{"id":"https://openalex.org/W2896145492","doi":"https://doi.org/10.1109/fuzz-ieee.2018.8491510","title":"Context-aware Advertisment Recommendation on Twitter through Rough sets","display_name":"Context-aware Advertisment Recommendation on Twitter through Rough sets","publication_year":2018,"publication_date":"2018-07-01","ids":{"openalex":"https://openalex.org/W2896145492","doi":"https://doi.org/10.1109/fuzz-ieee.2018.8491510","mag":"2896145492"},"language":"en","primary_location":{"id":"doi:10.1109/fuzz-ieee.2018.8491510","is_oa":false,"landing_page_url":"https://doi.org/10.1109/fuzz-ieee.2018.8491510","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059265557","display_name":"Stefania Boffa","orcid":"https://orcid.org/0000-0002-4171-3459"},"institutions":[{"id":"https://openalex.org/I115752224","display_name":"University of Insubria","ror":"https://ror.org/00s409261","country_code":"IT","type":"education","lineage":["https://openalex.org/I115752224"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Stefania Boffa","raw_affiliation_strings":["Dipartimento di Scienze Teoriche e Applicate, University of Insubria, Varese, Italy"],"affiliations":[{"raw_affiliation_string":"Dipartimento di Scienze Teoriche e Applicate, University of Insubria, Varese, Italy","institution_ids":["https://openalex.org/I115752224"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008984322","display_name":"Carmen De Maio","orcid":"https://orcid.org/0000-0003-0641-4792"},"institutions":[{"id":"https://openalex.org/I131729948","display_name":"University of Salerno","ror":"https://ror.org/0192m2k53","country_code":"IT","type":"education","lineage":["https://openalex.org/I131729948"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Carmen De Maio","raw_affiliation_strings":["Dipartimento di Ingegneria Dell\u2019Informazione ed Elettrica e Matematica Applicata, University of Salerno, Salerno, Italy","Dipartimento di Ingegneria Dell'Informazione ed Elettrica e Matematica Applicata, University of Salerno, Salerno, Italy"],"affiliations":[{"raw_affiliation_string":"Dipartimento di Ingegneria Dell\u2019Informazione ed Elettrica e Matematica Applicata, University of Salerno, Salerno, Italy","institution_ids":["https://openalex.org/I131729948"]},{"raw_affiliation_string":"Dipartimento di Ingegneria Dell'Informazione ed Elettrica e Matematica Applicata, University of Salerno, Salerno, Italy","institution_ids":["https://openalex.org/I131729948"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008489057","display_name":"Brunella Gerla","orcid":"https://orcid.org/0000-0002-9563-2136"},"institutions":[{"id":"https://openalex.org/I115752224","display_name":"University of Insubria","ror":"https://ror.org/00s409261","country_code":"IT","type":"education","lineage":["https://openalex.org/I115752224"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Brunella Gerla","raw_affiliation_strings":["Dipartimento di Scienze Teoriche e Applicate, University of Insubria, Varese, Italy"],"affiliations":[{"raw_affiliation_string":"Dipartimento di Scienze Teoriche e Applicate, University of Insubria, Varese, Italy","institution_ids":["https://openalex.org/I115752224"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056422946","display_name":"Mimmo Parente","orcid":"https://orcid.org/0000-0002-4935-6003"},"institutions":[{"id":"https://openalex.org/I131729948","display_name":"University of Salerno","ror":"https://ror.org/0192m2k53","country_code":"IT","type":"education","lineage":["https://openalex.org/I131729948"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Mimmo Parente","raw_affiliation_strings":["Dipartimento di Scienze Aziendali - Management & Innovation Systems, University of Salerno, Salerno, Italy"],"affiliations":[{"raw_affiliation_string":"Dipartimento di Scienze Aziendali - Management & Innovation Systems, University of Salerno, Salerno, Italy","institution_ids":["https://openalex.org/I131729948"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5059265557"],"corresponding_institution_ids":["https://openalex.org/I115752224"],"apc_list":null,"apc_paid":null,"fwci":1.0096,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.79131853,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11063","display_name":"Rough Sets and Fuzzy Logic","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7244771718978882},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6268012523651123},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4414423108100891},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.4305368661880493},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3715672194957733},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.10390254855155945}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7244771718978882},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6268012523651123},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4414423108100891},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.4305368661880493},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3715672194957733},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10390254855155945},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/fuzz-ieee.2018.8491510","is_oa":false,"landing_page_url":"https://doi.org/10.1109/fuzz-ieee.2018.8491510","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE)","raw_type":"proceedings-article"},{"id":"pmh:oai:irinsubria.uninsubria.it:11383/2077744","is_oa":false,"landing_page_url":"http://hdl.handle.net/11383/2077744","pdf_url":null,"source":{"id":"https://openalex.org/S4377196351","display_name":"IrInSubria (University of Insubria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I115752224","host_organization_name":"University of Insubria","host_organization_lineage":["https://openalex.org/I115752224"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/conferenceObject"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W147108263","https://openalex.org/W1662577487","https://openalex.org/W1838153851","https://openalex.org/W1983426508","https://openalex.org/W1988437791","https://openalex.org/W1989697265","https://openalex.org/W2010216744","https://openalex.org/W2062822788","https://openalex.org/W2067145099","https://openalex.org/W2110351804","https://openalex.org/W2127336911","https://openalex.org/W2131357087","https://openalex.org/W2154185789","https://openalex.org/W2155041554","https://openalex.org/W2165267798","https://openalex.org/W2401710178","https://openalex.org/W2433793808","https://openalex.org/W2569206230","https://openalex.org/W2586685584","https://openalex.org/W2602994574","https://openalex.org/W2608904808","https://openalex.org/W2735204003","https://openalex.org/W2739345445","https://openalex.org/W2751262782","https://openalex.org/W2755239492","https://openalex.org/W2962820560","https://openalex.org/W4250143744","https://openalex.org/W4255833381","https://openalex.org/W4311883455","https://openalex.org/W6606089957","https://openalex.org/W6732835008","https://openalex.org/W6743868099","https://openalex.org/W6765939931"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W4391913857","https://openalex.org/W2350741829","https://openalex.org/W2530322880"],"abstract_inverted_index":{"The":[0],"main,":[1],"if":[2],"not":[3],"the":[4,30,40,56,60,71,86,90,93,113],"only,":[5],"income":[6],"for":[7],"social":[8],"networks":[9],"is":[10,37,55],"from":[11],"advertising.":[12],"Social":[13],"media":[14],"platforms":[15],"like":[16],"Twitter":[17],"have":[18],"become":[19],"a":[20,79],"main":[21],"stream":[22],"communication":[23],"medium":[24],"to":[25,43,47,70,103,106],"disseminate":[26],"information":[27],"and":[28,109],"capture":[29],"interest":[31],"of":[32,51,96],"potential":[33],"customers.":[34],"So,":[35],"it":[36],"crucial":[38],"that":[39],"policy":[41],"implemented":[42],"decide":[44],"which":[45,52],"ads":[46,61,108],"show":[48],"in":[49],"proximity":[50],"user's":[53,72],"posts,":[54],"most":[57],"profitable":[58],"one:":[59],"shown":[62],"should":[63],"be":[64],"as":[65,67],"much":[66],"possible":[68],"targeted":[69],"interests.":[73],"In":[74],"this":[75],"paper,":[76],"we":[77],"propose":[78],"context-aware":[80],"advertising":[81],"recommendation":[82],"system":[83],"that,":[84],"analyzing":[85],"users'":[87,110],"tweets":[88],"during":[89],"timeline,":[91],"interpretes":[92],"personal":[94],"interests":[95,111],"users":[97],"through":[98],"orthopairs":[99],"(they":[100],"are":[101],"equivalent":[102],"rough":[104],"sets)":[105],"meet":[107],"at":[112],"right":[114],"time.":[115]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
