{"id":"https://openalex.org/W2516914542","doi":"https://doi.org/10.1142/s1793830916500622","title":"A mathematical analysis of world cup advertisements","display_name":"A mathematical analysis of world cup advertisements","publication_year":2016,"publication_date":"2016-09-08","ids":{"openalex":"https://openalex.org/W2516914542","doi":"https://doi.org/10.1142/s1793830916500622","mag":"2516914542"},"language":"en","primary_location":{"id":"doi:10.1142/s1793830916500622","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s1793830916500622","pdf_url":null,"source":{"id":"https://openalex.org/S178434951","display_name":"Discrete Mathematics Algorithms and Applications","issn_l":"1793-8309","issn":["1793-8309","1793-8317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Discrete Mathematics, Algorithms and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003474072","display_name":"Eric Goding","orcid":null},"institutions":[{"id":"https://openalex.org/I170164250","display_name":"Elon University","ror":"https://ror.org/01szgyb91","country_code":"US","type":"education","lineage":["https://openalex.org/I170164250"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eric Goding","raw_affiliation_strings":["Department of Mathematics and Statistics, Elon University, Elon, North Carolina, 27244, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mathematics and Statistics, Elon University, Elon, North Carolina, 27244, USA","institution_ids":["https://openalex.org/I170164250"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5051571996","display_name":"Crista Arangala","orcid":"https://orcid.org/0000-0003-0093-2468"},"institutions":[{"id":"https://openalex.org/I170164250","display_name":"Elon University","ror":"https://ror.org/01szgyb91","country_code":"US","type":"education","lineage":["https://openalex.org/I170164250"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Crista Arangala","raw_affiliation_strings":["Department of Mathematics and Statistics, Elon University, Elon, North Carolina, 27244, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Mathematics and Statistics, Elon University, Elon, North Carolina, 27244, USA","institution_ids":["https://openalex.org/I170164250"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I170164250"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.11160047,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"08","issue":"04","first_page":"1650062","last_page":"1650062"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.9855999946594238,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.9855999946594238,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12428","display_name":"Global Trade and Competitiveness","score":0.9767000079154968,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9498999714851379,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/seriation","display_name":"Seriation (archaeology)","score":0.7232096195220947},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6149979829788208},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.4839327931404114},{"id":"https://openalex.org/keywords/qualitative-analysis","display_name":"Qualitative analysis","score":0.45580318570137024},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.4449959993362427},{"id":"https://openalex.org/keywords/square","display_name":"Square (algebra)","score":0.42542898654937744},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.4065060019493103},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32100898027420044},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.3178105056285858},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.21705636382102966},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.18759560585021973},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.1394995152950287},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.13562744855880737},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08507987856864929},{"id":"https://openalex.org/keywords/geometry","display_name":"Geometry","score":0.05320864915847778}],"concepts":[{"id":"https://openalex.org/C103303479","wikidata":"https://www.wikidata.org/wiki/Q358095","display_name":"Seriation (archaeology)","level":2,"score":0.7232096195220947},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6149979829788208},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4839327931404114},{"id":"https://openalex.org/C3018587665","wikidata":"https://www.wikidata.org/wiki/Q7268696","display_name":"Qualitative analysis","level":3,"score":0.45580318570137024},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4449959993362427},{"id":"https://openalex.org/C135692309","wikidata":"https://www.wikidata.org/wiki/Q111124","display_name":"Square (algebra)","level":2,"score":0.42542898654937744},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.4065060019493103},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32100898027420044},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.3178105056285858},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.21705636382102966},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.18759560585021973},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.1394995152950287},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.13562744855880737},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08507987856864929},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.05320864915847778},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1142/s1793830916500622","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s1793830916500622","pdf_url":null,"source":{"id":"https://openalex.org/S178434951","display_name":"Discrete Mathematics Algorithms and Applications","issn_l":"1793-8309","issn":["1793-8309","1793-8317"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Discrete Mathematics, Algorithms and Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W121893076","https://openalex.org/W1576381748","https://openalex.org/W1964204827","https://openalex.org/W1986377733","https://openalex.org/W1996480180","https://openalex.org/W2479290257","https://openalex.org/W2768230814"],"related_works":["https://openalex.org/W3131418381","https://openalex.org/W2140472019","https://openalex.org/W1905666390","https://openalex.org/W3017975131","https://openalex.org/W3014435644","https://openalex.org/W3046963066","https://openalex.org/W2979878699","https://openalex.org/W1841936021","https://openalex.org/W4239476264","https://openalex.org/W1924618820"],"abstract_inverted_index":{"Qualitative":[0],"content":[1],"analysis":[2],"is":[3],"the":[4],"most":[5],"common":[6],"method":[7],"to":[8],"compare":[9],"advertisements":[10],"cross-culturally":[11],"or":[12,20],"cross-generationally.":[13],"However,":[14],"quantitative":[15],"methods,":[16],"such":[17],"as":[18],"chi-square":[19],"Fisher":[21,34],"tests,":[22,35],"can":[23],"also":[24],"be":[25],"used.":[26],"In":[27],"this":[28],"paper,":[29],"we":[30],"introduce":[31],"results":[32],"for":[33],"seriation":[36],"and":[37,46],"single-value":[38],"decomposition":[39],"that":[40],"prove":[41],"useful":[42],"in":[43,48,51],"determining":[44],"similarities":[45],"differences":[47],"cultural":[49],"appeals":[50],"advertising.":[52]},"counts_by_year":[],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}
