{"id":"https://openalex.org/W4285173540","doi":"https://doi.org/10.1109/tem.2022.3172694","title":"Platform\u2019s Recommendation Strategy Considering Limited Consumer Awareness and Market Encroachment","display_name":"Platform\u2019s Recommendation Strategy Considering Limited Consumer Awareness and Market Encroachment","publication_year":2022,"publication_date":"2022-06-02","ids":{"openalex":"https://openalex.org/W4285173540","doi":"https://doi.org/10.1109/tem.2022.3172694"},"language":"en","primary_location":{"id":"doi:10.1109/tem.2022.3172694","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2022.3172694","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101621954","display_name":"Gongbing Bi","orcid":"https://orcid.org/0000-0002-7182-685X"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Gongbing Bi","raw_affiliation_strings":["International Institute of Finance, School of Management, University of Science and Technology of China, Hefei, China"],"affiliations":[{"raw_affiliation_string":"International Institute of Finance, School of Management, University of Science and Technology of China, Hefei, China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100407807","display_name":"Xu Wang","orcid":"https://orcid.org/0000-0001-7396-1695"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xu Wang","raw_affiliation_strings":["International Institute of Finance, School of Management, University of Science and Technology of China, Hefei, China"],"affiliations":[{"raw_affiliation_string":"International Institute of Finance, School of Management, University of Science and Technology of China, Hefei, China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101440475","display_name":"Yang Xu","orcid":"https://orcid.org/0000-0002-5508-3988"},"institutions":[{"id":"https://openalex.org/I188935350","display_name":"Anhui University of Finance and Economics","ror":"https://ror.org/0152zzg30","country_code":"CN","type":"education","lineage":["https://openalex.org/I188935350"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yang Xu","raw_affiliation_strings":["School of Finance, Anhui University of Finance and Economics, Bengbu, China"],"affiliations":[{"raw_affiliation_string":"School of Finance, Anhui University of Finance and Economics, Bengbu, China","institution_ids":["https://openalex.org/I188935350"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5101621954"],"corresponding_institution_ids":["https://openalex.org/I126520041"],"apc_list":null,"apc_paid":null,"fwci":2.3292,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.89516921,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"71","issue":null,"first_page":"2255","last_page":"2269"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6029073596000671},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5690789222717285},{"id":"https://openalex.org/keywords/valuation","display_name":"Valuation (finance)","score":0.5111284852027893},{"id":"https://openalex.org/keywords/product-strategy","display_name":"Product strategy","score":0.49500101804733276},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.47991523146629333},{"id":"https://openalex.org/keywords/economic-surplus","display_name":"Economic surplus","score":0.4599764347076416},{"id":"https://openalex.org/keywords/commission","display_name":"Commission","score":0.4103424847126007},{"id":"https://openalex.org/keywords/new-product-development","display_name":"New product development","score":0.31876468658447266},{"id":"https://openalex.org/keywords/product-management","display_name":"Product management","score":0.24623623490333557},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.18419459462165833},{"id":"https://openalex.org/keywords/welfare","display_name":"Welfare","score":0.16150805354118347},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.0896533727645874}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6029073596000671},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5690789222717285},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.5111284852027893},{"id":"https://openalex.org/C2780680512","wikidata":"https://www.wikidata.org/wiki/Q2111845","display_name":"Product strategy","level":4,"score":0.49500101804733276},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47991523146629333},{"id":"https://openalex.org/C167393938","wikidata":"https://www.wikidata.org/wiki/Q268617","display_name":"Economic surplus","level":3,"score":0.4599764347076416},{"id":"https://openalex.org/C2776034101","wikidata":"https://www.wikidata.org/wiki/Q1509347","display_name":"Commission","level":2,"score":0.4103424847126007},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.31876468658447266},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.24623623490333557},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18419459462165833},{"id":"https://openalex.org/C100243477","wikidata":"https://www.wikidata.org/wiki/Q12002092","display_name":"Welfare","level":2,"score":0.16150805354118347},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0896533727645874},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tem.2022.3172694","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2022.3172694","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G394197548","display_name":null,"funder_award_id":"72171214","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5920736330","display_name":null,"funder_award_id":"72101003","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W85408877","https://openalex.org/W1482106630","https://openalex.org/W1576219627","https://openalex.org/W1824989862","https://openalex.org/W1989014839","https://openalex.org/W2003683092","https://openalex.org/W2008975493","https://openalex.org/W2014583465","https://openalex.org/W2027923584","https://openalex.org/W2085225290","https://openalex.org/W2107989631","https://openalex.org/W2109376899","https://openalex.org/W2126053580","https://openalex.org/W2141958938","https://openalex.org/W2222774742","https://openalex.org/W2278518337","https://openalex.org/W2604784470","https://openalex.org/W2614606915","https://openalex.org/W2769453055","https://openalex.org/W2884875190","https://openalex.org/W2893338029","https://openalex.org/W2902310689","https://openalex.org/W2909134409","https://openalex.org/W2964375058","https://openalex.org/W2969678508","https://openalex.org/W2971289781","https://openalex.org/W2988010839","https://openalex.org/W2988358351","https://openalex.org/W2996070327","https://openalex.org/W3015062989","https://openalex.org/W3021909905","https://openalex.org/W3093829399","https://openalex.org/W3123434425","https://openalex.org/W3124211319","https://openalex.org/W3124640067","https://openalex.org/W3125032950","https://openalex.org/W3125427946","https://openalex.org/W3134080678","https://openalex.org/W3134763036","https://openalex.org/W3168571149","https://openalex.org/W3184966110","https://openalex.org/W3188332554","https://openalex.org/W3197622615","https://openalex.org/W3200832933","https://openalex.org/W3209295174","https://openalex.org/W6603477140","https://openalex.org/W6761020723"],"related_works":["https://openalex.org/W2065731155","https://openalex.org/W398037767","https://openalex.org/W3112294357","https://openalex.org/W2028624523","https://openalex.org/W2108312743","https://openalex.org/W2358048928","https://openalex.org/W1867008078","https://openalex.org/W2073044992","https://openalex.org/W2049896847","https://openalex.org/W3124922853"],"abstract_inverted_index":{"In":[0],"today\u2019s":[1],"increasingly":[2],"interconnected":[3],"world,":[4],"the":[5,8,20,42,45,65,72,77,80,84,92,98,101,107,112,121,128,132,139,156,166,170,175,189,214,224],"platform":[6,78,102,167,176,232],"owning":[7],"private":[9],"label":[10],"product":[11,74,82,109,134,158],"(PL":[12],"product)":[13],"has":[14,143],"formed":[15],"a":[16,35],"cocompetition":[17],"relationship":[18],"with":[19],"manufacturer,":[21],"which":[22,212],"may":[23,164],"affect":[24],"its":[25],"recommendation":[26,47,67,140,184,235],"strategy.":[27,68],"Considering":[28],"consumers\u2019":[29],"limited":[30],"awareness":[31,203],"and":[32,53,120,188,208,227,234],"relative":[33],"preference,":[34],"game":[36],"model":[37,195],"is":[38,87,103,116,124],"established":[39],"to":[40,105,135,159,168,196,222],"study":[41,220],"impacts":[43],"of":[44,149,216],"platform\u2019s":[46,66],"strategy":[48,141],"on":[49,146],"pricing,":[50],"consumer":[51,59,202],"surplus,":[52],"social":[54,210],"welfare.":[55],"We":[56,191],"demonstrate":[57],"that":[58],"preference":[60],"does":[61],"not":[62,117],"absolutely":[63],"determine":[64],"When":[69,95],"consumers":[70,96,153,163],"prefer":[71,97,155,165],"manufacturer\u2019s":[73],"(MB":[75],"product),":[76],"recommends":[79,91],"PL":[81,99,113],"if":[83,111],"commission":[85,122],"rate":[86,123],"low;":[88],"otherwise,":[89],"it":[90],"MB":[93,108,133],"product.":[94,172],"product,":[100],"willing":[104],"recommend":[106,169],"only":[110],"product\u2019s":[114],"valuation":[115],"too":[118],"large":[119],"high.":[125],"By":[126],"contrast,":[127],"manufacturer":[129],"always":[130,154],"prefers":[131],"be":[136,160],"recommended.":[137],"Furthermore,":[138],"selection":[142],"different":[144,147],"effects":[145],"types":[148],"consumers.":[150],"Although":[151],"uninformed":[152],"high-value":[157],"recommended,":[161],"informed":[162],"low-value":[171],"More":[173],"importantly,":[174],"can":[177],"achieve":[178],"Pareto":[179],"improvement":[180],"by":[181],"providing":[182],"paid":[183],"service,":[185],"benefiting":[186],"itself":[187],"manufacturer.":[190],"also":[192],"extend":[193],"our":[194,217],"conduct":[197],"further":[198],"analyses":[199],"(e.g.,":[200],"differentiated":[201],"levels,":[204],"positive":[205],"production":[206],"cost,":[207],"corporate":[209],"responsibility),":[211],"examines":[213],"robustness":[215],"results.":[218],"Our":[219],"helps":[221],"explain":[223],"market":[225],"practices":[226],"provides":[228],"valuable":[229],"guidelines":[230],"for":[231],"encroachment":[233],"decisions.":[236]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3}],"updated_date":"2026-03-11T14:59:36.786465","created_date":"2025-10-10T00:00:00"}
