{"id":"https://openalex.org/W2285607646","doi":"https://doi.org/10.1109/wi-iat.2015.35","title":"Ad Exchange: Intention Driven Auction Mechanisms for Mediating Between Publishers and Advertisers","display_name":"Ad Exchange: Intention Driven Auction Mechanisms for Mediating Between Publishers and Advertisers","publication_year":2015,"publication_date":"2015-12-01","ids":{"openalex":"https://openalex.org/W2285607646","doi":"https://doi.org/10.1109/wi-iat.2015.35","mag":"2285607646"},"language":"en","primary_location":{"id":"doi:10.1109/wi-iat.2015.35","is_oa":false,"landing_page_url":"https://doi.org/10.1109/wi-iat.2015.35","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089688680","display_name":"Rina Azoulay","orcid":"https://orcid.org/0000-0001-5490-0512"},"institutions":[{"id":"https://openalex.org/I192238737","display_name":"Jerusalem College of Technology","ror":"https://ror.org/002kenh51","country_code":"IL","type":"education","lineage":["https://openalex.org/I192238737"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Rina Azoulay","raw_affiliation_strings":["Dept. of Computer Science, Jerusalem College of Technology, Jerusalem, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Computer Science, Jerusalem College of Technology, Jerusalem, Israel","institution_ids":["https://openalex.org/I192238737"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5105397275","display_name":"Esther David","orcid":null},"institutions":[{"id":"https://openalex.org/I154488051","display_name":"Ashkelon Academic College","ror":"https://ror.org/00sfwx025","country_code":"IL","type":"education","lineage":["https://openalex.org/I154488051"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Esther David","raw_affiliation_strings":["Ashkelon Academic College, Ashkelon, Israel"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ashkelon Academic College, Ashkelon, Israel","institution_ids":["https://openalex.org/I154488051"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.19700256,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":null,"first_page":"220","last_page":"225"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7298566699028015},{"id":"https://openalex.org/keywords/heuristics","display_name":"Heuristics","score":0.6850637197494507},{"id":"https://openalex.org/keywords/payment","display_name":"Payment","score":0.5761013627052307},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.484708309173584},{"id":"https://openalex.org/keywords/vickrey\u2013clarke\u2013groves-auction","display_name":"Vickrey\u2013Clarke\u2013Groves auction","score":0.47724103927612305},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.47349056601524353},{"id":"https://openalex.org/keywords/mechanism-design","display_name":"Mechanism design","score":0.4258689284324646},{"id":"https://openalex.org/keywords/protocol","display_name":"Protocol (science)","score":0.4246736466884613},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.3795775771141052},{"id":"https://openalex.org/keywords/auction-theory","display_name":"Auction theory","score":0.2562781274318695},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.2560024857521057},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.21800795197486877},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.17975205183029175},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1795593798160553},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09892788529396057}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7298566699028015},{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.6850637197494507},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.5761013627052307},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.484708309173584},{"id":"https://openalex.org/C147220207","wikidata":"https://www.wikidata.org/wiki/Q773073","display_name":"Vickrey\u2013Clarke\u2013Groves auction","level":4,"score":0.47724103927612305},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.47349056601524353},{"id":"https://openalex.org/C153517567","wikidata":"https://www.wikidata.org/wiki/Q26090","display_name":"Mechanism design","level":2,"score":0.4258689284324646},{"id":"https://openalex.org/C2780385302","wikidata":"https://www.wikidata.org/wiki/Q367158","display_name":"Protocol (science)","level":3,"score":0.4246736466884613},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3795775771141052},{"id":"https://openalex.org/C11276805","wikidata":"https://www.wikidata.org/wiki/Q771334","display_name":"Auction theory","level":3,"score":0.2562781274318695},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2560024857521057},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21800795197486877},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.17975205183029175},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1795593798160553},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09892788529396057},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C204787440","wikidata":"https://www.wikidata.org/wiki/Q188504","display_name":"Alternative medicine","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/wi-iat.2015.35","is_oa":false,"landing_page_url":"https://doi.org/10.1109/wi-iat.2015.35","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4099999964237213,"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1486625459","https://openalex.org/W1527123234","https://openalex.org/W1554763265","https://openalex.org/W2033101724","https://openalex.org/W2078040677","https://openalex.org/W2127347613","https://openalex.org/W2141461755","https://openalex.org/W2155530593","https://openalex.org/W2222512263","https://openalex.org/W3122305203","https://openalex.org/W4231144620","https://openalex.org/W6628863016"],"related_works":["https://openalex.org/W1561739666","https://openalex.org/W4242054268","https://openalex.org/W172103997","https://openalex.org/W2963657043","https://openalex.org/W2491349548","https://openalex.org/W3121776085","https://openalex.org/W3144390941","https://openalex.org/W2781643919","https://openalex.org/W2024793666","https://openalex.org/W2032389588"],"abstract_inverted_index":{"This":[0],"paper":[1],"concerns":[2],"a":[3,27,104,123],"scenario":[4],"where":[5],"sellers":[6],"(i.e.,":[7,22],"publishers),":[8],"who":[9],"are":[10,24,137],"willing":[11],"to":[12,18,26],"dedicate":[13],"space":[14],"on":[15,125,144],"their":[16],"Website":[17],"ads,":[19],"and":[20,69,91,103,120,148],"buyers":[21],"advertisers),":[23],"brought":[25],"common,":[28],"automatic":[29],"marketplace.":[30],"State":[31],"of":[32,43,54,66,128],"the":[33,44,52,55,64,74,83,87,93,111,126,129,145],"art":[34],"mechanisms":[35,136],"exist":[36],"for":[37,63],"this":[38,58],"ad-exchange":[39],"scenario,":[40],"however":[41],"none":[42],"previously":[45],"proposed":[46],"solutions":[47,62],"fully":[48],"take":[49],"into":[50],"account":[51],"preferences":[53],"publishers.":[56],"In":[57],"paper,":[59],"we":[60],"developed":[61],"case":[65],"multiple":[67,70],"advertisers":[68],"publishers,":[71],"while":[72],"considering":[73],"publishers'":[75],"preferences.":[76],"We":[77],"propose":[78],"three":[79],"truthful":[80],"mechanisms:":[81],"(i)":[82],"Hungarian":[84,108],"VCG,":[85],"(ii)":[86],"Simultaneous":[88],"English":[89],"Auction,":[90],"(iii)":[92],"Distributed":[94],"Relocation":[95],"Protocol.":[96],"Each":[97],"mechanism":[98],"includes":[99],"an":[100],"allocation":[101],"rule":[102],"payment":[105],"scheme.":[106],"The":[107,133],"VCG":[109],"achieves":[110],"optimal":[112,155],"allocation,":[113],"but":[114],"it":[115,121],"is":[116],"not":[117],"budget":[118,139],"balanced,":[119,140],"causes":[122],"deficit":[124],"part":[127],"ad":[130],"exchange":[131],"auctioneer.":[132],"other":[134],"two":[135],"heuristics,":[138],"decentralized,":[141],"avoid":[142],"manipulations":[143],"advertisers'":[146],"side,":[147],"simulations":[149],"show":[150],"that":[151],"they":[152],"reach":[153],"near":[154],"solutions.":[156]},"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}