{"id":"https://openalex.org/W2033728388","doi":"https://doi.org/10.1109/vsmm.2012.6365973","title":"Color preference of the Malay population in the design of a virtual environment","display_name":"Color preference of the Malay population in the design of a virtual environment","publication_year":2012,"publication_date":"2012-09-01","ids":{"openalex":"https://openalex.org/W2033728388","doi":"https://doi.org/10.1109/vsmm.2012.6365973","mag":"2033728388"},"language":"en","primary_location":{"id":"doi:10.1109/vsmm.2012.6365973","is_oa":false,"landing_page_url":"https://doi.org/10.1109/vsmm.2012.6365973","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2012 18th International Conference on Virtual Systems and Multimedia","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103160321","display_name":"Zahari Taha","orcid":"https://orcid.org/0000-0001-6008-9279"},"institutions":[{"id":"https://openalex.org/I102913810","display_name":"Universiti Malaysia Pahang Al-Sultan Abdullah","ror":"https://ror.org/01704wp68","country_code":"MY","type":"education","lineage":["https://openalex.org/I102913810"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Zahari Taha","raw_affiliation_strings":["Faculty of Mechanical Engineering, Universiti Malaysia Pahang, Pekan, Pahang, Malaysia"],"affiliations":[{"raw_affiliation_string":"Faculty of Mechanical Engineering, Universiti Malaysia Pahang, Pekan, Pahang, Malaysia","institution_ids":["https://openalex.org/I102913810"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087570803","display_name":"Hartomo Soewardi","orcid":null},"institutions":[{"id":"https://openalex.org/I35427347","display_name":"Islamic University of Indonesia","ror":"https://ror.org/000pmrk50","country_code":"ID","type":"education","lineage":["https://openalex.org/I35427347"]},{"id":"https://openalex.org/I33849332","display_name":"University of Malaya","ror":"https://ror.org/00rzspn62","country_code":"MY","type":"education","lineage":["https://openalex.org/I33849332"]}],"countries":["ID","MY"],"is_corresponding":false,"raw_author_name":"Hartomo Soewardi","raw_affiliation_strings":["Centre for Product Design and Manufacturing, Department of Engineering Design and Manufacture Faculty of Engineering, University of Malaya, Kuala Lumpur, Malaysia","Department of Industrial Engineering, Faculty of Industrial Technology, Islamic University of Indonesia, Yogyakarta, Indonesia"],"affiliations":[{"raw_affiliation_string":"Centre for Product Design and Manufacturing, Department of Engineering Design and Manufacture Faculty of Engineering, University of Malaya, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I33849332"]},{"raw_affiliation_string":"Department of Industrial Engineering, Faculty of Industrial Technology, Islamic University of Indonesia, Yogyakarta, Indonesia","institution_ids":["https://openalex.org/I35427347"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064803164","display_name":"Siti Zawiah Md Dawal","orcid":"https://orcid.org/0000-0003-0496-5128"},"institutions":[{"id":"https://openalex.org/I33849332","display_name":"University of Malaya","ror":"https://ror.org/00rzspn62","country_code":"MY","type":"education","lineage":["https://openalex.org/I33849332"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Siti Zawiah Md Dawal","raw_affiliation_strings":["Centre for Product Design and Manufacturing, Department of Engineering Design and Manufacture Faculty of Engineering, University of Malaya, Kuala Lumpur, Malaysia"],"affiliations":[{"raw_affiliation_string":"Centre for Product Design and Manufacturing, Department of Engineering Design and Manufacture Faculty of Engineering, University of Malaya, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I33849332"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5103160321"],"corresponding_institution_ids":["https://openalex.org/I102913810"],"apc_list":null,"apc_paid":null,"fwci":0.37178033,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.68857452,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"545","last_page":"548"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14254","display_name":"Digital Media and Visual Art","score":0.9588000178337097,"subfield":{"id":"https://openalex.org/subfields/1704","display_name":"Computer Graphics and Computer-Aided Design"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/malay","display_name":"Malay","score":0.7361474633216858},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.6965708136558533},{"id":"https://openalex.org/keywords/background-color","display_name":"Background color","score":0.6291980743408203},{"id":"https://openalex.org/keywords/object","display_name":"Object (grammar)","score":0.5398615598678589},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.515333354473114},{"id":"https://openalex.org/keywords/computer-vision","display_name":"Computer vision","score":0.5017189979553223},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.4996514320373535},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4877651333808899},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1729930341243744},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.15394535660743713},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.10896429419517517}],"concepts":[{"id":"https://openalex.org/C2776938241","wikidata":"https://www.wikidata.org/wiki/Q9237","display_name":"Malay","level":2,"score":0.7361474633216858},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6965708136558533},{"id":"https://openalex.org/C3019406508","wikidata":"https://www.wikidata.org/wiki/Q376346","display_name":"Background color","level":2,"score":0.6291980743408203},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.5398615598678589},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.515333354473114},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.5017189979553223},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4996514320373535},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4877651333808899},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1729930341243744},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.15394535660743713},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.10896429419517517},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/vsmm.2012.6365973","is_oa":false,"landing_page_url":"https://doi.org/10.1109/vsmm.2012.6365973","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2012 18th International Conference on Virtual Systems and Multimedia","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320322604","display_name":"Universiti Malaya","ror":"https://ror.org/00rzspn62"},{"id":"https://openalex.org/F4320330441","display_name":"Universitas Islam Indonesia","ror":"https://ror.org/000pmrk50"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W96989254","https://openalex.org/W217541828","https://openalex.org/W1567277223","https://openalex.org/W2011519851","https://openalex.org/W2013303591","https://openalex.org/W2085805206","https://openalex.org/W3145425237"],"related_works":["https://openalex.org/W3079964180","https://openalex.org/W375642441","https://openalex.org/W4253184376","https://openalex.org/W3044024082","https://openalex.org/W2487295014","https://openalex.org/W3206187814","https://openalex.org/W2091194480","https://openalex.org/W4206527837","https://openalex.org/W2328052390","https://openalex.org/W3121706151"],"abstract_inverted_index":{"One":[0],"of":[1,7,21,29,41],"factors":[2],"contributing":[3],"to":[4,64,75,98],"the":[5,22,30,38,42,70,83,100,119,124,139,144,159],"incidence":[6],"cyber":[8],"sickness":[9],"in":[10,25,69],"a":[11,26],"virtual":[12,27,44,84,87,125,145,169],"environment":[13,28],"is":[14],"color.":[15,92],"This":[16],"paper":[17],"describes":[18],"an":[19],"investigation":[20],"color":[23,39,81,106],"preference":[24,40],"Malay":[31],"population.":[32],"A":[33],"survey":[34],"was":[35,96],"conducted":[36,97],"on":[37],",":[43],"static":[45,88,146],"object":[46,91,147],"and":[47,56,89,104,113,130,134,151,155,166],"motion":[48,90,170],"object.":[49,171],"64":[50],"subjects,":[51],"(N":[52],"=":[53,58],"34":[54],"male":[55,103,129,150,165],"N":[57],"30":[59],"female,":[60,167],"age":[61],"between":[62,102],"17":[63],"50":[65],"years":[66],"old),":[67],"participated":[68],"survey.":[71],"Participants":[72],"were":[73],"asked":[74],"choose":[76],"their":[77],"10":[78],"favorite":[79],"single":[80],"for":[82,123,143,148,168],"background":[85,126],"color,":[86],"Two":[93],"tailed":[94],"Z-test":[95],"test":[99],"difference":[101],"female":[105],"preference.":[107],"The":[108],"results":[109],"show":[110],"that":[111],"red":[112,154],"medium":[114],"slate":[115],"blue":[116],"colors":[117,122,137,142,157,162],"are":[118,138,158],"most":[120,140,160],"preferred":[121,141,161],"by":[127,163],"both,":[128,149,164],"female.":[131,152],"Red,":[132],"blue,":[133],"deep":[135],"pink":[136],"And":[153],"black":[156]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
