{"id":"https://openalex.org/W4399154609","doi":"https://doi.org/10.1109/tem.2024.3407515","title":"How Cognitive Bias Prevents Serendipity in New Product Development (and What to Do About It)","display_name":"How Cognitive Bias Prevents Serendipity in New Product Development (and What to Do About It)","publication_year":2024,"publication_date":"2024-01-01","ids":{"openalex":"https://openalex.org/W4399154609","doi":"https://doi.org/10.1109/tem.2024.3407515"},"language":"en","primary_location":{"id":"doi:10.1109/tem.2024.3407515","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2024.3407515","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://mural.maynoothuniversity.ie/id/eprint/18813/1/PE_how.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058067454","display_name":"Paul Trott","orcid":"https://orcid.org/0000-0003-0050-2302"},"institutions":[{"id":"https://openalex.org/I63072094","display_name":"University of Portsmouth","ror":"https://ror.org/03ykbk197","country_code":"GB","type":"education","lineage":["https://openalex.org/I63072094"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Paul Trott","raw_affiliation_strings":["University of Portsmouth, Portsmouth, U.K"],"raw_orcid":"https://orcid.org/0000-0003-0050-2302","affiliations":[{"raw_affiliation_string":"University of Portsmouth, Portsmouth, U.K","institution_ids":["https://openalex.org/I63072094"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003971887","display_name":"Paul Ellwood","orcid":"https://orcid.org/0000-0002-3449-530X"},"institutions":[{"id":"https://openalex.org/I146655781","display_name":"University of Liverpool","ror":"https://ror.org/04xs57h96","country_code":"GB","type":"education","lineage":["https://openalex.org/I146655781"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Paul Ellwood","raw_affiliation_strings":["University of Liverpool, Liverpool, U.K","Paul Ellwood, University of Liverpool, UK"],"raw_orcid":"https://orcid.org/0000-0002-3449-530X","affiliations":[{"raw_affiliation_string":"University of Liverpool, Liverpool, U.K","institution_ids":["https://openalex.org/I146655781"]},{"raw_affiliation_string":"Paul Ellwood, University of Liverpool, UK","institution_ids":["https://openalex.org/I146655781"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081281013","display_name":"David Baxter","orcid":"https://orcid.org/0000-0003-1983-7786"},"institutions":[{"id":"https://openalex.org/I43439940","display_name":"University of Southampton","ror":"https://ror.org/01ryk1543","country_code":"GB","type":"education","lineage":["https://openalex.org/I43439940"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"David Baxter","raw_affiliation_strings":["University of Southampton, Southampton, U.K"],"raw_orcid":"https://orcid.org/0000-0003-1983-7786","affiliations":[{"raw_affiliation_string":"University of Southampton, Southampton, U.K","institution_ids":["https://openalex.org/I43439940"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4964,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.80193453,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":98},"biblio":{"volume":"71","issue":null,"first_page":"11269","last_page":"11281"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14306","display_name":"Technology Assessment and Management","score":0.7005000114440918,"subfield":{"id":"https://openalex.org/subfields/2213","display_name":"Safety, Risk, Reliability and Quality"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14306","display_name":"Technology Assessment and Management","score":0.7005000114440918,"subfield":{"id":"https://openalex.org/subfields/2213","display_name":"Safety, Risk, Reliability and Quality"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/serendipity","display_name":"Serendipity","score":0.9534055590629578},{"id":"https://openalex.org/keywords/new-product-development","display_name":"New product development","score":0.5723462700843811},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.44662246108055115},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3885790705680847},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3074623942375183},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.26927775144577026},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.08064666390419006},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.07713484764099121}],"concepts":[{"id":"https://openalex.org/C2779119418","wikidata":"https://www.wikidata.org/wiki/Q166039","display_name":"Serendipity","level":2,"score":0.9534055590629578},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.5723462700843811},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.44662246108055115},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3885790705680847},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3074623942375183},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.26927775144577026},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.08064666390419006},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07713484764099121},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1109/tem.2024.3407515","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2024.3407515","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},{"id":"pmh:oai:mural.maynoothuniversity.ie:18813","is_oa":true,"landing_page_url":null,"pdf_url":"https://mural.maynoothuniversity.ie/id/eprint/18813/1/PE_how.pdf","source":{"id":"https://openalex.org/S4377196372","display_name":"MURAL - Maynooth University Research Archive Library (National University of Ireland, Maynooth)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I157286207","host_organization_name":"National University of Ireland, Maynooth","host_organization_lineage":["https://openalex.org/I157286207"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:eprints.soton.ac.uk:490901","is_oa":false,"landing_page_url":"http://doi.org/10.1109/TEM.2024.3407515>).","pdf_url":null,"source":{"id":"https://openalex.org/S4306401019","display_name":"ePrints Soton (University of Southampton)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I43439940","host_organization_name":"University of Southampton","host_organization_lineage":["https://openalex.org/I43439940"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:mural.maynoothuniversity.ie:18813","is_oa":true,"landing_page_url":null,"pdf_url":"https://mural.maynoothuniversity.ie/id/eprint/18813/1/PE_how.pdf","source":{"id":"https://openalex.org/S4377196372","display_name":"MURAL - Maynooth University Research Archive Library (National University of Ireland, Maynooth)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I157286207","host_organization_name":"National University of Ireland, Maynooth","host_organization_lineage":["https://openalex.org/I157286207"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[{"score":0.46000000834465027,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4399154609.pdf","grobid_xml":"https://content.openalex.org/works/W4399154609.grobid-xml"},"referenced_works_count":96,"referenced_works":["https://openalex.org/W1186838683","https://openalex.org/W1535516574","https://openalex.org/W1539279981","https://openalex.org/W1589435346","https://openalex.org/W1779438992","https://openalex.org/W1784641515","https://openalex.org/W1832238961","https://openalex.org/W1853441518","https://openalex.org/W1961481033","https://openalex.org/W1980259745","https://openalex.org/W1981062490","https://openalex.org/W1987180453","https://openalex.org/W1993259419","https://openalex.org/W1994106556","https://openalex.org/W1999113813","https://openalex.org/W2003247441","https://openalex.org/W2009853859","https://openalex.org/W2027587144","https://openalex.org/W2030874315","https://openalex.org/W2038907256","https://openalex.org/W2054859755","https://openalex.org/W2059804181","https://openalex.org/W2067776078","https://openalex.org/W2069310096","https://openalex.org/W2071895556","https://openalex.org/W2074114654","https://openalex.org/W2083092177","https://openalex.org/W2083580698","https://openalex.org/W2088480602","https://openalex.org/W2096452841","https://openalex.org/W2101228133","https://openalex.org/W2109581504","https://openalex.org/W2113428597","https://openalex.org/W2124588407","https://openalex.org/W2132747590","https://openalex.org/W2159792017","https://openalex.org/W2165644148","https://openalex.org/W2171328963","https://openalex.org/W2178668671","https://openalex.org/W2284252859","https://openalex.org/W2337346947","https://openalex.org/W2338305963","https://openalex.org/W2469636171","https://openalex.org/W2471545370","https://openalex.org/W2527653252","https://openalex.org/W2528196211","https://openalex.org/W2602235882","https://openalex.org/W2606646079","https://openalex.org/W2773585363","https://openalex.org/W2809631772","https://openalex.org/W2887386994","https://openalex.org/W2887909746","https://openalex.org/W2891392898","https://openalex.org/W2900940008","https://openalex.org/W2944298497","https://openalex.org/W2946836730","https://openalex.org/W2966037780","https://openalex.org/W2978807930","https://openalex.org/W3036845090","https://openalex.org/W3047000938","https://openalex.org/W3112148537","https://openalex.org/W3123367002","https://openalex.org/W3133502163","https://openalex.org/W3133873474","https://openalex.org/W3143995204","https://openalex.org/W3187484350","https://openalex.org/W3190301300","https://openalex.org/W3190712055","https://openalex.org/W3194763317","https://openalex.org/W3203422089","https://openalex.org/W3209495053","https://openalex.org/W3212353456","https://openalex.org/W4226218544","https://openalex.org/W4245271589","https://openalex.org/W4245799945","https://openalex.org/W4250194384","https://openalex.org/W4281770355","https://openalex.org/W4282975311","https://openalex.org/W4285208290","https://openalex.org/W4289334175","https://openalex.org/W4292157289","https://openalex.org/W4292939352","https://openalex.org/W4296301606","https://openalex.org/W4307169403","https://openalex.org/W4309046605","https://openalex.org/W4323925777","https://openalex.org/W4327942825","https://openalex.org/W4365449625","https://openalex.org/W4378174209","https://openalex.org/W4384202575","https://openalex.org/W4384284345","https://openalex.org/W4385365392","https://openalex.org/W4385737138","https://openalex.org/W4387480696","https://openalex.org/W4395672230","https://openalex.org/W6600338075"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W4205615116","https://openalex.org/W2154428221","https://openalex.org/W2531086667","https://openalex.org/W4392612085","https://openalex.org/W35325473","https://openalex.org/W1876349746","https://openalex.org/W3125216959","https://openalex.org/W3022942420"],"abstract_inverted_index":{"The":[0,122],"purpose":[1],"of":[2,22,52,68,79,88,100,109],"this":[3],"paper":[4,123],"is":[5],"to":[6,18,48,94,113],"identify":[7,85],"practical":[8],"strategies":[9],"that":[10,54],"New":[11],"Product":[12],"Development":[13],"(NPD)":[14],"managers":[15],"can":[16],"undertake":[17],"increase":[19],"the":[20,25,32,56,96],"likelihood":[21],"serendipity":[23,70,101,115],"within":[24,72,82],"NPD":[26,111],"process,":[27],"by":[28,35],"focusing":[29],"on":[30],"overcoming":[31],"barriers":[33],"presented":[34],"cognitive":[36,59,80],"bias.":[37],"We":[38,63,74],"adopt":[39],"an":[40],"alternative":[41],"methodological":[42],"approach":[43],"based":[44],"upon":[45],"analogical":[46],"reasoning":[47],"develop":[49],"a":[50,65,76,107,126],"series":[51],"propositions":[53],"explain":[55],"relationship":[57],"between":[58],"biases":[60,89],"and":[61,84,98,116,129],"serendipity.":[62],"present":[64],"process":[66],"model":[67],"how":[69],"unfolds":[71],"NPD.":[73,103],"provide":[75],"detailed":[77],"analysis":[78],"bias":[81],"NPD,":[83],"those":[86],"categories":[87],"which":[90],"are":[91],"most":[92],"likely":[93],"hinder":[95],"occurrence":[97],"realisation":[99],"in":[102],"Finally,":[104],"we":[105],"propose":[106],"strategy":[108],"debiasing":[110],"activities":[112],"enable":[114],"thereby":[117],"improve":[118],"new":[119],"product":[120],"performance.":[121],"concludes":[124],"with":[125],"research":[127],"agenda":[128],"discusses":[130],"implications":[131],"for":[132],"firms.":[133]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3}],"updated_date":"2026-07-02T09:51:11.867554","created_date":"2025-10-10T00:00:00"}
