{"id":"https://openalex.org/W2029316629","doi":"https://doi.org/10.1109/tnet.2013.2290714","title":"Cost-Effective Viral Marketing for Time-Critical Campaigns in Large-Scale Social Networks","display_name":"Cost-Effective Viral Marketing for Time-Critical Campaigns in Large-Scale Social Networks","publication_year":2014,"publication_date":"2014-01-31","ids":{"openalex":"https://openalex.org/W2029316629","doi":"https://doi.org/10.1109/tnet.2013.2290714","mag":"2029316629"},"language":"en","primary_location":{"id":"doi:10.1109/tnet.2013.2290714","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tnet.2013.2290714","pdf_url":null,"source":{"id":"https://openalex.org/S62238642","display_name":"IEEE/ACM Transactions on Networking","issn_l":"1063-6692","issn":["1063-6692","1558-2566"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE/ACM Transactions on Networking","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010321059","display_name":"Thang N. Dinh","orcid":"https://orcid.org/0000-0003-4847-8356"},"institutions":[{"id":"https://openalex.org/I184840846","display_name":"Virginia Commonwealth University","ror":"https://ror.org/02nkdxk79","country_code":"US","type":"education","lineage":["https://openalex.org/I184840846"]},{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Thang N. Dinh","raw_affiliation_strings":["Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL","Department of Computer Science, Virginia Commonwealth University, Richmond, VA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL","institution_ids":["https://openalex.org/I33213144"]},{"raw_affiliation_string":"Department of Computer Science, Virginia Commonwealth University, Richmond, VA, USA","institution_ids":["https://openalex.org/I184840846"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101408162","display_name":"Huiyuan Zhang","orcid":"https://orcid.org/0000-0001-9054-5853"},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Huiyuan Zhang","raw_affiliation_strings":["Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071941463","display_name":"Dzung T. Nguyen","orcid":null},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dzung T. Nguyen","raw_affiliation_strings":["Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005663679","display_name":"My T. Thai","orcid":"https://orcid.org/0000-0003-0503-2012"},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"My T. Thai","raw_affiliation_strings":["Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer & Information Science & Engineering, University of Florida, Gainesville, FL","institution_ids":["https://openalex.org/I33213144"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.5758,"has_fulltext":false,"cited_by_count":84,"citation_normalized_percentile":{"value":0.98760569,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"22","issue":"6","first_page":"2001","last_page":"2011"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9769999980926514,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.9368041157722473},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7666821479797363},{"id":"https://openalex.org/keywords/heuristics","display_name":"Heuristics","score":0.6469186544418335},{"id":"https://openalex.org/keywords/centrality","display_name":"Centrality","score":0.5162834525108337},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.4316747486591339},{"id":"https://openalex.org/keywords/distributed-computing","display_name":"Distributed computing","score":0.3375442326068878},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2956601083278656},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1273270547389984}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.9368041157722473},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7666821479797363},{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.6469186544418335},{"id":"https://openalex.org/C53811970","wikidata":"https://www.wikidata.org/wiki/Q5062194","display_name":"Centrality","level":2,"score":0.5162834525108337},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.4316747486591339},{"id":"https://openalex.org/C120314980","wikidata":"https://www.wikidata.org/wiki/Q180634","display_name":"Distributed computing","level":1,"score":0.3375442326068878},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2956601083278656},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1273270547389984},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/tnet.2013.2290714","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tnet.2013.2290714","pdf_url":null,"source":{"id":"https://openalex.org/S62238642","display_name":"IEEE/ACM Transactions on Networking","issn_l":"1063-6692","issn":["1063-6692","1558-2566"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE/ACM Transactions on Networking","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.724.9813","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.724.9813","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.people.vcu.edu/%7Etndinh/papers/ton_pids_final.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.46000000834465027,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W1567678169","https://openalex.org/W1591378753","https://openalex.org/W1619831348","https://openalex.org/W1654194294","https://openalex.org/W1898824936","https://openalex.org/W1964869462","https://openalex.org/W1984069252","https://openalex.org/W1985028886","https://openalex.org/W1994473607","https://openalex.org/W2000042664","https://openalex.org/W2055453843","https://openalex.org/W2058486861","https://openalex.org/W2061820396","https://openalex.org/W2067247412","https://openalex.org/W2069808479","https://openalex.org/W2070199170","https://openalex.org/W2073926352","https://openalex.org/W2097147952","https://openalex.org/W2108858998","https://openalex.org/W2115022330","https://openalex.org/W2117495845","https://openalex.org/W2141403143","https://openalex.org/W2143996311","https://openalex.org/W2145845082","https://openalex.org/W2153204928","https://openalex.org/W2159176819","https://openalex.org/W2332241897","https://openalex.org/W2949683268","https://openalex.org/W2969323191","https://openalex.org/W3100447784","https://openalex.org/W3103362336","https://openalex.org/W6702778763"],"related_works":["https://openalex.org/W4229078645","https://openalex.org/W1977345676","https://openalex.org/W4282032776","https://openalex.org/W2047552823","https://openalex.org/W4321606905","https://openalex.org/W3130445735","https://openalex.org/W2105110616","https://openalex.org/W2747930654","https://openalex.org/W2739658809","https://openalex.org/W2419362237"],"abstract_inverted_index":{"Online":[0],"social":[1,30],"networks":[2,31,173,201],"(OSNs)":[3],"have":[4,70],"become":[5],"one":[6],"of":[7,49,64,91,193],"the":[8,44,73,83,86,89,119,124,132,134,151,160,182,196,204,210,221],"most":[9],"effective":[10,58],"channels":[11],"for":[12,171],"marketing":[13,51,107,128,153],"and":[14,56,146,174,202],"advertising.":[15,66],"Since":[16],"users":[17],"are":[18],"often":[19,75],"influenced":[20],"by":[21],"their":[22],"friends,":[23],"\u201cword-of-mouth\u201d":[24],"exchanges,":[25],"so-called":[26],"viral":[27,50,106,127,152],"marketing,":[28],"in":[29,94,199,218],"can":[32],"be":[33],"used":[34],"to":[35,117,167,180],"increase":[36,118],"product":[37],"adoption":[38],"or":[39],"widely":[40],"spread":[41],"content":[42],"over":[43],"network.":[45],"The":[46],"common":[47],"perception":[48],"about":[52],"being":[53],"cheap,":[54],"easy,":[55],"massively":[57,102],"makes":[59],"it":[60],"an":[61,177],"ideal":[62],"replacement":[63],"traditional":[65],"However,":[67],"recent":[68],"studies":[69],"revealed":[71],"that":[72,150,207],"propagation":[74],"fades":[76],"quickly":[77],"within":[78,224],"only":[79,97],"few":[80],"hops":[81],"from":[82,195],"sources,":[84],"counteracting":[85],"assumption":[87],"on":[88,142,184,209],"self-perpetuating":[90],"influence":[92,99,136],"considered":[93],"literature.":[95],"With":[96],"limited":[98,135],"propagation,":[100],"is":[101,230],"reaching":[103],"customers":[104],"via":[105],"still":[108],"affordable?":[109],"How":[110],"do":[111],"we":[112,163,214],"economically":[113],"spend":[114],"more":[115],"resources":[116],"spreading":[120],"speed?":[121],"We":[122],"investigate":[123],"cost-effective":[125],"massive":[126],"problem,":[129],"taking":[130],"into":[131],"consideration":[133],"propagation.":[137],"Both":[138],"analytical":[139],"analysis":[140,148],"based":[141],"power-law":[143,200],"network":[144],"theory":[145],"numerical":[147],"demonstrate":[149],"might":[154],"involve":[155],"costly":[156],"seeding.":[157],"To":[158],"minimize":[159],"seeding":[161,170,223],"cost,":[162],"provide":[164],"mathematical":[165],"programming":[166],"find":[168],"optimal":[169,197,222],"medium-size":[172],"propose":[175],"VirAds,":[176],"efficient":[178],"algorithm,":[179],"tackle":[181],"problem":[183],"large-scale":[185],"networks.":[186],"VirAds":[187],"guarantees":[188],"a":[189,225],"relative":[190],"error":[191],"bound":[192],"O(1)":[194],"solutions":[198],"outperforms":[203],"greedy":[205],"heuristics":[206],"realizes":[208],"degree":[211],"centrality.":[212],"Moreover,":[213],"also":[215],"show":[216],"that,":[217],"general,":[219],"approximating":[220],"ratio":[226],"better":[227],"than":[228],"O(logn)":[229],"unlikely":[231],"possible.":[232]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":8},{"year":2019,"cited_by_count":8},{"year":2018,"cited_by_count":8},{"year":2017,"cited_by_count":24},{"year":2016,"cited_by_count":14},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}