{"id":"https://openalex.org/W3015246322","doi":"https://doi.org/10.1109/tkde.2020.2986198","title":"Maximizing the Utility in Location-Based Mobile Advertising","display_name":"Maximizing the Utility in Location-Based Mobile Advertising","publication_year":2020,"publication_date":"2020-04-10","ids":{"openalex":"https://openalex.org/W3015246322","doi":"https://doi.org/10.1109/tkde.2020.2986198","mag":"3015246322"},"language":"en","primary_location":{"id":"doi:10.1109/tkde.2020.2986198","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tkde.2020.2986198","pdf_url":null,"source":{"id":"https://openalex.org/S30698027","display_name":"IEEE Transactions on Knowledge and Data Engineering","issn_l":"1041-4347","issn":["1041-4347","1558-2191","2326-3865"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Knowledge and Data Engineering","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036585419","display_name":"Peng Cheng","orcid":"https://orcid.org/0000-0002-9797-6944"},"institutions":[{"id":"https://openalex.org/I66867065","display_name":"East China Normal University","ror":"https://ror.org/02n96ep67","country_code":"CN","type":"education","lineage":["https://openalex.org/I66867065"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Peng Cheng","raw_affiliation_strings":["School of Software Engineering, East China Normal University, Shanghai, China"],"raw_orcid":"https://orcid.org/0000-0002-9797-6944","affiliations":[{"raw_affiliation_string":"School of Software Engineering, East China Normal University, Shanghai, China","institution_ids":["https://openalex.org/I66867065"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026993561","display_name":"Xiang Lian","orcid":"https://orcid.org/0000-0001-7681-3807"},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xiang Lian","raw_affiliation_strings":["Department of Computer Science, Kent State University, Kent, OH, USA"],"raw_orcid":"https://orcid.org/0000-0001-7681-3807","affiliations":[{"raw_affiliation_string":"Department of Computer Science, Kent State University, Kent, OH, USA","institution_ids":["https://openalex.org/I149910238"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100333516","display_name":"Lei Chen","orcid":"https://orcid.org/0000-0002-8257-5806"},"institutions":[{"id":"https://openalex.org/I200769079","display_name":"Hong Kong University of Science and Technology","ror":"https://ror.org/00q4vv597","country_code":"HK","type":"education","lineage":["https://openalex.org/I200769079"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Lei Chen","raw_affiliation_strings":["Department of Computer Science and Engineering, Hong Kong University of Science and Technology, Kowloon, Hong Kong, China"],"raw_orcid":"https://orcid.org/0000-0002-8257-5806","affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Hong Kong University of Science and Technology, Kowloon, Hong Kong, China","institution_ids":["https://openalex.org/I200769079"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100406614","display_name":"Siyuan Liu","orcid":"https://orcid.org/0000-0001-8595-8637"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Siyuan Liu","raw_affiliation_strings":["Department of Information Systems, Pennsylvania State University, State College, PA, USA"],"raw_orcid":"https://orcid.org/0000-0001-8595-8637","affiliations":[{"raw_affiliation_string":"Department of Information Systems, Pennsylvania State University, State College, PA, USA","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2045,"currency":"USD","value_usd":2045},"apc_paid":null,"fwci":0.7073,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.73980791,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":"34","issue":"2","first_page":"776","last_page":"788"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12546","display_name":"Smart Parking Systems Research","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/2215","display_name":"Building and Construction"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11502","display_name":"Facility Location and Emergency Management","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/notation","display_name":"Notation","score":0.844520092010498},{"id":"https://openalex.org/keywords/mathematical-notation","display_name":"Mathematical notation","score":0.5121259689331055},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.48243412375450134},{"id":"https://openalex.org/keywords/base","display_name":"Base (topology)","score":0.47719940543174744},{"id":"https://openalex.org/keywords/competitive-analysis","display_name":"Competitive analysis","score":0.45707282423973083},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.36512547731399536},{"id":"https://openalex.org/keywords/arithmetic","display_name":"Arithmetic","score":0.1386793553829193},{"id":"https://openalex.org/keywords/upper-and-lower-bounds","display_name":"Upper and lower bounds","score":0.10191652178764343}],"concepts":[{"id":"https://openalex.org/C45357846","wikidata":"https://www.wikidata.org/wiki/Q2001982","display_name":"Notation","level":2,"score":0.844520092010498},{"id":"https://openalex.org/C24457124","wikidata":"https://www.wikidata.org/wiki/Q1140046","display_name":"Mathematical notation","level":3,"score":0.5121259689331055},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.48243412375450134},{"id":"https://openalex.org/C42058472","wikidata":"https://www.wikidata.org/wiki/Q810214","display_name":"Base (topology)","level":2,"score":0.47719940543174744},{"id":"https://openalex.org/C102408133","wikidata":"https://www.wikidata.org/wiki/Q5156350","display_name":"Competitive analysis","level":3,"score":0.45707282423973083},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.36512547731399536},{"id":"https://openalex.org/C94375191","wikidata":"https://www.wikidata.org/wiki/Q11205","display_name":"Arithmetic","level":1,"score":0.1386793553829193},{"id":"https://openalex.org/C77553402","wikidata":"https://www.wikidata.org/wiki/Q13222579","display_name":"Upper and lower bounds","level":2,"score":0.10191652178764343},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/tkde.2020.2986198","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tkde.2020.2986198","pdf_url":null,"source":{"id":"https://openalex.org/S30698027","display_name":"IEEE Transactions on Knowledge and Data Engineering","issn_l":"1041-4347","issn":["1041-4347","1558-2191","2326-3865"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Knowledge and Data Engineering","raw_type":"journal-article"},{"id":"pmh:oai:repository.ust.hk:1783.1-115650","is_oa":false,"landing_page_url":"http://repository.ust.hk/ir/Record/1783.1-115650","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5099999904632568}],"awards":[{"id":"https://openalex.org/G1236304857","display_name":"\u79fb\u52a8\u4e0e\u793e\u4ea4\u8054\u7ebf\u5927\u6570\u636e\u7684\u9ad8\u6548\u534f\u540c\u5206\u6790\u7406\u8bba\u53ca\u5e94\u7528","funder_award_id":"61572488","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2543431183","display_name":null,"funder_award_id":"61673241","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G4699996730","display_name":null,"funder_award_id":"61729201","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5417820705","display_name":"SI2-SSE:GeoVisuals Software: Capturing, Managing, and Utilizing GeoSpatial Multimedia Data for Collaborative Field Research","funder_award_id":"1739491","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"},{"id":"https://openalex.org/F4320311890","display_name":"Kent State University","ror":"https://ror.org/049pfb863"},{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W1524719444","https://openalex.org/W1971040550","https://openalex.org/W1972025326","https://openalex.org/W2017894137","https://openalex.org/W2051821822","https://openalex.org/W2051866089","https://openalex.org/W2059922815","https://openalex.org/W2080124030","https://openalex.org/W2097425328","https://openalex.org/W2122872794","https://openalex.org/W2135814502","https://openalex.org/W2158536378","https://openalex.org/W2171960770","https://openalex.org/W2281172741","https://openalex.org/W2351971637","https://openalex.org/W2401361579","https://openalex.org/W2444485119","https://openalex.org/W2476598564","https://openalex.org/W2531384334","https://openalex.org/W2614598347","https://openalex.org/W2892207490","https://openalex.org/W4237791300","https://openalex.org/W4237922950","https://openalex.org/W4300076045","https://openalex.org/W4301216918","https://openalex.org/W6682630424","https://openalex.org/W6695338763","https://openalex.org/W6735863919"],"related_works":["https://openalex.org/W2393607213","https://openalex.org/W2495832077","https://openalex.org/W1968256718","https://openalex.org/W98357545","https://openalex.org/W977407476","https://openalex.org/W3167735904","https://openalex.org/W4280602899","https://openalex.org/W4226263710","https://openalex.org/W179667934","https://openalex.org/W3015246322"],"abstract_inverted_index":{"With":[0],"the":[1,32,58,61,66,69,75,82,90,93,97,101,108,137,166,170,177,180,188],"rapid":[2],"development":[3],"of":[4,13,22,60,63,68,78,92,95,103,169,179,192],"mobile":[5,16,28],"technology,":[6],"nowadays,":[7],"people":[8],"spend":[9],"a":[10,145,161],"large":[11],"amount":[12],"time":[14],"on":[15],"devices.":[17],"The":[18],"locations":[19],"and":[20,31,65,100,113,190,199],"contexts":[21,67],"users":[23],"are":[24],"easily":[25],"accessed":[26],"by":[27,80],"advertising":[29,48],"brokers,":[30],"brokers":[33],"can":[34],"send":[35],"customers":[36,64,142],"related":[37],"location-based":[38,47],"advertisements.":[39],"In":[40,132],"this":[41],"paper,":[42],"we":[43,71,116,134,186],"consider":[44],"an":[45,127],"important":[46],"problem,":[49,56],"namely":[50,121,153],"maximum":[51],"utility":[52,77],"advertisement":[53],"assignment":[54],"(MUAA)":[55],"with":[57,148],"estimation":[59],"interests":[62],"vendors,":[70],"want":[72],"to":[73,85,89,165],"maximize":[74],"overall":[76],"ads":[79,83],"determining":[81],"sent":[84],"each":[86],"customer":[87],"subject":[88],"constraints":[91],"capacities":[94],"customers,":[96],"distance":[98],"ranges":[99],"budgets":[102],"vendors.":[104],"We":[105],"prove":[106],"that":[107],"MUAA":[109],"problem":[110],"is":[111],"NP-hard":[112],"intractable.":[114],"Thus,":[115],"propose":[117],"one":[118,149],"offline":[119,171],"approach,":[120],"the${\\sf":[122,154],"reconciliation\\":[123],"approach}$,":[124,158],"which":[125,141,159],"has":[126,160],"approximation":[128],"ratio":[129,163],"of$(1-\\epsilon)\\cdot":[130],"\\theta$.":[131],"addition,":[133],"also":[135],"address":[136],"online":[138,151],"scenario,":[139],"in":[140,144],"arrive":[143],"streaming":[146],"fashion,":[147],"novel":[150],"algorithm,":[152],"online\\":[155],"adaptive\\":[156],"factor-aware\\":[157],"competitive":[162],"(compared":[164],"optimal":[167],"solution":[168],"scenario)":[172],"of$\\frac{\\ln":[173],"(g)+1}{\\theta":[174],"}$,$g>e$,":[175],"where$e$is":[176],"base":[178],"natural":[181],"logarithm.":[182],"Through":[183],"extensive":[184],"experiments,":[185],"demonstrate":[187],"efficiency":[189],"effectiveness":[191],"our":[193],"proposed":[194],"approaches":[195],"over":[196],"both":[197],"real":[198],"synthetic":[200],"datasets.":[201]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2}],"updated_date":"2026-08-28T12:50:07.497085","created_date":"2025-10-10T00:00:00"}
