{"id":"https://openalex.org/W4297094747","doi":"https://doi.org/10.1109/tvcg.2022.3209440","title":"PromotionLens: Inspecting Promotion Strategies of Online E-commerce Via Visual Analytics","display_name":"PromotionLens: Inspecting Promotion Strategies of Online E-commerce Via Visual Analytics","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W4297094747","doi":"https://doi.org/10.1109/tvcg.2022.3209440","pmid":"https://pubmed.ncbi.nlm.nih.gov/36155462"},"language":"en","primary_location":{"id":"doi:10.1109/tvcg.2022.3209440","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tvcg.2022.3209440","pdf_url":null,"source":{"id":"https://openalex.org/S84775595","display_name":"IEEE Transactions on Visualization and Computer Graphics","issn_l":"1077-2626","issn":["1077-2626","1941-0506","2160-9306"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Visualization and Computer Graphics","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101776978","display_name":"Chenyang Zhang","orcid":"https://orcid.org/0009-0003-1116-4895"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chenyang Zhang","raw_affiliation_strings":["School of Information Science and Technology, ShanghaiTech University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information Science and Technology, ShanghaiTech University, China","institution_ids":["https://openalex.org/I30809798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101509953","display_name":"Xiyuan Wang","orcid":"https://orcid.org/0000-0002-2639-076X"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiyuan Wang","raw_affiliation_strings":["School of Information Science and Technology, ShanghaiTech University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information Science and Technology, ShanghaiTech University, China","institution_ids":["https://openalex.org/I30809798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022661649","display_name":"Chuyi Zhao","orcid":"https://orcid.org/0000-0001-5850-9246"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chuyi Zhao","raw_affiliation_strings":["School of Information Science and Technology, ShanghaiTech University, China"],"raw_orcid":"https://orcid.org/0000-0001-5850-9246","affiliations":[{"raw_affiliation_string":"School of Information Science and Technology, ShanghaiTech University, China","institution_ids":["https://openalex.org/I30809798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091162922","display_name":"Yijing Ren","orcid":"https://orcid.org/0000-0002-2585-9730"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yijing Ren","raw_affiliation_strings":["School of Information Science and Technology, ShanghaiTech University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information Science and Technology, ShanghaiTech University, China","institution_ids":["https://openalex.org/I30809798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100425850","display_name":"Tianyu Zhang","orcid":"https://orcid.org/0000-0002-3908-7962"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tianyu Zhang","raw_affiliation_strings":["Geek&#x002B;, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Geek&#x002B;, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081718999","display_name":"Zhenhui Peng","orcid":"https://orcid.org/0000-0002-5700-3136"},"institutions":[{"id":"https://openalex.org/I157773358","display_name":"Sun Yat-sen University","ror":"https://ror.org/0064kty71","country_code":"CN","type":"education","lineage":["https://openalex.org/I157773358"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenhui Peng","raw_affiliation_strings":["School of Artificial Intelligence, Sun Yat-sen University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Artificial Intelligence, Sun Yat-sen University, China","institution_ids":["https://openalex.org/I157773358"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101567215","display_name":"Xiaomeng Fan","orcid":"https://orcid.org/0000-0002-6302-8786"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaomeng Fan","raw_affiliation_strings":["School of Entrepreneurship and Management, ShanghaiTech University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Entrepreneurship and Management, ShanghaiTech University, China","institution_ids":["https://openalex.org/I30809798"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026376235","display_name":"Xiaojuan Ma","orcid":"https://orcid.org/0000-0002-9847-7784"},"institutions":[{"id":"https://openalex.org/I200769079","display_name":"Hong Kong University of Science and Technology","ror":"https://ror.org/00q4vv597","country_code":"HK","type":"education","lineage":["https://openalex.org/I200769079"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Xiaojuan Ma","raw_affiliation_strings":["Hong Kong University of Science and Technology, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0002-9847-7784","affiliations":[{"raw_affiliation_string":"Hong Kong University of Science and Technology, Hong Kong","institution_ids":["https://openalex.org/I200769079"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100447162","display_name":"Quan Li","orcid":"https://orcid.org/0000-0003-2249-0728"},"institutions":[{"id":"https://openalex.org/I30809798","display_name":"ShanghaiTech University","ror":"https://ror.org/030bhh786","country_code":"CN","type":"education","lineage":["https://openalex.org/I30809798"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Quan Li","raw_affiliation_strings":["School of Information Science and Technology, ShanghaiTech University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information Science and Technology, ShanghaiTech University, China","institution_ids":["https://openalex.org/I30809798"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1746,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.79521484,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"29","issue":"1","first_page":"1","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10799","display_name":"Data Visualization and Analytics","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10799","display_name":"Data Visualization and Analytics","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9894000291824341,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.972000002861023,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.7792117595672607},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7392507791519165},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.679153323173523},{"id":"https://openalex.org/keywords/visual-analytics","display_name":"Visual analytics","score":0.6050930023193359},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.5241173505783081},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"Sales promotion","score":0.5180871486663818},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.4413049817085266},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.42141833901405334},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.4043489694595337},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3778836131095886},{"id":"https://openalex.org/keywords/visualization","display_name":"Visualization","score":0.37140822410583496},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.20365741848945618},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.1774061918258667},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.17067882418632507}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7792117595672607},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7392507791519165},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.679153323173523},{"id":"https://openalex.org/C59732488","wikidata":"https://www.wikidata.org/wiki/Q2528440","display_name":"Visual analytics","level":3,"score":0.6050930023193359},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5241173505783081},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5180871486663818},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.4413049817085266},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.42141833901405334},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.4043489694595337},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3778836131095886},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.37140822410583496},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.20365741848945618},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.1774061918258667},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17067882418632507},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1109/tvcg.2022.3209440","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tvcg.2022.3209440","pdf_url":null,"source":{"id":"https://openalex.org/S84775595","display_name":"IEEE Transactions on Visualization and Computer Graphics","issn_l":"1077-2626","issn":["1077-2626","1941-0506","2160-9306"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Visualization and Computer Graphics","raw_type":"journal-article"},{"id":"pmid:36155462","is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/36155462","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE transactions on visualization and computer graphics","raw_type":null},{"id":"pmh:oai:repository.hkust.edu.hk:1783.1-122074","is_oa":false,"landing_page_url":"https://repository.hkust.edu.hk/ir/Record/1783.1-122074","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W1573560801","https://openalex.org/W1589847850","https://openalex.org/W1838084296","https://openalex.org/W1930624869","https://openalex.org/W1966532305","https://openalex.org/W1969778690","https://openalex.org/W1980867644","https://openalex.org/W1997015401","https://openalex.org/W2011417860","https://openalex.org/W2016210396","https://openalex.org/W2043902421","https://openalex.org/W2050155111","https://openalex.org/W2067772542","https://openalex.org/W2071249181","https://openalex.org/W2074942959","https://openalex.org/W2104908927","https://openalex.org/W2111322878","https://openalex.org/W2126813274","https://openalex.org/W2131760362","https://openalex.org/W2159437973","https://openalex.org/W2171033594","https://openalex.org/W2173626428","https://openalex.org/W2295598076","https://openalex.org/W2304640842","https://openalex.org/W2308777257","https://openalex.org/W2469049207","https://openalex.org/W2512304460","https://openalex.org/W2594335991","https://openalex.org/W2773560649","https://openalex.org/W2782898451","https://openalex.org/W2788813971","https://openalex.org/W2869198903","https://openalex.org/W2896962583","https://openalex.org/W2940983426","https://openalex.org/W2944860515","https://openalex.org/W2946084162","https://openalex.org/W2962862931","https://openalex.org/W2964010366","https://openalex.org/W2996908373","https://openalex.org/W3013490817","https://openalex.org/W3021858709","https://openalex.org/W3035075211","https://openalex.org/W3035820824","https://openalex.org/W3039701824","https://openalex.org/W3049584660","https://openalex.org/W3090298113","https://openalex.org/W3100770048","https://openalex.org/W3121136350","https://openalex.org/W3122598275","https://openalex.org/W3147705514","https://openalex.org/W3160816838","https://openalex.org/W3168274983","https://openalex.org/W3170323736","https://openalex.org/W3172592602","https://openalex.org/W4239025696","https://openalex.org/W4248533278","https://openalex.org/W4249422229","https://openalex.org/W4250232667","https://openalex.org/W4256522398","https://openalex.org/W6737947904","https://openalex.org/W6748625256","https://openalex.org/W6779642377"],"related_works":["https://openalex.org/W4210310791","https://openalex.org/W2062940763","https://openalex.org/W3084067260","https://openalex.org/W2146635874","https://openalex.org/W2937343495","https://openalex.org/W2184009457","https://openalex.org/W4360833258","https://openalex.org/W2921270530","https://openalex.org/W2586102950","https://openalex.org/W2562841988"],"abstract_inverted_index":{"Promotions":[0],"are":[1,37,53],"commonly":[2],"used":[3],"by":[4],"e-commerce":[5],"merchants":[6],"to":[7,22,27,33,46,79,123,135],"boost":[8],"sales.":[9],"The":[10],"efficacy":[11,153],"of":[12,49,59,67,84,108,129,139,154],"different":[13],"promotion":[14,35,68,88,110],"strategies":[15,36,89],"can":[16],"help":[17],"sellers":[18],"adapt":[19],"their":[20,91],"offering":[21],"customer":[23],"demand":[24],"in":[25],"order":[26],"survive":[28],"and":[29,55,70,82,90,104,120,125,131,134,146],"thrive.":[30],"Current":[31],"approaches":[32],"designing":[34],"either":[38],"based":[39],"on":[40],"econometrics,":[41],"which":[42],"may":[43],"not":[44],"scale":[45],"large":[47],"amounts":[48],"sales":[50,60,130],"data,":[51],"or":[52],"spontaneous":[54],"provide":[56],"little":[57],"explanation":[58],"volume.":[61],"Moreover,":[62],"accurately":[63],"measuring":[64],"the":[65,80,85,106,127,152],"effects":[66],"designs":[69],"making":[71],"bootstrappable":[72],"adjustments":[73],"accordingly":[74],"remains":[75],"a":[76,97,147],"challenge":[77],"due":[78],"incompleteness":[81],"complexity":[83],"information":[86],"describing":[87],"market":[92],"environments.":[93],"We":[94],"present":[95],"PromotionLens,":[96],"visual":[98],"analytics":[99],"system":[100],"for":[101],"exploring,":[102],"comparing,":[103],"modeling":[105],"impact":[107,128],"various":[109],"strategies.":[111],"Our":[112],"approach":[113],"combines":[114],"representative":[115],"multivariant":[116],"time-series":[117],"forecasting":[118],"models":[119],"well-designed":[121],"visualizations":[122],"demonstrate":[124,151],"explain":[126],"promotional":[132],"factors,":[133],"support":[136],"\"what-if\"":[137],"analysis":[138],"promotions.":[140],"Two":[141],"case":[142],"studies,":[143],"expert":[144],"feedback,":[145],"qualitative":[148],"user":[149],"study":[150],"PromotionLens.":[155]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
