{"id":"https://openalex.org/W7134109435","doi":"https://doi.org/10.1109/tem.2026.3669625","title":"The Janus Face of AI Adoption and Return Policy for E-Tailers in the Presence of Opportunistic Consumer Behavior","display_name":"The Janus Face of AI Adoption and Return Policy for E-Tailers in the Presence of Opportunistic Consumer Behavior","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7134109435","doi":"https://doi.org/10.1109/tem.2026.3669625"},"language":null,"primary_location":{"id":"doi:10.1109/tem.2026.3669625","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2026.3669625","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5128296168","display_name":"Zhanpeng Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I125839683","display_name":"Beijing Institute of Technology","ror":"https://ror.org/01skt4w74","country_code":"CN","type":"education","lineage":["https://openalex.org/I125839683","https://openalex.org/I890469752"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhanpeng Wang","raw_affiliation_strings":["School of Management, Beijing Institute of Technology, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Beijing Institute of Technology, Beijing, China","institution_ids":["https://openalex.org/I125839683"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5128326524","display_name":"Guo Li","orcid":null},"institutions":[{"id":"https://openalex.org/I125839683","display_name":"Beijing Institute of Technology","ror":"https://ror.org/01skt4w74","country_code":"CN","type":"education","lineage":["https://openalex.org/I125839683","https://openalex.org/I890469752"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guo Li","raw_affiliation_strings":["School of Management, Beijing Institute of Technology, Beijing, China"],"raw_orcid":"https://orcid.org/0000-0002-7127-1102","affiliations":[{"raw_affiliation_string":"School of Management, Beijing Institute of Technology, Beijing, China","institution_ids":["https://openalex.org/I125839683"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083839743","display_name":"Ruize Ma","orcid":null},"institutions":[{"id":"https://openalex.org/I158842170","display_name":"Chongqing University","ror":"https://ror.org/023rhb549","country_code":"CN","type":"education","lineage":["https://openalex.org/I158842170"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ruize Ma","raw_affiliation_strings":["School of Economics and Business Administration, Chongqing University, Chongqing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Business Administration, Chongqing University, Chongqing, China","institution_ids":["https://openalex.org/I158842170"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091183827","display_name":"Tianteng Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I168719708","display_name":"City University of Hong Kong","ror":"https://ror.org/03q8dnn23","country_code":"HK","type":"education","lineage":["https://openalex.org/I168719708"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Tianteng Wang","raw_affiliation_strings":["Department of Information System, City University Hong Kong, Hong Kong"],"raw_orcid":"https://orcid.org/0000-0001-9275-1263","affiliations":[{"raw_affiliation_string":"Department of Information System, City University Hong Kong, Hong Kong","institution_ids":["https://openalex.org/I168719708"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001813853","display_name":"Junhu Ruan","orcid":"https://orcid.org/0000-0001-7166-0522"},"institutions":[{"id":"https://openalex.org/I89652312","display_name":"Northwest A&F University","ror":"https://ror.org/0051rme32","country_code":"CN","type":"education","lineage":["https://openalex.org/I89652312"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Junhu Ruan","raw_affiliation_strings":["School of Economics and Management, Northwest A&F University, Yangling, China"],"raw_orcid":"https://orcid.org/0000-0001-7166-0522","affiliations":[{"raw_affiliation_string":"School of Economics and Management, Northwest A&F University, Yangling, China","institution_ids":["https://openalex.org/I89652312"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5128296168"],"corresponding_institution_ids":["https://openalex.org/I125839683"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.4307749,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"73","issue":null,"first_page":"2383","last_page":"2396"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.1746000051498413,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.1746000051498413,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.08150000125169754,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.06589999794960022,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/janus","display_name":"Janus","score":0.8119999766349792},{"id":"https://openalex.org/keywords/face","display_name":"Face (sociological concept)","score":0.6205999851226807},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.5475000143051147},{"id":"https://openalex.org/keywords/face-to-face","display_name":"Face-to-face","score":0.3734000027179718}],"concepts":[{"id":"https://openalex.org/C2779290492","wikidata":"https://www.wikidata.org/wiki/Q6155940","display_name":"Janus","level":2,"score":0.8119999766349792},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6274999976158142},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.6205999851226807},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5796999931335449},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5475000143051147},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3734000027179718},{"id":"https://openalex.org/C2777359053","wikidata":"https://www.wikidata.org/wiki/Q2463823","display_name":"Face-to-face","level":2,"score":0.3734000027179718},{"id":"https://openalex.org/C109986646","wikidata":"https://www.wikidata.org/wiki/Q546113","display_name":"Public policy","level":2,"score":0.3084999918937683},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.30709999799728394},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.30649998784065247},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.30399999022483826},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.302700012922287}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tem.2026.3669625","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2026.3669625","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","score":0.5054361820220947,"display_name":"Gender equality"}],"awards":[{"id":"https://openalex.org/G1848419301","display_name":null,"funder_award_id":"72272013","funder_id":"https://openalex.org/F4320327720","funder_display_name":"Foundation for Innovative Research Groups of the National Natural Science Foundation of China"},{"id":"https://openalex.org/G4874891165","display_name":null,"funder_award_id":"72321002","funder_id":"https://openalex.org/F4320327720","funder_display_name":"Foundation for Innovative Research Groups of the National Natural Science Foundation of China"},{"id":"https://openalex.org/G4889661988","display_name":null,"funder_award_id":"72532002","funder_id":"https://openalex.org/F4320327720","funder_display_name":"Foundation for Innovative Research Groups of the National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320327720","display_name":"Foundation for Innovative Research Groups of the National Natural Science Foundation of China","ror":null},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"In":[0],"online":[1],"retailing,":[2],"e-tailers":[3],"increasingly":[4],"offer":[5],"flexible":[6],"return":[7,58,155,165,177],"policies":[8,166],"to":[9,20,81,145,188],"reduce":[10],"consumer-product":[11],"valuation":[12],"mismatches":[13],"and":[14,39,57,86,116,164,196],"adopt":[15,82],"AI-powered":[16],"virtual":[17,84],"shopping":[18,85],"technologies":[19],"further":[21],"alleviate":[22],"purchase":[23],"uncertainty.":[24],"However,":[25],"both":[26],"strategies":[27],"may":[28,167],"unintentionally":[29],"encourage":[30],"opportunistic":[31,101,126,147],"consumer":[32,62,112,151,169],"behavior,":[33],"such":[34],"as":[35],"temporary":[36],"product":[37,88],"trials":[38],"excessive":[40],"returns.":[41,89],"This":[42],"raises":[43],"a":[44,66,72],"key":[45],"operational":[46],"question:":[47],"how":[48],"should":[49],"an":[50,76],"e-tailer":[51,77,141],"jointly":[52],"consider":[53],"AI":[54,83,106,117,162,172,195],"technology":[55,107,163],"adoption":[56],"policy":[59],"decisions":[60],"under":[61],"opportunism?":[63],"We":[64],"develop":[65],"stylized":[67],"supply-chain":[68],"model":[69,187],"in":[70],"which":[71,202],"manufacturer":[73],"sells":[74],"through":[75,153],"who":[78],"decides":[79],"whether":[80],"allow":[87],"Our":[90],"analysis":[91],"reveals":[92],"three":[93],"insights.":[94],"First,":[95],"even":[96],"when":[97,134,171],"the":[98,122,140,154,191,197,204],"share":[99],"of":[100,194,200,206],"consumers":[102,135],"is":[103,114,119,174,179],"high,":[104],"adopting":[105],"can":[108,131,142],"improve":[109],"profits":[110],"if":[111],"satisfaction":[113],"high":[115,137],"effectiveness":[118,173],"moderate,":[120],"since":[121],"genuine-consumer":[123],"benefit":[124],"outweighs":[125],"misuse.":[127],"Second,":[128],"allowing":[129],"returns":[130],"remain":[132],"optimal":[133],"face":[136],"hassle":[138,178],"costs:":[139],"raise":[143],"prices":[144],"offset":[146],"losses":[148],"while":[149],"maintaining":[150],"utility":[152],"option.":[156],"Third,":[157],"we":[158,184],"finally":[159],"show":[160],"that":[161],"harm":[168],"welfare":[170],"lower":[175],"or":[176],"costly.":[180],"For":[181],"robustness":[182],"checking,":[183],"extended":[185],"our":[186,207],"separately":[189],"incorporate":[190],"implementation":[192],"costs":[193],"residual":[198],"value":[199],"returns,":[201],"validated":[203],"stability":[205],"findings.":[208]},"counts_by_year":[],"updated_date":"2026-05-05T08:41:31.759640","created_date":"2026-03-08T00:00:00"}