{"id":"https://openalex.org/W3005917765","doi":"https://doi.org/10.1109/icce-tw46550.2019.8991685","title":"Cross-Platform Measurement on Ad Exchanges","display_name":"Cross-Platform Measurement on Ad Exchanges","publication_year":2019,"publication_date":"2019-05-01","ids":{"openalex":"https://openalex.org/W3005917765","doi":"https://doi.org/10.1109/icce-tw46550.2019.8991685","mag":"3005917765"},"language":"en","primary_location":{"id":"doi:10.1109/icce-tw46550.2019.8991685","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icce-tw46550.2019.8991685","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE International Conference on Consumer Electronics - Taiwan (ICCE-TW)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114803447","display_name":"Chenyue Zhang","orcid":"https://orcid.org/0000-0002-1315-7977"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Chenyue Zhang","raw_affiliation_strings":["School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","institution_ids":["https://openalex.org/I21193070"]},{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102012819","display_name":"Chunxi Li","orcid":"https://orcid.org/0000-0001-5679-1225"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunxi Li","raw_affiliation_strings":["School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","institution_ids":["https://openalex.org/I21193070"]},{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101901493","display_name":"Yongxiang Zhao","orcid":"https://orcid.org/0000-0002-4522-6367"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongxiang Zhao","raw_affiliation_strings":["School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","institution_ids":["https://openalex.org/I21193070"]},{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076801063","display_name":"Nanxi Huang","orcid":null},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Nanxi Huang","raw_affiliation_strings":["School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University,Beijing,China,100044","institution_ids":["https://openalex.org/I21193070"]},{"raw_affiliation_string":"School of Electronic and Information Engineering, Beijing Jiaotong University, Beijing, China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076786933","display_name":"Baoxian Zhang","orcid":"https://orcid.org/0000-0001-9140-6898"},"institutions":[{"id":"https://openalex.org/I4210165038","display_name":"University of Chinese Academy of Sciences","ror":"https://ror.org/05qbk4x57","country_code":"CN","type":"education","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210165038"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Baoxian Zhang","raw_affiliation_strings":["University of Chinese Academy of Sciences,Beijing,China,100049","University of Chinese Academy of Sciences, Beijing, China"],"affiliations":[{"raw_affiliation_string":"University of Chinese Academy of Sciences,Beijing,China,100049","institution_ids":["https://openalex.org/I4210165038"]},{"raw_affiliation_string":"University of Chinese Academy of Sciences, Beijing, China","institution_ids":["https://openalex.org/I4210165038"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5114803447"],"corresponding_institution_ids":["https://openalex.org/I21193070"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.29963565,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"2"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9923999905586243,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8350319862365723},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.6450816988945007},{"id":"https://openalex.org/keywords/component","display_name":"Component (thermodynamics)","score":0.6104124188423157},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4706152081489563},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.32129156589508057},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.1247597336769104}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8350319862365723},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.6450816988945007},{"id":"https://openalex.org/C168167062","wikidata":"https://www.wikidata.org/wiki/Q1117970","display_name":"Component (thermodynamics)","level":2,"score":0.6104124188423157},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4706152081489563},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.32129156589508057},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.1247597336769104},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icce-tw46550.2019.8991685","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icce-tw46550.2019.8991685","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE International Conference on Consumer Electronics - Taiwan (ICCE-TW)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W845431725","https://openalex.org/W2056201388","https://openalex.org/W2144093215","https://openalex.org/W2535603283","https://openalex.org/W2949434730","https://openalex.org/W2999729612"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W4402327032","https://openalex.org/W2382290278"],"abstract_inverted_index":{"As":[0],"a":[1,65,94,101],"key":[2],"component":[3],"of":[4,37,46,62,152],"online":[5],"advertising":[6],"ecosystem,":[7],"Ad":[8],"exchange":[9],"platform":[10],"(ADX)":[11],"has":[12],"been":[13],"studied":[14],"extensively.":[15],"However,":[16],"existing":[17],"work":[18],"is":[19,49],"mainly":[20],"for":[21,31,42],"studying":[22],"individual":[23],"ADX":[24],"platform,":[25],"and":[26,33,137],"they":[27,80],"are":[28],"not":[29],"suitable":[30],"measuring":[32],"comparing":[34,43],"the":[35,44,59,78,83,108,121,124,131,150],"performance":[36,45,75,142],"different":[38,55,113],"ADXs.":[39],"A":[40],"challenge":[41],"multiple":[47],"ADXs":[48,56,114,118,132],"as":[50],"follows:":[51],"How":[52],"to":[53,57,77,82,106,115,119,134],"enable":[54,116],"acquire":[58,120],"same":[60,66,84,125,135],"piece":[61],"information":[63],"from":[64,123],"user,":[67,136],"such":[68],"that":[69,130],"we":[70,92],"can":[71],"accurately":[72],"compare":[73,138],"their":[74,139],"according":[76],"ads":[79,129],"delivered":[81],"user.":[85,126],"For":[86],"this":[87,90],"purpose,":[88],"in":[89],"paper,":[91],"propose":[93],"parallel":[95],"cross-platform":[96],"measurement":[97],"method,":[98],"which":[99],"creates":[100],"user":[102],"(a":[103],"virtual":[104],"role)":[105],"access":[107],"webpages":[109],"jointly":[110],"monitored":[111],"by":[112],"these":[117,145],"user-profile":[122],"We":[127],"collect":[128],"deliver":[133],"ad":[140],"targeting":[141],"based":[143],"on":[144],"ads.":[146],"The":[147],"results":[148],"validate":[149],"efficiency":[151],"our":[153],"proposed":[154],"method.":[155]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
