{"id":"https://openalex.org/W3047515785","doi":"https://doi.org/10.1109/infocom41043.2020.9155500","title":"Privacy Policy in Online Social Network with Targeted Advertising Business","display_name":"Privacy Policy in Online Social Network with Targeted Advertising Business","publication_year":2020,"publication_date":"2020-07-01","ids":{"openalex":"https://openalex.org/W3047515785","doi":"https://doi.org/10.1109/infocom41043.2020.9155500","mag":"3047515785"},"language":"en","primary_location":{"id":"doi:10.1109/infocom41043.2020.9155500","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocom41043.2020.9155500","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2020 - IEEE Conference on Computer Communications","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022042645","display_name":"Guocheng Liao","orcid":"https://orcid.org/0000-0002-3200-6162"},"institutions":[{"id":"https://openalex.org/I177725633","display_name":"Chinese University of Hong Kong","ror":"https://ror.org/00t33hh48","country_code":"HK","type":"education","lineage":["https://openalex.org/I177725633"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Guocheng Liao","raw_affiliation_strings":["Department of Information Engineering, The Chinese University of Hong Kong, Hong Kong"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Engineering, The Chinese University of Hong Kong, Hong Kong","institution_ids":["https://openalex.org/I177725633"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100385692","display_name":"Xu Chen","orcid":"https://orcid.org/0000-0001-9943-6020"},"institutions":[{"id":"https://openalex.org/I157773358","display_name":"Sun Yat-sen University","ror":"https://ror.org/0064kty71","country_code":"CN","type":"education","lineage":["https://openalex.org/I157773358"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xu Chen","raw_affiliation_strings":["School of Data and Computer Science, Sun Yat-sen University, Guangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Data and Computer Science, Sun Yat-sen University, Guangzhou, China","institution_ids":["https://openalex.org/I157773358"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062346297","display_name":"Jianwei Huang","orcid":"https://orcid.org/0000-0001-6631-1096"},"institutions":[{"id":"https://openalex.org/I4210116924","display_name":"Chinese University of Hong Kong, Shenzhen","ror":"https://ror.org/02d5ks197","country_code":"CN","type":"education","lineage":["https://openalex.org/I177725633","https://openalex.org/I180726961","https://openalex.org/I4210116924"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jianwei Huang","raw_affiliation_strings":["School of Science and Engineering, The Chinese University of Hong Kong, Shenzhen"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Science and Engineering, The Chinese University of Hong Kong, Shenzhen","institution_ids":["https://openalex.org/I4210116924"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.7022,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.87315286,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"1","issue":null,"first_page":"934","last_page":"943"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.7418546676635742},{"id":"https://openalex.org/keywords/exploit","display_name":"Exploit","score":0.7153742909431458},{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.6939420104026794},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6183558106422424},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.5983390212059021},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4929201602935791},{"id":"https://openalex.org/keywords/privacy-policy","display_name":"Privacy policy","score":0.48355790972709656},{"id":"https://openalex.org/keywords/personally-identifiable-information","display_name":"Personally identifiable information","score":0.48046034574508667},{"id":"https://openalex.org/keywords/information-sensitivity","display_name":"Information sensitivity","score":0.47773998975753784},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.46510061621665955},{"id":"https://openalex.org/keywords/information-privacy","display_name":"Information privacy","score":0.4532424807548523},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.42690879106521606},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.41395923495292664},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3297600746154785},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.30708786845207214},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1632516086101532},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.1551513373851776},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10478568077087402}],"concepts":[{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.7418546676635742},{"id":"https://openalex.org/C165696696","wikidata":"https://www.wikidata.org/wiki/Q11287","display_name":"Exploit","level":2,"score":0.7153742909431458},{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.6939420104026794},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6183558106422424},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5983390212059021},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4929201602935791},{"id":"https://openalex.org/C102938260","wikidata":"https://www.wikidata.org/wiki/Q1999831","display_name":"Privacy policy","level":3,"score":0.48355790972709656},{"id":"https://openalex.org/C169093310","wikidata":"https://www.wikidata.org/wiki/Q3702971","display_name":"Personally identifiable information","level":2,"score":0.48046034574508667},{"id":"https://openalex.org/C137822555","wikidata":"https://www.wikidata.org/wiki/Q2587068","display_name":"Information sensitivity","level":2,"score":0.47773998975753784},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.46510061621665955},{"id":"https://openalex.org/C123201435","wikidata":"https://www.wikidata.org/wiki/Q456632","display_name":"Information privacy","level":2,"score":0.4532424807548523},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42690879106521606},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.41395923495292664},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3297600746154785},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.30708786845207214},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1632516086101532},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1551513373851776},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10478568077087402},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/infocom41043.2020.9155500","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocom41043.2020.9155500","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2020 - IEEE Conference on Computer Communications","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W19684845","https://openalex.org/W389907844","https://openalex.org/W845431725","https://openalex.org/W1916607624","https://openalex.org/W2016563917","https://openalex.org/W2109100253","https://openalex.org/W2130752181","https://openalex.org/W2247195495","https://openalex.org/W2589327764","https://openalex.org/W2793294490","https://openalex.org/W2794651469","https://openalex.org/W2809459839","https://openalex.org/W2888846082","https://openalex.org/W2934855417","https://openalex.org/W3000289809","https://openalex.org/W3122146647","https://openalex.org/W3123847571"],"related_works":["https://openalex.org/W4251916081","https://openalex.org/W2127837371","https://openalex.org/W2465865879","https://openalex.org/W2098937825","https://openalex.org/W2498129867","https://openalex.org/W4235368543","https://openalex.org/W2027335090","https://openalex.org/W3082926850","https://openalex.org/W3116065443","https://openalex.org/W3135534176"],"abstract_inverted_index":{"In":[0],"an":[1,37],"online":[2],"social":[3,11,14,62,179],"network,":[4],"users":[5,34,129],"exhibit":[6],"personal":[7],"information":[8,20,52,92,125,139,157],"to":[9,32,42],"enjoy":[10],"interaction.":[12],"The":[13,27],"network":[15],"provider":[16,95],"(SNP)":[17],"exploits":[18],"users'":[19,51,55,61,91,156,176],"for":[21,44],"revenue":[22],"generation":[23],"through":[24],"targeted":[25,45,77],"advertising.":[26,46],"SNP":[28,75,106],"can":[29,172],"present":[30],"ads":[31],"proper":[33],"efficiently.":[35],"Therefore,":[36],"advertiser":[38],"is":[39],"more":[40],"willing":[41],"pay":[43],"However,":[47],"the":[48,69,74,82,88,94,100,120,134,147,153,169,175],"over-exploitation":[49],"of":[50,73,87,90,137],"would":[53,58],"invade":[54],"privacy,":[56],"which":[57],"negatively":[59],"impact":[60],"activeness.":[63],"Motivated":[64],"by":[65],"this,":[66],"we":[67,117],"study":[68],"optimal":[70,148,170],"privacy":[71,83,149,160,182],"policy":[72,84,150,171],"with":[76],"advertising":[78,142],"business.":[79],"We":[80,144],"characterize":[81,146],"in":[85],"terms":[86],"fraction":[89],"that":[93,123,168],"should":[96],"exploit,":[97],"and":[98,105,140,159,181],"formulate":[99],"interactions":[101],"among":[102],"users,":[103],"advertiser,":[104],"as":[107],"a":[108],"three-stage":[109],"Stackelberg":[110],"game.":[111],"By":[112],"carefully":[113],"leveraging":[114],"supermodularity":[115],"property,":[116],"reveal":[118,164],"from":[119,130],"equilibrium":[121],"analysis":[122],"higher":[124],"exploitation":[126],"will":[127],"discourage":[128],"exhibiting":[131],"information,":[132],"lowering":[133],"overall":[135],"amount":[136],"exploited":[138],"harming":[141],"revenue.":[143],"further":[145],"based":[151],"on":[152],"connection":[154],"between":[155,178],"levels":[158],"policy.":[161],"Numerical":[162],"results":[163],"some":[165],"useful":[166],"insights":[167],"well":[173],"balance":[174],"trade-off":[177],"benefit":[180],"loss.":[183]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}