{"id":"https://openalex.org/W2097266277","doi":"https://doi.org/10.1109/tcss.2014.2377831","title":"Campaign Optimization Through Behavioral Modeling and Mobile Network Analysis","display_name":"Campaign Optimization Through Behavioral Modeling and Mobile Network Analysis","publication_year":2014,"publication_date":"2014-06-01","ids":{"openalex":"https://openalex.org/W2097266277","doi":"https://doi.org/10.1109/tcss.2014.2377831","mag":"2097266277"},"language":"en","primary_location":{"id":"doi:10.1109/tcss.2014.2377831","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tcss.2014.2377831","pdf_url":null,"source":{"id":"https://openalex.org/S2490693980","display_name":"IEEE Transactions on Computational Social Systems","issn_l":"2329-924X","issn":["2329-924X","2373-7476"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Computational Social Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/1721.1/134260","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054642987","display_name":"Yaniv Altshuler","orcid":"https://orcid.org/0000-0002-3410-9587"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Yaniv Altshuler","raw_affiliation_strings":["Athena Wisdom, Ramat Yishai, Israel",", Athena Wisdom, Ramat Yishai, Israel"],"affiliations":[{"raw_affiliation_string":"Athena Wisdom, Ramat Yishai, Israel","institution_ids":[]},{"raw_affiliation_string":", Athena Wisdom, Ramat Yishai, Israel","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075956753","display_name":"Erez Shmueli","orcid":"https://orcid.org/0000-0003-3193-5768"},"institutions":[{"id":"https://openalex.org/I16391192","display_name":"Tel Aviv University","ror":"https://ror.org/04mhzgx49","country_code":"IL","type":"education","lineage":["https://openalex.org/I16391192"]}],"countries":["IL"],"is_corresponding":false,"raw_author_name":"Erez Shmueli","raw_affiliation_strings":["Department of Industrial Engineering, Tel-Aviv University, Tel Aviv, Israel","Department of Industrial Engineering, Tel-Aviv University, Tel-aviv, Israel"],"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Tel-Aviv University, Tel Aviv, Israel","institution_ids":["https://openalex.org/I16391192"]},{"raw_affiliation_string":"Department of Industrial Engineering, Tel-Aviv University, Tel-aviv, Israel","institution_ids":["https://openalex.org/I16391192"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075125043","display_name":"Guy Zyskind","orcid":null},"institutions":[{"id":"https://openalex.org/I4210142372","display_name":"Human Media","ror":"https://ror.org/04072nk43","country_code":"US","type":"nonprofit","lineage":["https://openalex.org/I4210142372"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Guy Zyskind","raw_affiliation_strings":["MIT Media Lab, Cambridge, MA, USA"],"affiliations":[{"raw_affiliation_string":"MIT Media Lab, Cambridge, MA, USA","institution_ids":["https://openalex.org/I4210142372"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029347945","display_name":"Oren Lederman","orcid":null},"institutions":[{"id":"https://openalex.org/I4210142372","display_name":"Human Media","ror":"https://ror.org/04072nk43","country_code":"US","type":"nonprofit","lineage":["https://openalex.org/I4210142372"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Oren Lederman","raw_affiliation_strings":["MIT Media Lab, Cambridge, MA, USA"],"affiliations":[{"raw_affiliation_string":"MIT Media Lab, Cambridge, MA, USA","institution_ids":["https://openalex.org/I4210142372"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013727792","display_name":"Nuria Oliver","orcid":"https://orcid.org/0000-0001-5985-691X"},"institutions":[{"id":"https://openalex.org/I4210134591","display_name":"Telefonica Research and Development","ror":"https://ror.org/03qgzzb04","country_code":"ES","type":"company","lineage":["https://openalex.org/I4210097190","https://openalex.org/I4210134591"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Nuria Oliver","raw_affiliation_strings":["Telefonica Research, Barcelona, Spain","Telefonica Research; Barcelona, Spain"],"affiliations":[{"raw_affiliation_string":"Telefonica Research, Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]},{"raw_affiliation_string":"Telefonica Research; Barcelona, Spain","institution_ids":["https://openalex.org/I4210134591"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007176508","display_name":"Alex Pentland","orcid":"https://orcid.org/0000-0002-8053-9983"},"institutions":[{"id":"https://openalex.org/I4210142372","display_name":"Human Media","ror":"https://ror.org/04072nk43","country_code":"US","type":"nonprofit","lineage":["https://openalex.org/I4210142372"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Alex Pentland","raw_affiliation_strings":["MIT Media Lab, Cambridge, MA, USA"],"affiliations":[{"raw_affiliation_string":"MIT Media Lab, Cambridge, MA, USA","institution_ids":["https://openalex.org/I4210142372"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5054642987"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.9381,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.94697861,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"1","issue":"2","first_page":"121","last_page":"134"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9825000166893005,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6900536417961121},{"id":"https://openalex.org/keywords/homeland-security","display_name":"Homeland security","score":0.6173195838928223},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.5688965320587158},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5159857869148254},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4857099950313568},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.46531060338020325},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.3888031840324402},{"id":"https://openalex.org/keywords/distributed-computing","display_name":"Distributed computing","score":0.34781700372695923},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.16804993152618408},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.11783307790756226},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.11339792609214783}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6900536417961121},{"id":"https://openalex.org/C506469952","wikidata":"https://www.wikidata.org/wiki/Q181467","display_name":"Homeland security","level":3,"score":0.6173195838928223},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5688965320587158},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5159857869148254},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4857099950313568},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.46531060338020325},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3888031840324402},{"id":"https://openalex.org/C120314980","wikidata":"https://www.wikidata.org/wiki/Q180634","display_name":"Distributed computing","level":1,"score":0.34781700372695923},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.16804993152618408},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.11783307790756226},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11339792609214783},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C203133693","wikidata":"https://www.wikidata.org/wiki/Q7283","display_name":"Terrorism","level":2,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/tcss.2014.2377831","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tcss.2014.2377831","pdf_url":null,"source":{"id":"https://openalex.org/S2490693980","display_name":"IEEE Transactions on Computational Social Systems","issn_l":"2329-924X","issn":["2329-924X","2373-7476"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Computational Social Systems","raw_type":"journal-article"},{"id":"pmh:oai:dspace.mit.edu:1721.1/134260","is_oa":true,"landing_page_url":"https://hdl.handle.net/1721.1/134260","pdf_url":null,"source":{"id":"https://openalex.org/S4306400425","display_name":"DSpace@MIT (Massachusetts Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I63966007","host_organization_name":"Massachusetts Institute of Technology","host_organization_lineage":["https://openalex.org/I63966007"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"MIT web domain","raw_type":"http://purl.org/eprint/type/JournalArticle"}],"best_oa_location":{"id":"pmh:oai:dspace.mit.edu:1721.1/134260","is_oa":true,"landing_page_url":"https://hdl.handle.net/1721.1/134260","pdf_url":null,"source":{"id":"https://openalex.org/S4306400425","display_name":"DSpace@MIT (Massachusetts Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I63966007","host_organization_name":"Massachusetts Institute of Technology","host_organization_lineage":["https://openalex.org/I63966007"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"MIT web domain","raw_type":"http://purl.org/eprint/type/JournalArticle"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":130,"referenced_works":["https://openalex.org/W19639867","https://openalex.org/W134258386","https://openalex.org/W225995850","https://openalex.org/W604293591","https://openalex.org/W655087183","https://openalex.org/W875776280","https://openalex.org/W950821216","https://openalex.org/W1481863523","https://openalex.org/W1491781725","https://openalex.org/W1500887587","https://openalex.org/W1513069918","https://openalex.org/W1513185775","https://openalex.org/W1513725480","https://openalex.org/W1528525977","https://openalex.org/W1529039634","https://openalex.org/W1553873526","https://openalex.org/W1576019077","https://openalex.org/W1578902217","https://openalex.org/W1684046701","https://openalex.org/W1788060160","https://openalex.org/W1790404493","https://openalex.org/W1814023381","https://openalex.org/W1967579779","https://openalex.org/W1967638691","https://openalex.org/W1971937094","https://openalex.org/W1976969221","https://openalex.org/W1982300822","https://openalex.org/W1992072135","https://openalex.org/W1994473607","https://openalex.org/W1995771729","https://openalex.org/W1996221647","https://openalex.org/W2000042664","https://openalex.org/W2002644929","https://openalex.org/W2002853559","https://openalex.org/W2008620264","https://openalex.org/W2009177887","https://openalex.org/W2011806500","https://openalex.org/W2012645260","https://openalex.org/W2013241475","https://openalex.org/W2014089086","https://openalex.org/W2015370254","https://openalex.org/W2016024538","https://openalex.org/W2017082251","https://openalex.org/W2017381636","https://openalex.org/W2019757547","https://openalex.org/W2022058933","https://openalex.org/W2025905574","https://openalex.org/W2028790848","https://openalex.org/W2034040524","https://openalex.org/W2051793072","https://openalex.org/W2053634345","https://openalex.org/W2055308194","https://openalex.org/W2055438560","https://openalex.org/W2058218386","https://openalex.org/W2058748062","https://openalex.org/W2060077463","https://openalex.org/W2061820396","https://openalex.org/W2061901927","https://openalex.org/W2067919779","https://openalex.org/W2068025765","https://openalex.org/W2069083556","https://openalex.org/W2069343813","https://openalex.org/W2073395646","https://openalex.org/W2074562205","https://openalex.org/W2081618840","https://openalex.org/W2089370556","https://openalex.org/W2099970772","https://openalex.org/W2101196063","https://openalex.org/W2111772797","https://openalex.org/W2112090702","https://openalex.org/W2115785474","https://openalex.org/W2116578868","https://openalex.org/W2117342634","https://openalex.org/W2118517022","https://openalex.org/W2127492100","https://openalex.org/W2129838006","https://openalex.org/W2130224277","https://openalex.org/W2130522879","https://openalex.org/W2130863673","https://openalex.org/W2132504853","https://openalex.org/W2138585683","https://openalex.org/W2139708889","https://openalex.org/W2142505346","https://openalex.org/W2145257178","https://openalex.org/W2147872071","https://openalex.org/W2148606196","https://openalex.org/W2149568304","https://openalex.org/W2150208547","https://openalex.org/W2152255412","https://openalex.org/W2155968480","https://openalex.org/W2157154075","https://openalex.org/W2159397589","https://openalex.org/W2163316275","https://openalex.org/W2164727176","https://openalex.org/W2166692930","https://openalex.org/W2171089256","https://openalex.org/W2534782164","https://openalex.org/W2546827442","https://openalex.org/W2555804744","https://openalex.org/W2963285709","https://openalex.org/W2997134027","https://openalex.org/W3099778492","https://openalex.org/W3100964402","https://openalex.org/W3103362336","https://openalex.org/W3104069389","https://openalex.org/W3105498866","https://openalex.org/W3121661916","https://openalex.org/W3121730777","https://openalex.org/W3122139608","https://openalex.org/W3124692345","https://openalex.org/W3162133713","https://openalex.org/W4239107213","https://openalex.org/W4249993573","https://openalex.org/W4254267043","https://openalex.org/W6600819306","https://openalex.org/W6605404976","https://openalex.org/W6623957924","https://openalex.org/W6633330281","https://openalex.org/W6634333088","https://openalex.org/W6636747660","https://openalex.org/W6637332844","https://openalex.org/W6638038528","https://openalex.org/W6638399519","https://openalex.org/W6663399666","https://openalex.org/W6679822816","https://openalex.org/W6681894619","https://openalex.org/W6684095664","https://openalex.org/W6730380266","https://openalex.org/W6795499104","https://openalex.org/W6882354911"],"related_works":["https://openalex.org/W2029203054","https://openalex.org/W46718436","https://openalex.org/W2048171465","https://openalex.org/W987014419","https://openalex.org/W2061162787","https://openalex.org/W85836654","https://openalex.org/W1505245844","https://openalex.org/W2581800174","https://openalex.org/W129897985","https://openalex.org/W1990144832"],"abstract_inverted_index":{"Optimizing":[0],"the":[1,9,26,49,62,85,107],"use":[2],"of":[3,8,16,22,29,33,51,64,87],"available":[4],"resources":[5],"is":[6,53],"one":[7],"key":[10],"challenges":[11],"in":[12,39,103],"activities":[13],"that":[14,57],"consist":[15],"interactions":[17,52],"with":[18,25],"a":[19,58,74],"large":[20],"number":[21,86],"\u201ctarget":[23],"individuals,\u201d":[24],"ultimate":[27],"goal":[28],"\u201cwinning\u201d":[30],"as":[31,35,38],"many":[32],"them":[34],"possible,":[36],"such":[37,56],"marketing,":[40],"service":[41],"provision,":[42],"political":[43],"campaigns,":[44],"or":[45],"homeland":[46],"security.":[47],"Typically,":[48],"cost":[50],"monotonically":[54],"increasing":[55],"method":[59],"for":[60],"maximizing":[61],"performance":[63],"these":[65],"campaigns":[66],"iPs":[67],"required.":[68],"In":[69],"this":[70],"paper,":[71],"we":[72],"propose":[73],"mathematical":[75],"model":[76,114],"to":[77,99,105],"compute":[78],"an":[79],"optimized":[80],"campaign":[81],"by":[82],"automatically":[83],"determining":[84],"interacting":[88],"units":[89],"and":[90,93],"their":[91],"type,":[92],"how":[94],"they":[95],"should":[96],"be":[97],"allocated":[98],"different":[100],"geographical":[101],"regions":[102],"order":[104],"maximize":[106],"campaign's":[108],"performance.":[109],"We":[110],"validate":[111],"our":[112],"proposed":[113],"using":[115],"real":[116],"world":[117],"mobility":[118],"data.":[119]},"counts_by_year":[{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":7},{"year":2015,"cited_by_count":1}],"updated_date":"2026-04-04T16:13:02.066488","created_date":"2025-10-10T00:00:00"}
