{"id":"https://openalex.org/W2308605711","doi":"https://doi.org/10.1109/tsmca.2009.2018636","title":"Eliciting Customer Preferences for Products From Navigation Behavior on the Web: A Multicriteria Decision Approach With Implicit Feedback","display_name":"Eliciting Customer Preferences for Products From Navigation Behavior on the Web: A Multicriteria Decision Approach With Implicit Feedback","publication_year":2009,"publication_date":"2009-06-16","ids":{"openalex":"https://openalex.org/W2308605711","doi":"https://doi.org/10.1109/tsmca.2009.2018636","mag":"2308605711"},"language":"en","primary_location":{"id":"doi:10.1109/tsmca.2009.2018636","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tsmca.2009.2018636","pdf_url":null,"source":{"id":"https://openalex.org/S4210201610","display_name":"IEEE Transactions on Systems Man and Cybernetics - Part A Systems and Humans","issn_l":"1083-4427","issn":["1083-4427","1558-2426"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024202195","display_name":"Duke Hyun Choi","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Duke Hyun Choi","raw_affiliation_strings":["Department of Industrial and Management Engineering, Chungju National University (CITC), Chungli, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial and Management Engineering, Chungju National University (CITC), Chungli, Taiwan","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5031410215","display_name":"Byeong Seok Ahn","orcid":"https://orcid.org/0000-0003-0726-1388"},"institutions":[{"id":"https://openalex.org/I67900169","display_name":"Chung-Ang University","ror":"https://ror.org/01r024a98","country_code":"KR","type":"education","lineage":["https://openalex.org/I67900169"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Byeong Seok Ahn","raw_affiliation_strings":["College of Business Administration, Chung Ang University, Seoul, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Business Administration, Chung Ang University, Seoul, South Korea","institution_ids":["https://openalex.org/I67900169"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.9928,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.93975904,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"39","issue":"4","first_page":"880","last_page":"889"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9855999946594238,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.9799000024795532,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.6857766509056091},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6222277879714966},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.60610032081604},{"id":"https://openalex.org/keywords/identification","display_name":"Identification (biology)","score":0.6054539680480957},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5517119765281677},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4799797236919403},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.45023804903030396},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.44476330280303955},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.439968466758728},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3835393786430359},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2373695969581604},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.14288082718849182},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.13224565982818604},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.0869307816028595}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6857766509056091},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6222277879714966},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.60610032081604},{"id":"https://openalex.org/C116834253","wikidata":"https://www.wikidata.org/wiki/Q2039217","display_name":"Identification (biology)","level":2,"score":0.6054539680480957},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5517119765281677},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4799797236919403},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.45023804903030396},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.44476330280303955},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.439968466758728},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3835393786430359},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2373695969581604},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14288082718849182},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13224565982818604},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0869307816028595},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tsmca.2009.2018636","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tsmca.2009.2018636","pdf_url":null,"source":{"id":"https://openalex.org/S4210201610","display_name":"IEEE Transactions on Systems Man and Cybernetics - Part A Systems and Humans","issn_l":"1083-4427","issn":["1083-4427","1558-2426"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","score":0.7200000286102295,"display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W82857949","https://openalex.org/W1581292574","https://openalex.org/W1652319903","https://openalex.org/W1973693867","https://openalex.org/W1980080444","https://openalex.org/W1986808060","https://openalex.org/W1993761725","https://openalex.org/W1999047234","https://openalex.org/W2002458417","https://openalex.org/W2005836461","https://openalex.org/W2006551346","https://openalex.org/W2023905728","https://openalex.org/W2026091747","https://openalex.org/W2037819817","https://openalex.org/W2047673796","https://openalex.org/W2053811285","https://openalex.org/W2055879680","https://openalex.org/W2060907774","https://openalex.org/W2069642437","https://openalex.org/W2071146796","https://openalex.org/W2071264973","https://openalex.org/W2074680184","https://openalex.org/W2076428443","https://openalex.org/W2125288949","https://openalex.org/W2137996300","https://openalex.org/W2143321903","https://openalex.org/W2145454545","https://openalex.org/W2147654806","https://openalex.org/W2153889650","https://openalex.org/W2168936936","https://openalex.org/W2290129423","https://openalex.org/W2506768821","https://openalex.org/W3143378422","https://openalex.org/W4206520518","https://openalex.org/W4230507407","https://openalex.org/W4248774759","https://openalex.org/W4253830839","https://openalex.org/W6634793502","https://openalex.org/W6636888537"],"related_works":["https://openalex.org/W2389397154","https://openalex.org/W3024507329","https://openalex.org/W4389143236","https://openalex.org/W2469901228","https://openalex.org/W2123217435","https://openalex.org/W2141148255","https://openalex.org/W3113150333","https://openalex.org/W2277816436","https://openalex.org/W3015043872","https://openalex.org/W1988526719"],"abstract_inverted_index":{"The":[0,48,143,192],"goal":[1],"of":[2,52,61,76,153,159,172,201],"raising":[3],"customer":[4,27,40,87],"loyalty":[5],"in":[6,79,169,179,207],"electronic":[7],"commerce":[8],"requires":[9],"an":[10],"emphasis":[11],"on":[12,58,114],"one-to-one":[13],"marketing":[14],"and":[15,42,50,74,149,220],"personalized":[16],"services.":[17],"To":[18],"this":[19,32,80],"end,":[20],"it":[21],"is":[22,134],"essential":[23],"to":[24,88,136,156,175,212],"understand":[25],"individual":[26],"preferences":[28,41,105],"for":[29,38,96,119,198],"products.":[30,77,191],"In":[31],"paper,":[33],"we":[34,82],"present":[35],"a":[36,86,160],"method":[37],"identifying":[39],"recommending":[43],"the":[44,59,115,120,123,127,140,147,150,157,165,170,176,180,186,190,199,208,221],"most":[45],"appropriate":[46],"product.":[47],"identification":[49,171],"recommendation":[51],"such":[53,69,111,214],"products":[54,98,121,138,148,154,202],"are":[55,195,204],"all":[56],"based":[57],"use":[60],"customer's":[62],"real-time":[63],"web":[64,116],"usage":[65,117],"behavior,":[66],"including":[67],"activities":[68],"as":[70,215],"viewing,":[71],"basket":[72],"placement,":[73],"purchasing":[75],"Therefore,":[78],"approach,":[81],"do":[83],"not":[84,205],"force":[85],"explicitly":[89],"express":[90,130],"his":[91,102],"or":[92,103],"her":[93,104],"preference":[94,182],"information":[95],"particular":[97],"but":[99],"rather":[100],"capture":[101],"from":[106,110],"data":[107],"that":[108,131,203],"result":[109],"activities.":[112],"Information":[113],"behavior":[118,210],"determines":[122],"ordinal":[124,144,187],"relationships":[125,145,188],"among":[126,146,189],"products,":[128],"which":[129],"certain":[132],"product":[133],"preferred":[135],"other":[137],"across":[139],"multiple":[141,151,177],"aspects.":[142],"aspects":[152],"lead":[155],"consideration":[158],"multiple-criteria":[161],"decision-making":[162],"approach.":[163],"Thus,":[164],"problem":[166],"eventually":[167],"results":[168],"weights":[173,194],"attached":[174],"criteria":[178],"multidimensional":[181],"space":[183],"constructed":[184],"by":[185],"derived":[193],"then":[196],"used":[197],"prioritization":[200],"included":[206],"navigation":[209],"due":[211],"factors":[213],"time":[216],"pressure,":[217],"cognitive":[218],"burden,":[219],"like.":[222]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
