint":[59],"sender":[62],"receiver":[64],"recommendations.":[67],"While":[68],"average":[70],"are":[72],"not":[73,81],"very":[74,83,103],"at":[76],"inducing":[77],"purchases":[78],"do":[80],"spread":[82],"far,":[84],"model":[88],"that":[89],"successfully":[90],"identifies":[91],"product":[92],"pricing":[94],"categories":[95],"for":[96],"viral":[98],"marketing":[99],"seems":[100],"to":[101],"be":[102],"effective.":[104]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":32},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":19},{"year":2016,"cited_by_count":15},{"year":2015,"cited_by_count":22},{"year":2014,"cited_by_count":28},{"year":2013,"cited_by_count":41},{"year":2012,"cited_by_count":43}],"updated_date":"2026-04-05T17:49:38.594831","created_date":"2025-10-10T00:00:00"}
