{"id":"https://openalex.org/W2083551503","doi":"https://doi.org/10.1145/1070838.1070867","title":"For mobile applications, branding is experience","display_name":"For mobile applications, branding is experience","publication_year":2005,"publication_date":"2005-07-01","ids":{"openalex":"https://openalex.org/W2083551503","doi":"https://doi.org/10.1145/1070838.1070867","mag":"2083551503"},"language":"en","primary_location":{"id":"doi:10.1145/1070838.1070867","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1070838.1070867","pdf_url":null,"source":{"id":"https://openalex.org/S103482838","display_name":"Communications of the ACM","issn_l":"0001-0782","issn":["0001-0782","1557-7317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications of the ACM","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068281036","display_name":"David B. Rondeau","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"David B. Rondeau","raw_affiliation_strings":["InContext Enterprises, Concord, MA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"InContext Enterprises, Concord, MA","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5068281036"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.0151,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.96862496,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"48","issue":"7","first_page":"61","last_page":"66"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12799","display_name":"Mobile and Web Applications","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9850999712944031,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.7345640063285828},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6184847950935364},{"id":"https://openalex.org/keywords/mobile-technology","display_name":"Mobile technology","score":0.4999959468841553},{"id":"https://openalex.org/keywords/mobile-web","display_name":"Mobile Web","score":0.4548800587654114},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.4304484724998474},{"id":"https://openalex.org/keywords/general-partnership","display_name":"General partnership","score":0.42527467012405396},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4127846360206604},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.33671456575393677},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.33619314432144165},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3200170397758484},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.31321173906326294},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3020556569099426}],"concepts":[{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.7345640063285828},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6184847950935364},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.4999959468841553},{"id":"https://openalex.org/C516764902","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile Web","level":4,"score":0.4548800587654114},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.4304484724998474},{"id":"https://openalex.org/C71750763","wikidata":"https://www.wikidata.org/wiki/Q646164","display_name":"General partnership","level":2,"score":0.42527467012405396},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4127846360206604},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.33671456575393677},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.33619314432144165},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3200170397758484},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31321173906326294},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3020556569099426},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/1070838.1070867","is_oa":false,"landing_page_url":"https://doi.org/10.1145/1070838.1070867","pdf_url":null,"source":{"id":"https://openalex.org/S103482838","display_name":"Communications of the ACM","issn_l":"0001-0782","issn":["0001-0782","1557-7317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Communications of the ACM","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4399999976158142}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1975066235","https://openalex.org/W1986701081","https://openalex.org/W2105496730","https://openalex.org/W2333989368","https://openalex.org/W4231929656"],"related_works":["https://openalex.org/W2065943397","https://openalex.org/W4233524299","https://openalex.org/W2492213215","https://openalex.org/W2054912238","https://openalex.org/W2142667491","https://openalex.org/W2884454721","https://openalex.org/W2483563773","https://openalex.org/W4232994511","https://openalex.org/W1699002556","https://openalex.org/W4244415485"],"abstract_inverted_index":{"Mobile":[0],"technology":[1],"is":[2],"everywhere---with":[3],"new":[4,32],"types":[5],"of":[6,13,23,28,39,41,48,62,69,87],"mobile":[7,29,51,70,93],"devices":[8,15],"appearing":[9],"regularly.":[10],"While":[11],"branding":[12,27],"the":[14,26,49,59,78,99,117],"themselves":[16],"can":[17],"draw":[18],"upon":[19],"a":[20,67,85],"long":[21],"history":[22],"product":[24],"branding,":[25],"applications":[30],"presents":[31],"questions":[33],"and":[34,80,97,107],"challenges.":[35],"I":[36],"became":[37],"aware":[38],"some":[40],"these":[42],"challenges":[43],"during":[44],"InContext":[45],"Enterprises'":[46],"development":[47],"mSports":[50],"sports":[52],"application,":[53],"which":[54],"allows":[55],"users":[56],"to":[57,76],"follow":[58],"play-by-play":[60],"action":[61],"Major":[63],"League":[64],"Baseball":[65],"on":[66,90],"variety":[68,86],"phones.":[71],"We":[72],"gathered":[73],"customer":[74],"data":[75],"develop":[77],"concepts":[79],"designed":[81],"application":[82],"interfaces":[83],"for":[84,92],"devices.":[88],"Focusing":[89],"baseball":[91],"phones,":[94],"we":[95],"tested":[96],"iterated":[98],"design":[100,104],"with":[101,113],"users.":[102],"The":[103],"was":[105],"implemented":[106],"released":[108],"in":[109,111],"2003":[110],"partnership":[112],"Sports":[114],"Illustrated.com":[115],"under":[116],"ScoreCast":[118],"brand.":[119]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":5},{"year":2012,"cited_by_count":5}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
