{"id":"https://openalex.org/W4411691912","doi":"https://doi.org/10.1142/s0219649225500546","title":"Unveiling the Impact of Flow Experience on Consumers\u2019 Purchases in the Metaverse","display_name":"Unveiling the Impact of Flow Experience on Consumers\u2019 Purchases in the Metaverse","publication_year":2025,"publication_date":"2025-06-25","ids":{"openalex":"https://openalex.org/W4411691912","doi":"https://doi.org/10.1142/s0219649225500546"},"language":"en","primary_location":{"id":"doi:10.1142/s0219649225500546","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219649225500546","pdf_url":null,"source":{"id":"https://openalex.org/S30163770","display_name":"Journal of Information & Knowledge Management","issn_l":"0219-6492","issn":["0219-6492","1793-6926"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information &amp; Knowledge Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068895642","display_name":"Dhanya Pramod","orcid":"https://orcid.org/0000-0003-3451-9794"},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Pramod Dhanya","raw_affiliation_strings":["Symbiosis Centre for Information Technology, Symbiosis International (Deemed University), Pune, India"],"raw_orcid":"https://orcid.org/0000-0003-3451-9794","affiliations":[{"raw_affiliation_string":"Symbiosis Centre for Information Technology, Symbiosis International (Deemed University), Pune, India","institution_ids":["https://openalex.org/I244572783"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081517309","display_name":"Kanchan Patil","orcid":"https://orcid.org/0000-0002-1371-1130"},"institutions":[{"id":"https://openalex.org/I244572783","display_name":"Symbiosis International University","ror":"https://ror.org/005r2ww51","country_code":"IN","type":"education","lineage":["https://openalex.org/I244572783"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Patil Kanchan Pranay","raw_affiliation_strings":["Symbiosis Centre for Information Technology, Symbiosis International (Deemed University), Pune, India"],"raw_orcid":"https://orcid.org/0000-0002-1371-1130","affiliations":[{"raw_affiliation_string":"Symbiosis Centre for Information Technology, Symbiosis International (Deemed University), Pune, India","institution_ids":["https://openalex.org/I244572783"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I244572783"],"apc_list":null,"apc_paid":null,"fwci":9.8878,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.96212177,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"24","issue":"05","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.9904000163078308,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13751","display_name":"Diverse Approaches in Healthcare and Education Studies","score":0.9768999814987183,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4949619174003601},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.461629182100296},{"id":"https://openalex.org/keywords/metaverse","display_name":"Metaverse","score":0.4406537711620331},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.41777896881103516},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3984827995300293},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.09758061170578003}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4949619174003601},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.461629182100296},{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.4406537711620331},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41777896881103516},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3984827995300293},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.09758061170578003},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1142/s0219649225500546","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219649225500546","pdf_url":null,"source":{"id":"https://openalex.org/S30163770","display_name":"Journal of Information & Knowledge Management","issn_l":"0219-6492","issn":["0219-6492","1793-6926"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information &amp; Knowledge Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":107,"referenced_works":["https://openalex.org/W112035675","https://openalex.org/W1204404493","https://openalex.org/W1517393888","https://openalex.org/W1637481019","https://openalex.org/W1975913006","https://openalex.org/W1976348010","https://openalex.org/W1982610488","https://openalex.org/W1984525621","https://openalex.org/W1985977391","https://openalex.org/W2013936058","https://openalex.org/W2017356504","https://openalex.org/W2028560094","https://openalex.org/W2028936041","https://openalex.org/W2032822243","https://openalex.org/W2034182670","https://openalex.org/W2041639826","https://openalex.org/W2043612358","https://openalex.org/W2043894656","https://openalex.org/W2065972503","https://openalex.org/W2072500831","https://openalex.org/W2105846236","https://openalex.org/W2106096361","https://openalex.org/W2114772011","https://openalex.org/W2117239512","https://openalex.org/W2122961203","https://openalex.org/W2134884007","https://openalex.org/W2137900438","https://openalex.org/W2138805097","https://openalex.org/W2147216963","https://openalex.org/W2148461698","https://openalex.org/W2158131764","https://openalex.org/W2169124776","https://openalex.org/W2170182466","https://openalex.org/W2240714402","https://openalex.org/W2284822132","https://openalex.org/W2290295444","https://openalex.org/W2328634145","https://openalex.org/W2387008200","https://openalex.org/W2444073516","https://openalex.org/W2591996326","https://openalex.org/W2724987513","https://openalex.org/W2752679655","https://openalex.org/W2765960018","https://openalex.org/W2899383251","https://openalex.org/W2900951404","https://openalex.org/W2903274461","https://openalex.org/W2904885989","https://openalex.org/W2908144306","https://openalex.org/W2971590552","https://openalex.org/W2973941880","https://openalex.org/W2977701988","https://openalex.org/W2990437985","https://openalex.org/W2990502353","https://openalex.org/W3037756883","https://openalex.org/W3081650349","https://openalex.org/W3087928228","https://openalex.org/W3092942025","https://openalex.org/W3097076744","https://openalex.org/W3097687140","https://openalex.org/W3102020160","https://openalex.org/W3125449341","https://openalex.org/W3129752296","https://openalex.org/W3138445137","https://openalex.org/W3154793835","https://openalex.org/W3168973535","https://openalex.org/W3198765306","https://openalex.org/W3199832122","https://openalex.org/W3216239225","https://openalex.org/W4200566022","https://openalex.org/W4210542665","https://openalex.org/W4211072748","https://openalex.org/W4221006391","https://openalex.org/W4225001092","https://openalex.org/W4256123490","https://openalex.org/W4281653211","https://openalex.org/W4285228621","https://openalex.org/W4285265420","https://openalex.org/W4309483281","https://openalex.org/W4312570136","https://openalex.org/W4313310852","https://openalex.org/W4313785805","https://openalex.org/W4319788547","https://openalex.org/W4323844557","https://openalex.org/W4362584800","https://openalex.org/W4366827612","https://openalex.org/W4367047002","https://openalex.org/W4367048645","https://openalex.org/W4368372654","https://openalex.org/W4377101709","https://openalex.org/W4380324070","https://openalex.org/W4382897245","https://openalex.org/W4383616572","https://openalex.org/W4384825836","https://openalex.org/W4385386124","https://openalex.org/W4385634569","https://openalex.org/W4387059597","https://openalex.org/W4387428911","https://openalex.org/W4391542687","https://openalex.org/W4391831323","https://openalex.org/W4392385353","https://openalex.org/W4392438511","https://openalex.org/W4392947633","https://openalex.org/W4393344095","https://openalex.org/W4393898905","https://openalex.org/W4394944604","https://openalex.org/W4399779986","https://openalex.org/W4401068974"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2166821106","https://openalex.org/W4312864667","https://openalex.org/W2616814274","https://openalex.org/W4376853950","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"The":[0,165],"term":[1],"\u201cmetaverse\u201d":[2],"refers":[3],"to":[4,73,127,171,212],"a":[5,114,168,209,216],"shared":[6],"3D":[7],"virtual":[8,26],"world":[9],"that":[10,103,140,192,226],"incorporates":[11],"the":[12,16,19,33,57,64,78,86,118,133,153,172,181,188,196,224,228],"immersion":[13],"component":[14],"of":[15,21,38,66,121,155,174,219,230],"metaverse":[17,39,43,79,104,141,156,163,189,197,210,225],"through":[18,85,91,195],"usage":[20],"augmented":[22],"reality":[23,27],"(AR)":[24],"and":[25,49,52,70,111,146,162,203,214,232],"(VR)":[28],"services.":[29],"This":[30,59,100,206],"study":[31,101,138,151,166,207],"investigated":[32],"connections":[34],"between":[35],"consumers\u2019":[36],"perceptions":[37],"media":[40,68,105],"attributes,":[41],"their":[42,46,54],"flow":[44,71,119,134,142,157,190,231],"experiences,":[45],"behaviour,":[47],"emotive":[48],"cognitive":[50,160,202],"responses,":[51],"ultimately":[53],"purchases":[55,76,178,194],"in":[56,180,223],"metaverse.":[58,182],"research":[60],"is":[61],"based":[62],"on":[63,77,117,132,159],"theory":[65,72],"interactivity":[67],"effects":[69],"investigate":[74],"online":[75],"platform.":[80],"491":[81],"customer":[82],"responses":[83,145],"received":[84],"Google":[87],"survey":[88],"were":[89],"analysed":[90],"partial":[92],"least":[93],"squares":[94],"(PLS)":[95],"structural":[96,217],"equation":[97],"modelling":[98],"(SEM).":[99],"highlighted":[102],"characteristics":[106],"like":[107],"interactivity,":[108],"augmentation,":[109],"vividness":[110],"navigability":[112],"had":[113],"significant":[115],"influence":[116,131,154],"experience":[120,158],"customers,":[122],"whereas":[123],"synchronicity":[124],"was":[125],"found":[126],"have":[128],"an":[129],"insignificant":[130],"experience.":[135],"Additionally,":[136],"this":[137,150],"validated":[139],"induced":[143],"affective":[144],"behavioural":[147,204],"responses.":[148,205],"However,":[149],"rejected":[152],"response":[161],"purchase.":[164],"adds":[167],"novel":[169],"aspect":[170],"knowledge":[173],"consumer":[175,220],"behaviour":[176,222],"about":[177,187],"made":[179],"Marketers":[183],"can":[184],"learn":[185],"more":[186],"elements":[191],"increase":[193],"platform":[198],"by":[199],"stimulating":[200],"affective,":[201],"presents":[208],"medium":[211],"marketers":[213],"offers":[215],"model":[218],"navigation":[221],"integrates":[227],"idea":[229],"marketing":[233],"consequences.":[234]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
