{"id":"https://openalex.org/W2794909783","doi":"https://doi.org/10.1109/tkde.2018.2820010","title":"Topology-Driven Diversity for Targeted Influence Maximization with Application to User Engagement in Social Networks","display_name":"Topology-Driven Diversity for Targeted Influence Maximization with Application to User Engagement in Social Networks","publication_year":2018,"publication_date":"2018-03-27","ids":{"openalex":"https://openalex.org/W2794909783","doi":"https://doi.org/10.1109/tkde.2018.2820010","mag":"2794909783"},"language":"en","primary_location":{"id":"doi:10.1109/tkde.2018.2820010","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tkde.2018.2820010","pdf_url":null,"source":{"id":"https://openalex.org/S30698027","display_name":"IEEE Transactions on Knowledge and Data Engineering","issn_l":"1041-4347","issn":["1041-4347","1558-2191","2326-3865"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Knowledge and Data Engineering","raw_type":"journal-article"},"type":"article","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/1804.07719","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044267906","display_name":"Antonio Cali\u00f2","orcid":"https://orcid.org/0000-0003-2019-8598"},"institutions":[{"id":"https://openalex.org/I45204951","display_name":"University of Calabria","ror":"https://ror.org/02rc97e94","country_code":"IT","type":"education","lineage":["https://openalex.org/I45204951"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Antonio Calio","raw_affiliation_strings":["DIMES Department, University of Calabria, Rende, (CS), Italy"],"raw_orcid":"https://orcid.org/0000-0003-2019-8598","affiliations":[{"raw_affiliation_string":"DIMES Department, University of Calabria, Rende, (CS), Italy","institution_ids":["https://openalex.org/I45204951"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041660039","display_name":"Roberto Interdonato","orcid":"https://orcid.org/0000-0002-0536-6277"},"institutions":[{"id":"https://openalex.org/I131077856","display_name":"Centre de Coop\u00e9ration Internationale en Recherche Agronomique pour le D\u00e9veloppement","ror":"https://ror.org/05kpkpg04","country_code":"FR","type":"facility","lineage":["https://openalex.org/I131077856"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Roberto Interdonato","raw_affiliation_strings":["Cirad, UMR Tetis, Montpellier, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cirad, UMR Tetis, Montpellier, France","institution_ids":["https://openalex.org/I131077856"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091798914","display_name":"Chiara Pulice","orcid":"https://orcid.org/0000-0001-5449-9044"},"institutions":[{"id":"https://openalex.org/I107672454","display_name":"Dartmouth College","ror":"https://ror.org/049s0rh22","country_code":"US","type":"education","lineage":["https://openalex.org/I107672454"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chiara Pulice","raw_affiliation_strings":["Department of Computer Science, Dartmouth College, Hanover, NH"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Dartmouth College, Hanover, NH","institution_ids":["https://openalex.org/I107672454"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5021211836","display_name":"Andrea Tagarelli","orcid":"https://orcid.org/0000-0002-8142-503X"},"institutions":[{"id":"https://openalex.org/I45204951","display_name":"University of Calabria","ror":"https://ror.org/02rc97e94","country_code":"IT","type":"education","lineage":["https://openalex.org/I45204951"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Andrea Tagarelli","raw_affiliation_strings":["DIMES Department, University of Calabria, Rende, (CS), Italy"],"raw_orcid":"https://orcid.org/0000-0002-8142-503X","affiliations":[{"raw_affiliation_string":"DIMES Department, University of Calabria, Rende, (CS), Italy","institution_ids":["https://openalex.org/I45204951"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.0879,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":{"value":0.87062251,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":"30","issue":"12","first_page":"2421","last_page":"2434"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9760000109672546,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9692999720573425,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7423863410949707},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.7051969170570374},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.587357759475708},{"id":"https://openalex.org/keywords/diversity","display_name":"Diversity (politics)","score":0.5784797668457031},{"id":"https://openalex.org/keywords/social-graph","display_name":"Social graph","score":0.5657256841659546},{"id":"https://openalex.org/keywords/network-topology","display_name":"Network topology","score":0.49645549058914185},{"id":"https://openalex.org/keywords/graph","display_name":"Graph","score":0.4595791697502136},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.45271456241607666},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.4103267788887024},{"id":"https://openalex.org/keywords/theoretical-computer-science","display_name":"Theoretical computer science","score":0.3538969159126282},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3278370499610901},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.30214571952819824},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.28212493658065796},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.1521655023097992},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1485125720500946},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.14279654622077942},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.11659827828407288}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7423863410949707},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.7051969170570374},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.587357759475708},{"id":"https://openalex.org/C2781316041","wikidata":"https://www.wikidata.org/wiki/Q1230584","display_name":"Diversity (politics)","level":2,"score":0.5784797668457031},{"id":"https://openalex.org/C2777522414","wikidata":"https://www.wikidata.org/wiki/Q648457","display_name":"Social graph","level":3,"score":0.5657256841659546},{"id":"https://openalex.org/C199845137","wikidata":"https://www.wikidata.org/wiki/Q145490","display_name":"Network topology","level":2,"score":0.49645549058914185},{"id":"https://openalex.org/C132525143","wikidata":"https://www.wikidata.org/wiki/Q141488","display_name":"Graph","level":2,"score":0.4595791697502136},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.45271456241607666},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.4103267788887024},{"id":"https://openalex.org/C80444323","wikidata":"https://www.wikidata.org/wiki/Q2878974","display_name":"Theoretical computer science","level":1,"score":0.3538969159126282},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3278370499610901},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.30214571952819824},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.28212493658065796},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.1521655023097992},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1485125720500946},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.14279654622077942},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11659827828407288},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.0},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1109/tkde.2018.2820010","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tkde.2018.2820010","pdf_url":null,"source":{"id":"https://openalex.org/S30698027","display_name":"IEEE Transactions on Knowledge and Data Engineering","issn_l":"1041-4347","issn":["1041-4347","1558-2191","2326-3865"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Knowledge and Data Engineering","raw_type":"journal-article"},{"id":"pmh:oai:arXiv.org:1804.07719","is_oa":true,"landing_page_url":"http://arxiv.org/abs/1804.07719","pdf_url":"https://arxiv.org/pdf/1804.07719","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"pmh:oai:agritrop.cirad.fr:597772","is_oa":false,"landing_page_url":"http://agritrop.cirad.fr/597772/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402311","display_name":"Agritrop (Cirad)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I131077856","host_organization_name":"Centre de Coop\u00e9ration Internationale en Recherche Agronomique pour le D\u00e9veloppement","host_organization_lineage":["https://openalex.org/I131077856"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Transactions on Knowledge and Data Engineering","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:1804.07719","is_oa":true,"landing_page_url":"http://arxiv.org/abs/1804.07719","pdf_url":"https://arxiv.org/pdf/1804.07719","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W837796003","https://openalex.org/W1556806542","https://openalex.org/W1953381612","https://openalex.org/W1963841648","https://openalex.org/W1988717476","https://openalex.org/W1990570693","https://openalex.org/W1997421210","https://openalex.org/W1999825170","https://openalex.org/W2006021775","https://openalex.org/W2017803312","https://openalex.org/W2030152275","https://openalex.org/W2031966922","https://openalex.org/W2039117633","https://openalex.org/W2039298587","https://openalex.org/W2041860676","https://openalex.org/W2042866995","https://openalex.org/W2046658895","https://openalex.org/W2055083033","https://openalex.org/W2061007894","https://openalex.org/W2061820396","https://openalex.org/W2071348697","https://openalex.org/W2077822890","https://openalex.org/W2085717309","https://openalex.org/W2091804902","https://openalex.org/W2097193844","https://openalex.org/W2099540651","https://openalex.org/W2106111489","https://openalex.org/W2106179598","https://openalex.org/W2114696370","https://openalex.org/W2128723133","https://openalex.org/W2132801025","https://openalex.org/W2136860272","https://openalex.org/W2147142066","https://openalex.org/W2148207323","https://openalex.org/W2148527862","https://openalex.org/W2155461593","https://openalex.org/W2160411082","https://openalex.org/W2267735350","https://openalex.org/W2291420660","https://openalex.org/W2402355993","https://openalex.org/W2552640642","https://openalex.org/W2666919929","https://openalex.org/W2949736006","https://openalex.org/W2963122331","https://openalex.org/W3007400009","https://openalex.org/W3098530417","https://openalex.org/W3102305167","https://openalex.org/W4206671592","https://openalex.org/W4232212779","https://openalex.org/W4242620185","https://openalex.org/W4243239741","https://openalex.org/W4247475205","https://openalex.org/W4249007644","https://openalex.org/W4250884797"],"related_works":["https://openalex.org/W2187722173","https://openalex.org/W1969702312","https://openalex.org/W2587302178","https://openalex.org/W1994068555","https://openalex.org/W3101254380","https://openalex.org/W2962891546","https://openalex.org/W2136621081","https://openalex.org/W2961317356","https://openalex.org/W2902193799","https://openalex.org/W2998073084"],"abstract_inverted_index":{"Research":[0],"on":[1,41,53,195,220],"influence":[2,88],"maximization":[3],"ofter":[4],"has":[5,23,223],"to":[6,12,26,48,80,122,145],"cope":[7],"with":[8],"marketing":[9],"needs":[10],"relating":[11],"the":[13,27,30,42,45,55,58,87,97,136,143,147,178,215,225,232],"propagation":[14],"of":[15,32,44,57,74,104,138,149,168,174,187,199,227,234,237],"information":[16,34,130],"towards":[17],"specific":[18],"users.":[19,189],"However,":[20],"little":[21],"attention":[22],"been":[24],"paid":[25],"fact":[28],"that":[29,64,69,176],"success":[31],"an":[33],"diffusion":[35],"campaign":[36],"might":[37],"depend":[38],"not":[39,71,211],"only":[40,72,128],"number":[43],"initial":[46],"influencers":[47],"be":[49,91],"detected":[50],"but":[51,76],"also":[52,77,230],"theirdiversityw.r.t.":[54],"target":[56,98,188],"campaign.":[59],"Our":[60],"main":[61],"hypothesis":[62],"is":[63],"if":[65],"we":[66,110,141,158,164],"learn":[67],"seeds":[68],"are":[70,78,142,210],"capable":[73],"influencing":[75],"linked":[79],"more":[81],"diverse":[82],"(groups":[83],"of)":[84],"users,":[85],"then":[86],"triggers":[89],"will":[90,100],"diversified":[92],"as":[93],"well,":[94],"and":[95],"hence":[96],"users":[99,175,208],"get":[101],"higher":[102],"chance":[103],"being":[105],"engaged.":[106],"Upon":[107],"this":[108],"intuition,":[109],"define":[111,159],"a":[112,132,172,184,196],"novel":[113],"problem,":[114],"namedDiversity-sensitive":[115],"Targeted":[116],"Influence":[117],"Maximization":[118],"(DTIM),":[119],"which":[120,157,170,206],"assumes":[121],"model":[123],"user":[124,200],"diversity":[125,151],"by":[126],"exploiting":[127],"topological":[129],"within":[131],"social":[133,204],"graph.":[134],"To":[135],"best":[137],"our":[139,192,228],"knowledge,":[140],"first":[144],"bring":[146],"concept":[148],"topology-driven":[150],"into":[152],"targeted":[153],"IM":[154],"problems,":[155],"for":[156,183,239],"two":[160],"alternative":[161],"definitions.":[162],"Accordingly,":[163],"propose":[165],"approximate":[166],"solutions":[167,238],"DTIM,":[169],"detect":[171],"size-$k$set":[173],"maximizes":[177],"diversity-sensitive":[179],"capital":[180],"objective":[181],"function,":[182],"given":[185],"selection":[186],"We":[190],"evaluate":[191],"DTIM":[193,240],"methods":[194],"special":[197],"case":[198],"engagement":[201],"in":[202,214],"online":[203],"networks,":[205],"concerns":[207],"who":[209],"actively":[212],"involved":[213],"community":[216],"life.":[217],"Experimental":[218],"evaluation":[219],"real":[221],"networks":[222],"demonstrated":[224],"meaningfulness":[226],"approach,":[229],"highlighting":[231],"opportunity":[233],"further":[235],"development":[236],"applications.":[241]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":2}],"updated_date":"2026-07-29T09:40:50.615796","created_date":"2018-04-06T00:00:00"}
