{"id":"https://openalex.org/W3021125948","doi":"https://doi.org/10.1109/tmc.2020.2991060","title":"Contract Design in Hierarchical Game for Sponsored Content Service Market","display_name":"Contract Design in Hierarchical Game for Sponsored Content Service Market","publication_year":2020,"publication_date":"2020-04-28","ids":{"openalex":"https://openalex.org/W3021125948","doi":"https://doi.org/10.1109/tmc.2020.2991060","mag":"3021125948"},"language":"en","primary_location":{"id":"doi:10.1109/tmc.2020.2991060","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tmc.2020.2991060","pdf_url":null,"source":{"id":"https://openalex.org/S69141925","display_name":"IEEE Transactions on Mobile Computing","issn_l":"1536-1233","issn":["1536-1233","1558-0660","2161-9875"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Mobile Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005327587","display_name":"Zehui Xiong","orcid":"https://orcid.org/0000-0002-4440-941X"},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]},{"id":"https://openalex.org/I4210086143","display_name":"Alibaba Group (Cayman Islands)","ror":"https://ror.org/00mnrxf72","country_code":"KY","type":"company","lineage":["https://openalex.org/I4210086143","https://openalex.org/I45928872"]}],"countries":["KY","SG"],"is_corresponding":false,"raw_author_name":"Zehui Xiong","raw_affiliation_strings":["School of Computer Science and Engineering, Alibaba-NTU Joint Research Institute, Nanyang Technological University, Singapore","Alibaba-NTU Joint Research Institute, and the School of Computer Science and Engineering, Nanyang Technological University, Singapore"],"raw_orcid":"https://orcid.org/0000-0002-4440-941X","affiliations":[{"raw_affiliation_string":"School of Computer Science and Engineering, Alibaba-NTU Joint Research Institute, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I4210086143"]},{"raw_affiliation_string":"Alibaba-NTU Joint Research Institute, and the School of Computer Science and Engineering, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071321132","display_name":"Jun Zhao","orcid":"https://orcid.org/0000-0002-3004-7091"},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Jun Zhao","raw_affiliation_strings":["School of Computer Science and Engineering, Nanyang Technological University, Singapore"],"raw_orcid":"https://orcid.org/0000-0002-3004-7091","affiliations":[{"raw_affiliation_string":"School of Computer Science and Engineering, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100354608","display_name":"Yang Zhang","orcid":"https://orcid.org/0000-0001-9229-7689"},"institutions":[{"id":"https://openalex.org/I196699116","display_name":"Wuhan University of Technology","ror":"https://ror.org/03fe7t173","country_code":"CN","type":"education","lineage":["https://openalex.org/I196699116"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yang Zhang","raw_affiliation_strings":["Hubei Key Laboratory of Transportation Internet of Things, Wuhan University of Technology, Wuhan, Hubei, China"],"raw_orcid":"https://orcid.org/0000-0001-9229-7689","affiliations":[{"raw_affiliation_string":"Hubei Key Laboratory of Transportation Internet of Things, Wuhan University of Technology, Wuhan, Hubei, China","institution_ids":["https://openalex.org/I196699116"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091266202","display_name":"Dusit Niyato","orcid":"https://orcid.org/0000-0002-7442-7416"},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Dusit Niyato","raw_affiliation_strings":["School of Computer Science and Engineering, Nanyang Technological University, Singapore"],"raw_orcid":"https://orcid.org/0000-0002-7442-7416","affiliations":[{"raw_affiliation_string":"School of Computer Science and Engineering, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5027033026","display_name":"Junshan Zhang","orcid":"https://orcid.org/0000-0002-3840-1753"},"institutions":[{"id":"https://openalex.org/I55732556","display_name":"Arizona State University","ror":"https://ror.org/03efmqc40","country_code":"US","type":"education","lineage":["https://openalex.org/I55732556"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Junshan Zhang","raw_affiliation_strings":["School of Electrical, Computer and Energy Engineering, Arizona State University, Tempe, AZ, USA"],"raw_orcid":"https://orcid.org/0000-0002-3840-1753","affiliations":[{"raw_affiliation_string":"School of Electrical, Computer and Energy Engineering, Arizona State University, Tempe, AZ, USA","institution_ids":["https://openalex.org/I55732556"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.0153,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.94996765,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"20","issue":"9","first_page":"2763","last_page":"2778"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9925000071525574,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.8061060309410095},{"id":"https://openalex.org/keywords/service-provider","display_name":"Service provider","score":0.7776653170585632},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7063692808151245},{"id":"https://openalex.org/keywords/backward-induction","display_name":"Backward induction","score":0.5650402307510376},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5307089686393738},{"id":"https://openalex.org/keywords/bayesian-game","display_name":"Bayesian game","score":0.5243378281593323},{"id":"https://openalex.org/keywords/stochastic-game","display_name":"Stochastic game","score":0.4508516490459442},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4451783001422882},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.43677806854248047},{"id":"https://openalex.org/keywords/contract-theory","display_name":"Contract theory","score":0.4235050678253174},{"id":"https://openalex.org/keywords/information-asymmetry","display_name":"Information asymmetry","score":0.4185483753681183},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.4121495485305786},{"id":"https://openalex.org/keywords/sequential-game","display_name":"Sequential game","score":0.3494330048561096},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.2828325629234314},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2804219722747803},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.21905222535133362},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.14651939272880554},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.09005317091941833}],"concepts":[{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.8061060309410095},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.7776653170585632},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7063692808151245},{"id":"https://openalex.org/C160343169","wikidata":"https://www.wikidata.org/wiki/Q968642","display_name":"Backward induction","level":3,"score":0.5650402307510376},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5307089686393738},{"id":"https://openalex.org/C200594392","wikidata":"https://www.wikidata.org/wiki/Q812529","display_name":"Bayesian game","level":4,"score":0.5243378281593323},{"id":"https://openalex.org/C22171661","wikidata":"https://www.wikidata.org/wiki/Q1074380","display_name":"Stochastic game","level":2,"score":0.4508516490459442},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4451783001422882},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.43677806854248047},{"id":"https://openalex.org/C79301358","wikidata":"https://www.wikidata.org/wiki/Q1918846","display_name":"Contract theory","level":2,"score":0.4235050678253174},{"id":"https://openalex.org/C137577040","wikidata":"https://www.wikidata.org/wiki/Q431965","display_name":"Information asymmetry","level":2,"score":0.4185483753681183},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4121495485305786},{"id":"https://openalex.org/C73795354","wikidata":"https://www.wikidata.org/wiki/Q287618","display_name":"Sequential game","level":3,"score":0.3494330048561096},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.2828325629234314},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2804219722747803},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.21905222535133362},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.14651939272880554},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.09005317091941833},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tmc.2020.2991060","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tmc.2020.2991060","pdf_url":null,"source":{"id":"https://openalex.org/S69141925","display_name":"IEEE Transactions on Mobile Computing","issn_l":"1536-1233","issn":["1536-1233","1558-0660","2161-9875"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Mobile Computing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G3637000134","display_name":null,"funder_award_id":"NRF-NRFI05-2019-0002","funder_id":"https://openalex.org/F4320320709","funder_display_name":"National Research Foundation Singapore"},{"id":"https://openalex.org/G616118035","display_name":null,"funder_award_id":"M4082311.020","funder_id":"https://openalex.org/F4320320766","funder_display_name":"Nanyang Technological University"}],"funders":[{"id":"https://openalex.org/F4320320709","display_name":"National Research Foundation Singapore","ror":"https://ror.org/03cpyc314"},{"id":"https://openalex.org/F4320320766","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W163760944","https://openalex.org/W1590174667","https://openalex.org/W1902130808","https://openalex.org/W1980889765","https://openalex.org/W1990013428","https://openalex.org/W2010653253","https://openalex.org/W2048026410","https://openalex.org/W2058615235","https://openalex.org/W2081320356","https://openalex.org/W2090349153","https://openalex.org/W2126643042","https://openalex.org/W2314643314","https://openalex.org/W2339091189","https://openalex.org/W2492742333","https://openalex.org/W2544892650","https://openalex.org/W2562285572","https://openalex.org/W2588977989","https://openalex.org/W2596760110","https://openalex.org/W2741172216","https://openalex.org/W2743888870","https://openalex.org/W2782832549","https://openalex.org/W2802510992","https://openalex.org/W2809671089","https://openalex.org/W2884971059","https://openalex.org/W2891340028","https://openalex.org/W2909545649","https://openalex.org/W2934242057","https://openalex.org/W2943381304","https://openalex.org/W2945086780","https://openalex.org/W2953472436","https://openalex.org/W2955338161","https://openalex.org/W2962715990","https://openalex.org/W2963482305","https://openalex.org/W2963871387","https://openalex.org/W2963967851","https://openalex.org/W2964068851","https://openalex.org/W2964247343","https://openalex.org/W2972882814","https://openalex.org/W2981066294","https://openalex.org/W2981187527","https://openalex.org/W2996741051","https://openalex.org/W3007403669","https://openalex.org/W3017988589","https://openalex.org/W3033813775","https://openalex.org/W3055586353","https://openalex.org/W3102197046","https://openalex.org/W3123074413","https://openalex.org/W4237242201","https://openalex.org/W4250589301","https://openalex.org/W6699084773"],"related_works":["https://openalex.org/W4315694855","https://openalex.org/W1975214124","https://openalex.org/W2379904036","https://openalex.org/W2777495096","https://openalex.org/W2067502892","https://openalex.org/W3199618787","https://openalex.org/W2964130937","https://openalex.org/W4312121809","https://openalex.org/W3021125948","https://openalex.org/W3009807492"],"abstract_inverted_index":{"With":[0],"a":[1,8,35,54,100,159,176,243],"sponsored":[2,49],"content":[3,9,38,50,65,85,124,139,153,173,210],"scheme":[4],"of":[5,26,165,186,196,208,218,227,256],"mobile":[6],"services,":[7],"provider":[10,39,86,125,154,174],"can":[11],"encourage":[12],"end":[13,41],"users/subscribers":[14],"to":[15,30,59,104,204,251],"access":[16],"its":[17,180],"contents,":[18],"e.g.,":[19],"with":[20],"an":[21,201],"advertisement,":[22],"by":[23,75],"paying":[24],"part":[25],"the":[27,31,37,48,64,68,71,76,80,84,90,109,111,115,118,123,131,134,143,149,152,156,163,169,172,191,206,209,215,224,228,237,248,257],"data":[28,119,144],"price":[29,120],"network":[32,77,112,229],"operator.":[33,78],"As":[34,52],"result,":[36],"and":[40,70,87,122,138,155,193,199,246],"users":[42,69,88,157],"are":[43],"both":[44],"actively":[45],"engaged":[46],"into":[47,213],"ecosystem.":[51],"such,":[53],"key":[55],"challenge":[56],"is":[57,240],"how":[58],"provide":[60],"proper":[61],"sponsorship":[62,91,137,181],"given":[63],"demand":[66,140],"from":[67],"service":[72],"fee":[73],"charged":[74],"Furthermore,":[79],"information":[81],"asymmetry":[82],"between":[83,151],"makes":[89],"problem":[92],"more":[93],"challenging.":[94],"In":[95,108,168],"this":[96,106],"paper,":[97],"we":[98,221],"propose":[99],"Stackelberg":[101,238],"game-based":[102],"framework":[103],"tackle":[105],"challenge.":[107],"framework,":[110],"operator,":[113],"as":[114,126,128,130,158],"leader,":[116],"determines":[117],"first,":[121],"well":[127],"users,":[129],"followers,":[132],"make":[133],"decisions":[135],"on":[136,142],"based":[141],"price,":[145],"respectively.":[146],"We":[147,188,234],"model":[148],"interaction":[150],"contract":[160,170,177,203,217,219],"game":[161],"in":[162],"presence":[164],"asymmetric":[166],"information.":[167],"game,":[171,220],"designs":[175],"that":[178,236],"contains":[179],"strategies":[182],"toward":[183],"all":[184],"types":[185],"users.":[187],"then":[189],"derive":[190],"necessary":[192],"sufficient":[194],"conditions":[195],"feasible":[197],"contracts":[198],"obtain":[200],"optimal":[202,216,225],"maximize":[205],"profit":[207],"provider.":[211],"Taking":[212],"account":[214],"also":[222],"investigate":[223],"pricing":[226],"operator":[230],"through":[231],"backward":[232],"induction.":[233],"prove":[235],"equilibrium":[239],"unique":[241],"under":[242],"mild":[244],"condition":[245],"present":[247],"numerical":[249],"results":[250],"illustrate":[252],"some":[253],"important":[254],"properties":[255],"equilibrium.":[258]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":6}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}
