{"id":"https://openalex.org/W4206832775","doi":"https://doi.org/10.1109/cog52621.2021.9619092","title":"Customer Lifetime Value in Mobile Games: a Note on Stylized Facts and Statistical Challenges","display_name":"Customer Lifetime Value in Mobile Games: a Note on Stylized Facts and Statistical Challenges","publication_year":2021,"publication_date":"2021-08-17","ids":{"openalex":"https://openalex.org/W4206832775","doi":"https://doi.org/10.1109/cog52621.2021.9619092"},"language":"en","primary_location":{"id":"doi:10.1109/cog52621.2021.9619092","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cog52621.2021.9619092","pdf_url":null,"source":{"id":"https://openalex.org/S4363608335","display_name":"2021 IEEE Conference on Games (CoG)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE Conference on Games (CoG)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066285719","display_name":"Arturo Valdivia","orcid":"https://orcid.org/0000-0002-0676-0102"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Arturo Valdivia","raw_affiliation_strings":["Tactile Games, Copenhagen, Denmark"],"affiliations":[{"raw_affiliation_string":"Tactile Games, Copenhagen, Denmark","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5066285719"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9267,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.74439462,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9883999824523926,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stylized-fact","display_name":"Stylized fact","score":0.9451863765716553},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5737448930740356},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.560357928276062},{"id":"https://openalex.org/keywords/pareto-principle","display_name":"Pareto principle","score":0.5350649952888489},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.5268146991729736},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.49979305267333984},{"id":"https://openalex.org/keywords/inflation","display_name":"Inflation (cosmology)","score":0.47331082820892334},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2261030673980713},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.19268038868904114},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.17077389359474182},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.09740200638771057}],"concepts":[{"id":"https://openalex.org/C38935604","wikidata":"https://www.wikidata.org/wiki/Q4330363","display_name":"Stylized fact","level":2,"score":0.9451863765716553},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5737448930740356},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.560357928276062},{"id":"https://openalex.org/C137635306","wikidata":"https://www.wikidata.org/wiki/Q182667","display_name":"Pareto principle","level":2,"score":0.5350649952888489},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5268146991729736},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.49979305267333984},{"id":"https://openalex.org/C200941418","wikidata":"https://www.wikidata.org/wiki/Q273508","display_name":"Inflation (cosmology)","level":2,"score":0.47331082820892334},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2261030673980713},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.19268038868904114},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17077389359474182},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.09740200638771057},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C33332235","wikidata":"https://www.wikidata.org/wiki/Q18362","display_name":"Theoretical physics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/cog52621.2021.9619092","is_oa":false,"landing_page_url":"https://doi.org/10.1109/cog52621.2021.9619092","pdf_url":null,"source":{"id":"https://openalex.org/S4363608335","display_name":"2021 IEEE Conference on Games (CoG)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE Conference on Games (CoG)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W1553526580","https://openalex.org/W1580460461","https://openalex.org/W1966202460","https://openalex.org/W1982632568","https://openalex.org/W1990627282","https://openalex.org/W2000042664","https://openalex.org/W2045568966","https://openalex.org/W2075211514","https://openalex.org/W2107199580","https://openalex.org/W2107581815","https://openalex.org/W2156957852","https://openalex.org/W2202704248","https://openalex.org/W2313533451","https://openalex.org/W2346354117","https://openalex.org/W2396900654","https://openalex.org/W2534202123","https://openalex.org/W2781814582","https://openalex.org/W2794065766","https://openalex.org/W2902121735","https://openalex.org/W2980018588","https://openalex.org/W3035856907","https://openalex.org/W3086963313","https://openalex.org/W3095988084","https://openalex.org/W3123160209","https://openalex.org/W3123780380","https://openalex.org/W4248265664","https://openalex.org/W4254821295","https://openalex.org/W6676098381","https://openalex.org/W6687833805","https://openalex.org/W6728305979","https://openalex.org/W6785175251"],"related_works":["https://openalex.org/W2529311304","https://openalex.org/W4248275646","https://openalex.org/W2992609826","https://openalex.org/W2552900035","https://openalex.org/W2162875951","https://openalex.org/W2062875858","https://openalex.org/W3124809058","https://openalex.org/W4380047323","https://openalex.org/W2138330538","https://openalex.org/W2046581487"],"abstract_inverted_index":{"We":[0],"analyze":[1],"a":[2],"series":[3],"of":[4,21,49,60],"empirical":[5,47],"properties":[6,48],"exhibited":[7],"by":[8],"customer":[9],"lifetime":[10],"value":[11],"data,":[12],"including":[13],"zero-inflation,":[14],"heavy":[15],"tails,":[16],"and":[17,24],"the":[18,36],"varying":[19],"behaviour":[20],"inter-purchase":[22],"times":[23],"purchase":[25],"size.":[26],"Rather":[27],"than":[28],"focusing":[29],"on":[30],"specific":[31],"models":[32],"already":[33],"established":[34],"in":[35],"literature":[37],"(e.g.,":[38],"RFM":[39],"or":[40],"Pareto/NBD),":[41],"what":[42],"is":[43],"emphasized":[44],"here":[45],"are":[46],"mobile":[50],"games":[51],"data":[52],"which":[53],"may":[54],"lead":[55],"to":[56],"revisit":[57],"certain":[58],"assumptions":[59],"existing":[61],"models.":[62]},"counts_by_year":[{"year":2024,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}