{"id":"https://openalex.org/W2800040741","doi":"https://doi.org/10.1109/tfuzz.2018.2829475","title":"Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies","display_name":"Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies","publication_year":2018,"publication_date":"2018-04-23","ids":{"openalex":"https://openalex.org/W2800040741","doi":"https://doi.org/10.1109/tfuzz.2018.2829475","mag":"2800040741"},"language":"en","primary_location":{"id":"doi:10.1109/tfuzz.2018.2829475","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tfuzz.2018.2829475","pdf_url":null,"source":{"id":"https://openalex.org/S134177497","display_name":"IEEE Transactions on Fuzzy Systems","issn_l":"1063-6706","issn":["1063-6706","1941-0034"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Fuzzy Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Pingping Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Pingping Chen","raw_affiliation_strings":["College of Management and Economics, Tianjin University, Tianjin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin, China","institution_ids":["https://openalex.org/I162868743"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014088552","display_name":"Yingchen Yan","orcid":"https://orcid.org/0000-0002-4798-994X"},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yingchen Yan","raw_affiliation_strings":["College of Management and Economics, Tianjin University, Tianjin, China"],"raw_orcid":"https://orcid.org/0000-0002-4798-994X","affiliations":[{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin, China","institution_ids":["https://openalex.org/I162868743"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071812254","display_name":"Geni Xu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210100953","display_name":"Xi'an University of Finance and Economics","ror":"https://ror.org/01b9y2p27","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210100953"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Geni Xu","raw_affiliation_strings":["School of Statistics, Xian University of Finance and Economics, Shaanxi, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Statistics, Xian University of Finance and Economics, Shaanxi, China","institution_ids":["https://openalex.org/I4210100953"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018624131","display_name":"Ruiqing Zhao","orcid":"https://orcid.org/0000-0001-9927-5300"},"institutions":[{"id":"https://openalex.org/I162868743","display_name":"Tianjin University","ror":"https://ror.org/012tb2g32","country_code":"CN","type":"education","lineage":["https://openalex.org/I162868743"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ruiqing Zhao","raw_affiliation_strings":["College of Management and Economics, Tianjin University, Tianjin, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Management and Economics, Tianjin University, Tianjin, China","institution_ids":["https://openalex.org/I162868743"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6637,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.74250018,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"27","issue":"5","first_page":"928","last_page":"942"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.8596616983413696},{"id":"https://openalex.org/keywords/incentive","display_name":"Incentive","score":0.6500877141952515},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5870919227600098},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.5511533617973328},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5111053586006165},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3542153239250183},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.3536291718482971},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.26534605026245117},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.24841290712356567}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.8596616983413696},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.6500877141952515},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5870919227600098},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5511533617973328},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5111053586006165},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3542153239250183},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3536291718482971},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.26534605026245117},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24841290712356567},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tfuzz.2018.2829475","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tfuzz.2018.2829475","pdf_url":null,"source":{"id":"https://openalex.org/S134177497","display_name":"IEEE Transactions on Fuzzy Systems","issn_l":"1063-6706","issn":["1063-6706","1941-0034"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Fuzzy Systems","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","score":0.46000000834465027,"id":"https://metadata.un.org/sdg/16"}],"awards":[{"id":"https://openalex.org/G2840078636","display_name":"\u975e\u5bf9\u79f0\u4fe1\u606f\u4e0b\u65b0\u4ea7\u54c1\u5f00\u53d1\u6fc0\u52b1\u4e0e\u76d1\u7763\u673a\u5236\u8bbe\u8ba1","funder_award_id":"71471126","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G394142168","display_name":null,"funder_award_id":"61702389","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W603950420","https://openalex.org/W1780117312","https://openalex.org/W1791660610","https://openalex.org/W1968215172","https://openalex.org/W1979534271","https://openalex.org/W1998137536","https://openalex.org/W2014583465","https://openalex.org/W2024159717","https://openalex.org/W2027105725","https://openalex.org/W2029882430","https://openalex.org/W2053192969","https://openalex.org/W2076682829","https://openalex.org/W2086318357","https://openalex.org/W2089649520","https://openalex.org/W2091469596","https://openalex.org/W2098944378","https://openalex.org/W2108297979","https://openalex.org/W2116321937","https://openalex.org/W2126741666","https://openalex.org/W2130541536","https://openalex.org/W2138610292","https://openalex.org/W2158264113","https://openalex.org/W2166464904","https://openalex.org/W2554167843","https://openalex.org/W2591304735","https://openalex.org/W2614137305","https://openalex.org/W2764234146","https://openalex.org/W2765287518","https://openalex.org/W2769453055","https://openalex.org/W2783409545","https://openalex.org/W2791185168","https://openalex.org/W2801921643","https://openalex.org/W3121298093","https://openalex.org/W3123183516","https://openalex.org/W3124805376","https://openalex.org/W6629854991","https://openalex.org/W6638339396","https://openalex.org/W6747449621"],"related_works":["https://openalex.org/W2367468089","https://openalex.org/W2098133976","https://openalex.org/W2358591856","https://openalex.org/W2347416728","https://openalex.org/W2215702767","https://openalex.org/W4317371977","https://openalex.org/W2468219149","https://openalex.org/W2349017246","https://openalex.org/W2350990563","https://openalex.org/W2369087677"],"abstract_inverted_index":{"The":[0,159],"recent":[1],"growth":[2],"of":[3,194],"specialized":[4],"promotion":[5,15,31,55,118,121,126,145,160,170,185],"groups":[6],"has":[7],"encouraged":[8],"many":[9],"firms":[10,28,52,100,137],"to":[11,16,25,48,92,119,124,140,149,163,174,191],"shift":[12,115],"from":[13,42,58,116],"self-operated":[14,26,103,117,142],"third-party":[17,30],"promotion,":[18,27,183],"including":[19],"offline-outlet":[20,54,107,120,151,182],"and":[21,122,143,197],"online-platform":[22,125,144,169],"promotion.":[23,152],"Compared":[24],"adopting":[29],"can":[32,56],"often":[33],"generate":[34,49],"more":[35,138],"demand":[36,61],"but":[37,146],"incur":[38],"screening":[39],"costs":[40],"stemming":[41],"the":[43,59,177,184,192],"third":[44,166],"party's":[45],"uncertain":[46,75],"ability":[47],"demand.":[50],"Furthermore,":[51,131],"applying":[53],"benefit":[57],"additional":[60],"created":[62],"by":[63,73],"service":[64,195],"effort":[65,78,196],"at":[66],"physical":[67],"outlets":[68],"while":[69],"simultaneously":[70],"being":[71],"affected":[72],"another":[74],"factor,":[76],"namely":[77],"level.":[79],"By":[80],"capturing":[81],"these":[82],"fundamental":[83],"differences,":[84],"we":[85,154],"develop":[86],"a":[87,94,112,164],"specific":[88],"multistage":[89],"decision-making":[90],"model":[91],"answer":[93],"key":[95],"question:":[96],"Which":[97],"strategy":[98],"should":[99],"adopt:":[101],"A":[102],"online-platform,":[104],"or":[105],"an":[106,156],"promotion?":[108],"We":[109],"find":[110],"that":[111],"firm's":[113],"preferences":[114],"then":[123],"as":[127],"production":[128],"quantity":[129,161,186],"increases.":[130],"decreases":[132],"in":[133],"promotional":[134],"prices":[135],"make":[136],"willing":[139,148],"adopt":[141,150],"less":[147],"Moreover,":[153],"present":[155],"interesting":[157],"insight:":[158],"allocated":[162],"low-type":[165],"party":[167],"under":[168,181],"is":[171,187],"downward":[172],"distorted":[173,189],"avoid":[175],"mimicking":[176],"high":[178],"type,":[179],"whereas":[180],"upward":[188],"due":[190],"impact":[193],"its":[198],"incentive":[199],"mechanism.":[200]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}