{"id":"https://openalex.org/W4312525083","doi":"https://doi.org/10.1109/tem.2022.3207685","title":"Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers\u2019 Innovation Adoption","display_name":"Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers\u2019 Innovation Adoption","publication_year":2022,"publication_date":"2022-09-27","ids":{"openalex":"https://openalex.org/W4312525083","doi":"https://doi.org/10.1109/tem.2022.3207685"},"language":"en","primary_location":{"id":"doi:10.1109/tem.2022.3207685","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2022.3207685","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059520710","display_name":"Mina Nouri-Harzvili","orcid":"https://orcid.org/0000-0002-3478-3897"},"institutions":[{"id":"https://openalex.org/I67009956","display_name":"Iran University of Science and Technology","ror":"https://ror.org/01jw2p796","country_code":"IR","type":"education","lineage":["https://openalex.org/I67009956"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Mina Nouri-Harzvili","raw_affiliation_strings":["School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran"],"raw_orcid":"https://orcid.org/0000-0002-3478-3897","affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran","institution_ids":["https://openalex.org/I67009956"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033440039","display_name":"Seyyed\u2010Mahdi Hosseini\u2010Motlagh","orcid":"https://orcid.org/0000-0003-2568-187X"},"institutions":[{"id":"https://openalex.org/I67009956","display_name":"Iran University of Science and Technology","ror":"https://ror.org/01jw2p796","country_code":"IR","type":"education","lineage":["https://openalex.org/I67009956"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Seyyed-Mahdi Hosseini-Motlagh","raw_affiliation_strings":["School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran"],"raw_orcid":"https://orcid.org/0000-0003-2568-187X","affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran","institution_ids":["https://openalex.org/I67009956"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004035506","display_name":"Roza Zirakpourdehkordi","orcid":"https://orcid.org/0000-0002-6221-1087"},"institutions":[{"id":"https://openalex.org/I67009956","display_name":"Iran University of Science and Technology","ror":"https://ror.org/01jw2p796","country_code":"IR","type":"education","lineage":["https://openalex.org/I67009956"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Roza Zirakpourdehkordi","raw_affiliation_strings":["School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran"],"raw_orcid":"https://orcid.org/0000-0002-6221-1087","affiliations":[{"raw_affiliation_string":"School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran","institution_ids":["https://openalex.org/I67009956"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5059520710"],"corresponding_institution_ids":["https://openalex.org/I67009956"],"apc_list":null,"apc_paid":null,"fwci":1.5255,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.84299222,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"71","issue":null,"first_page":"3158","last_page":"3171"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9775999784469604,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9708999991416931,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6812902092933655},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6322207450866699},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"Competitive advantage","score":0.6163296103477478},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5472150444984436},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.5164444446563721},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4950999319553375},{"id":"https://openalex.org/keywords/new-product-development","display_name":"New product development","score":0.4836800992488861},{"id":"https://openalex.org/keywords/product-innovation","display_name":"Product innovation","score":0.4763106107711792},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4477460980415344},{"id":"https://openalex.org/keywords/innovation-management","display_name":"Innovation management","score":0.4175136089324951},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.41163623332977295},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2025531828403473},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.11625552177429199}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6812902092933655},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6322207450866699},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.6163296103477478},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5472150444984436},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5164444446563721},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4950999319553375},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4836800992488861},{"id":"https://openalex.org/C75434695","wikidata":"https://www.wikidata.org/wiki/Q7247768","display_name":"Product innovation","level":2,"score":0.4763106107711792},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4477460980415344},{"id":"https://openalex.org/C186037533","wikidata":"https://www.wikidata.org/wiki/Q794803","display_name":"Innovation management","level":2,"score":0.4175136089324951},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.41163623332977295},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2025531828403473},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.11625552177429199},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tem.2022.3207685","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2022.3207685","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6200000047683716,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":76,"referenced_works":["https://openalex.org/W1601951354","https://openalex.org/W1911460140","https://openalex.org/W1978817606","https://openalex.org/W2001701100","https://openalex.org/W2003329173","https://openalex.org/W2010019834","https://openalex.org/W2019932115","https://openalex.org/W2032067204","https://openalex.org/W2038282135","https://openalex.org/W2067708314","https://openalex.org/W2093913921","https://openalex.org/W2098020324","https://openalex.org/W2102265243","https://openalex.org/W2110693313","https://openalex.org/W2137539117","https://openalex.org/W2140898714","https://openalex.org/W2145736592","https://openalex.org/W2152667128","https://openalex.org/W2168896901","https://openalex.org/W2179078232","https://openalex.org/W2239729850","https://openalex.org/W2256452441","https://openalex.org/W2335456715","https://openalex.org/W2345352721","https://openalex.org/W2464683000","https://openalex.org/W2477862504","https://openalex.org/W2553196092","https://openalex.org/W2575851778","https://openalex.org/W2592290088","https://openalex.org/W2606251201","https://openalex.org/W2607963324","https://openalex.org/W2732521237","https://openalex.org/W2748982063","https://openalex.org/W2770266049","https://openalex.org/W2774624643","https://openalex.org/W2789343851","https://openalex.org/W2791666377","https://openalex.org/W2794436174","https://openalex.org/W2795010192","https://openalex.org/W2796147498","https://openalex.org/W2874442606","https://openalex.org/W2883890202","https://openalex.org/W2889345690","https://openalex.org/W2893792581","https://openalex.org/W2894588852","https://openalex.org/W2912777851","https://openalex.org/W2920620367","https://openalex.org/W2941348247","https://openalex.org/W2959456427","https://openalex.org/W2964076531","https://openalex.org/W2967872605","https://openalex.org/W2980544481","https://openalex.org/W2984925517","https://openalex.org/W2991590584","https://openalex.org/W2995281504","https://openalex.org/W3003333005","https://openalex.org/W3010016259","https://openalex.org/W3011972316","https://openalex.org/W3034025322","https://openalex.org/W3042418818","https://openalex.org/W3081690383","https://openalex.org/W3082656699","https://openalex.org/W3087864300","https://openalex.org/W3122686965","https://openalex.org/W3123278189","https://openalex.org/W3124135909","https://openalex.org/W3124923656","https://openalex.org/W3154802023","https://openalex.org/W3171216548","https://openalex.org/W3212940246","https://openalex.org/W3213136747","https://openalex.org/W3214252649","https://openalex.org/W3217693657","https://openalex.org/W4205917247","https://openalex.org/W4220717351","https://openalex.org/W4232685510"],"related_works":["https://openalex.org/W2095043787","https://openalex.org/W3115330967","https://openalex.org/W2259222461","https://openalex.org/W2380445352","https://openalex.org/W2350167286","https://openalex.org/W567708880","https://openalex.org/W4229789596","https://openalex.org/W2912508753","https://openalex.org/W154555731","https://openalex.org/W2358134051"],"abstract_inverted_index":{"The":[0,160,184],"level":[1],"of":[2,18,38,73,80,108,178,191],"product":[3,10],"innovation":[4,47],"is":[5,97,152,167],"a":[6,68,176],"prerequisite":[7],"for":[8,70,99,127,158],"high-technology":[9,75],"manufacturers":[11],"to":[12],"remain":[13],"competitive.":[14],"However,":[15],"the":[16,31,35,45,56,78,100,106,115,121,128,142,153,164,168,181,189],"customers":[17],"such":[19],"products":[20],"may":[21,58],"behave":[22],"differently":[23],"in":[24,43,120,180],"adopting":[25],"innovative":[26],"products,":[27],"as":[28],"proven":[29],"by":[30,175],"innovation-adoption":[32,85,116],"theories.":[33],"Accordingly,":[34],"marketing":[36,156,192],"strategy":[37,71,103,157,169],"distributing":[39],"firms":[40],"becomes":[41],"critical":[42],"promoting":[44],"customers'":[46,84,109],"adoption.":[48,104],"Such":[49],"distributors":[50,144,179],"also":[51],"face":[52],"competitive":[53,74,101,143],"markets":[54],"where":[55],"rivals":[57],"choose":[59],"dominant":[60],"strategies.":[61,193],"Regarding":[62],"these":[63],"issues,":[64],"this":[65,91,147],"article":[66],"proposes":[67],"model":[69,96,148],"adoption":[72],"distributors,":[76],"considering":[77],"impacts":[79,107],"external":[81],"factors":[82],"(including":[83],"behavior":[86],"and":[87,118,134],"rival's":[88],"actions).":[89],"To":[90],"end,":[92],"an":[93],"evolutionary":[94,129,154],"game":[95,130],"developed":[98],"distributors'":[102],"Meanwhile,":[105],"behaviors":[110],"are":[111,125,137],"modeled":[112],"based":[113],"on":[114,188],"theories":[117],"applied":[119],"demand":[122],"functions":[123],"that":[124,141,163,170],"inputs":[126],"model.":[131],"If":[132],"replacement":[133,165],"sales":[135],"services":[136],"two":[138],"alternative":[139],"strategies":[140],"can":[145],"choose,":[146],"determines":[149],"which":[150],"one":[151],"stable":[155],"them.":[159],"analyses":[161],"demonstrated":[162],"service":[166],"will":[171],"finally":[172],"be":[173],"adopted":[174],"plethora":[177],"long":[182],"run.":[183],"results":[185],"shed":[186],"light":[187],"determination":[190]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}