{"id":"https://openalex.org/W2057169535","doi":"https://doi.org/10.1109/icce-berlin.2014.7034256","title":"Using statistical data for context sensitive pervasive advertising","display_name":"Using statistical data for context sensitive pervasive advertising","publication_year":2014,"publication_date":"2014-09-01","ids":{"openalex":"https://openalex.org/W2057169535","doi":"https://doi.org/10.1109/icce-berlin.2014.7034256","mag":"2057169535"},"language":"en","primary_location":{"id":"doi:10.1109/icce-berlin.2014.7034256","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icce-berlin.2014.7034256","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 IEEE Fourth International Conference on Consumer Electronics Berlin (ICCE-Berlin)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051027054","display_name":"Frederico M. Bublitz","orcid":"https://orcid.org/0000-0003-1711-5392"},"institutions":[{"id":"https://openalex.org/I136754270","display_name":"Universidade Estadual da Para\u00edba","ror":"https://ror.org/02cm65z11","country_code":"BR","type":"education","lineage":["https://openalex.org/I136754270"]}],"countries":["BR"],"is_corresponding":true,"raw_author_name":"Frederico M. Bublitz","raw_affiliation_strings":["Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","Center for Strategic Technologies in Health - NUTES; State University of Paraiba - UEPB, Brasil"],"affiliations":[{"raw_affiliation_string":"Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","institution_ids":["https://openalex.org/I136754270"]},{"raw_affiliation_string":"Center for Strategic Technologies in Health - NUTES; State University of Paraiba - UEPB, Brasil","institution_ids":["https://openalex.org/I136754270"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087311816","display_name":"Marco Rosner","orcid":null},"institutions":[{"id":"https://openalex.org/I41455075","display_name":"Universidade Federal de Campina Grande","ror":"https://ror.org/00eftnx64","country_code":"BR","type":"education","lineage":["https://openalex.org/I41455075"]},{"id":"https://openalex.org/I136754270","display_name":"Universidade Estadual da Para\u00edba","ror":"https://ror.org/02cm65z11","country_code":"BR","type":"education","lineage":["https://openalex.org/I136754270"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Marco Rosner","raw_affiliation_strings":["Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","Embedded Systems and Pervasive Computing Lab.; Federal University of Campina Grande - UFCG, Brasil"],"affiliations":[{"raw_affiliation_string":"Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","institution_ids":["https://openalex.org/I136754270"]},{"raw_affiliation_string":"Embedded Systems and Pervasive Computing Lab.; Federal University of Campina Grande - UFCG, Brasil","institution_ids":["https://openalex.org/I41455075"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012728787","display_name":"Hyggo Almeida","orcid":"https://orcid.org/0000-0002-2808-8169"},"institutions":[{"id":"https://openalex.org/I41455075","display_name":"Universidade Federal de Campina Grande","ror":"https://ror.org/00eftnx64","country_code":"BR","type":"education","lineage":["https://openalex.org/I41455075"]},{"id":"https://openalex.org/I136754270","display_name":"Universidade Estadual da Para\u00edba","ror":"https://ror.org/02cm65z11","country_code":"BR","type":"education","lineage":["https://openalex.org/I136754270"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Hyggo O. Almeida","raw_affiliation_strings":["Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","Embedded Systems and Pervasive Computing Lab.; Federal University of Campina Grande - UFCG, Brasil"],"affiliations":[{"raw_affiliation_string":"Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","institution_ids":["https://openalex.org/I136754270"]},{"raw_affiliation_string":"Embedded Systems and Pervasive Computing Lab.; Federal University of Campina Grande - UFCG, Brasil","institution_ids":["https://openalex.org/I41455075"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025476340","display_name":"Aislan M. de Lima","orcid":null},"institutions":[{"id":"https://openalex.org/I136754270","display_name":"Universidade Estadual da Para\u00edba","ror":"https://ror.org/02cm65z11","country_code":"BR","type":"education","lineage":["https://openalex.org/I136754270"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Aislan M. de Lima","raw_affiliation_strings":["Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","Center for Strategic Technologies in Health - NUTES; State University of Paraiba - UEPB, Brasil"],"affiliations":[{"raw_affiliation_string":"Center for Strategic Technologies in Health - NUTES, State University of Paraiba - UEPB","institution_ids":["https://openalex.org/I136754270"]},{"raw_affiliation_string":"Center for Strategic Technologies in Health - NUTES; State University of Paraiba - UEPB, Brasil","institution_ids":["https://openalex.org/I136754270"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060511279","display_name":"Thiago S. Batista","orcid":null},"institutions":[{"id":"https://openalex.org/I41455075","display_name":"Universidade Federal de Campina Grande","ror":"https://ror.org/00eftnx64","country_code":"BR","type":"education","lineage":["https://openalex.org/I41455075"]},{"id":"https://openalex.org/I4210145666","display_name":"Embedded Systems (United States)","ror":"https://ror.org/04742eh45","country_code":"US","type":"company","lineage":["https://openalex.org/I4210145666"]},{"id":"https://openalex.org/I136754270","display_name":"Universidade Estadual da Para\u00edba","ror":"https://ror.org/02cm65z11","country_code":"BR","type":"education","lineage":["https://openalex.org/I136754270"]}],"countries":["BR","US"],"is_corresponding":false,"raw_author_name":"Thiago S. Batista","raw_affiliation_strings":["Embedded Systems and Pervasive Computing Lab, Federal University of Campina Grande - UFCG","Center for Strategic Technologies in Health - NUTES; State University of Paraiba - UEPB, Brasil"],"affiliations":[{"raw_affiliation_string":"Embedded Systems and Pervasive Computing Lab, Federal University of Campina Grande - UFCG","institution_ids":["https://openalex.org/I41455075","https://openalex.org/I4210145666"]},{"raw_affiliation_string":"Center for Strategic Technologies in Health - NUTES; State University of Paraiba - UEPB, Brasil","institution_ids":["https://openalex.org/I136754270"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5051027054"],"corresponding_institution_ids":["https://openalex.org/I136754270"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.19388347,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"41","last_page":"44"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10444","display_name":"Context-Aware Activity Recognition Systems","score":0.9796000123023987,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10326","display_name":"Indoor and Outdoor Localization Technologies","score":0.9657999873161316,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7832590341567993},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.6890774369239807},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6150478720664978},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.5081071853637695},{"id":"https://openalex.org/keywords/class","display_name":"Class (philosophy)","score":0.47208449244499207},{"id":"https://openalex.org/keywords/collaborative-filtering","display_name":"Collaborative filtering","score":0.45491907000541687},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.39870089292526245},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3667148947715759},{"id":"https://openalex.org/keywords/recommender-system","display_name":"Recommender system","score":0.20721018314361572},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16746783256530762},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.07412087917327881}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7832590341567993},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.6890774369239807},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6150478720664978},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5081071853637695},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.47208449244499207},{"id":"https://openalex.org/C21569690","wikidata":"https://www.wikidata.org/wiki/Q94702","display_name":"Collaborative filtering","level":3,"score":0.45491907000541687},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.39870089292526245},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3667148947715759},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.20721018314361572},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16746783256530762},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.07412087917327881},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icce-berlin.2014.7034256","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icce-berlin.2014.7034256","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 IEEE Fourth International Conference on Consumer Electronics Berlin (ICCE-Berlin)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5199999809265137,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W1967661515","https://openalex.org/W1972410450","https://openalex.org/W1973906766","https://openalex.org/W1977586106","https://openalex.org/W1984942926","https://openalex.org/W1987448659","https://openalex.org/W2011152193","https://openalex.org/W2038907063","https://openalex.org/W2047926060","https://openalex.org/W2064344769","https://openalex.org/W2103966806","https://openalex.org/W2128026023","https://openalex.org/W2129940637","https://openalex.org/W2147500904","https://openalex.org/W2401206089","https://openalex.org/W2547000967","https://openalex.org/W4246646304","https://openalex.org/W6646718632","https://openalex.org/W6666230184","https://openalex.org/W6713092723"],"related_works":["https://openalex.org/W2398165842","https://openalex.org/W197922276","https://openalex.org/W4226158052","https://openalex.org/W1809731386","https://openalex.org/W1967370444","https://openalex.org/W2150136235","https://openalex.org/W2085215424","https://openalex.org/W2088814244","https://openalex.org/W2157408137","https://openalex.org/W4312252109"],"abstract_inverted_index":{"Smartphones":[0],"are":[1],"available":[2],"anytime":[3],"and":[4,30],"anywhere,":[5],"enabling":[6],"applications":[7],"to":[8,52],"determine":[9],"the":[10,27,35,39,46,77,80],"user":[11],"location.":[12,67],"In":[13,41],"a":[14],"previous":[15],"work,":[16,43],"we":[17,20,44,72],"demonstrate":[18],"how":[19],"ca":[21],"use":[22],"this":[23,42],"information":[24,64],"for":[25],"inferring":[26],"age,":[28],"gender,":[29],"social":[31],"class":[32],"based":[33,56],"on":[34,57],"places":[36],"visited":[37],"by":[38],"user.":[40],"investigate":[45],"hypothesis":[47],"that":[48],"it":[49],"is":[50],"possible":[51],"deliver":[53],"relevant":[54],"advertisements":[55,81],"statistical":[58],"data,":[59],"associated":[60],"with":[61,85],"basic":[62],"customer":[63],"inferred":[65],"from":[66],"To":[68],"validate":[69],"our":[70,83],"hypothesis,":[71],"conducted":[73],"an":[74],"experiment":[75],"comparing":[76],"relevance":[78],"of":[79,82],"approach":[84],"collaborative":[86],"filtering.":[87]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}