{"id":"https://openalex.org/W2132839692","doi":"https://doi.org/10.1145/1120709.1120712","title":"On fuzziness in relationship value segmentation","display_name":"On fuzziness in relationship value segmentation","publication_year":2003,"publication_date":"2003-06-01","ids":{"openalex":"https://openalex.org/W2132839692","doi":"https://doi.org/10.1145/1120709.1120712","mag":"2132839692"},"language":"en","primary_location":{"id":"doi:10.1145/1120709.1120712","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1120709.1120712","pdf_url":null,"source":{"id":"https://openalex.org/S4210233839","display_name":"ACM SIGecom Exchanges","issn_l":"1551-9031","issn":["1551-9031"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM SIGecom Exchanges","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043345274","display_name":"Miguel\u2010\u00c1ngel Sicilia","orcid":"https://orcid.org/0000-0003-3067-4180"},"institutions":[{"id":"https://openalex.org/I50357001","display_name":"Universidad Carlos III de Madrid","ror":"https://ror.org/03ths8210","country_code":"ES","type":"education","lineage":["https://openalex.org/I50357001"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Miguel-\u00c1ngel Sicilia","raw_affiliation_strings":["Computer Science Department, Carlos III University, Avda. Universidad, Legan\u00e9s, Madrid, Spain"],"affiliations":[{"raw_affiliation_string":"Computer Science Department, Carlos III University, Avda. Universidad, Legan\u00e9s, Madrid, Spain","institution_ids":["https://openalex.org/I50357001"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102056395","display_name":"Elena Garc\u00eda","orcid":null},"institutions":[{"id":"https://openalex.org/I189268942","display_name":"Universidad de Alcal\u00e1","ror":"https://ror.org/04pmn0e78","country_code":"ES","type":"education","lineage":["https://openalex.org/I189268942"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Elena Garc\u00eda","raw_affiliation_strings":["Computer Science Department, University of Alcal\u00e1, Ctra. Barcelona, Alcal\u00e1 de Henares, Madrid, Spain"],"affiliations":[{"raw_affiliation_string":"Computer Science Department, University of Alcal\u00e1, Ctra. Barcelona, Alcal\u00e1 de Henares, Madrid, Spain","institution_ids":["https://openalex.org/I189268942"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5043345274"],"corresponding_institution_ids":["https://openalex.org/I50357001"],"apc_list":null,"apc_paid":null,"fwci":2.4484,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.89966048,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"4","issue":"2","first_page":"1","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9635999798774719,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10679","display_name":"Service-Oriented Architecture and Web Services","score":0.9426000118255615,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.737829864025116},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6640245914459229},{"id":"https://openalex.org/keywords/segmentation","display_name":"Segmentation","score":0.6530765295028687},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.6207859516143799},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5882057547569275},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.5580689907073975},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.5265722274780273},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.5041137933731079},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.45940035581588745},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.42633116245269775},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4229303002357483},{"id":"https://openalex.org/keywords/fuzzy-set","display_name":"Fuzzy set","score":0.41425538063049316},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3787846565246582},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.19276836514472961},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10556775331497192},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09892714023590088},{"id":"https://openalex.org/keywords/database","display_name":"Database","score":0.07749068737030029}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.737829864025116},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6640245914459229},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.6530765295028687},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.6207859516143799},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5882057547569275},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5580689907073975},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.5265722274780273},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.5041137933731079},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.45940035581588745},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.42633116245269775},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4229303002357483},{"id":"https://openalex.org/C42011625","wikidata":"https://www.wikidata.org/wiki/Q1055058","display_name":"Fuzzy set","level":3,"score":0.41425538063049316},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3787846565246582},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.19276836514472961},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10556775331497192},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09892714023590088},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.07749068737030029},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1120709.1120712","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1120709.1120712","pdf_url":null,"source":{"id":"https://openalex.org/S4210233839","display_name":"ACM SIGecom Exchanges","issn_l":"1551-9031","issn":["1551-9031"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM SIGecom Exchanges","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W190248314","https://openalex.org/W263780676","https://openalex.org/W1496733288","https://openalex.org/W1570082825","https://openalex.org/W1580473189","https://openalex.org/W1594306964","https://openalex.org/W1602867477","https://openalex.org/W1792286378","https://openalex.org/W1946053744","https://openalex.org/W1967758996","https://openalex.org/W1987347924","https://openalex.org/W1988086812","https://openalex.org/W1996283866","https://openalex.org/W2026973491","https://openalex.org/W2040121225","https://openalex.org/W2046370754","https://openalex.org/W2061936223","https://openalex.org/W2062554741","https://openalex.org/W2066592440","https://openalex.org/W2092733385","https://openalex.org/W2094205735","https://openalex.org/W2103051001","https://openalex.org/W2144848160","https://openalex.org/W2168069606","https://openalex.org/W2319647657","https://openalex.org/W2913293464","https://openalex.org/W3035258717","https://openalex.org/W3124471655","https://openalex.org/W4230353592","https://openalex.org/W4298203125","https://openalex.org/W6613063676","https://openalex.org/W6625122095","https://openalex.org/W6634217243","https://openalex.org/W6675367362"],"related_works":["https://openalex.org/W2592395359","https://openalex.org/W2535231171","https://openalex.org/W2045342254","https://openalex.org/W1501331687","https://openalex.org/W2326647871","https://openalex.org/W4205247302","https://openalex.org/W2468652214","https://openalex.org/W2501551404","https://openalex.org/W1504527458","https://openalex.org/W2130144716"],"abstract_inverted_index":{"Relationship":[0],"marketing":[1],"strategies":[2],"focus":[3],"on":[4,135],"the":[5,19,30,62,78,125],"construction":[6],"and":[7,77,112,117],"maintenance":[8],"of":[9,64,72,103,124],"tailored":[10],"relationship":[11,20],"with":[12,32,69],"customers.":[13],"Consequently,":[14],"electronic":[15],"commerce":[16],"systems":[17],"following":[18],"approach":[21,90,126],"may":[22],"benefit":[23],"from":[24],"Web":[25],"personalization":[26,132],"techniques":[27,133],"in":[28],"tailoring":[29],"interaction":[31],"its":[33],"users":[34],"according":[35],"to":[36,61,81,91],"an":[37],"evolving":[38],"customer":[39,50,75,99],"model.":[40],"In":[41,85],"this":[42,86],"context,":[43],"relationship-value":[44],"market":[45],"segmentation":[46,55,93,114],"becomes":[47],"a":[48,70,88],"central":[49],"modeling":[51],"activity.":[52],"But":[53],"value":[54,92,104],"categories":[56],"are":[57,106,119],"inherently":[58],"vague":[59],"due":[60],"use":[63],"imprecise":[65],"linguistic":[66],"categories,":[67],"combined":[68],"degree":[71],"uncertainty":[73],"about":[74],"behavior,":[76],"difficulty":[79],"inherent":[80],"estimating":[82],"intangible":[83],"variables.":[84],"paper,":[87],"fuzzy":[89,109,137],"is":[94,127],"described,":[95],"allowing":[96],"more":[97],"flexible":[98],"segments.":[100],"Fuzzy":[101],"models":[102],"estimations":[105],"represented":[107],"by":[108],"triangular":[110],"numbers,":[111],"two":[113],"approaches,":[115],"directed":[116],"discovery-oriented":[118],"briefly":[120],"described.":[121],"The":[122],"usefulness":[123],"then":[128],"illustrated":[129],"through":[130],"concrete":[131],"based":[134],"those":[136],"categories.":[138]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
