{"id":"https://openalex.org/W4382998927","doi":"https://doi.org/10.1109/lcsys.2023.3291421","title":"A Stackelberg Viral Marketing Design for Two Competing Players","display_name":"A Stackelberg Viral Marketing Design for Two Competing Players","publication_year":2023,"publication_date":"2023-01-01","ids":{"openalex":"https://openalex.org/W4382998927","doi":"https://doi.org/10.1109/lcsys.2023.3291421"},"language":"en","primary_location":{"id":"doi:10.1109/lcsys.2023.3291421","is_oa":false,"landing_page_url":"https://doi.org/10.1109/lcsys.2023.3291421","pdf_url":null,"source":{"id":"https://openalex.org/S4306422535","display_name":"IEEE Control Systems Letters","issn_l":"2475-1456","issn":["2475-1456"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Control Systems Letters","raw_type":"journal-article"},"type":"article","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://research.rug.nl/en/publications/d2bc0b24-a176-4e32-80d8-7ce31c3850ca","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5078074674","display_name":"Olivier Lindamulage de Silva","orcid":"https://orcid.org/0000-0002-6254-966X"},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210110792","display_name":"Centre de Recherche en Automatique de Nancy","ror":"https://ror.org/022r5hc56","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I4210099203","https://openalex.org/I4210100260","https://openalex.org/I4210110792","https://openalex.org/I4210159245","https://openalex.org/I90183372"]},{"id":"https://openalex.org/I90183372","display_name":"Universit\u00e9 de Lorraine","ror":"https://ror.org/04vfs2w97","country_code":"FR","type":"education","lineage":["https://openalex.org/I90183372"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"O. Lindamulage De Silva","raw_affiliation_strings":["Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France"],"raw_orcid":"https://orcid.org/0000-0002-6254-966X","affiliations":[{"raw_affiliation_string":"Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210110792","https://openalex.org/I90183372"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085539388","display_name":"Vineeth S. Varma","orcid":"https://orcid.org/0000-0001-8762-2790"},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210110792","display_name":"Centre de Recherche en Automatique de Nancy","ror":"https://ror.org/022r5hc56","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I4210099203","https://openalex.org/I4210100260","https://openalex.org/I4210110792","https://openalex.org/I4210159245","https://openalex.org/I90183372"]},{"id":"https://openalex.org/I90183372","display_name":"Universit\u00e9 de Lorraine","ror":"https://ror.org/04vfs2w97","country_code":"FR","type":"education","lineage":["https://openalex.org/I90183372"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"V. S. Varma","raw_affiliation_strings":["Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France"],"raw_orcid":"https://orcid.org/0000-0001-8762-2790","affiliations":[{"raw_affiliation_string":"Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210110792","https://openalex.org/I90183372"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021403340","display_name":"Ming Cao","orcid":"https://orcid.org/0000-0001-5472-562X"},"institutions":[{"id":"https://openalex.org/I169381384","display_name":"University of Groningen","ror":"https://ror.org/012p63287","country_code":"NL","type":"education","lineage":["https://openalex.org/I169381384"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"M. Cao","raw_affiliation_strings":["Faculty of Mathematics and Natural Sciences, ITM, University of Groningen, Groningen, The Netherlands"],"raw_orcid":"https://orcid.org/0000-0001-5472-562X","affiliations":[{"raw_affiliation_string":"Faculty of Mathematics and Natural Sciences, ITM, University of Groningen, Groningen, The Netherlands","institution_ids":["https://openalex.org/I169381384"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078506595","display_name":"Irinel\u2010Constantin Mor\u0103rescu","orcid":null},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I158333966","display_name":"Technical University of Cluj-Napoca","ror":"https://ror.org/03r8nwp71","country_code":"RO","type":"education","lineage":["https://openalex.org/I158333966"]},{"id":"https://openalex.org/I4210110792","display_name":"Centre de Recherche en Automatique de Nancy","ror":"https://ror.org/022r5hc56","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I4210099203","https://openalex.org/I4210100260","https://openalex.org/I4210110792","https://openalex.org/I4210159245","https://openalex.org/I90183372"]},{"id":"https://openalex.org/I90183372","display_name":"Universit\u00e9 de Lorraine","ror":"https://ror.org/04vfs2w97","country_code":"FR","type":"education","lineage":["https://openalex.org/I90183372"]}],"countries":["FR","RO"],"is_corresponding":false,"raw_author_name":"I.-C. Mor\u0103rescu","raw_affiliation_strings":["Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France","Automation Department, Technical University of Cluj-Napoca, Cluj-Napoca, Romania"],"raw_orcid":"https://orcid.org/0000-0002-8950-8112","affiliations":[{"raw_affiliation_string":"Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210110792","https://openalex.org/I90183372"]},{"raw_affiliation_string":"Automation Department, Technical University of Cluj-Napoca, Cluj-Napoca, Romania","institution_ids":["https://openalex.org/I158333966"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050592934","display_name":"Samson Lasaulce","orcid":"https://orcid.org/0000-0001-9837-9538"},"institutions":[{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"government","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210110792","display_name":"Centre de Recherche en Automatique de Nancy","ror":"https://ror.org/022r5hc56","country_code":"FR","type":"facility","lineage":["https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I4210099203","https://openalex.org/I4210100260","https://openalex.org/I4210110792","https://openalex.org/I4210159245","https://openalex.org/I90183372"]},{"id":"https://openalex.org/I90183372","display_name":"Universit\u00e9 de Lorraine","ror":"https://ror.org/04vfs2w97","country_code":"FR","type":"education","lineage":["https://openalex.org/I90183372"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"S. Lasaulce","raw_affiliation_strings":["Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universit&#x00E9; de Lorraine, CNRS, CRAN, Nancy, France","institution_ids":["https://openalex.org/I1294671590","https://openalex.org/I4210110792","https://openalex.org/I90183372"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3842,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.52768634,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"7","issue":null,"first_page":"2922","last_page":"2927"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9904000163078308,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9853000044822693,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.9585313200950623},{"id":"https://openalex.org/keywords/duopoly","display_name":"Duopoly","score":0.8981889486312866},{"id":"https://openalex.org/keywords/market-share","display_name":"Market share","score":0.6187295913696289},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.5876912474632263},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5680276155471802},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.5093065500259399},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4794023036956787},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.44521456956863403},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4182000458240509},{"id":"https://openalex.org/keywords/investment","display_name":"Investment (military)","score":0.4158763885498047},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.41439124941825867},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3162906765937805},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.20392340421676636},{"id":"https://openalex.org/keywords/cournot-competition","display_name":"Cournot competition","score":0.19272032380104065},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.06664937734603882}],"concepts":[{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.9585313200950623},{"id":"https://openalex.org/C180456769","wikidata":"https://www.wikidata.org/wiki/Q750207","display_name":"Duopoly","level":3,"score":0.8981889486312866},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.6187295913696289},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.5876912474632263},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5680276155471802},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5093065500259399},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4794023036956787},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.44521456956863403},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4182000458240509},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.4158763885498047},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.41439124941825867},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3162906765937805},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.20392340421676636},{"id":"https://openalex.org/C16520705","wikidata":"https://www.wikidata.org/wiki/Q601799","display_name":"Cournot competition","level":2,"score":0.19272032380104065},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06664937734603882},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1109/lcsys.2023.3291421","is_oa":false,"landing_page_url":"https://doi.org/10.1109/lcsys.2023.3291421","pdf_url":null,"source":{"id":"https://openalex.org/S4306422535","display_name":"IEEE Control Systems Letters","issn_l":"2475-1456","issn":["2475-1456"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Control Systems Letters","raw_type":"journal-article"},{"id":"pmh:oai:pure.rug.nl:openaire/d2bc0b24-a176-4e32-80d8-7ce31c3850ca","is_oa":true,"landing_page_url":"https://research.rug.nl/en/publications/d2bc0b24-a176-4e32-80d8-7ce31c3850ca","pdf_url":null,"source":{"id":"https://openalex.org/S4306400420","display_name":"University of Groningen research database (University of Groningen / Centre for Information Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I169381384","host_organization_name":"University of Groningen","host_organization_lineage":["https://openalex.org/I169381384"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lindamulage De Silva, O, Varma, V S, Cao, M, Morarescu, I C & Lasaulce, S 2023, 'A Stackelberg Viral Marketing Design for Two Competing Players', IEEE Control Systems Letters, vol. 7, pp. 2922-2927. https://doi.org/10.1109/LCSYS.2023.3291421","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:arXiv.org:2307.01618","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2307.01618","pdf_url":"https://arxiv.org/pdf/2307.01618","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"pmh:oai:HAL:hal-04150375v1","is_oa":true,"landing_page_url":"https://hal.science/hal-04150375","pdf_url":"https://hal.science/hal-04150375/document","source":{"id":"https://openalex.org/S4306402512","display_name":"HAL (Le Centre pour la Communication Scientifique Directe)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1294671590","host_organization_name":"Centre National de la Recherche Scientifique","host_organization_lineage":["https://openalex.org/I1294671590"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Control Systems Letters, 2023, 7, pp.2922-2927. &#x27E8;10.1109/LCSYS.2023.3291421&#x27E9;","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:RePEc:hal:journl:hal-04150375","is_oa":false,"landing_page_url":"https://hal.science/hal-04150375v1/document","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"preprint"},{"id":"pmh:oai:pure.rug.nl:publications/d2bc0b24-a176-4e32-80d8-7ce31c3850ca","is_oa":true,"landing_page_url":"https://research.rug.nl/files/916090874/A_Stackelberg_Viral_Marketing_Design_for_Two_Competing_Players.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306400420","display_name":"University of Groningen research database (University of Groningen / Centre for Information Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I169381384","host_organization_name":"University of Groningen","host_organization_lineage":["https://openalex.org/I169381384"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Lindamulage De Silva, O, Varma, V S, Cao, M, Morarescu, I C & Lasaulce, S 2023, 'A Stackelberg Viral Marketing Design for Two Competing Players', IEEE Control Systems Letters, vol. 7, pp. 2922-2927. https://doi.org/10.1109/LCSYS.2023.3291421","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:pure.rug.nl:openaire/d2bc0b24-a176-4e32-80d8-7ce31c3850ca","is_oa":true,"landing_page_url":"https://research.rug.nl/en/publications/d2bc0b24-a176-4e32-80d8-7ce31c3850ca","pdf_url":null,"source":{"id":"https://openalex.org/S4306400420","display_name":"University of Groningen research database (University of Groningen / Centre for Information Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I169381384","host_organization_name":"University of Groningen","host_organization_lineage":["https://openalex.org/I169381384"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lindamulage De Silva, O, Varma, V S, Cao, M, Morarescu, I C & Lasaulce, S 2023, 'A Stackelberg Viral Marketing Design for Two Competing Players', IEEE Control Systems Letters, vol. 7, pp. 2922-2927. https://doi.org/10.1109/LCSYS.2023.3291421","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.41999998688697815}],"awards":[{"id":"https://openalex.org/G1165102345","display_name":null,"funder_award_id":"760069","funder_id":"https://openalex.org/F4320320883","funder_display_name":"Agence Nationale de la Recherche"},{"id":"https://openalex.org/G494416187","display_name":"Opinion dynamics in social networks in presence of multiple decision-makers","funder_award_id":"ANR-20-CE48-0009","funder_id":"https://openalex.org/F4320320883","funder_display_name":"Agence Nationale de la Recherche"}],"funders":[{"id":"https://openalex.org/F4320320883","display_name":"Agence Nationale de la Recherche","ror":"https://ror.org/00rbzpz17"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1021948504","https://openalex.org/W1521326058","https://openalex.org/W1974490199","https://openalex.org/W1977562524","https://openalex.org/W2040700822","https://openalex.org/W2081222729","https://openalex.org/W2086916865","https://openalex.org/W2131434145","https://openalex.org/W2163595839","https://openalex.org/W2526317073","https://openalex.org/W2774139975","https://openalex.org/W2783791338","https://openalex.org/W2962976446","https://openalex.org/W3011114080","https://openalex.org/W3155408956","https://openalex.org/W3156434375","https://openalex.org/W3168249761","https://openalex.org/W3168408502","https://openalex.org/W3170774738","https://openalex.org/W4221141905","https://openalex.org/W4284887598","https://openalex.org/W4286360726","https://openalex.org/W4292070432","https://openalex.org/W4390853378","https://openalex.org/W6626530035","https://openalex.org/W6631146475","https://openalex.org/W6634595954"],"related_works":["https://openalex.org/W3147884276","https://openalex.org/W1831896700","https://openalex.org/W3124117645","https://openalex.org/W2075268106","https://openalex.org/W3150738379","https://openalex.org/W1514192644","https://openalex.org/W2785602577","https://openalex.org/W2342957034","https://openalex.org/W2908444162","https://openalex.org/W2161390604"],"abstract_inverted_index":{"A":[0],"Stackelberg":[1,109,131],"duopoly":[2],"model":[3,111],"in":[4,71],"which":[5,150],"two":[6],"firms":[7,17],"compete":[8],"to":[9,21,64,83,95],"maximize":[10,96],"their":[11],"market":[12,98,125],"share":[13,99],"is":[14,62,82,113,147,157],"considered.":[15],"The":[16],"offer":[18],"a":[19,108],"service/product":[20],"customers":[22],"that":[23,51,67,112],"are":[24],"spread":[25],"over":[26],"several":[27],"geographical":[28],"regions":[29,94],"(e.g.,":[30],"countries,":[31],"provinces,":[32],"or":[33],"states).":[34],"Each":[35],"region":[36],"has":[37],"its":[38,97],"own":[39],"characteristics":[40],"(spreading":[41],"and":[42,61,170],"recovery":[43],"rates)":[44],"of":[45,75,79,121,133,154],"each":[46,59,72,91],"service":[47],"propagation.":[48],"We":[49],"consider":[50],"the":[52,68,76,85,118,122,129,134,138,152,155,158,173],"spreading":[53],"rate":[54],"can":[55],"be":[56],"controlled":[57],"by":[58],"firm":[60,69,92],"subject":[63],"some":[65],"investment":[66],"does":[70],"region.":[73],"One":[74],"main":[77,119],"objectives":[78],"this":[80,104,144],"work":[81],"characterize":[84],"advertising":[86],"budget":[87,140],"allocation":[88,141],"strategy":[89],"for":[90,124,176],"across":[93],"when":[100],"competing.":[101],"To":[102],"achieve":[103],"goal":[105],"we":[106,136,171],"propose":[107],"game":[110,156],"relatively":[114],"simple":[115],"while":[116],"capturing":[117],"effects":[120],"competition":[123],"share.":[126],"By":[127],"characterizing":[128],"strong/weak":[130],"equilibria":[132],"game,":[135],"provide":[137,172],"associated":[139],"strategy.":[142],"In":[143],"setting,":[145],"it":[146],"established":[148],"under":[149],"conditions":[151],"solution":[153],"so-called":[159],"\u201cwinner":[160],"takes":[161],"all\".":[162],"Numerical":[163],"results":[164],"expand":[165],"upon":[166],"our":[167],"theoretical":[168],"findings":[169],"equilibrium":[174],"characterization":[175],"an":[177],"example.":[178]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1}],"updated_date":"2026-08-01T09:00:35.917206","created_date":"2025-10-10T00:00:00"}
