{"id":"https://openalex.org/W4400113809","doi":"https://doi.org/10.1109/mipro60963.2024.10569841","title":"The Role of Visual Communication in Consumer Decision-Making in a Digital Environment","display_name":"The Role of Visual Communication in Consumer Decision-Making in a Digital Environment","publication_year":2024,"publication_date":"2024-05-20","ids":{"openalex":"https://openalex.org/W4400113809","doi":"https://doi.org/10.1109/mipro60963.2024.10569841"},"language":"en","primary_location":{"id":"doi:10.1109/mipro60963.2024.10569841","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/mipro60963.2024.10569841","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 47th MIPRO ICT and Electronics Convention (MIPRO)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5099635597","display_name":"Petra Buljat","orcid":null},"institutions":[{"id":"https://openalex.org/I56033108","display_name":"University of Zadar","ror":"https://ror.org/00t89vb53","country_code":"HR","type":"education","lineage":["https://openalex.org/I56033108"]}],"countries":["HR"],"is_corresponding":true,"raw_author_name":"Petra Buljat","raw_affiliation_strings":["University of Zadar; Franje Tuđmana 24i,Department of Tourism and Communication Studies,Zadar,23000"],"affiliations":[{"raw_affiliation_string":"University of Zadar; Franje Tuđmana 24i,Department of Tourism and Communication Studies,Zadar,23000","institution_ids":["https://openalex.org/I56033108"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012588573","display_name":"Ljiljana Zekanovi\u0107-Korona","orcid":null},"institutions":[{"id":"https://openalex.org/I56033108","display_name":"University of Zadar","ror":"https://ror.org/00t89vb53","country_code":"HR","type":"education","lineage":["https://openalex.org/I56033108"]}],"countries":["HR"],"is_corresponding":false,"raw_author_name":"Ljiljana Zekanovi\u0107-Korona","raw_affiliation_strings":["University of Zadar; Franje Tuđmana 24i,Department of Tourism and Communication Studies,Zadar,23000"],"affiliations":[{"raw_affiliation_string":"University of Zadar; Franje Tuđmana 24i,Department of Tourism and Communication Studies,Zadar,23000","institution_ids":["https://openalex.org/I56033108"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5104141314","display_name":"Jurica Grzunov","orcid":null},"institutions":[{"id":"https://openalex.org/I56033108","display_name":"University of Zadar","ror":"https://ror.org/00t89vb53","country_code":"HR","type":"education","lineage":["https://openalex.org/I56033108"]}],"countries":["HR"],"is_corresponding":false,"raw_author_name":"Jurica Grzunov","raw_affiliation_strings":["University of Zadar; Franje Tuđmana 24i,Department of Tourism and Communication Studies,Zadar,23000"],"affiliations":[{"raw_affiliation_string":"University of Zadar; Franje Tuđmana 24i,Department of Tourism and Communication Studies,Zadar,23000","institution_ids":["https://openalex.org/I56033108"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5099635597"],"corresponding_institution_ids":["https://openalex.org/I56033108"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.1210726,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"106","issue":null,"first_page":"939","last_page":"944"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.993399977684021,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9761999845504761,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6561926007270813},{"id":"https://openalex.org/keywords/visual-communication","display_name":"Visual communication","score":0.5615658760070801},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.47182804346084595},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3655758798122406}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6561926007270813},{"id":"https://openalex.org/C105842133","wikidata":"https://www.wikidata.org/wiki/Q1899679","display_name":"Visual communication","level":2,"score":0.5615658760070801},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.47182804346084595},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3655758798122406}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/mipro60963.2024.10569841","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/mipro60963.2024.10569841","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 47th MIPRO ICT and Electronics Convention (MIPRO)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7200000286102295,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1502478889","https://openalex.org/W1603462115","https://openalex.org/W2010500361","https://openalex.org/W2011986966","https://openalex.org/W2045348343","https://openalex.org/W2057889194","https://openalex.org/W2060549586","https://openalex.org/W2070319703","https://openalex.org/W2344981876","https://openalex.org/W2471915592","https://openalex.org/W2799445178","https://openalex.org/W2890521067","https://openalex.org/W2969479487","https://openalex.org/W4304690586","https://openalex.org/W4387006726","https://openalex.org/W6635866477","https://openalex.org/W6845503555","https://openalex.org/W6856944982"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"The":[0,56,130,196,214,238],"packaging":[1,42,107,121,126,140],"of":[2,10,34,39,59,78,95,106,132,154,164,216,223],"a":[3,7,13,23,28,40,52,60,86,117,128,185,190,194,220,235,246],"product":[4,61,118,142,228,250],"serves":[5],"as":[6,245],"primary":[8],"source":[9],"information,":[11],"creates":[12],"certain":[14],"aesthetic":[15],"impression,":[16],"and":[17,25,104,170,206],"stimulates":[18],"emotional":[19],"responses,":[20],"thereby":[21],"fostering":[22],"connection":[24],"loyalty":[26],"to":[27,92,123,136,209,243],"specific":[29],"brand.":[30],"In":[31],"the":[32,37,44,76,102,133,152,174,177,211,217,241],"context":[33],"online":[35,147,200,254],"platforms,":[36],"design":[38],"product\u2019s":[41,178],"is":[43,62],"first":[45],"visual":[46,57,79,93,225],"contact":[47],"with":[48,125,160,189,231],"consumers,":[49],"making":[50],"it":[51],"key":[53],"marketing":[54],"element.":[55],"impression":[58],"crucial":[63],"in":[64,81,85,146,234],"shaping":[65,82],"consumer":[66,83,90,110,232],"expectations":[67],"and,":[68],"consequently,":[69],"purchasing":[70],"decisions.":[71,111],"Therefore,":[72],"this":[73,113],"study":[74,114,134,175],"explores":[75],"role":[77],"communication":[80],"decisions":[84],"digital":[87,236],"environment,":[88],"specifically,":[89],"reactions":[91],"representations":[94],"cheese":[96,188],"packaging.":[97],"Previous":[98],"research":[99,197,218],"indicates":[100],"that":[101],"shape":[103],"color":[105],"can":[108],"influence":[109],"However,":[112],"investigated":[115],"how":[116,138,224],"displayed":[119],"without":[120,193],"compares":[122],"one":[124],"or":[127,192],"label.":[129,195],"aim":[131],"was":[135],"examine":[137],"different":[139],"affects":[141],"choice,":[143],"specifically":[144,227],"cheese,":[145,167,169],"shopping.":[148],"It":[149],"delved":[150],"into":[151],"preferences":[153],"consumers":[155,183],"when":[156],"they":[157],"were":[158],"presented":[159],"three":[161],"distinct":[162],"presentations":[163],"cheese:":[165],"gift-packaged":[166],"labeled":[168],"unlabeled":[171],"cheese.":[172],"Additionally,":[173],"explored":[176],"appeal":[179],"by":[180],"determining":[181],"whether":[182],"have":[184,240],"preference":[186],"for":[187,248],"label":[191],"utilized":[198],"an":[199],"survey":[201],"methodology,":[202],"employing":[203],"both":[204],"descriptive":[205],"inferential":[207],"statistics":[208],"analyze":[210],"data":[212],"collected.":[213],"results":[215],"provide":[219],"better":[221],"understanding":[222],"communication,":[226],"packaging,":[229],"interacts":[230],"decision-making":[233],"context.":[237],"findings":[239],"potential":[242],"serve":[244],"roadmap":[247],"optimizing":[249],"presentation":[251],"on":[252],"various":[253],"platforms.":[255]},"counts_by_year":[],"updated_date":"2025-12-21T23:12:01.093139","created_date":"2025-10-10T00:00:00"}