{"id":"https://openalex.org/W4225962384","doi":"https://doi.org/10.1109/tpc.2022.3156225","title":"Understanding the Effects of Visual Cueing on Social Media Engagement With YouTube Educational Videos","display_name":"Understanding the Effects of Visual Cueing on Social Media Engagement With YouTube Educational Videos","publication_year":2022,"publication_date":"2022-04-14","ids":{"openalex":"https://openalex.org/W4225962384","doi":"https://doi.org/10.1109/tpc.2022.3156225"},"language":"en","primary_location":{"id":"doi:10.1109/tpc.2022.3156225","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tpc.2022.3156225","pdf_url":null,"source":{"id":"https://openalex.org/S90277605","display_name":"IEEE Transactions on Professional Communication","issn_l":"0361-1434","issn":["0361-1434","1558-1500"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Professional Communication","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089060996","display_name":"Zixing Shen","orcid":"https://orcid.org/0000-0002-0807-3525"},"institutions":[{"id":"https://openalex.org/I10052268","display_name":"New Mexico State University","ror":"https://ror.org/00hpz7z43","country_code":"US","type":"education","lineage":["https://openalex.org/I10052268"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Zixing Shen","raw_affiliation_strings":["New Mexico State University, Las Cruces, NM, USA"],"raw_orcid":"https://orcid.org/0000-0002-0807-3525","affiliations":[{"raw_affiliation_string":"New Mexico State University, Las Cruces, NM, USA","institution_ids":["https://openalex.org/I10052268"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5020954972","display_name":"Songxin Tan","orcid":"https://orcid.org/0000-0002-1367-6697"},"institutions":[{"id":"https://openalex.org/I177156846","display_name":"South Dakota State University","ror":"https://ror.org/015jmes13","country_code":"US","type":"education","lineage":["https://openalex.org/I177156846"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Songxin Tan","raw_affiliation_strings":["South Dakota State University, Brookings, SD, USA"],"raw_orcid":"https://orcid.org/0000-0002-1367-6697","affiliations":[{"raw_affiliation_string":"South Dakota State University, Brookings, SD, USA","institution_ids":["https://openalex.org/I177156846"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5036955676","display_name":"Michael Pritchard","orcid":"https://orcid.org/0000-0003-2980-008X"},"institutions":[{"id":"https://openalex.org/I33339663","display_name":"Kansas State University Salina Aerospace and Technology Campus","ror":"https://ror.org/02mrpaq42","country_code":"US","type":"education","lineage":["https://openalex.org/I189590672","https://openalex.org/I33339663"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Michael J. Pritchard","raw_affiliation_strings":["Kansas State University, Salina, KS, USA"],"raw_orcid":"https://orcid.org/0000-0003-2980-008X","affiliations":[{"raw_affiliation_string":"Kansas State University, Salina, KS, USA","institution_ids":["https://openalex.org/I33339663"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2195,"currency":"USD","value_usd":2195},"apc_paid":null,"fwci":8.5673,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.97710163,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"65","issue":"2","first_page":"337","last_page":"350"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12060","display_name":"Child Development and Digital Technology","score":0.9797999858856201,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12060","display_name":"Child Development and Digital Technology","score":0.9797999858856201,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9746000170707703,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.965399980545044,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6956494450569153},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4764573872089386},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.42816731333732605},{"id":"https://openalex.org/keywords/extant-taxon","display_name":"Extant taxon","score":0.4242023229598999},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4214523136615753}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6956494450569153},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4764573872089386},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.42816731333732605},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.4242023229598999},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4214523136615753},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tpc.2022.3156225","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tpc.2022.3156225","pdf_url":null,"source":{"id":"https://openalex.org/S90277605","display_name":"IEEE Transactions on Professional Communication","issn_l":"0361-1434","issn":["0361-1434","1558-1500"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Professional Communication","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4","score":0.7599999904632568}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":85,"referenced_works":["https://openalex.org/W12472826","https://openalex.org/W102853901","https://openalex.org/W825969689","https://openalex.org/W1162054679","https://openalex.org/W1497826422","https://openalex.org/W1499170180","https://openalex.org/W1506013591","https://openalex.org/W1530453333","https://openalex.org/W1541803199","https://openalex.org/W1564003858","https://openalex.org/W1774659654","https://openalex.org/W1931013825","https://openalex.org/W1979659527","https://openalex.org/W1983412528","https://openalex.org/W1986419334","https://openalex.org/W1990184678","https://openalex.org/W1992871311","https://openalex.org/W1995875735","https://openalex.org/W2000995542","https://openalex.org/W2002866934","https://openalex.org/W2026822657","https://openalex.org/W2027437487","https://openalex.org/W2031877904","https://openalex.org/W2051525497","https://openalex.org/W2086258248","https://openalex.org/W2088744192","https://openalex.org/W2100550583","https://openalex.org/W2101537501","https://openalex.org/W2103559027","https://openalex.org/W2108617939","https://openalex.org/W2121063850","https://openalex.org/W2125259774","https://openalex.org/W2130736456","https://openalex.org/W2136757566","https://openalex.org/W2139128015","https://openalex.org/W2143126460","https://openalex.org/W2158631842","https://openalex.org/W2159354388","https://openalex.org/W2159901897","https://openalex.org/W2169570446","https://openalex.org/W2170007775","https://openalex.org/W2171618137","https://openalex.org/W2185765020","https://openalex.org/W2196448670","https://openalex.org/W2229895166","https://openalex.org/W2243248856","https://openalex.org/W2276164962","https://openalex.org/W2282497478","https://openalex.org/W2287675164","https://openalex.org/W2407296951","https://openalex.org/W2407986736","https://openalex.org/W2497138106","https://openalex.org/W2529512066","https://openalex.org/W2559775734","https://openalex.org/W2565621612","https://openalex.org/W2592256355","https://openalex.org/W2643205866","https://openalex.org/W2725860134","https://openalex.org/W2739762742","https://openalex.org/W2783918171","https://openalex.org/W2784682903","https://openalex.org/W2795096792","https://openalex.org/W2902713432","https://openalex.org/W2913144876","https://openalex.org/W2935458273","https://openalex.org/W2944121446","https://openalex.org/W2947462357","https://openalex.org/W2980323795","https://openalex.org/W3033127585","https://openalex.org/W3084070176","https://openalex.org/W3116267239","https://openalex.org/W3119887304","https://openalex.org/W3124959332","https://openalex.org/W4210973361","https://openalex.org/W4235619269","https://openalex.org/W4246277771","https://openalex.org/W4246681810","https://openalex.org/W4292295283","https://openalex.org/W4316085740","https://openalex.org/W6683493468","https://openalex.org/W6686483322","https://openalex.org/W6686674258","https://openalex.org/W6694591119","https://openalex.org/W6756994337","https://openalex.org/W6793316473"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2402755139","https://openalex.org/W4249944690","https://openalex.org/W2353808877","https://openalex.org/W414826439","https://openalex.org/W2807827247","https://openalex.org/W3016239368","https://openalex.org/W2100266632","https://openalex.org/W2372674288"],"abstract_inverted_index":{"Background:Social":[0],"media":[1,21,98,111,137,164,185,219,240],"like":[2],"YouTube":[3,32,50,65,85,114,119,188,199,243],"have":[4,13,53],"transformative":[5],"effects":[6,92],"on":[7,31,62,84,96,122,183,193,210],"technical":[8,195],"communication.":[9],"Technical":[10],"communication":[11,196],"scholars":[12],"attended":[14],"to":[15,162,207,216,237],"the":[16,38,71,91,133,180,194,208,217],"increasing":[17],"use":[18],"of":[19,28,73,93],"social":[20,79,97,110,136,163,184,218,239],"personally,":[22],"pedagogically,":[23],"and":[24,78,105,125,128,135,156,168,174,191],"professionally.":[25],"Our":[26],"stream":[27],"research":[29,40,61,83,197,205],"focuses":[30],"videos":[33,52,67,121,134,190],"for":[34,48,198],"educational":[35,51,66,86,115,120,189,200,244],"purposes":[36],"within":[37],"various":[39],"avenues.Literature":[41],"review:YouTube":[42],"has":[43],"become":[44],"a":[45],"viable":[46],"platform":[47],"learning.":[49],"been":[54],"studied":[55],"from":[56,132,140],"many":[57],"different":[58],"perspectives,":[59],"yet":[60],"engagement":[63,74,112,138,165,186,211,241],"with":[64,113,187,228,242],"is":[68],"scarce,":[69],"despite":[70],"importance":[72],"in":[75],"both":[76],"learning":[77,220],"media.":[80],"Following":[81],"extant":[82],"video":[87,230],"features,":[88],"we":[89],"probe":[90],"visual":[94,102,107,130,152,157],"cueing":[95,103,131],"engagement.Research":[99],"question:How":[100],"does":[101],"(anchors":[104],"intrinsic":[106,151],"features)":[108],"affect":[109],"videos?Methodology:We":[116],"sampled":[117],"196":[118],"28":[123],"physics":[124],"astronomy":[126],"topics,":[127],"extracted":[129],"information":[139],"YouTube.":[141],"Multiple":[142],"linear":[143],"regression":[144],"analyses":[145,148],"were":[146],"conducted.Results:Our":[147],"show":[149],"that":[150,233],"features":[153],"(color":[154],"contrast":[155],"complexity)":[158],"are":[159,176],"significantly":[160],"related":[161],"(involvement,":[166],"intimacy,":[167],"interaction),":[169],"while":[170],"anchors":[171],"(math":[172],"equations":[173],"models)":[175],"not.Conclusion:Our":[177],"study":[178,224],"supports":[179],"empirical":[181],"knowledge":[182],"expands":[192],"videos.":[201,245],"In":[202],"addition,":[203],"this":[204],"contributes":[206],"literature":[209],"by":[212],"extending":[213],"its":[214],"relevance":[215],"environment.":[221],"Finally,":[222],"our":[223],"provides":[225],"content":[226],"creators":[227],"new":[229],"design":[231],"insights":[232],"can":[234],"be":[235],"used":[236],"enhance":[238]},"counts_by_year":[{"year":2026,"cited_by_count":7},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2}],"updated_date":"2026-08-28T12:50:07.497085","created_date":"2025-10-10T00:00:00"}