{"id":"https://openalex.org/W7134186674","doi":"https://doi.org/10.1109/bigdata66926.2025.11401872","title":"BroadGen: A Framework for Generating Effective and Efficient Advertiser Broad Match Keyphrase Recommendations","display_name":"BroadGen: A Framework for Generating Effective and Efficient Advertiser Broad Match Keyphrase Recommendations","publication_year":2025,"publication_date":"2025-12-08","ids":{"openalex":"https://openalex.org/W7134186674","doi":"https://doi.org/10.1109/bigdata66926.2025.11401872"},"language":null,"primary_location":{"id":"doi:10.1109/bigdata66926.2025.11401872","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata66926.2025.11401872","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE International Conference on Big Data (BigData)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060436364","display_name":"Ashirbad Mishra","orcid":"https://orcid.org/0009-0001-2352-3678"},"institutions":[{"id":"https://openalex.org/I1321826891","display_name":"eBay (Ireland)","ror":"https://ror.org/02b00s810","country_code":"IE","type":"company","lineage":["https://openalex.org/I1321826891","https://openalex.org/I4210150719"]},{"id":"https://openalex.org/I4210150719","display_name":"eBay (United States)","ror":"https://ror.org/05cnabr44","country_code":"US","type":"company","lineage":["https://openalex.org/I4210150719"]}],"countries":["IE","US"],"is_corresponding":true,"raw_author_name":"Ashirbad Mishra","raw_affiliation_strings":["eBay Inc.,eBay Advertising,San Jose,California,USA"],"affiliations":[{"raw_affiliation_string":"eBay Inc.,eBay Advertising,San Jose,California,USA","institution_ids":["https://openalex.org/I4210150719","https://openalex.org/I1321826891"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100398383","display_name":"Jinyu Zhao","orcid":"https://orcid.org/0000-0001-7179-9145"},"institutions":[{"id":"https://openalex.org/I1321826891","display_name":"eBay (Ireland)","ror":"https://ror.org/02b00s810","country_code":"IE","type":"company","lineage":["https://openalex.org/I1321826891","https://openalex.org/I4210150719"]},{"id":"https://openalex.org/I4210150719","display_name":"eBay (United States)","ror":"https://ror.org/05cnabr44","country_code":"US","type":"company","lineage":["https://openalex.org/I4210150719"]}],"countries":["IE","US"],"is_corresponding":false,"raw_author_name":"Jinyu Zhao","raw_affiliation_strings":["eBay Inc.,eBay Advertising,San Jose,California,USA"],"affiliations":[{"raw_affiliation_string":"eBay Inc.,eBay Advertising,San Jose,California,USA","institution_ids":["https://openalex.org/I4210150719","https://openalex.org/I1321826891"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101307312","display_name":"Soumik Dey","orcid":"https://orcid.org/0009-0006-9763-318X"},"institutions":[{"id":"https://openalex.org/I1321826891","display_name":"eBay (Ireland)","ror":"https://ror.org/02b00s810","country_code":"IE","type":"company","lineage":["https://openalex.org/I1321826891","https://openalex.org/I4210150719"]},{"id":"https://openalex.org/I4210150719","display_name":"eBay (United States)","ror":"https://ror.org/05cnabr44","country_code":"US","type":"company","lineage":["https://openalex.org/I4210150719"]}],"countries":["IE","US"],"is_corresponding":false,"raw_author_name":"Soumik Dey","raw_affiliation_strings":["eBay Inc.,eBay Advertising,San Jose,California,USA"],"affiliations":[{"raw_affiliation_string":"eBay Inc.,eBay Advertising,San Jose,California,USA","institution_ids":["https://openalex.org/I4210150719","https://openalex.org/I1321826891"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086447666","display_name":"Hansi Wu","orcid":"https://orcid.org/0009-0008-5585-9943"},"institutions":[{"id":"https://openalex.org/I1321826891","display_name":"eBay (Ireland)","ror":"https://ror.org/02b00s810","country_code":"IE","type":"company","lineage":["https://openalex.org/I1321826891","https://openalex.org/I4210150719"]},{"id":"https://openalex.org/I4210150719","display_name":"eBay (United States)","ror":"https://ror.org/05cnabr44","country_code":"US","type":"company","lineage":["https://openalex.org/I4210150719"]}],"countries":["IE","US"],"is_corresponding":false,"raw_author_name":"Hansi Wu","raw_affiliation_strings":["eBay Inc.,eBay Advertising,San Jose,California,USA"],"affiliations":[{"raw_affiliation_string":"eBay Inc.,eBay Advertising,San Jose,California,USA","institution_ids":["https://openalex.org/I4210150719","https://openalex.org/I1321826891"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5128330884","display_name":"Binbin Li","orcid":null},"institutions":[{"id":"https://openalex.org/I1321826891","display_name":"eBay (Ireland)","ror":"https://ror.org/02b00s810","country_code":"IE","type":"company","lineage":["https://openalex.org/I1321826891","https://openalex.org/I4210150719"]},{"id":"https://openalex.org/I4210150719","display_name":"eBay (United States)","ror":"https://ror.org/05cnabr44","country_code":"US","type":"company","lineage":["https://openalex.org/I4210150719"]}],"countries":["IE","US"],"is_corresponding":false,"raw_author_name":"Binbin Li","raw_affiliation_strings":["eBay Inc.,eBay Advertising,San Jose,California,USA"],"affiliations":[{"raw_affiliation_string":"eBay Inc.,eBay Advertising,San Jose,California,USA","institution_ids":["https://openalex.org/I4210150719","https://openalex.org/I1321826891"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083063233","display_name":"Kamesh Madduri","orcid":null},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Kamesh Madduri","raw_affiliation_strings":["Pennsylvania State University,Dept. of Computer Science,University Park,Pennsylvania,USA"],"affiliations":[{"raw_affiliation_string":"Pennsylvania State University,Dept. of Computer Science,University Park,Pennsylvania,USA","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5060436364"],"corresponding_institution_ids":["https://openalex.org/I1321826891","https://openalex.org/I4210150719"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.88650179,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"2415","last_page":"2424"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.6406000256538391,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.6406000256538391,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.12300000339746475,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.05119999870657921,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.29490000009536743},{"id":"https://openalex.org/keywords/matching","display_name":"Matching (statistics)","score":0.2773999869823456},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.2685000002384186},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.2621000111103058},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.25589999556541443}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6348999738693237},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4284000098705292},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.29490000009536743},{"id":"https://openalex.org/C165064840","wikidata":"https://www.wikidata.org/wiki/Q1321061","display_name":"Matching (statistics)","level":2,"score":0.2773999869823456},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.2685000002384186},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.2621000111103058},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.25589999556541443},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.25130000710487366},{"id":"https://openalex.org/C61797465","wikidata":"https://www.wikidata.org/wiki/Q1188986","display_name":"Term (time)","level":2,"score":0.2506999969482422},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.2410999983549118}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/bigdata66926.2025.11401872","is_oa":false,"landing_page_url":"https://doi.org/10.1109/bigdata66926.2025.11401872","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE International Conference on Big Data (BigData)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W1493044792","https://openalex.org/W1663973292","https://openalex.org/W1834987204","https://openalex.org/W1942334009","https://openalex.org/W1992665562","https://openalex.org/W2016381774","https://openalex.org/W2018159142","https://openalex.org/W2032370604","https://openalex.org/W2056705371","https://openalex.org/W2073448073","https://openalex.org/W2117798265","https://openalex.org/W2138559067","https://openalex.org/W2143326696","https://openalex.org/W2165232124","https://openalex.org/W2170741935","https://openalex.org/W2180566385","https://openalex.org/W2493916176","https://openalex.org/W2920847566","https://openalex.org/W2962941447","https://openalex.org/W3021868432","https://openalex.org/W3092103025","https://openalex.org/W3114079967","https://openalex.org/W3117140070","https://openalex.org/W3120926153","https://openalex.org/W3122305203","https://openalex.org/W3165920028","https://openalex.org/W4285167814","https://openalex.org/W4303649399","https://openalex.org/W4385567541","https://openalex.org/W4385764073","https://openalex.org/W4387544292","https://openalex.org/W4387848990","https://openalex.org/W4403486815","https://openalex.org/W4409159741","https://openalex.org/W4409657370","https://openalex.org/W4411549487","https://openalex.org/W4413360784","https://openalex.org/W4415427426","https://openalex.org/W7131903388"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-03-09T07:06:17.341095","created_date":"2026-03-09T00:00:00"}