{"id":"https://openalex.org/W2761322012","doi":"https://doi.org/10.1109/wocn.2017.8065862","title":"Validating prototype of e-commerce shopping site in India","display_name":"Validating prototype of e-commerce shopping site in India","publication_year":2017,"publication_date":"2017-02-01","ids":{"openalex":"https://openalex.org/W2761322012","doi":"https://doi.org/10.1109/wocn.2017.8065862","mag":"2761322012"},"language":"en","primary_location":{"id":"doi:10.1109/wocn.2017.8065862","is_oa":false,"landing_page_url":"https://doi.org/10.1109/wocn.2017.8065862","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 Fourteenth International Conference on Wireless and Optical Communications Networks (WOCN)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035748840","display_name":"Megharani Patil","orcid":"https://orcid.org/0000-0001-9845-9597"},"institutions":[{"id":"https://openalex.org/I169877490","display_name":"University of Mumbai","ror":"https://ror.org/032hdk172","country_code":"IN","type":"education","lineage":["https://openalex.org/I169877490"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Megharani Patil","raw_affiliation_strings":["Thadomal Engineering College, Mumbai University: Information Technology, Bandra, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Thadomal Engineering College, Mumbai University: Information Technology, Bandra, India","institution_ids":["https://openalex.org/I169877490"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005514696","display_name":"Madhuri Rao","orcid":null},"institutions":[{"id":"https://openalex.org/I169877490","display_name":"University of Mumbai","ror":"https://ror.org/032hdk172","country_code":"IN","type":"education","lineage":["https://openalex.org/I169877490"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Madhuri Rao","raw_affiliation_strings":["Thadomal Engineering College, Mumbai University: Information Technology, Bandra, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Thadomal Engineering College, Mumbai University: Information Technology, Bandra, India","institution_ids":["https://openalex.org/I169877490"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5035748840"],"corresponding_institution_ids":["https://openalex.org/I169877490"],"apc_list":null,"apc_paid":null,"fwci":0.695,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.83620716,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"3","issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9954000115394592,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/usability","display_name":"Usability","score":0.7931596040725708},{"id":"https://openalex.org/keywords/software-walkthrough","display_name":"Software walkthrough","score":0.7149500250816345},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6899869441986084},{"id":"https://openalex.org/keywords/heuristic-evaluation","display_name":"Heuristic evaluation","score":0.6315943002700806},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5802832841873169},{"id":"https://openalex.org/keywords/cognitive-walkthrough","display_name":"Cognitive walkthrough","score":0.573749303817749},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.5193337202072144},{"id":"https://openalex.org/keywords/test","display_name":"Test (biology)","score":0.5112159252166748},{"id":"https://openalex.org/keywords/heuristic","display_name":"Heuristic","score":0.4868680536746979},{"id":"https://openalex.org/keywords/mental-model","display_name":"Mental model","score":0.48338833451271057},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.48328903317451477},{"id":"https://openalex.org/keywords/usability-inspection","display_name":"Usability inspection","score":0.44304192066192627},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3672853708267212},{"id":"https://openalex.org/keywords/software","display_name":"Software","score":0.29829370975494385},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.15280508995056152},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1468583047389984},{"id":"https://openalex.org/keywords/software-development","display_name":"Software development","score":0.1019461452960968}],"concepts":[{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.7931596040725708},{"id":"https://openalex.org/C46110900","wikidata":"https://www.wikidata.org/wiki/Q11702993","display_name":"Software walkthrough","level":5,"score":0.7149500250816345},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6899869441986084},{"id":"https://openalex.org/C3255780","wikidata":"https://www.wikidata.org/wiki/Q1616517","display_name":"Heuristic evaluation","level":3,"score":0.6315943002700806},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5802832841873169},{"id":"https://openalex.org/C87105883","wikidata":"https://www.wikidata.org/wiki/Q1107002","display_name":"Cognitive walkthrough","level":4,"score":0.573749303817749},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.5193337202072144},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.5112159252166748},{"id":"https://openalex.org/C173801870","wikidata":"https://www.wikidata.org/wiki/Q201413","display_name":"Heuristic","level":2,"score":0.4868680536746979},{"id":"https://openalex.org/C2982912361","wikidata":"https://www.wikidata.org/wiki/Q1851867","display_name":"Mental model","level":2,"score":0.48338833451271057},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.48328903317451477},{"id":"https://openalex.org/C23456302","wikidata":"https://www.wikidata.org/wiki/Q7901668","display_name":"Usability inspection","level":4,"score":0.44304192066192627},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3672853708267212},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.29829370975494385},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.15280508995056152},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1468583047389984},{"id":"https://openalex.org/C529173508","wikidata":"https://www.wikidata.org/wiki/Q638608","display_name":"Software development","level":3,"score":0.1019461452960968},{"id":"https://openalex.org/C186846655","wikidata":"https://www.wikidata.org/wiki/Q3398377","display_name":"Software construction","level":4,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/wocn.2017.8065862","is_oa":false,"landing_page_url":"https://doi.org/10.1109/wocn.2017.8065862","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 Fourteenth International Conference on Wireless and Optical Communications Networks (WOCN)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W126897249","https://openalex.org/W165438012","https://openalex.org/W988677830","https://openalex.org/W1538807643","https://openalex.org/W2002175797","https://openalex.org/W2058024122","https://openalex.org/W2152004045","https://openalex.org/W2228698272","https://openalex.org/W2508830657","https://openalex.org/W4252562093","https://openalex.org/W6625943006","https://openalex.org/W6689061562"],"related_works":["https://openalex.org/W2187859254","https://openalex.org/W4244498641","https://openalex.org/W2150599767","https://openalex.org/W2587266006","https://openalex.org/W2016022053","https://openalex.org/W2155602934","https://openalex.org/W2083557443","https://openalex.org/W1998771435","https://openalex.org/W2523052590","https://openalex.org/W2300192368"],"abstract_inverted_index":{"Taking":[0],"forward":[1],"the":[2],"digital":[3],"India":[4],"mission":[5],"it":[6],"is":[7,84],"essential":[8],"to":[9,75],"design":[10,76],"and":[11,44,61,86,100],"validate":[12],"intuitive":[13],"e-commerce":[14,80],"shopping":[15,26,50,56],"sites":[16],"before":[17],"implementation":[18],"of":[19,31,79],"template":[20],"so":[21],"that":[22],"users":[23],"can":[24],"do":[25],"easily,":[27],"without":[28],"any":[29],"need":[30],"special":[32],"training.":[33],"We":[34,52],"have":[35,53],"achieved":[36],"this":[37],"in":[38],"several":[39],"steps.":[40],"Documented":[41],"mental":[42,59],"model":[43,60],"behavioral":[45],"patterns":[46],"while":[47],"interacting":[48],"with":[49,58],"site.":[51],"mapped":[54],"existing":[55],"site":[57],"as":[62],"a":[63,77],"result":[64],"problem":[65,73],"themes":[66,74],"are":[67,70],"identified.":[68],"Guidelines":[69],"set":[71],"from":[72],"prototype":[78,83],"website.":[81],"Finally":[82],"designed":[85],"validated":[87],"through":[88,97],"test":[89,102],"by":[90],"focus":[91],"groups,":[92],"heuristic":[93],"evaluation,":[94],"guideline":[95],"review":[96],"cognitive":[98],"walkthrough":[99],"usability":[101],"using":[103],"think":[104],"aloud":[105],"evaluations.":[106]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}
