{"id":"https://openalex.org/W2581562150","doi":"https://doi.org/10.1109/icdim.2016.7829761","title":"The evolution of C2C social commerce models","display_name":"The evolution of C2C social commerce models","publication_year":2016,"publication_date":"2016-09-01","ids":{"openalex":"https://openalex.org/W2581562150","doi":"https://doi.org/10.1109/icdim.2016.7829761","mag":"2581562150"},"language":"en","primary_location":{"id":"doi:10.1109/icdim.2016.7829761","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icdim.2016.7829761","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 Eleventh International Conference on Digital Information Management (ICDIM)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040278705","display_name":"Supattana Sukrat","orcid":"https://orcid.org/0000-0002-1507-8316"},"institutions":[{"id":"https://openalex.org/I60837268","display_name":"King Mongkut's University of Technology Thonburi","ror":"https://ror.org/0057ax056","country_code":"TH","type":"education","lineage":["https://openalex.org/I60837268"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Supattana Sukrat","raw_affiliation_strings":["School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand"],"affiliations":[{"raw_affiliation_string":"School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088631723","display_name":"Pruthikrai Mahatanankoon","orcid":"https://orcid.org/0000-0002-0484-9744"},"institutions":[{"id":"https://openalex.org/I47301684","display_name":"Illinois State University","ror":"https://ror.org/050kcr883","country_code":"US","type":"education","lineage":["https://openalex.org/I47301684"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Pruthikrai Mahatanankoon","raw_affiliation_strings":["School of Information Technology, Illinois State University, Illinois, USA"],"affiliations":[{"raw_affiliation_string":"School of Information Technology, Illinois State University, Illinois, USA","institution_ids":["https://openalex.org/I47301684"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018183180","display_name":"Borworn Papasratorn","orcid":"https://orcid.org/0000-0002-2238-4290"},"institutions":[{"id":"https://openalex.org/I60837268","display_name":"King Mongkut's University of Technology Thonburi","ror":"https://ror.org/0057ax056","country_code":"TH","type":"education","lineage":["https://openalex.org/I60837268"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Borworn Papasratorn","raw_affiliation_strings":["School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand"],"affiliations":[{"raw_affiliation_string":"School of Information Technology, King Mongkut's University of Technology Thonburi, Bangkok, Thailand","institution_ids":["https://openalex.org/I60837268"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5040278705"],"corresponding_institution_ids":["https://openalex.org/I60837268"],"apc_list":null,"apc_paid":null,"fwci":6.0809,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.96178772,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"35","issue":null,"first_page":"15","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9894000291824341,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.8040407299995422},{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.7601248025894165},{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.6248708963394165},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5152366757392883},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.48401662707328796},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.47418269515037537},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4667644202709198},{"id":"https://openalex.org/keywords/consumer-to-business","display_name":"Consumer-to-business","score":0.43844401836395264},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.41923946142196655},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.28074750304222107},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2729355990886688},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.06664246320724487}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.8040407299995422},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.7601248025894165},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.6248708963394165},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5152366757392883},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.48401662707328796},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.47418269515037537},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4667644202709198},{"id":"https://openalex.org/C137308460","wikidata":"https://www.wikidata.org/wiki/Q1752161","display_name":"Consumer-to-business","level":3,"score":0.43844401836395264},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41923946142196655},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.28074750304222107},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2729355990886688},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.06664246320724487}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icdim.2016.7829761","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icdim.2016.7829761","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 Eleventh International Conference on Digital Information Management (ICDIM)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.4099999964237213,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320322818","display_name":"King Mongkut's University of Technology Thonburi","ror":"https://ror.org/0057ax056"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W1572145800","https://openalex.org/W1984153006","https://openalex.org/W1988316526","https://openalex.org/W1999619038","https://openalex.org/W2011447549","https://openalex.org/W2015226178","https://openalex.org/W2028885942","https://openalex.org/W2039681044","https://openalex.org/W2063825102","https://openalex.org/W2079408806","https://openalex.org/W2092401734","https://openalex.org/W2109816759","https://openalex.org/W2128991589","https://openalex.org/W2170283055","https://openalex.org/W2207195451","https://openalex.org/W2408383986","https://openalex.org/W2504133222","https://openalex.org/W2516396761","https://openalex.org/W6634098953","https://openalex.org/W6688141521"],"related_works":["https://openalex.org/W2943099037","https://openalex.org/W2322002941","https://openalex.org/W2086228339","https://openalex.org/W2939994804","https://openalex.org/W4401778933","https://openalex.org/W4386802003","https://openalex.org/W2278542586","https://openalex.org/W2107789734","https://openalex.org/W2772580377","https://openalex.org/W3046696178"],"abstract_inverted_index":{"While":[0],"large":[1],"retailers":[2],"utilize":[3],"social":[4,21,71],"commerce":[5],"to":[6,74],"increase":[7],"consumer":[8,44],"trust":[9],"and":[10,60,68],"online":[11,16,45],"sales,":[12],"a":[13],"variety":[14],"of":[15,27,38,52,70,83],"transactions":[17],"take":[18],"place":[19],"among":[20],"networking":[22,72],"users.":[23],"These":[24,77],"new":[25],"forms":[26],"e-business":[28],"models":[29,87],"often":[30],"conceptualized":[31],"as":[32],"C2C":[33,53,84],"s-commerce":[34,54,85],"have":[35],"become":[36],"one":[37],"the":[39,66,81],"most":[40],"popular":[41],"methods":[42],"for":[43],"trading.":[46],"The":[47],"article":[48],"proposes":[49],"four":[50,78],"phases":[51,79],"(i.e.,":[55],"ad-hoc,":[56],"empowered,":[57],"organized,":[58],"integrated)":[59],"examines":[61],"how":[62],"consumers":[63],"can":[64],"leverage":[65],"features":[67],"functionalities":[69],"websites":[73],"their":[75],"benefit.":[76],"reveal":[80],"evolution":[82],"business":[86],"with":[88],"future":[89],"implications.":[90]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}