{"id":"https://openalex.org/W3193739082","doi":"https://doi.org/10.1109/tem.2021.3102517","title":"Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers\u00b4 Brand Perceptions","display_name":"Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers\u00b4 Brand Perceptions","publication_year":2021,"publication_date":"2021-08-24","ids":{"openalex":"https://openalex.org/W3193739082","doi":"https://doi.org/10.1109/tem.2021.3102517","mag":"3193739082"},"language":"en","primary_location":{"id":"doi:10.1109/tem.2021.3102517","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2021.3102517","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://findresearcher.sdu.dk/ws/files/256315517/d85a9f58-291e-4d5f-b14b-6cde49199e14.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048846950","display_name":"Patrick Spieth","orcid":"https://orcid.org/0000-0002-4408-1768"},"institutions":[{"id":"https://openalex.org/I106157433","display_name":"University of Kassel","ror":"https://ror.org/04zc7p361","country_code":"DE","type":"education","lineage":["https://openalex.org/I106157433"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Patrick Spieth","raw_affiliation_strings":["Department of Technology and Innovation Management, University of Kassel, Kassel, Germany"],"raw_orcid":"https://orcid.org/0000-0002-4408-1768","affiliations":[{"raw_affiliation_string":"Department of Technology and Innovation Management, University of Kassel, Kassel, Germany","institution_ids":["https://openalex.org/I106157433"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108752780","display_name":"Tobias Roeth","orcid":null},"institutions":[{"id":"https://openalex.org/I106157433","display_name":"University of Kassel","ror":"https://ror.org/04zc7p361","country_code":"DE","type":"education","lineage":["https://openalex.org/I106157433"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Tobias Roeth","raw_affiliation_strings":["Department of Technology and Innovation Management, University of Kassel, Kassel, Germany"],"raw_orcid":"https://orcid.org/0000-0002-7324-3906","affiliations":[{"raw_affiliation_string":"Department of Technology and Innovation Management, University of Kassel, Kassel, Germany","institution_ids":["https://openalex.org/I106157433"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033059473","display_name":"Thomas Clau\u00df","orcid":"https://orcid.org/0000-0001-7799-6369"},"institutions":[{"id":"https://openalex.org/I155976169","display_name":"Witten/Herdecke University","ror":"https://ror.org/00yq55g44","country_code":"DE","type":"education","lineage":["https://openalex.org/I155976169"]},{"id":"https://openalex.org/I177969490","display_name":"University of Southern Denmark","ror":"https://ror.org/03yrrjy16","country_code":"DK","type":"education","lineage":["https://openalex.org/I177969490"]}],"countries":["DE","DK"],"is_corresponding":false,"raw_author_name":"Thomas Clauss","raw_affiliation_strings":["Private Universit&#x00E4;t Witten&#x002F;Herdecke, Entrepreneurship and Digitalization in Family Firms, Witten, Germany","Department of Technology and Innovation, University of Southern Denmark, Odense, Denmark"],"raw_orcid":"https://orcid.org/0000-0001-7799-6369","affiliations":[{"raw_affiliation_string":"Private Universit&#x00E4;t Witten&#x002F;Herdecke, Entrepreneurship and Digitalization in Family Firms, Witten, Germany","institution_ids":["https://openalex.org/I155976169"]},{"raw_affiliation_string":"Department of Technology and Innovation, University of Southern Denmark, Odense, Denmark","institution_ids":["https://openalex.org/I177969490"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025609683","display_name":"Christian Urhahn","orcid":"https://orcid.org/0000-0002-8191-057X"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christian Urhahn","raw_affiliation_strings":["Ernst and Young, Berlin, Germany"],"raw_orcid":"https://orcid.org/0000-0002-8191-057X","affiliations":[{"raw_affiliation_string":"Ernst and Young, Berlin, Germany","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040680920","display_name":"Catherine P. Killen","orcid":"https://orcid.org/0000-0002-2370-7856"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Catherine Killen","raw_affiliation_strings":["Faculty of Design, Architecture and Building, University of Technology Sydney, Broadway, NSW, Australia"],"raw_orcid":"https://orcid.org/0000-0002-2370-7856","affiliations":[{"raw_affiliation_string":"Faculty of Design, Architecture and Building, University of Technology Sydney, Broadway, NSW, Australia","institution_ids":["https://openalex.org/I114017466"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.2951,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.6382271,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"70","issue":"10","first_page":"3451","last_page":"3464"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9775000214576721,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/portfolio","display_name":"Portfolio","score":0.6719571948051453},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6536743640899658},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.6394839286804199},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.6158292889595032},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.555919349193573},{"id":"https://openalex.org/keywords/new-product-development","display_name":"New product development","score":0.4709022343158722},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.44295793771743774},{"id":"https://openalex.org/keywords/brand-management","display_name":"Brand management","score":0.41925594210624695},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.35548073053359985},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.15874093770980835}],"concepts":[{"id":"https://openalex.org/C2780821815","wikidata":"https://www.wikidata.org/wiki/Q5340806","display_name":"Portfolio","level":2,"score":0.6719571948051453},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6536743640899658},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6394839286804199},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6158292889595032},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.555919349193573},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.4709022343158722},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.44295793771743774},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.41925594210624695},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.35548073053359985},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.15874093770980835},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1109/tem.2021.3102517","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2021.3102517","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},{"id":"pmh:oai:sdu.dk:publications/f56ac7af-cc97-43cd-8b00-950e3313b27e","is_oa":true,"landing_page_url":"https://portal.findresearcher.sdu.dk/da/publications/f56ac7af-cc97-43cd-8b00-950e3313b27e","pdf_url":"https://findresearcher.sdu.dk/ws/files/256315517/d85a9f58-291e-4d5f-b14b-6cde49199e14.pdf","source":{"id":"https://openalex.org/S4306400423","display_name":"University of Southern Denmark Research Portal (University of Southern Denmark)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177969490","host_organization_name":"University of Southern Denmark","host_organization_lineage":["https://openalex.org/I177969490"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Spieth, P, Roeth, T, Clauss, T, Urhahn, C & Killen, C 2023, 'Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumer\u015b Brand Perceptions', IEEE Transactions on Engineering Management, vol. 70, no. 10, pp. 3451-3464. https://doi.org/10.1109/TEM.2021.3102517","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:opus.lib.uts.edu.au:10453/151745","is_oa":false,"landing_page_url":"http://hdl.handle.net/10453/151745","pdf_url":null,"source":{"id":"https://openalex.org/S4306401357","display_name":"UTS ePRESS (University of Technology Sydney)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I114017466","host_organization_name":"University of Technology Sydney","host_organization_lineage":["https://openalex.org/I114017466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:sdu.dk:openaire/f56ac7af-cc97-43cd-8b00-950e3313b27e","is_oa":true,"landing_page_url":"https://portal.findresearcher.sdu.dk/files/256315517/d85a9f58-291e-4d5f-b14b-6cde49199e14.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306400423","display_name":"University of Southern Denmark Research Portal (University of Southern Denmark)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177969490","host_organization_name":"University of Southern Denmark","host_organization_lineage":["https://openalex.org/I177969490"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Spieth, P, Roeth, T, Clauss, T, Urhahn, C & Killen, C 2023, 'Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumer\u015b Brand Perceptions', IEEE Transactions on Engineering Management, vol. 70, no. 10, pp. 3451-3464. https://doi.org/10.1109/TEM.2021.3102517","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:sdu.dk:publications/f56ac7af-cc97-43cd-8b00-950e3313b27e","is_oa":true,"landing_page_url":"https://portal.findresearcher.sdu.dk/da/publications/f56ac7af-cc97-43cd-8b00-950e3313b27e","pdf_url":"https://findresearcher.sdu.dk/ws/files/256315517/d85a9f58-291e-4d5f-b14b-6cde49199e14.pdf","source":{"id":"https://openalex.org/S4306400423","display_name":"University of Southern Denmark Research Portal (University of Southern Denmark)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177969490","host_organization_name":"University of Southern Denmark","host_organization_lineage":["https://openalex.org/I177969490"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Spieth, P, Roeth, T, Clauss, T, Urhahn, C & Killen, C 2023, 'Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumer\u015b Brand Perceptions', IEEE Transactions on Engineering Management, vol. 70, no. 10, pp. 3451-3464. https://doi.org/10.1109/TEM.2021.3102517","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[{"score":0.6399999856948853,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3193739082.pdf","grobid_xml":"https://content.openalex.org/works/W3193739082.grobid-xml"},"referenced_works_count":96,"referenced_works":["https://openalex.org/W370667082","https://openalex.org/W1493325876","https://openalex.org/W1524826946","https://openalex.org/W1535966549","https://openalex.org/W1537634908","https://openalex.org/W1577753827","https://openalex.org/W1591974063","https://openalex.org/W1694687369","https://openalex.org/W1842336894","https://openalex.org/W1859267226","https://openalex.org/W1904977052","https://openalex.org/W1924354094","https://openalex.org/W1956335473","https://openalex.org/W1962253565","https://openalex.org/W1962572544","https://openalex.org/W1963595774","https://openalex.org/W1968242447","https://openalex.org/W1969109816","https://openalex.org/W1978465096","https://openalex.org/W1979422830","https://openalex.org/W1991218014","https://openalex.org/W1993971531","https://openalex.org/W1995603895","https://openalex.org/W2000954718","https://openalex.org/W2011533915","https://openalex.org/W2014638744","https://openalex.org/W2030946459","https://openalex.org/W2046719215","https://openalex.org/W2050463533","https://openalex.org/W2053515873","https://openalex.org/W2064277187","https://openalex.org/W2074001387","https://openalex.org/W2075315047","https://openalex.org/W2090806069","https://openalex.org/W2096093623","https://openalex.org/W2097829847","https://openalex.org/W2106096361","https://openalex.org/W2108880422","https://openalex.org/W2109136746","https://openalex.org/W2112038537","https://openalex.org/W2115747715","https://openalex.org/W2116240960","https://openalex.org/W2121266506","https://openalex.org/W2126763138","https://openalex.org/W2130892515","https://openalex.org/W2132826931","https://openalex.org/W2136491681","https://openalex.org/W2140231937","https://openalex.org/W2142913608","https://openalex.org/W2145502104","https://openalex.org/W2149411879","https://openalex.org/W2150101403","https://openalex.org/W2152389358","https://openalex.org/W2153847121","https://openalex.org/W2154019144","https://openalex.org/W2169585809","https://openalex.org/W2171142746","https://openalex.org/W2176801670","https://openalex.org/W2179200719","https://openalex.org/W2235046634","https://openalex.org/W2560994213","https://openalex.org/W2563580303","https://openalex.org/W2573965007","https://openalex.org/W2578116087","https://openalex.org/W2604349453","https://openalex.org/W2725295484","https://openalex.org/W2740438931","https://openalex.org/W2772329338","https://openalex.org/W2805505330","https://openalex.org/W2898806176","https://openalex.org/W2901985463","https://openalex.org/W2912707703","https://openalex.org/W2935694947","https://openalex.org/W2943088204","https://openalex.org/W2948486760","https://openalex.org/W2959237243","https://openalex.org/W2968893733","https://openalex.org/W3015571773","https://openalex.org/W3092216954","https://openalex.org/W3121512716","https://openalex.org/W3122135011","https://openalex.org/W3123144572","https://openalex.org/W3124612129","https://openalex.org/W3124754092","https://openalex.org/W3166705281","https://openalex.org/W4230094788","https://openalex.org/W4232233728","https://openalex.org/W4234081717","https://openalex.org/W4234742871","https://openalex.org/W4245045769","https://openalex.org/W4246039210","https://openalex.org/W4246920951","https://openalex.org/W4247652280","https://openalex.org/W4253063293","https://openalex.org/W4253668592","https://openalex.org/W4388896906"],"related_works":["https://openalex.org/W2502602052","https://openalex.org/W4211010859","https://openalex.org/W1995934770","https://openalex.org/W2994806822","https://openalex.org/W2349475672","https://openalex.org/W2024308130","https://openalex.org/W2390978259","https://openalex.org/W2555395902","https://openalex.org/W2369835951","https://openalex.org/W2349565258"],"abstract_inverted_index":{"Portfolio":[0],"innovativeness":[1,46,60,67,101,108,123,134,171],"has":[2],"been":[3],"indicated":[4],"as":[5,47],"a":[6,10,18,31,37,63,82,139,154,179],"crucial":[7],"aspect":[8,168],"of":[9,21,44,50,73,92,169],"firm's":[11,83],"innovation":[12,84,158,176],"efforts.":[13],"However,":[14,106],"research":[15,174],"traditionally":[16],"applies":[17,36],"firm-centric":[19],"conceptualization":[20],"portfolio":[22,45,59,66,100,107,122,133,144,170],"innovativeness,":[23],"neglecting":[24],"its":[25],"signaling":[26,88],"effect":[27],"to":[28,40,152],"consumers.":[29],"Taking":[30],"different":[32,76],"route,":[33],"this":[34,111],"article":[35,115,161],"consumer-centric":[38],"approach":[39],"investigate":[41],"consumer":[42,180],"perceptions":[43],"an":[48,117,166],"antecedent":[49],"their":[51],"brand":[52,104,126],"perceptions.":[53],"We":[54],"incorporate":[55,147],"inconsistent":[56],"insights":[57,129,149,164],"on":[58,87,175],"by":[61],"introducing":[62],"novel":[64,163],"construct:":[65],"variety.":[68],"It":[69],"describes":[70],"the":[71,90],"degree":[72],"novelty":[74],"concerning":[75],"new":[77],"products":[78],"and":[79,125,142,156],"services":[80],"in":[81,150],"portfolio.":[85,159],"Drawing":[86],"theory,":[89],"results":[91],"691":[93],"completed":[94],"questionnaires":[95],"show":[96],"that":[97,131,143],"consumers\u2019":[98],"perceived":[99],"increases":[102],"consumer-based":[103],"equity.":[105,127],"variety":[109,124,135],"moderates":[110],"relationship":[112,120],"negatively.":[113],"This":[114,160],"explores":[116],"inverted":[118],"U-shaped":[119],"between":[121],"These":[128],"suggest":[130],"large":[132],"confuses":[136],"consumers":[137],"about":[138],"brand's":[140],"offerings":[141],"management":[145],"should":[146],"these":[148],"order":[151],"offer":[153],"balanced":[155],"value-maximized":[157],"offers":[162],"into":[165],"unexplored":[167],"with":[172],"complementary":[173],"portfolios":[177],"from":[178],"perspective.":[181]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2026-08-01T09:00:35.917206","created_date":"2025-10-10T00:00:00"}
