{"id":"https://openalex.org/W4410784214","doi":"https://doi.org/10.1142/s0219649225500510","title":"The Role of Green Influencers in Shaping Green Brand Image: A Mediation Analysis of Green Consumer Trust","display_name":"The Role of Green Influencers in Shaping Green Brand Image: A Mediation Analysis of Green Consumer Trust","publication_year":2025,"publication_date":"2025-05-26","ids":{"openalex":"https://openalex.org/W4410784214","doi":"https://doi.org/10.1142/s0219649225500510"},"language":"en","primary_location":{"id":"doi:10.1142/s0219649225500510","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219649225500510","pdf_url":null,"source":{"id":"https://openalex.org/S30163770","display_name":"Journal of Information & Knowledge Management","issn_l":"0219-6492","issn":["0219-6492","1793-6926"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information &amp; Knowledge Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114549610","display_name":"Sha Wu","orcid":"https://orcid.org/0000-0003-0157-4578"},"institutions":[{"id":"https://openalex.org/I38877650","display_name":"Zhengzhou University","ror":"https://ror.org/04ypx8c21","country_code":"CN","type":"education","lineage":["https://openalex.org/I38877650"]},{"id":"https://openalex.org/I55285296","display_name":"UCSI University","ror":"https://ror.org/019787q29","country_code":"MY","type":"education","lineage":["https://openalex.org/I55285296"]},{"id":"https://openalex.org/I7726996","display_name":"Henan University of Economic and Law","ror":"https://ror.org/000jtc944","country_code":"CN","type":"education","lineage":["https://openalex.org/I7726996"]}],"countries":["CN","MY"],"is_corresponding":false,"raw_author_name":"Sha Wu","raw_affiliation_strings":["UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia","Zhengzhou University of Economics and Trade, Henan, P. R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I55285296"]},{"raw_affiliation_string":"Zhengzhou University of Economics and Trade, Henan, P. R. China","institution_ids":["https://openalex.org/I7726996","https://openalex.org/I38877650"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063352515","display_name":"Ai\u2010Fen Lim","orcid":"https://orcid.org/0000-0002-1813-1370"},"institutions":[{"id":"https://openalex.org/I55285296","display_name":"UCSI University","ror":"https://ror.org/019787q29","country_code":"MY","type":"education","lineage":["https://openalex.org/I55285296"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Ai-Fen Lim","raw_affiliation_strings":["UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia"],"raw_orcid":"https://orcid.org/0000-0002-1813-1370","affiliations":[{"raw_affiliation_string":"UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I55285296"]}]},{"author_position":"last","author":{"id":null,"display_name":"Woei-Yu Lim","orcid":"https://orcid.org/0000-0001-6650-2511"},"institutions":[{"id":"https://openalex.org/I927443849","display_name":"Tunku Abdul Rahman University of Management and Technology","ror":"https://ror.org/03b3zvp63","country_code":"MY","type":"education","lineage":["https://openalex.org/I927443849"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Woei-Yu Lim","raw_affiliation_strings":["Faculty of Accountancy, Finance and Business, Tunku Abdul Rahman, University of Management and Technology, Kuala Lumpur, Malaysia"],"raw_orcid":"https://orcid.org/0000-0001-6650-2511","affiliations":[{"raw_affiliation_string":"Faculty of Accountancy, Finance and Business, Tunku Abdul Rahman, University of Management and Technology, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I927443849"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5063352515"],"corresponding_institution_ids":["https://openalex.org/I55285296"],"apc_list":null,"apc_paid":null,"fwci":16.5245,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.98827086,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"24","issue":"05","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9797999858856201,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9797999858856201,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9559000134468079,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9433000087738037,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.8178139925003052},{"id":"https://openalex.org/keywords/mediation","display_name":"Mediation","score":0.674026608467102},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5809457898139954},{"id":"https://openalex.org/keywords/brand-image","display_name":"Brand image","score":0.5475841164588928},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5230382680892944},{"id":"https://openalex.org/keywords/green-marketing","display_name":"Green marketing","score":0.49007856845855713},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.46181026101112366},{"id":"https://openalex.org/keywords/image","display_name":"Image (mathematics)","score":0.42061981558799744},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3386010527610779},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.24021387100219727},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.20220708847045898},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.10885515809059143},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.10715758800506592}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.8178139925003052},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.674026608467102},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5809457898139954},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5475841164588928},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5230382680892944},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.49007856845855713},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46181026101112366},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.42061981558799744},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3386010527610779},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24021387100219727},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.20220708847045898},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.10885515809059143},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.10715758800506592},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1142/s0219649225500510","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219649225500510","pdf_url":null,"source":{"id":"https://openalex.org/S30163770","display_name":"Journal of Information & Knowledge Management","issn_l":"0219-6492","issn":["0219-6492","1793-6926"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information &amp; Knowledge Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W1974883683","https://openalex.org/W2054864676","https://openalex.org/W2061935394","https://openalex.org/W2078199993","https://openalex.org/W2087484885","https://openalex.org/W2092506497","https://openalex.org/W2096563449","https://openalex.org/W2105846236","https://openalex.org/W2157575844","https://openalex.org/W2519994494","https://openalex.org/W2538623560","https://openalex.org/W2624083334","https://openalex.org/W2789380276","https://openalex.org/W2883147592","https://openalex.org/W2905811773","https://openalex.org/W2980352117","https://openalex.org/W2990486822","https://openalex.org/W3007637985","https://openalex.org/W3011414961","https://openalex.org/W3015497359","https://openalex.org/W3016494746","https://openalex.org/W3097348567","https://openalex.org/W3133637752","https://openalex.org/W3139175024","https://openalex.org/W3159400715","https://openalex.org/W3176960499","https://openalex.org/W3185485525","https://openalex.org/W3194520272","https://openalex.org/W3196097558","https://openalex.org/W3196418027","https://openalex.org/W3197529774","https://openalex.org/W3210383951","https://openalex.org/W4206083221","https://openalex.org/W4210421619","https://openalex.org/W4221018147","https://openalex.org/W4221052764","https://openalex.org/W4285732405","https://openalex.org/W4306160826","https://openalex.org/W4306313910","https://openalex.org/W4308705661","https://openalex.org/W4319738773","https://openalex.org/W4321786166","https://openalex.org/W4376149896","https://openalex.org/W4379980566","https://openalex.org/W4381377600","https://openalex.org/W4387459110","https://openalex.org/W4387516687","https://openalex.org/W4388020860","https://openalex.org/W4388083554","https://openalex.org/W4390651298","https://openalex.org/W4390747331","https://openalex.org/W4392133711","https://openalex.org/W4399245479","https://openalex.org/W4400262512","https://openalex.org/W4401277142","https://openalex.org/W4405037604","https://openalex.org/W4407110684","https://openalex.org/W4408459838"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2997316009","https://openalex.org/W4285206610","https://openalex.org/W2888161589","https://openalex.org/W4298012679","https://openalex.org/W4285058228","https://openalex.org/W4246539208","https://openalex.org/W1972241028"],"abstract_inverted_index":{"Through":[0],"transparent":[1],"and":[2,21,33,45,47,85,115,142,154],"clear":[3],"communication,":[4],"green":[5,24,39,52,79,155],"influencer":[6,80],"marketing":[7,81],"can":[8],"effectively":[9],"convey":[10],"sustainable":[11,152],"consumption":[12,53,156],"information,":[13],"reduce":[14],"consumer":[15,25,71],"confusion":[16],"in":[17,137],"the":[18,29,38,49,64,76,88,122,138],"decision-making":[19],"process,":[20],"thus":[22],"enhance":[23],"trust":[26],"(GCT).":[27],"At":[28],"same":[30],"time,":[31],"simplifying":[32],"optimizing":[34],"information":[35],"expression":[36],"makes":[37],"brand":[40],"image":[41],"(GBI)":[42],"more":[43],"intuitive":[44],"credible":[46],"promotes":[48],"popularization":[50],"of":[51,78,91,130],"behaviour.":[54],"Based":[55],"on":[56,83,121],"social":[57],"influence":[58,98,106],"theory":[59],"(SIT),":[60],"this":[61],"study":[62,126],"applies":[63],"PLS-SEM":[65],"method":[66],"to":[67,74],"analyse":[68],"363":[69],"Chinese":[70],"questionnaire":[72],"data":[73],"investigate":[75],"role":[77],"(GIM)":[82],"GCT":[84,111,132],"GBI,":[86,114],"including":[87],"moderating":[89,119],"effect":[90,120],"greenwash.":[92],"Results":[93],"demonstrate":[94],"that":[95,150],"environmental":[96],"sustainability-oriented":[97],"significantly":[99],"enhances":[100],"GCT,":[101],"while":[102],"environmentally":[103],"friendly":[104],"product-oriented":[105],"has":[107,117],"no":[108],"significant":[109],"effect.":[110],"positively":[112],"affects":[113],"greenwash":[116],"a":[118],"above":[123],"relationships.":[124],"This":[125],"improves":[127],"our":[128],"understanding":[129],"GIM.":[131],"is":[133],"an":[134],"important":[135],"factor":[136],"relationship":[139],"between":[140],"them":[141],"GBI.":[143],"Greenwash":[144],"should":[145],"be":[146],"reduced":[147],"by":[148],"strategies":[149],"encourage":[151],"production":[153],"(SDG":[157],"12).":[158]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
