{"id":"https://openalex.org/W2090996319","doi":"https://doi.org/10.1142/s0218001402002180","title":"USING MARKET VALUE FUNCTIONS FOR TARGETED MARKETING DATA MINING","display_name":"USING MARKET VALUE FUNCTIONS FOR TARGETED MARKETING DATA MINING","publication_year":2002,"publication_date":"2002-12-01","ids":{"openalex":"https://openalex.org/W2090996319","doi":"https://doi.org/10.1142/s0218001402002180","mag":"2090996319"},"language":"en","primary_location":{"id":"doi:10.1142/s0218001402002180","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0218001402002180","pdf_url":null,"source":{"id":"https://openalex.org/S41486457","display_name":"International Journal of Pattern Recognition and Artificial Intelligence","issn_l":"0218-0014","issn":["0218-0014","1793-6381"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Pattern Recognition and Artificial Intelligence","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063696855","display_name":"Yiyu Yao","orcid":"https://orcid.org/0000-0001-6502-6226"},"institutions":[{"id":"https://openalex.org/I194028371","display_name":"University of Regina","ror":"https://ror.org/03dzc0485","country_code":"CA","type":"education","lineage":["https://openalex.org/I194028371"]}],"countries":["CA"],"is_corresponding":true,"raw_author_name":"Y. Y. YAO","raw_affiliation_strings":["Department of Computer Science,  University of Regina, Regina, Saskatchewan, Canada S4S 0A2, Canada","Department of Computer Science, University of Regina, Regina, Saskatchewan, Canada S4S 0A2, Canada"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science,  University of Regina, Regina, Saskatchewan, Canada S4S 0A2, Canada","institution_ids":["https://openalex.org/I194028371"]},{"raw_affiliation_string":"Department of Computer Science, University of Regina, Regina, Saskatchewan, Canada S4S 0A2, Canada","institution_ids":["https://openalex.org/I194028371"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022096691","display_name":"Ning Zhong","orcid":"https://orcid.org/0000-0001-7882-8340"},"institutions":[{"id":"https://openalex.org/I153470267","display_name":"Maebashi Institute of Technology","ror":"https://ror.org/01x05rm94","country_code":"JP","type":"education","lineage":["https://openalex.org/I153470267"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"NING ZHONG","raw_affiliation_strings":["Department of Information Engineering,  Maebashi Institute of Technology, 460-1, Kamisadori-Cho, Maebashi-City 371, Japan","Department of Information Engineering, Maebashi Institute of Technology, 460-1, Kamisadori-Cho, Maebashi-City, 371, Japan"],"affiliations":[{"raw_affiliation_string":"Department of Information Engineering,  Maebashi Institute of Technology, 460-1, Kamisadori-Cho, Maebashi-City 371, Japan","institution_ids":["https://openalex.org/I153470267"]},{"raw_affiliation_string":"Department of Information Engineering, Maebashi Institute of Technology, 460-1, Kamisadori-Cho, Maebashi-City, 371, Japan","institution_ids":["https://openalex.org/I153470267"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5079270412","display_name":"Jiajin Huang","orcid":"https://orcid.org/0000-0002-7495-3440"},"institutions":[{"id":"https://openalex.org/I4210152042","display_name":"Beijing Polytechnic","ror":"https://ror.org/03xgzn792","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210152042"]},{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"JIAJIN HUANG","raw_affiliation_strings":["Computer Science College,  Beijing Polytechnic University, Beijing 100022, P.R. China","Computer Science College, Beijing Polytechnic University, Beijing 100022, P.R. China"],"affiliations":[{"raw_affiliation_string":"Computer Science College,  Beijing Polytechnic University, Beijing 100022, P.R. China","institution_ids":["https://openalex.org/I4210152042","https://openalex.org/I37796252"]},{"raw_affiliation_string":"Computer Science College, Beijing Polytechnic University, Beijing 100022, P.R. China","institution_ids":["https://openalex.org/I4210152042","https://openalex.org/I37796252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014458978","display_name":"Chuangxin Ou","orcid":null},"institutions":[{"id":"https://openalex.org/I4210152042","display_name":"Beijing Polytechnic","ror":"https://ror.org/03xgzn792","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210152042"]},{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"CHUANGXIN OU","raw_affiliation_strings":["Computer Science College,  Beijing Polytechnic University, Beijing 100022, P.R. China","Computer Science College, Beijing Polytechnic University, Beijing 100022, P.R. China"],"affiliations":[{"raw_affiliation_string":"Computer Science College,  Beijing Polytechnic University, Beijing 100022, P.R. China","institution_ids":["https://openalex.org/I4210152042","https://openalex.org/I37796252"]},{"raw_affiliation_string":"Computer Science College, Beijing Polytechnic University, Beijing 100022, P.R. China","institution_ids":["https://openalex.org/I4210152042","https://openalex.org/I37796252"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048621866","display_name":"Chunnian Liu","orcid":"https://orcid.org/0000-0002-8764-134X"},"institutions":[{"id":"https://openalex.org/I4210152042","display_name":"Beijing Polytechnic","ror":"https://ror.org/03xgzn792","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210152042"]},{"id":"https://openalex.org/I37796252","display_name":"Beijing University of Technology","ror":"https://ror.org/037b1pp87","country_code":"CN","type":"education","lineage":["https://openalex.org/I37796252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"CHUNNIAN LIU","raw_affiliation_strings":["Computer Science College,  Beijing Polytechnic University, Beijing 100022, P.R. China","Computer Science College, Beijing Polytechnic University, Beijing 100022, P.R. China"],"affiliations":[{"raw_affiliation_string":"Computer Science College,  Beijing Polytechnic University, Beijing 100022, P.R. China","institution_ids":["https://openalex.org/I4210152042","https://openalex.org/I37796252"]},{"raw_affiliation_string":"Computer Science College, Beijing Polytechnic University, Beijing 100022, P.R. China","institution_ids":["https://openalex.org/I4210152042","https://openalex.org/I37796252"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5063696855"],"corresponding_institution_ids":["https://openalex.org/I194028371"],"apc_list":null,"apc_paid":null,"fwci":8.6225,"has_fulltext":false,"cited_by_count":31,"citation_normalized_percentile":{"value":0.97533677,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"16","issue":"08","first_page":"1117","last_page":"1131"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9944000244140625,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11106","display_name":"Data Management and Algorithms","score":0.9879000186920166,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.662219226360321},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5930263996124268},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.5533869862556458},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5394336581230164},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.5261542201042175},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5074149966239929},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.5033003687858582},{"id":"https://openalex.org/keywords/object","display_name":"Object (grammar)","score":0.48187455534935},{"id":"https://openalex.org/keywords/basis","display_name":"Basis (linear algebra)","score":0.47658178210258484},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.42977195978164673},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3708032965660095},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2751067280769348}],"concepts":[{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.662219226360321},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5930263996124268},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.5533869862556458},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5394336581230164},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.5261542201042175},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5074149966239929},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5033003687858582},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.48187455534935},{"id":"https://openalex.org/C12426560","wikidata":"https://www.wikidata.org/wiki/Q189569","display_name":"Basis (linear algebra)","level":2,"score":0.47658178210258484},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.42977195978164673},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3708032965660095},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2751067280769348},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1142/s0218001402002180","is_oa":false,"landing_page_url":"https://doi.org/10.1142/s0218001402002180","pdf_url":null,"source":{"id":"https://openalex.org/S41486457","display_name":"International Journal of Pattern Recognition and Artificial Intelligence","issn_l":"0218-0014","issn":["0218-0014","1793-6381"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319815","host_organization_name":"World Scientific","host_organization_lineage":["https://openalex.org/P4310319815"],"host_organization_lineage_names":["World Scientific"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Pattern Recognition and Artificial Intelligence","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1965555277","https://openalex.org/W2034588979","https://openalex.org/W2037745957","https://openalex.org/W2043909051","https://openalex.org/W2045787043","https://openalex.org/W2046657015","https://openalex.org/W2059894543","https://openalex.org/W2072549773","https://openalex.org/W2073237809","https://openalex.org/W2129150932","https://openalex.org/W2129802470","https://openalex.org/W2998574808"],"related_works":["https://openalex.org/W2961085424","https://openalex.org/W4306674287","https://openalex.org/W4224009465","https://openalex.org/W4286629047","https://openalex.org/W4306321456","https://openalex.org/W4285260836","https://openalex.org/W3046775127","https://openalex.org/W3170094116","https://openalex.org/W4205958290","https://openalex.org/W4386462264"],"abstract_inverted_index":{"Targeted":[0],"marketing":[1],"typically":[2],"involves":[3],"the":[4,80,98,101],"identification":[5],"of":[6,41,45,56,79,88,96],"customers":[7],"or":[8],"products":[9],"having":[10],"potential":[11],"market":[12,48,73,93],"values.":[13],"We":[14],"propose":[15],"a":[16,42,53,113],"linear":[17,54],"model":[18,81],"for":[19,71],"solving":[20],"this":[21,109],"problem":[22],"by":[23,39],"drawing":[24],"and":[25,103,119],"extending":[26],"results":[27,105],"from":[28],"information":[29],"retrieval.":[30],"It":[31,111],"is":[32,37,52,62,82],"assumed":[33],"that":[34,83],"each":[35],"object":[36],"represented":[38],"values":[40],"finite":[43],"set":[44],"attributes.":[46],"A":[47],"value":[49,74],"function,":[50],"which":[51,116],"combination":[55],"utility":[57],"functions":[58],"on":[59,115],"attribute":[60],"values,":[61,94],"used":[63],"to":[64,91],"rank":[65,86],"objects.":[66,99],"Several":[67],"methods":[68],"are":[69,106],"examined":[70],"mining":[72],"functions.":[75],"The":[76],"main":[77],"advantage":[78],"one":[84],"can":[85,122],"objects":[87],"interest":[89],"according":[90],"their":[92],"instead":[95],"classifying":[97],"Both":[100],"theoretical":[102],"experimental":[104,120],"reported":[107],"in":[108],"paper.":[110],"establishes":[112],"basis":[114],"further":[117],"studies":[118],"evaluation":[121],"be":[123],"carried":[124],"out.":[125]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}