{"id":"https://openalex.org/W1966853961","doi":"https://doi.org/10.1142/s0219622014400045","title":"Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects","display_name":"Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects","publication_year":2014,"publication_date":"2014-07-31","ids":{"openalex":"https://openalex.org/W1966853961","doi":"https://doi.org/10.1142/s0219622014400045","mag":"1966853961"},"language":"en","primary_location":{"id":"doi:10.1142/s0219622014400045","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219622014400045","pdf_url":null,"source":{"id":"https://openalex.org/S207089700","display_name":"International Journal of Information Technology & Decision Making","issn_l":"0219-6220","issn":["0219-6220","1793-6845"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Information Technology & Decision Making","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082099332","display_name":"Qinglong Gou","orcid":"https://orcid.org/0000-0002-8541-9948"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qinglong Gou","raw_affiliation_strings":["University of Science & Technology of China, Hefei, Anhui 230026, P. R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Science & Technology of China, Hefei, Anhui 230026, P. R. China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052110948","display_name":"Juzhi Zhang","orcid":"https://orcid.org/0000-0002-1531-2117"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Juzhi Zhang","raw_affiliation_strings":["University of Science & Technology of China, Hefei, Anhui 230026, P. R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Science & Technology of China, Hefei, Anhui 230026, P. R. China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100390031","display_name":"Juan Zhang","orcid":"https://orcid.org/0000-0002-4849-3495"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Juan Zhang","raw_affiliation_strings":["University of Science & Technology of China, Hefei, Anhui 230026, P. R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Science & Technology of China, Hefei, Anhui 230026, P. R. China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100426926","display_name":"Liang Liang","orcid":"https://orcid.org/0009-0006-1768-6960"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liang Liang","raw_affiliation_strings":["University of Science & Technology of China, Hefei, Anhui 230026, P. R. China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Science & Technology of China, Hefei, Anhui 230026, P. R. China","institution_ids":["https://openalex.org/I126520041"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I126520041"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.1609673,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"16","issue":"04","first_page":"981","last_page":"1004"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9934999942779541,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7393465042114258},{"id":"https://openalex.org/keywords/nash-equilibrium","display_name":"Nash equilibrium","score":0.7201266884803772},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.49073827266693115},{"id":"https://openalex.org/keywords/investment","display_name":"Investment (military)","score":0.4621722102165222},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.42588526010513306},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.32627835869789124},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2663613557815552}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7393465042114258},{"id":"https://openalex.org/C46814582","wikidata":"https://www.wikidata.org/wiki/Q23389","display_name":"Nash equilibrium","level":2,"score":0.7201266884803772},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.49073827266693115},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.4621722102165222},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.42588526010513306},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.32627835869789124},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2663613557815552},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1142/s0219622014400045","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0219622014400045","pdf_url":null,"source":{"id":"https://openalex.org/S207089700","display_name":"International Journal of Information Technology & Decision Making","issn_l":"0219-6220","issn":["0219-6220","1793-6845"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Information Technology & Decision Making","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:wsi:ijitdm:v:16:y:2017:i:04:n:s0219622014400045","is_oa":false,"landing_page_url":"http://www.worldscientific.com/doi/abs/10.1142/S0219622014400045","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W51895024","https://openalex.org/W1575435306","https://openalex.org/W1984767062","https://openalex.org/W1986522940","https://openalex.org/W1996399732","https://openalex.org/W1998860838","https://openalex.org/W1999899017","https://openalex.org/W2000192503","https://openalex.org/W2002248789","https://openalex.org/W2005794089","https://openalex.org/W2006745029","https://openalex.org/W2016338503","https://openalex.org/W2044979772","https://openalex.org/W2045105225","https://openalex.org/W2045133408","https://openalex.org/W2075215032","https://openalex.org/W2078475957","https://openalex.org/W2083830628","https://openalex.org/W2084353702","https://openalex.org/W2109831094","https://openalex.org/W2112929403","https://openalex.org/W2117183166","https://openalex.org/W2126348631","https://openalex.org/W2129838006","https://openalex.org/W2131838199","https://openalex.org/W2132973722","https://openalex.org/W2137442203","https://openalex.org/W2141181101","https://openalex.org/W2168767269","https://openalex.org/W2212906358","https://openalex.org/W2327477842","https://openalex.org/W3121658313","https://openalex.org/W3123057635","https://openalex.org/W3123652306","https://openalex.org/W4231856359","https://openalex.org/W4243868281","https://openalex.org/W4246987418","https://openalex.org/W4250808646","https://openalex.org/W4254267043"],"related_works":["https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W4210735314","https://openalex.org/W2092374696","https://openalex.org/W1992760298","https://openalex.org/W2767629806","https://openalex.org/W2319899002","https://openalex.org/W2953463546","https://openalex.org/W2129581964"],"abstract_inverted_index":{"As":[0],"an":[1],"important":[2],"advertising":[3,15,20,27,42,53,61,77,84,91,102,126],"phenomenon":[4],"which":[5,45,80,139],"has":[6,21],"been":[7],"proven":[8],"by":[9],"previous":[10],"empirical":[11],"marketing":[12],"research,":[13],"the":[14,57,60,65,83,90,96,99,111,125,133,142],"threshold":[16,62,85,127],"effect":[17,23,86,128],"implies":[18],"that":[19,115,162],"little":[22],"on":[24,39,89],"sales":[25],"when":[26,104,122,168],"investment":[28],"is":[29,146,161],"beneath":[30],"a":[31,40,46,75,107,147],"certain":[32,169],"level.":[33],"In":[34],"this":[35],"paper,":[36],"we":[37,73,94,113,123],"focus":[38],"cooperative":[41],"program,":[43],"in":[44],"manufacturer":[47],"shares":[48],"part":[49],"of":[50,59,141],"its":[51],"retailer\u2019s":[52,100],"cost,":[54],"to":[55],"illustrate":[56],"impact":[58],"effect.":[63],"Dividing":[64],"advertisement":[66],"efforts":[67],"into":[68,129],"national":[69],"and":[70,98,135,150],"local":[71],"advertising,":[72],"propose":[74],"new":[76],"response":[78,92],"model":[79],"can":[81],"describe":[82],"well.":[87],"Based":[88],"function,":[93],"derive":[95,132],"manufacturer\u2019s":[97],"equilibrium":[101],"investments":[103],"they":[105],"play":[106],"Nash":[108,120,148],"game.":[109],"From":[110],"analysis":[112],"find":[114],"there":[116,163],"are":[117,164,171],"four":[118,143],"possible":[119,144],"equilibria":[121,145,167],"take":[124],"account.":[130],"We":[131],"sufficient":[134],"necessary":[136],"conditions":[137,153,170],"under":[138],"each":[140],"equilibrium,":[149],"explain":[151],"these":[152],"with":[154],"examples":[155],"from":[156],"practice.":[157],"Another":[158],"interesting":[159],"result":[160],"two":[165],"different":[166],"satisfied.":[172]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2}],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}