{"id":"https://openalex.org/W2000760968","doi":"https://doi.org/10.1109/ipcc.2013.6623896","title":"Using social media aggregation and curation techniques in the classroom to identify discourse trends and support brand operations","display_name":"Using social media aggregation and curation techniques in the classroom to identify discourse trends and support brand operations","publication_year":2013,"publication_date":"2013-07-01","ids":{"openalex":"https://openalex.org/W2000760968","doi":"https://doi.org/10.1109/ipcc.2013.6623896","mag":"2000760968"},"language":"en","primary_location":{"id":"doi:10.1109/ipcc.2013.6623896","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipcc.2013.6623896","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE International Professonal Communication 2013 Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020927436","display_name":"Gilbert Wilkes","orcid":"https://orcid.org/0000-0003-1541-5367"},"institutions":[{"id":"https://openalex.org/I65595360","display_name":"Royal Roads University","ror":"https://ror.org/05w4ste42","country_code":"CA","type":"education","lineage":["https://openalex.org/I65595360"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Gilbert Wilkes","raw_affiliation_strings":["Royal Roads University, Canada","R. Roads Univ., Colwood, BC, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Royal Roads University, Canada","institution_ids":["https://openalex.org/I65595360"]},{"raw_affiliation_string":"R. Roads Univ., Colwood, BC, Canada","institution_ids":["https://openalex.org/I65595360"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029178518","display_name":"Jaigris Hodson","orcid":"https://orcid.org/0000-0002-2235-3718"},"institutions":[{"id":"https://openalex.org/I530967","display_name":"Toronto Metropolitan University","ror":"https://ror.org/05g13zd79","country_code":"CA","type":"education","lineage":["https://openalex.org/I530967"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Jaigris Hodson","raw_affiliation_strings":["Ryerson University, Canada","Ryerson Univ., Toronto, NJ, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ryerson University, Canada","institution_ids":["https://openalex.org/I530967"]},{"raw_affiliation_string":"Ryerson Univ., Toronto, NJ, Canada","institution_ids":["https://openalex.org/I530967"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.0984,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.84073322,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"325","issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12478","display_name":"Wikis in Education and Collaboration","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12478","display_name":"Wikis in Education and Collaboration","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9769999980926514,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9749000072479248,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-buzz","display_name":"Marketing buzz","score":0.9198235869407654},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.8032073974609375},{"id":"https://openalex.org/keywords/conversation","display_name":"Conversation","score":0.631869375705719},{"id":"https://openalex.org/keywords/active-listening","display_name":"Active listening","score":0.6199241280555725},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6052306890487671},{"id":"https://openalex.org/keywords/domain","display_name":"Domain (mathematical analysis)","score":0.4994626045227051},{"id":"https://openalex.org/keywords/infographic","display_name":"Infographic","score":0.47462522983551025},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.428445428609848},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.33637598156929016},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.32563385367393494},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.320867657661438},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.24334099888801575},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1564134657382965}],"concepts":[{"id":"https://openalex.org/C113993141","wikidata":"https://www.wikidata.org/wiki/Q906759","display_name":"Marketing buzz","level":2,"score":0.9198235869407654},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.8032073974609375},{"id":"https://openalex.org/C2777200299","wikidata":"https://www.wikidata.org/wiki/Q52943","display_name":"Conversation","level":2,"score":0.631869375705719},{"id":"https://openalex.org/C177291462","wikidata":"https://www.wikidata.org/wiki/Q423038","display_name":"Active listening","level":2,"score":0.6199241280555725},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6052306890487671},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.4994626045227051},{"id":"https://openalex.org/C156365220","wikidata":"https://www.wikidata.org/wiki/Q845734","display_name":"Infographic","level":2,"score":0.47462522983551025},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.428445428609848},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33637598156929016},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32563385367393494},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.320867657661438},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.24334099888801575},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1564134657382965},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ipcc.2013.6623896","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipcc.2013.6623896","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE International Professonal Communication 2013 Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.4099999964237213}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W115182209","https://openalex.org/W294833876","https://openalex.org/W421314872","https://openalex.org/W1573091948","https://openalex.org/W1755716507","https://openalex.org/W1758841086","https://openalex.org/W1982247528","https://openalex.org/W1995213405","https://openalex.org/W2008637114","https://openalex.org/W2013526485","https://openalex.org/W2027549290","https://openalex.org/W2069939314","https://openalex.org/W2102636582","https://openalex.org/W2122958656","https://openalex.org/W2127246734","https://openalex.org/W2128334401","https://openalex.org/W2139962544","https://openalex.org/W2184937139","https://openalex.org/W2286999181","https://openalex.org/W2486096216","https://openalex.org/W4232544347","https://openalex.org/W6604702477","https://openalex.org/W6610519846","https://openalex.org/W6634224565","https://openalex.org/W6637913416","https://openalex.org/W6696456148"],"related_works":["https://openalex.org/W2116740649","https://openalex.org/W2783937668","https://openalex.org/W2099040923","https://openalex.org/W4389433970","https://openalex.org/W2523628251","https://openalex.org/W4387941994","https://openalex.org/W4237474497","https://openalex.org/W3021287274","https://openalex.org/W2985775149","https://openalex.org/W2996895802"],"abstract_inverted_index":{"In":[0],"classrooms":[1],"where":[2],"social":[3,31,46,76,132],"media":[4,32,47,77,133],"is":[5],"used":[6,122,140],"as":[7,37],"a":[8,38,49,106,114],"teaching":[9],"tool,":[10],"there":[11],"have":[12],"been":[13],"innovations":[14],"in":[15,33,62,73,105,160],"the":[16,34,57,81,100,127,143,154],"development":[17],"of":[18,59,64,75,83,129,146,163],"personal":[19],"learning":[20],"environments":[21],"over":[22],"recent":[23],"years.":[24],"However,":[25],"most":[26],"instructors":[27],"still":[28],"typically":[29],"use":[30,58],"classroom":[35],"primarily":[36],"platform":[39],"for":[40],"developing":[41],"or":[42,110,116,149],"sharing":[43],"information.":[44],"Taking":[45],"instruction":[48],"cautious":[50],"half-step":[51],"step":[52],"further,":[53],"we":[54,94],"report":[55,167],"on":[56],"aggregation":[60],"techniques":[61],"courses":[63,162],"study":[65,164],"at":[66],"both":[67],"Ryerson":[68],"and":[69,89,98,156],"Royal":[70],"Roads":[71],"Universities,":[72],"support":[74],"listening":[78],"to":[79,125,141,166],"solve":[80],"problems":[82],"identifying":[84],"buzz":[85],"about":[86,113],"an":[87],"issue":[88],"discovering":[90],"trends.":[91],"By":[92],"aggregation,":[93],"mean":[95],"identifying,":[96],"collecting,":[97],"curating":[99],"top":[101],"performing":[102],"syndicated":[103],"sources":[104],"discourse":[107],"domain.":[108],"Buzz,":[109],"urgent":[111],"conversation":[112],"topic":[115],"issue,":[117],"once":[118,136],"identified,":[119],"can":[120,138],"be":[121,139],"by":[123],"communicators":[124],"raise":[126],"performance":[128],"their":[130,168],"own":[131],"messaging.":[134],"Trends,":[135],"discovered,":[137],"inform":[142],"decision-making":[144],"processes":[145],"marketers,":[147],"planners,":[148],"communicators.":[150],"We":[151],"also":[152],"discuss":[153],"reports":[155],"infographics":[157],"that":[158],"participants":[159],"our":[161],"produce":[165],"findings":[169],"across":[170],"organizational":[171],"boundaries.":[172]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}