{"id":"https://openalex.org/W4404295067","doi":"https://doi.org/10.1109/idsta62194.2024.10747006","title":"Knowledge Graph Embedding for Detecting Brand Advocates in Online Social Networks","display_name":"Knowledge Graph Embedding for Detecting Brand Advocates in Online Social Networks","publication_year":2024,"publication_date":"2024-09-24","ids":{"openalex":"https://openalex.org/W4404295067","doi":"https://doi.org/10.1109/idsta62194.2024.10747006"},"language":"en","primary_location":{"id":"doi:10.1109/idsta62194.2024.10747006","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/idsta62194.2024.10747006","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 Fifth International Conference on Intelligent Data Science Technologies and Applications (IDSTA)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021455872","display_name":"Muder Almiani","orcid":"https://orcid.org/0000-0003-0021-2364"},"institutions":[{"id":"https://openalex.org/I179311214","display_name":"Gulf University for Science & Technology","ror":"https://ror.org/04d9rzd67","country_code":"KW","type":"education","lineage":["https://openalex.org/I179311214"]}],"countries":["KW"],"is_corresponding":true,"raw_author_name":"Muder Almiani","raw_affiliation_strings":["Gulf University for Science &#x0026; Technology, Kuwait,Kuwait"],"affiliations":[{"raw_affiliation_string":"Gulf University for Science &#x0026; Technology, Kuwait,Kuwait","institution_ids":["https://openalex.org/I179311214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043250129","display_name":"Bilal Abu-Salih","orcid":"https://orcid.org/0000-0001-9875-4369"},"institutions":[{"id":"https://openalex.org/I114972647","display_name":"University of Jordan","ror":"https://ror.org/05k89ew48","country_code":"JO","type":"education","lineage":["https://openalex.org/I114972647"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Bilal Abu-Salih","raw_affiliation_strings":["The University of Jordan,King Abdullah II School of Information Technology,Amman,Jordan"],"affiliations":[{"raw_affiliation_string":"The University of Jordan,King Abdullah II School of Information Technology,Amman,Jordan","institution_ids":["https://openalex.org/I114972647"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000802175","display_name":"Salihah Alotaibi","orcid":"https://orcid.org/0000-0003-0368-9547"},"institutions":[{"id":"https://openalex.org/I240666556","display_name":"Imam Mohammad ibn Saud Islamic University","ror":"https://ror.org/05gxjyb39","country_code":"SA","type":"education","lineage":["https://openalex.org/I240666556"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Salihah Alotaibi","raw_affiliation_strings":["Imam Mohammad Ibn Saud Islamic University (IMSIU),College of Computer and Information Sciences,Riyadh,Saudi Arabia"],"affiliations":[{"raw_affiliation_string":"Imam Mohammad Ibn Saud Islamic University (IMSIU),College of Computer and Information Sciences,Riyadh,Saudi Arabia","institution_ids":["https://openalex.org/I240666556"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030707721","display_name":"Mohammed Aljaafari","orcid":"https://orcid.org/0000-0002-1151-9217"},"institutions":[{"id":"https://openalex.org/I4626487","display_name":"King Faisal University","ror":"https://ror.org/00dn43547","country_code":"SA","type":"education","lineage":["https://openalex.org/I4626487"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Mohammed Aljaafari","raw_affiliation_strings":["King Faisal University,Al-Ashsa,Saudi Arabia"],"affiliations":[{"raw_affiliation_string":"King Faisal University,Al-Ashsa,Saudi Arabia","institution_ids":["https://openalex.org/I4626487"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114613607","display_name":"Dima Azar","orcid":null},"institutions":[{"id":"https://openalex.org/I114972647","display_name":"University of Jordan","ror":"https://ror.org/05k89ew48","country_code":"JO","type":"education","lineage":["https://openalex.org/I114972647"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Dima Azar","raw_affiliation_strings":["The University of Jordan,King Abdullah II School of Information Technology,Amman,Jordan"],"affiliations":[{"raw_affiliation_string":"The University of Jordan,King Abdullah II School of Information Technology,Amman,Jordan","institution_ids":["https://openalex.org/I114972647"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073711527","display_name":"Tawfiq Alrawashdeh","orcid":"https://orcid.org/0000-0003-0084-5102"},"institutions":[{"id":"https://openalex.org/I100086675","display_name":"Al-Hussein Bin Talal University","ror":"https://ror.org/019dkd780","country_code":"JO","type":"education","lineage":["https://openalex.org/I100086675"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Tawfiq Alrawashdeh","raw_affiliation_strings":["Al Hussein Bin Talal University,Ma&#x00E1;n,Jordan"],"affiliations":[{"raw_affiliation_string":"Al Hussein Bin Talal University,Ma&#x00E1;n,Jordan","institution_ids":["https://openalex.org/I100086675"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067972693","display_name":"Yasean Tahat","orcid":"https://orcid.org/0000-0002-2758-3352"},"institutions":[{"id":"https://openalex.org/I179311214","display_name":"Gulf University for Science & Technology","ror":"https://ror.org/04d9rzd67","country_code":"KW","type":"education","lineage":["https://openalex.org/I179311214"]}],"countries":["KW"],"is_corresponding":false,"raw_author_name":"Yasean Tahat","raw_affiliation_strings":["Gulf University for Science &#x0026; Technology, Kuwait,Kuwait"],"affiliations":[{"raw_affiliation_string":"Gulf University for Science &#x0026; Technology, Kuwait,Kuwait","institution_ids":["https://openalex.org/I179311214"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5021455872"],"corresponding_institution_ids":["https://openalex.org/I179311214"],"apc_list":null,"apc_paid":null,"fwci":1.1832,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.85090613,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"137","last_page":"144"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9797000288963318,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9797000288963318,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9451000094413757,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.923799991607666,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.648772120475769},{"id":"https://openalex.org/keywords/embedding","display_name":"Embedding","score":0.5392464995384216},{"id":"https://openalex.org/keywords/knowledge-graph","display_name":"Knowledge graph","score":0.5117228031158447},{"id":"https://openalex.org/keywords/graph","display_name":"Graph","score":0.44149523973464966},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4197624623775482},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.299660325050354},{"id":"https://openalex.org/keywords/theoretical-computer-science","display_name":"Theoretical computer science","score":0.26028552651405334}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.648772120475769},{"id":"https://openalex.org/C41608201","wikidata":"https://www.wikidata.org/wiki/Q980509","display_name":"Embedding","level":2,"score":0.5392464995384216},{"id":"https://openalex.org/C2987255567","wikidata":"https://www.wikidata.org/wiki/Q33002955","display_name":"Knowledge graph","level":2,"score":0.5117228031158447},{"id":"https://openalex.org/C132525143","wikidata":"https://www.wikidata.org/wiki/Q141488","display_name":"Graph","level":2,"score":0.44149523973464966},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4197624623775482},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.299660325050354},{"id":"https://openalex.org/C80444323","wikidata":"https://www.wikidata.org/wiki/Q2878974","display_name":"Theoretical computer science","level":1,"score":0.26028552651405334}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/idsta62194.2024.10747006","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/idsta62194.2024.10747006","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 Fifth International Conference on Intelligent Data Science Technologies and Applications (IDSTA)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W398859631","https://openalex.org/W1533230146","https://openalex.org/W2127795553","https://openalex.org/W2407296951","https://openalex.org/W2752237999","https://openalex.org/W2949972983","https://openalex.org/W2963065930","https://openalex.org/W2970597249","https://openalex.org/W2981885170","https://openalex.org/W3008904141","https://openalex.org/W3124507438","https://openalex.org/W3142296505","https://openalex.org/W3146275938","https://openalex.org/W3156082048","https://openalex.org/W3161557830","https://openalex.org/W3167918909","https://openalex.org/W3174063582","https://openalex.org/W3217222719","https://openalex.org/W3217598700","https://openalex.org/W4213104624","https://openalex.org/W4220821328","https://openalex.org/W4220839346","https://openalex.org/W4225144386","https://openalex.org/W4252707176","https://openalex.org/W4281669669","https://openalex.org/W4282924762","https://openalex.org/W4283812337","https://openalex.org/W4289830451","https://openalex.org/W4291033387","https://openalex.org/W4294025355","https://openalex.org/W4294647307","https://openalex.org/W4301761924","https://openalex.org/W4313418975","https://openalex.org/W4321120950","https://openalex.org/W4379143924","https://openalex.org/W4379280564","https://openalex.org/W4382722394","https://openalex.org/W4385220508","https://openalex.org/W4385571204","https://openalex.org/W4386615876","https://openalex.org/W4389149974","https://openalex.org/W4390841728","https://openalex.org/W4391065262","https://openalex.org/W6631964550","https://openalex.org/W6678830454","https://openalex.org/W6718112784","https://openalex.org/W6763701032","https://openalex.org/W6788606612"],"related_works":["https://openalex.org/W2604454537","https://openalex.org/W2883748392","https://openalex.org/W2808284704","https://openalex.org/W2897702399","https://openalex.org/W4206028705","https://openalex.org/W2757431232","https://openalex.org/W2954554213","https://openalex.org/W2251363251","https://openalex.org/W4206547516","https://openalex.org/W4293236197"],"abstract_inverted_index":{"In":[0,146],"the":[1,14,28,41,55,96,134,143,149,152],"dynamic":[2],"and":[3,61,74,90,105,122,136,159],"ever-changing":[4],"environment":[5],"of":[6,13,43,72,95,127,154],"social":[7,29,78],"media,":[8],"customer":[9,44,164],"advocacy":[10],"forms":[11],"part":[12],"key":[15],"success":[16],"factors":[17],"that":[18,39,53],"need":[19],"to":[20,130,163],"be":[21],"monitored":[22],"by":[23,82,142],"brand":[24],"teams.":[25],"Focusing":[26],"on":[27,69],"media":[30,79],"engagement":[31],"aspect,":[32],"this":[33,147],"paper":[34],"outlines":[35],"a":[36,49,83],"conceptual":[37],"model":[38],"guides":[40],"evaluation":[42],"advocacy.The":[45],"approach":[46],"involves":[47],"developing":[48,170],"Knowledge":[50],"Graph":[51],"(KG)":[52],"captures":[54],"complex":[56],"connections":[57],"among":[58],"customers,":[59],"brands,":[60],"even":[62],"products.":[63],"The":[64,93,125],"KG":[65,97,135],"is":[66],"constructed":[67],"based":[68],"state-of-the-art":[70],"methods":[71],"entity":[73],"relationship":[75],"Mining":[76],"from":[77],"text,":[80],"backed":[81],"highly":[84],"layered":[85],"structure":[86],"with":[87,110],"XLNet,":[88],"BiLSTM,":[89],"CRF":[91],"ensembles.":[92],"performance":[94,126],"embedding":[98],"models":[99,107],"namely":[100],"TransE,":[101],"DistMult,":[102],"ComplEx,":[103],"HolE,":[104],"RotatE":[106,128],"are":[108],"assessed":[109],"parameters":[111],"such":[112],"as":[113,166,168],"Hits@k,":[114],"Median":[115],"Rank":[116,120],"(MR),":[117],"Mean":[118,123],"Reciprocal":[119],"(MRR),":[121],"Rank.":[124],"framework":[129],"predict":[131],"relationships":[132],"within":[133],"its":[137],"accuracy":[138],"have":[139],"been":[140],"shown":[141],"experimental":[144],"results.":[145],"respect,":[148],"results":[150],"reveal":[151],"importance":[153],"KG-based":[155],"perspectives":[156],"for":[157,169],"investigating":[158],"resolving":[160],"issues":[161],"related":[162],"advocacy,":[165],"well":[167],"relevant":[171],"marketing":[172],"strategies":[173],"in":[174],"contemporary":[175],"environment..":[176]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-03-09T08:58:05.943551","created_date":"2025-10-10T00:00:00"}
