{"id":"https://openalex.org/W2901643669","doi":"https://doi.org/10.1109/tem.2018.2878235","title":"Does Retailer Benefit From Implementing \u201cOnline-to-Store\u201d Channel in a Competitive Market?","display_name":"Does Retailer Benefit From Implementing \u201cOnline-to-Store\u201d Channel in a Competitive Market?","publication_year":2018,"publication_date":"2018-11-16","ids":{"openalex":"https://openalex.org/W2901643669","doi":"https://doi.org/10.1109/tem.2018.2878235","mag":"2901643669"},"language":"en","primary_location":{"id":"doi:10.1109/tem.2018.2878235","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2018.2878235","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101724110","display_name":"Shuai Yan","orcid":"https://orcid.org/0000-0002-8255-2903"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shuai Yan","raw_affiliation_strings":["School of Management, Zhejiang University, Hangzhou, China"],"raw_orcid":"https://orcid.org/0000-0002-8255-2903","affiliations":[{"raw_affiliation_string":"School of Management, Zhejiang University, Hangzhou, China","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030749617","display_name":"Zhongsheng Hua","orcid":"https://orcid.org/0000-0002-5215-1316"},"institutions":[{"id":"https://openalex.org/I76130692","display_name":"Zhejiang University","ror":"https://ror.org/00a2xv884","country_code":"CN","type":"education","lineage":["https://openalex.org/I76130692"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhongsheng Hua","raw_affiliation_strings":["School of Management, Zhejiang University, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Zhejiang University, Hangzhou, China","institution_ids":["https://openalex.org/I76130692"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080689830","display_name":"Yiwen Bian","orcid":"https://orcid.org/0000-0002-2345-8554"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yiwen Bian","raw_affiliation_strings":["Shanghai University and University of Technology Sydney (SHU-UTS) SILC Business School, Shanghai University, Shanghai, China"],"raw_orcid":"https://orcid.org/0000-0002-2345-8554","affiliations":[{"raw_affiliation_string":"Shanghai University and University of Technology Sydney (SHU-UTS) SILC Business School, Shanghai University, Shanghai, China","institution_ids":["https://openalex.org/I113940042"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2645,"currency":"USD","value_usd":2645},"apc_paid":null,"fwci":4.5113,"has_fulltext":false,"cited_by_count":52,"citation_normalized_percentile":{"value":0.94315929,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"67","issue":"2","first_page":"496","last_page":"512"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.7341235876083374},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6519649028778076},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5582672357559204},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4802537262439728},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4606151580810547},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"Competitive advantage","score":0.4469706118106842},{"id":"https://openalex.org/keywords/competitive-analysis","display_name":"Competitive analysis","score":0.4341820180416107},{"id":"https://openalex.org/keywords/market-share","display_name":"Market share","score":0.43241071701049805},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.4145064949989319},{"id":"https://openalex.org/keywords/commerce","display_name":"Commerce","score":0.32477685809135437},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2907082438468933},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2881133258342743},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.22389665246009827},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.17859363555908203},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10923510789871216}],"concepts":[{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.7341235876083374},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6519649028778076},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5582672357559204},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4802537262439728},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4606151580810547},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.4469706118106842},{"id":"https://openalex.org/C102408133","wikidata":"https://www.wikidata.org/wiki/Q5156350","display_name":"Competitive analysis","level":3,"score":0.4341820180416107},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.43241071701049805},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.4145064949989319},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.32477685809135437},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2907082438468933},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2881133258342743},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.22389665246009827},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.17859363555908203},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10923510789871216},{"id":"https://openalex.org/C77553402","wikidata":"https://www.wikidata.org/wiki/Q13222579","display_name":"Upper and lower bounds","level":2,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tem.2018.2878235","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tem.2018.2878235","pdf_url":null,"source":{"id":"https://openalex.org/S154533451","display_name":"IEEE Transactions on Engineering Management","issn_l":"0018-9391","issn":["0018-9391","1558-0040"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Engineering Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.47999998927116394,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[{"id":"https://openalex.org/G1830332192","display_name":null,"funder_award_id":"71821002","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G185368480","display_name":null,"funder_award_id":"71320107004","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2319460151","display_name":"\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4ea7\u54c1\u8d28\u91cf\u4fdd\u8bc1\u670d\u52a1\u7b56\u7565\u7814\u7a76","funder_award_id":"71571115","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1887804621","https://openalex.org/W1966176996","https://openalex.org/W1993052604","https://openalex.org/W2007723591","https://openalex.org/W2013606151","https://openalex.org/W2015549764","https://openalex.org/W2016035666","https://openalex.org/W2031178921","https://openalex.org/W2035970389","https://openalex.org/W2036454494","https://openalex.org/W2042593615","https://openalex.org/W2068436685","https://openalex.org/W2078413382","https://openalex.org/W2104052944","https://openalex.org/W2120470870","https://openalex.org/W2126022285","https://openalex.org/W2126741666","https://openalex.org/W2136612012","https://openalex.org/W2137972174","https://openalex.org/W2138184479","https://openalex.org/W2147996371","https://openalex.org/W2156479909","https://openalex.org/W2158264113","https://openalex.org/W2416262980","https://openalex.org/W2472444160","https://openalex.org/W2482679439","https://openalex.org/W2507179097","https://openalex.org/W3121219238","https://openalex.org/W3121659628","https://openalex.org/W3123100403","https://openalex.org/W3125686817","https://openalex.org/W4240491954","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W1488585910","https://openalex.org/W2563401265","https://openalex.org/W2012502482","https://openalex.org/W2950803469","https://openalex.org/W2583614279","https://openalex.org/W2793095688","https://openalex.org/W4294558283","https://openalex.org/W1623410360","https://openalex.org/W1930615501","https://openalex.org/W1967765145"],"abstract_inverted_index":{"Retailers":[0],"are":[1,169],"increasingly":[2],"implementing":[3,139,158],"an":[4,115,185],"online-to-store":[5],"channel,":[6],"i.e.,":[7,100],"buy":[8],"online":[9,46],"and":[10,45,73,96,103,131],"pick":[11],"up":[12],"in":[13,35,51,143],"stores":[14],"(BOPS),":[15],"to":[16,28,31,37,65,90,114,135,196],"better":[17],"target":[18],"different":[19],"segments":[20],"of":[21,94],"consumers.":[22],"It":[23],"is":[24],"important":[25,186],"for":[26,71,172,175],"retailers":[27,85,105,130,133,154,189],"determine":[29],"whether":[30],"implement":[32],"such":[33,57,124],"channel":[34,41,69,142],"addition":[36],"traditional":[38],"brick-and-mortar":[39],"(BM)":[40],"or":[42],"both":[43,104],"BM":[44,72,129,176],"channels":[47,49],"[double":[48],"(DC)]":[50],"a":[52,58,144,164],"competitive":[53,145],"market.":[54,146],"To":[55,77],"address":[56],"challenging":[59],"issue,":[60],"we":[61,80,148],"develop":[62],"theoretical":[63],"models":[64],"derive":[66],"the":[67,91,150,193],"optimal":[68],"strategy":[70],"DC":[74,132,181],"retailers,":[75,177],"respectively.":[76],"this":[78,140],"end,":[79],"assume":[81],"that":[82,128,188],"two":[83,87,98],"competing":[84],"sell":[86,197],"substitutable":[88],"products":[89,162,195],"same":[92],"group":[93],"consumers,":[95],"consider":[97],"scenarios,":[99],"no":[101],"retailer":[102,122],"offering":[106],"BOPS":[107,141,159,173,199],"channel.":[108,125,160,200],"We":[109,126],"then":[110],"extend":[111],"our":[112],"analysis":[113],"asymmetric":[116],"competition":[117],"case":[118],"where":[119],"only":[120],"one":[121],"offers":[123],"find":[127],"need":[134],"be":[136],"cautious":[137],"when":[138],"Specifically,":[147],"present":[149],"conditions":[151],"under":[152],"which":[153],"can":[155],"benefit":[156,180],"from":[157],"Interestingly,":[161],"with":[163],"relatively":[165],"high":[166],"return":[167],"rate":[168],"not":[170],"suitable":[171],"option":[174],"but":[178],"may":[179],"retailers.":[182],"This":[183],"provides":[184],"insight":[187],"should":[190],"carefully":[191],"choose":[192],"right":[194],"through":[198]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":15},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":1}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}
