{"id":"https://openalex.org/W4293039119","doi":"https://doi.org/10.1109/tpc.2022.3189287","title":"Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap: Margot Bloomstein: [Book Review]","display_name":"Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap: Margot Bloomstein: [Book Review]","publication_year":2022,"publication_date":"2022-08-23","ids":{"openalex":"https://openalex.org/W4293039119","doi":"https://doi.org/10.1109/tpc.2022.3189287"},"language":"en","primary_location":{"id":"doi:10.1109/tpc.2022.3189287","is_oa":true,"landing_page_url":"https://doi.org/10.1109/tpc.2022.3189287","pdf_url":"https://ieeexplore.ieee.org/ielx7/47/9865092/09865048.pdf","source":{"id":"https://openalex.org/S90277605","display_name":"IEEE Transactions on Professional Communication","issn_l":"0361-1434","issn":["0361-1434","1558-1500"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Professional Communication","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ieeexplore.ieee.org/ielx7/47/9865092/09865048.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055113713","display_name":"Alan Houser","orcid":"https://orcid.org/0000-0003-4401-305X"},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Alan Houser","raw_affiliation_strings":["Group Wellesley and Carnegie Mellon University, Pittsburgh, PA, USA"],"raw_orcid":"https://orcid.org/0000-0003-4401-305X","affiliations":[{"raw_affiliation_string":"Group Wellesley and Carnegie Mellon University, Pittsburgh, PA, USA","institution_ids":["https://openalex.org/I74973139"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5055113713"],"corresponding_institution_ids":["https://openalex.org/I74973139"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.15409488,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"65","issue":"3","first_page":"448","last_page":"449"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.09889999777078629,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.09889999777078629,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12751","display_name":"Leadership and Management in Organizations","score":0.08860000222921371,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.6771624088287354},{"id":"https://openalex.org/keywords/cynicism","display_name":"Cynicism","score":0.6285866498947144},{"id":"https://openalex.org/keywords/presentation","display_name":"Presentation (obstetrics)","score":0.5361620783805847},{"id":"https://openalex.org/keywords/blueprint","display_name":"Blueprint","score":0.5247592926025391},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.4878730773925781},{"id":"https://openalex.org/keywords/strategic-communication","display_name":"Strategic communication","score":0.4783306121826172},{"id":"https://openalex.org/keywords/reading","display_name":"Reading (process)","score":0.4742238521575928},{"id":"https://openalex.org/keywords/professional-communication","display_name":"Professional communication","score":0.44991326332092285},{"id":"https://openalex.org/keywords/business-communication","display_name":"Business communication","score":0.43620407581329346},{"id":"https://openalex.org/keywords/skepticism","display_name":"Skepticism","score":0.4289700388908386},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"Corporate communication","score":0.4164932370185852},{"id":"https://openalex.org/keywords/government","display_name":"Government (linguistics)","score":0.41321468353271484},{"id":"https://openalex.org/keywords/feeling","display_name":"Feeling","score":0.412925660610199},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.34869885444641113},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.3132833242416382},{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.2649051249027252},{"id":"https://openalex.org/keywords/stakeholder","display_name":"Stakeholder","score":0.21557480096817017},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.20463651418685913},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.1775646209716797},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.154316246509552},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.15063664317131042},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.14777004718780518}],"concepts":[{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.6771624088287354},{"id":"https://openalex.org/C2779114464","wikidata":"https://www.wikidata.org/wiki/Q245781","display_name":"Cynicism","level":3,"score":0.6285866498947144},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.5361620783805847},{"id":"https://openalex.org/C155911762","wikidata":"https://www.wikidata.org/wiki/Q422321","display_name":"Blueprint","level":2,"score":0.5247592926025391},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4878730773925781},{"id":"https://openalex.org/C2780076394","wikidata":"https://www.wikidata.org/wiki/Q7621829","display_name":"Strategic communication","level":2,"score":0.4783306121826172},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.4742238521575928},{"id":"https://openalex.org/C2781419009","wikidata":"https://www.wikidata.org/wiki/Q17153102","display_name":"Professional communication","level":2,"score":0.44991326332092285},{"id":"https://openalex.org/C175815440","wikidata":"https://www.wikidata.org/wiki/Q4115749","display_name":"Business communication","level":2,"score":0.43620407581329346},{"id":"https://openalex.org/C18296254","wikidata":"https://www.wikidata.org/wiki/Q1395219","display_name":"Skepticism","level":2,"score":0.4289700388908386},{"id":"https://openalex.org/C163442688","wikidata":"https://www.wikidata.org/wiki/Q1426058","display_name":"Corporate communication","level":3,"score":0.4164932370185852},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.41321468353271484},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.412925660610199},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34869885444641113},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3132833242416382},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.2649051249027252},{"id":"https://openalex.org/C201305675","wikidata":"https://www.wikidata.org/wiki/Q852998","display_name":"Stakeholder","level":2,"score":0.21557480096817017},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.20463651418685913},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1775646209716797},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.154316246509552},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.15063664317131042},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.14777004718780518},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tpc.2022.3189287","is_oa":true,"landing_page_url":"https://doi.org/10.1109/tpc.2022.3189287","pdf_url":"https://ieeexplore.ieee.org/ielx7/47/9865092/09865048.pdf","source":{"id":"https://openalex.org/S90277605","display_name":"IEEE Transactions on Professional Communication","issn_l":"0361-1434","issn":["0361-1434","1558-1500"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Professional Communication","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1109/tpc.2022.3189287","is_oa":true,"landing_page_url":"https://doi.org/10.1109/tpc.2022.3189287","pdf_url":"https://ieeexplore.ieee.org/ielx7/47/9865092/09865048.pdf","source":{"id":"https://openalex.org/S90277605","display_name":"IEEE Transactions on Professional Communication","issn_l":"0361-1434","issn":["0361-1434","1558-1500"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Professional Communication","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.75,"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4293039119.pdf","grobid_xml":"https://content.openalex.org/works/W4293039119.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2912498143","https://openalex.org/W2092560224","https://openalex.org/W3195815143","https://openalex.org/W2972342094","https://openalex.org/W2027348837","https://openalex.org/W575644218","https://openalex.org/W2740133965","https://openalex.org/W4386711754","https://openalex.org/W1963885010","https://openalex.org/W2915769839"],"abstract_inverted_index":{"In":[0],"the":[1,6,32,43,65,78,82,203],"Introduction":[2],"to":[3,143,145,169],"this":[4,52,108],"book,":[5,204],"author":[7,66],"presents":[8,67],"a":[9,26,68,99,117,128,148,166,182],"picture":[10],"of":[11,14,34,42,107,114,199],"rampant":[12],"mistrust":[13],"our":[15],"organizations":[16,133],"and":[17,21,37,58,80,91,102,124,139,157,174,177,180,206],"institutions:":[18],"Consumers,":[19],"citizens,":[20],"corporate":[22],"buyers":[23],"are":[24,97,138],"feeling":[25],"sweeping,":[27],"protective":[28],"skepticism":[29],"that":[30,74,171],"undermines":[31],"delivery":[33],"information,":[35],"products,":[36],"services":[38],"in":[39,51,62,84,111,120,131,151,188],"every":[40],"sector":[41],"economy.":[44],"How":[45],"can":[46],"an":[47,207],"organization":[48],"communicate":[49],"effectively":[50],"context?":[53],"Through":[54],"pithy":[55],"case":[56],"studies":[57,88],"interviews":[59],"with":[60],"communicators":[61,95],"those":[63,189],"organizations,":[64],"blueprint":[69],"for":[70,186,195,202],"clear,":[71],"effective":[72,85],"communication":[73,176],"evokes":[75],"trust,":[76],"educates":[77],"audience,":[79,147],"supports":[81],"audience":[83],"decision-making.":[86],"Case":[87],"include":[89],"private":[90],"public":[92],"companies,":[93],"individual":[94],"who":[96,136,140],"supporting":[98],"target":[100],"constituency,":[101],"government":[103],"agencies.":[104],"The":[105,163,191],"value":[106],"book":[109,164,192],"is":[110,165,181],"its":[112],"presentation":[113],"real-world":[115],"communication,":[116],"real":[118,129,149],"world":[119,130,150],"which":[121,132,152],"both":[122],"internal":[123],"external":[125],"circumstances":[126],"change,":[127],"must":[134],"decide":[135],"they":[137,141],"want":[142],"be":[144,161],"their":[146],"determining":[153],"your":[154],"organization\u2019s":[155],"voice":[156],"tone":[158],"may":[159],"not":[160],"sufficient.":[162],"notable":[167],"addition":[168],"texts":[170],"support":[172],"professional":[173],"business":[175],"content":[178],"strategy,":[179],"valuable":[183],"supplemental":[184],"text":[185],"courses":[187],"areas.":[190],"includes":[193],"resources":[194],"further":[196],"reading,":[197],"identities":[198],"individuals":[200],"interviewed":[201],"endnotes,":[205],"index.":[208]},"counts_by_year":[],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}