{"id":"https://openalex.org/W2807152647","doi":"https://doi.org/10.1109/wocc.2018.8372725","title":"Big data implementation for small and medium enterprises","display_name":"Big data implementation for small and medium enterprises","publication_year":2018,"publication_date":"2018-04-01","ids":{"openalex":"https://openalex.org/W2807152647","doi":"https://doi.org/10.1109/wocc.2018.8372725","mag":"2807152647"},"language":"en","primary_location":{"id":"doi:10.1109/wocc.2018.8372725","is_oa":false,"landing_page_url":"https://doi.org/10.1109/wocc.2018.8372725","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 27th Wireless and Optical Communication Conference (WOCC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043944791","display_name":"Wasinee Noonpakdee","orcid":null},"institutions":[{"id":"https://openalex.org/I108108428","display_name":"Thammasat University","ror":"https://ror.org/002yp7f20","country_code":"TH","type":"education","lineage":["https://openalex.org/I108108428"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Wasinee Noonpakdee","raw_affiliation_strings":["College of Innovation, Thammasat University, Bangkok, Thailand"],"affiliations":[{"raw_affiliation_string":"College of Innovation, Thammasat University, Bangkok, Thailand","institution_ids":["https://openalex.org/I108108428"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047043669","display_name":"Acharaphun Phothichai","orcid":null},"institutions":[{"id":"https://openalex.org/I1332387789","display_name":"Siriraj Hospital","ror":"https://ror.org/0331zs648","country_code":"TH","type":"healthcare","lineage":["https://openalex.org/I1332387789"]},{"id":"https://openalex.org/I25399158","display_name":"Mahidol University","ror":"https://ror.org/01znkr924","country_code":"TH","type":"education","lineage":["https://openalex.org/I25399158"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Acharaphun Phothichai","raw_affiliation_strings":["Faculty of Medicine Siriraj Hospital, Mahidol University, Bangkok, Thailand"],"affiliations":[{"raw_affiliation_string":"Faculty of Medicine Siriraj Hospital, Mahidol University, Bangkok, Thailand","institution_ids":["https://openalex.org/I1332387789","https://openalex.org/I25399158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033167389","display_name":"Thitiporn Khunkornsiri","orcid":null},"institutions":[{"id":"https://openalex.org/I108108428","display_name":"Thammasat University","ror":"https://ror.org/002yp7f20","country_code":"TH","type":"education","lineage":["https://openalex.org/I108108428"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Thitiporn Khunkornsiri","raw_affiliation_strings":["College of Innovation, Thammasat University, Bangkok, Thailand"],"affiliations":[{"raw_affiliation_string":"College of Innovation, Thammasat University, Bangkok, Thailand","institution_ids":["https://openalex.org/I108108428"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5043944791"],"corresponding_institution_ids":["https://openalex.org/I108108428"],"apc_list":null,"apc_paid":null,"fwci":1.2936,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.82993448,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14280","display_name":"Big Data Technologies and Applications","score":0.9478999972343445,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11719","display_name":"Data Quality and Management","score":0.9043999910354614,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.8889716863632202},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"Small and medium-sized enterprises","score":0.607143759727478},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5920114517211914},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5358240604400635},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"Competitive advantage","score":0.5148252844810486},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.460374653339386},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.45904985070228577},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.43396133184432983},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.42356282472610474},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4221665859222412},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.39500677585601807},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.242119699716568},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.1445559561252594},{"id":"https://openalex.org/keywords/accounting","display_name":"Accounting","score":0.10677725076675415},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.08672860264778137}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.8889716863632202},{"id":"https://openalex.org/C48879800","wikidata":"https://www.wikidata.org/wiki/Q622439","display_name":"Small and medium-sized enterprises","level":2,"score":0.607143759727478},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5920114517211914},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5358240604400635},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.5148252844810486},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.460374653339386},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.45904985070228577},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.43396133184432983},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42356282472610474},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4221665859222412},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.39500677585601807},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.242119699716568},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.1445559561252594},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.10677725076675415},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.08672860264778137}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/wocc.2018.8372725","is_oa":false,"landing_page_url":"https://doi.org/10.1109/wocc.2018.8372725","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 27th Wireless and Optical Communication Conference (WOCC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5600000023841858,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W1997752435","https://openalex.org/W2076684951","https://openalex.org/W2157376391","https://openalex.org/W2261525379","https://openalex.org/W2390346197","https://openalex.org/W2503887796","https://openalex.org/W2516388568","https://openalex.org/W2554604598","https://openalex.org/W2558974007","https://openalex.org/W2561959887","https://openalex.org/W2567226561","https://openalex.org/W2589714335","https://openalex.org/W2593865443","https://openalex.org/W2625392185","https://openalex.org/W2745119162","https://openalex.org/W2750126764","https://openalex.org/W2765977809","https://openalex.org/W2782991220","https://openalex.org/W2790400697","https://openalex.org/W2794899455","https://openalex.org/W3122540192","https://openalex.org/W3122871871","https://openalex.org/W6646896395","https://openalex.org/W6731649765","https://openalex.org/W6739498180"],"related_works":["https://openalex.org/W4390608645","https://openalex.org/W4247566972","https://openalex.org/W2960264696","https://openalex.org/W3090563135","https://openalex.org/W2497432351","https://openalex.org/W4206777497","https://openalex.org/W4233347783","https://openalex.org/W2910064364","https://openalex.org/W4255224757","https://openalex.org/W2499527417"],"abstract_inverted_index":{"Big":[0],"data":[1,12,31,50,109,123],"provides":[2],"an":[3],"opportunity":[4],"for":[5,65,106,121,125],"organizations":[6],"to":[7,15,51,54,67,94,127],"gain":[8],"insights":[9],"from":[10,48],"their":[11,55],"in":[13,21,86,91],"order":[14],"make":[16],"better":[17],"decision.":[18],"Large":[19],"companies":[20],"several":[22],"sectors":[23],"are":[24,85,98],"achieving":[25],"enormous":[26],"improvements":[27],"by":[28,76],"applying":[29],"big":[30,49,69,108,122],"analytics.":[32],"Small":[33],"and":[34,42,63,78,103],"medium":[35],"enterprises":[36],"(SMEs),":[37],"which":[38],"have":[39],"smaller":[40],"size":[41],"less":[43],"revenue,":[44],"can":[45,117],"also":[46],"benefit":[47],"add":[52],"value":[53],"business.":[56],"This":[57],"paper":[58],"presents":[59],"the":[60,95,104],"capabilities,":[61],"readiness,":[62],"challenges":[64],"SMEs":[66,82,97,126],"implement":[68],"data.":[70],"The":[71,115],"qualitative":[72],"research":[73],"is":[74,110],"conducted":[75],"observation":[77],"interview":[79],"of":[80],"40":[81],"whose":[83],"businesses":[84],"service":[87],"or":[88],"production":[89],"sector":[90],"Thailand.":[92],"According":[93],"analysis,":[96],"divided":[99],"into":[100],"three":[101],"categories,":[102],"approach":[105],"implementing":[107],"proposed":[111],"considering":[112],"these":[113],"categories.":[114],"results":[116],"be":[118],"a":[119],"guideline":[120],"implementation":[124],"achieve":[128],"competitive":[129],"advantages.":[130]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
