{"id":"https://openalex.org/W4309756417","doi":"https://doi.org/10.1142/s0219649222500897","title":"A Novel Hybrid Forecasting Approach for Customers Churn in Banking Industry","display_name":"A Novel Hybrid Forecasting Approach for Customers Churn in Banking Industry","publication_year":2022,"publication_date":"2022-11-19","ids":{"openalex":"https://openalex.org/W4309756417","doi":"https://doi.org/10.1142/s0219649222500897"},"language":"en","primary_location":{"id":"doi:10.1142/s0219649222500897","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219649222500897","pdf_url":null,"source":{"id":"https://openalex.org/S30163770","display_name":"Journal of Information & Knowledge Management","issn_l":"0219-6492","issn":["0219-6492","1793-6926"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information & Knowledge Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015357389","display_name":"Saeed Rouhani","orcid":"https://orcid.org/0000-0002-4580-522X"},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Saeed Rouhani","raw_affiliation_strings":["Department of IT Management, Faculty of Management University of Tehran, Tehran, Iran"],"raw_orcid":"https://orcid.org/0000-0002-4580-522X","affiliations":[{"raw_affiliation_string":"Department of IT Management, Faculty of Management University of Tehran, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101701444","display_name":"Ali Mohammadi","orcid":"https://orcid.org/0000-0002-0312-2615"},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Ali Mohammadi","raw_affiliation_strings":["Department of IT Management, Faculty of Management University of Tehran, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of IT Management, Faculty of Management University of Tehran, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5015357389"],"corresponding_institution_ids":["https://openalex.org/I23946033"],"apc_list":null,"apc_paid":null,"fwci":0.2915,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.65000358,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":100},"biblio":{"volume":"22","issue":"05","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9882000088691711,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9426000118255615,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6582319736480713},{"id":"https://openalex.org/keywords/benchmark","display_name":"Benchmark (surveying)","score":0.6011941432952881},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5996279716491699},{"id":"https://openalex.org/keywords/decision-tree","display_name":"Decision tree","score":0.4719245433807373},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.4506787955760956},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.4473761320114136},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.31396758556365967},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2993331551551819},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.28080278635025024},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.09016430377960205}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6582319736480713},{"id":"https://openalex.org/C185798385","wikidata":"https://www.wikidata.org/wiki/Q1161707","display_name":"Benchmark (surveying)","level":2,"score":0.6011941432952881},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5996279716491699},{"id":"https://openalex.org/C84525736","wikidata":"https://www.wikidata.org/wiki/Q831366","display_name":"Decision tree","level":2,"score":0.4719245433807373},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.4506787955760956},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.4473761320114136},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.31396758556365967},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2993331551551819},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28080278635025024},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.09016430377960205},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C13280743","wikidata":"https://www.wikidata.org/wiki/Q131089","display_name":"Geodesy","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1142/s0219649222500897","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219649222500897","pdf_url":null,"source":{"id":"https://openalex.org/S30163770","display_name":"Journal of Information & Knowledge Management","issn_l":"0219-6492","issn":["0219-6492","1793-6926"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Information & Knowledge Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:wsi:jikmxx:v:22:y:2023:i:05:n:s0219649222500897","is_oa":false,"landing_page_url":"http://www.worldscientific.com/doi/abs/10.1142/S0219649222500897","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":77,"referenced_works":["https://openalex.org/W1492815834","https://openalex.org/W1547044146","https://openalex.org/W1700449338","https://openalex.org/W1912982817","https://openalex.org/W1971117073","https://openalex.org/W1975402091","https://openalex.org/W1978501154","https://openalex.org/W2001706356","https://openalex.org/W2017027240","https://openalex.org/W2026219386","https://openalex.org/W2032225949","https://openalex.org/W2048755952","https://openalex.org/W2054640944","https://openalex.org/W2061670499","https://openalex.org/W2061798849","https://openalex.org/W2063734355","https://openalex.org/W2065130659","https://openalex.org/W2067594023","https://openalex.org/W2074780813","https://openalex.org/W2078704831","https://openalex.org/W2094573432","https://openalex.org/W2114485307","https://openalex.org/W2125055259","https://openalex.org/W2138123110","https://openalex.org/W2140190241","https://openalex.org/W2147953360","https://openalex.org/W2158698691","https://openalex.org/W2160227689","https://openalex.org/W2170505850","https://openalex.org/W2318025771","https://openalex.org/W2480455979","https://openalex.org/W2512929571","https://openalex.org/W2514172024","https://openalex.org/W2558749735","https://openalex.org/W2560576162","https://openalex.org/W2606176882","https://openalex.org/W2615973898","https://openalex.org/W2744527439","https://openalex.org/W2749765311","https://openalex.org/W2787585543","https://openalex.org/W2792328488","https://openalex.org/W2807171909","https://openalex.org/W2883749686","https://openalex.org/W2887259601","https://openalex.org/W2888294443","https://openalex.org/W2893074001","https://openalex.org/W2894081075","https://openalex.org/W2899860893","https://openalex.org/W2901673744","https://openalex.org/W2909922888","https://openalex.org/W2911891326","https://openalex.org/W2913668833","https://openalex.org/W2921856432","https://openalex.org/W2951909625","https://openalex.org/W2969473383","https://openalex.org/W2969701135","https://openalex.org/W2972176792","https://openalex.org/W2981180732","https://openalex.org/W2987670468","https://openalex.org/W3015720728","https://openalex.org/W3035427259","https://openalex.org/W3037595300","https://openalex.org/W3082154094","https://openalex.org/W3106101533","https://openalex.org/W3123614577","https://openalex.org/W3124035032","https://openalex.org/W3125682223","https://openalex.org/W3138555825","https://openalex.org/W3174086514","https://openalex.org/W3184544683","https://openalex.org/W3213928715","https://openalex.org/W4205687621","https://openalex.org/W4240848932","https://openalex.org/W4241430965","https://openalex.org/W4246198815","https://openalex.org/W4249962133","https://openalex.org/W4292261070"],"related_works":["https://openalex.org/W2378211422","https://openalex.org/W2745001401","https://openalex.org/W4321353415","https://openalex.org/W2130974462","https://openalex.org/W972276598","https://openalex.org/W4384470695","https://openalex.org/W3134840015","https://openalex.org/W4366979180","https://openalex.org/W3036095178","https://openalex.org/W2550524671"],"abstract_inverted_index":{"Competitive":[0],"markets":[1],"and":[2,30,61,118,128,219],"customers\u2019":[3],"changing":[4],"needs":[5],"in":[6,19,40,50,74,95,160,182,186],"the":[7,17,20,75,100,112,136,143,149,156,166,178,198,213,228],"bank":[8,86],"industry":[9,200],"necessitate":[10],"accurately":[11],"predicting":[12,212],"customers":[13,67],"who":[14],"may":[15],"leave":[16],"firm":[18],"near":[21],"future.":[22],"Consequently,":[23],"creating":[24],"an":[25,121],"approach":[26,45,103,115,194],"to":[27,53,65,98,165,197,201],"predict":[28,54],"precisely":[29],"identify":[31],"churn-leading":[32],"causes":[33],"is":[34,93,155,174,195],"a":[35,84,89],"part":[36],"of":[37,71,83,124,131,135,168,180,215],"retention":[38,231,239],"strategies":[39],"customer":[41,55,80,216,235],"relationship":[42],"management.":[43],"The":[44,108,192],"that":[46,111,142,225],"has":[47],"been":[48],"utilized":[49],"this":[51,96],"research":[52],"churn":[56,76,91,150,161,208],"combines":[57],"decision":[58],"tree":[59],"(DT)":[60],"multinomial":[62],"regression":[63],"(MR)":[64],"classify":[66],"with":[68,120],"no":[69],"limitation":[70],"binary":[72],"classification":[73],"prediction":[77],"context.":[78],"A":[79],"club":[81],"dataset":[82],"commercial":[85],"case":[87],"as":[88],"real":[90],"problem":[92],"used":[94],"study":[97],"benchmark":[99],"hybrid":[101,113,144,169],"forecasting":[102,114,170],"against":[104],"its":[105],"building":[106],"blocks.":[107],"results":[109],"showed":[110],"outperformed":[116],"DT":[117],"MR":[119],"average":[122],"accuracy":[123],"87.66%,":[125],"90.74%":[126],"micro-average,":[127],"90.44%":[129],"macro-average":[130],"AUC.":[132],"Further":[133],"analysis":[134],"model":[137],"performance":[138],"per":[139],"class":[140,151],"indicated":[141],"approach\u2019s":[145],"misclassification":[146],"error":[147,159],"for":[148],"decreased":[152],"significantly,":[153],"which":[154],"most":[157,229],"costly":[158],"problems.":[162],"Moreover,":[163],"due":[164],"structure":[167],"approach,":[171],"more":[172],"interoperability":[173],"obtained":[175],"by":[176,205,236],"assessing":[177],"impact":[179,232],"features":[181],"different":[183],"segments,":[184],"resulting":[185],"transforming":[187],"them":[188],"into":[189],"actionable":[190],"insights.":[191],"proposed":[193],"applied":[196],"banking":[199],"prevent":[202],"financial":[203],"loss":[204],"detecting":[206],"leading":[207],"causes.":[209],"Accordingly,":[210],"after":[211],"risk":[214],"churn,":[217],"marketers":[218],"managers":[220],"can":[221],"determine":[222],"appropriate":[223],"actions":[224],"will":[226],"have":[227],"significant":[230],"on":[233],"each":[234],"applying":[237],"proactive":[238],"marketing.":[240]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":2}],"updated_date":"2026-04-27T08:22:11.395708","created_date":"2025-10-10T00:00:00"}