{"id":"https://openalex.org/W2891340028","doi":"https://doi.org/10.1109/tcomm.2018.2869820","title":"A Hierarchical Game With Strategy Evolution for Mobile Sponsored Content and Service Markets","display_name":"A Hierarchical Game With Strategy Evolution for Mobile Sponsored Content and Service Markets","publication_year":2018,"publication_date":"2018-09-12","ids":{"openalex":"https://openalex.org/W2891340028","doi":"https://doi.org/10.1109/tcomm.2018.2869820","mag":"2891340028"},"language":"en","primary_location":{"id":"doi:10.1109/tcomm.2018.2869820","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tcomm.2018.2869820","pdf_url":null,"source":{"id":"https://openalex.org/S196647941","display_name":"IEEE Transactions on Communications","issn_l":"0090-6778","issn":["0090-6778","1558-0857"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310316002","host_organization_name":"IEEE Communications Society","host_organization_lineage":["https://openalex.org/P4310316002","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Communications Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Communications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046054684","display_name":"Wenbo Wang","orcid":"https://orcid.org/0000-0002-7500-8723"},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Wenbo Wang","raw_affiliation_strings":["School of Computer Science and Engineering, Nanyang Technological University, Singapore","School of Computer Science and Engineering Nanyang Technological University,Singapore"],"raw_orcid":"https://orcid.org/0000-0002-7500-8723","affiliations":[{"raw_affiliation_string":"School of Computer Science and Engineering, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I172675005"]},{"raw_affiliation_string":"School of Computer Science and Engineering Nanyang Technological University,Singapore","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005327587","display_name":"Zehui Xiong","orcid":"https://orcid.org/0000-0002-4440-941X"},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Zehui Xiong","raw_affiliation_strings":["School of Computer Science and Engineering, Nanyang Technological University, Singapore","School of Computer Science and Engineering Nanyang Technological University,Singapore"],"raw_orcid":"https://orcid.org/0000-0002-4440-941X","affiliations":[{"raw_affiliation_string":"School of Computer Science and Engineering, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I172675005"]},{"raw_affiliation_string":"School of Computer Science and Engineering Nanyang Technological University,Singapore","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091266202","display_name":"Dusit Niyato","orcid":"https://orcid.org/0000-0002-7442-7416"},"institutions":[{"id":"https://openalex.org/I172675005","display_name":"Nanyang Technological University","ror":"https://ror.org/02e7b5302","country_code":"SG","type":"education","lineage":["https://openalex.org/I172675005"]}],"countries":["SG"],"is_corresponding":false,"raw_author_name":"Dusit Niyato","raw_affiliation_strings":["School of Computer Science and Engineering, Nanyang Technological University, Singapore","School of Computer Science and Engineering Nanyang Technological University,Singapore"],"raw_orcid":"https://orcid.org/0000-0002-7442-7416","affiliations":[{"raw_affiliation_string":"School of Computer Science and Engineering, Nanyang Technological University, Singapore","institution_ids":["https://openalex.org/I172675005"]},{"raw_affiliation_string":"School of Computer Science and Engineering Nanyang Technological University,Singapore","institution_ids":["https://openalex.org/I172675005"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100338634","display_name":"Ping Wang","orcid":"https://orcid.org/0000-0002-1599-5480"},"institutions":[{"id":"https://openalex.org/I192455969","display_name":"York University","ror":"https://ror.org/05fq50484","country_code":"CA","type":"education","lineage":["https://openalex.org/I192455969"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Ping Wang","raw_affiliation_strings":["Department of Electrical Engineering and Computer Science, York University, Toronto, ON, Canada","Department of Electrical Engineering and Computer Science, Lassonde School of Engineering, York University, Toronto, ON, Canada"],"raw_orcid":"https://orcid.org/0000-0002-1599-5480","affiliations":[{"raw_affiliation_string":"Department of Electrical Engineering and Computer Science, York University, Toronto, ON, Canada","institution_ids":["https://openalex.org/I192455969"]},{"raw_affiliation_string":"Department of Electrical Engineering and Computer Science, Lassonde School of Engineering, York University, Toronto, ON, Canada","institution_ids":["https://openalex.org/I192455969"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063667378","display_name":"Zhu Han","orcid":"https://orcid.org/0000-0002-6606-5822"},"institutions":[{"id":"https://openalex.org/I35928602","display_name":"Kyung Hee University","ror":"https://ror.org/01zqcg218","country_code":"KR","type":"education","lineage":["https://openalex.org/I35928602"]},{"id":"https://openalex.org/I44461941","display_name":"University of Houston","ror":"https://ror.org/048sx0r50","country_code":"US","type":"education","lineage":["https://openalex.org/I44461941"]}],"countries":["KR","US"],"is_corresponding":false,"raw_author_name":"Zhu Han","raw_affiliation_strings":["Department of Computer Science and Engineering, Kyung Hee University, Seoul, South Korea","Electrical and Computer Engineering Department, University of Houston, Houston , TX, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Kyung Hee University, Seoul, South Korea","institution_ids":["https://openalex.org/I35928602"]},{"raw_affiliation_string":"Electrical and Computer Engineering Department, University of Houston, Houston , TX, USA","institution_ids":["https://openalex.org/I44461941"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":2645,"currency":"USD","value_usd":2645},"apc_paid":null,"fwci":5.1727,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.94897724,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"67","issue":"1","first_page":"472","last_page":"488"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.987500011920929,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9769999980926514,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.5092445611953735},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4965723156929016},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.47730883955955505},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4567592740058899},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.42829880118370056},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3491339087486267},{"id":"https://openalex.org/keywords/mobile-radio","display_name":"Mobile radio","score":0.2726896405220032},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2613302171230316},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.15780314803123474},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.1143081784248352}],"concepts":[{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.5092445611953735},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4965723156929016},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.47730883955955505},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4567592740058899},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.42829880118370056},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3491339087486267},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.2726896405220032},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2613302171230316},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.15780314803123474},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1143081784248352}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tcomm.2018.2869820","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tcomm.2018.2869820","pdf_url":null,"source":{"id":"https://openalex.org/S196647941","display_name":"IEEE Transactions on Communications","issn_l":"0090-6778","issn":["0090-6778","1558-0857"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310316002","host_organization_name":"IEEE Communications Society","host_organization_lineage":["https://openalex.org/P4310316002","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Communications Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.44999998807907104,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W42385648","https://openalex.org/W1481687787","https://openalex.org/W1491720843","https://openalex.org/W1500942056","https://openalex.org/W1543439990","https://openalex.org/W1588628884","https://openalex.org/W1603585558","https://openalex.org/W1916607624","https://openalex.org/W2027163871","https://openalex.org/W2037678919","https://openalex.org/W2042838878","https://openalex.org/W2048026410","https://openalex.org/W2105308124","https://openalex.org/W2112731059","https://openalex.org/W2115483886","https://openalex.org/W2163915638","https://openalex.org/W2172169275","https://openalex.org/W2249585788","https://openalex.org/W2342201355","https://openalex.org/W2485636667","https://openalex.org/W2491827891","https://openalex.org/W2492742333","https://openalex.org/W2499215323","https://openalex.org/W2545663103","https://openalex.org/W2581979418","https://openalex.org/W2611293703","https://openalex.org/W2783289360","https://openalex.org/W2797585760","https://openalex.org/W2868382093","https://openalex.org/W2952271301","https://openalex.org/W3017988589","https://openalex.org/W3122924345","https://openalex.org/W4241920138","https://openalex.org/W4285719527","https://openalex.org/W4299439662","https://openalex.org/W4301791716","https://openalex.org/W6721994016","https://openalex.org/W6753514176"],"related_works":["https://openalex.org/W3121443510","https://openalex.org/W2069408381","https://openalex.org/W641058583","https://openalex.org/W2114457122","https://openalex.org/W2176179953","https://openalex.org/W1994232288","https://openalex.org/W1968055665","https://openalex.org/W4234564246","https://openalex.org/W4246207724","https://openalex.org/W1908265647"],"abstract_inverted_index":{"In":[0,69],"sponsored":[1],"content":[2,7],"and":[3,8,53,64,90,149,177,196,206],"service":[4,9,54],"markets,":[5],"the":[6,22,28,31,36,40,61,66,74,77,81,84,87,91,109,120,129,142,146,150,161,164,174,190,193,203,207],"providers":[10,148],"are":[11],"able":[12],"to":[13,26,39,47,116],"subsidize":[14],"their":[15],"target":[16],"mobile":[17,23,41,51,85,121],"users":[18,122],"through":[19],"directly":[20],"paying":[21],"network":[24,37,92,113,151],"operator":[25,38,152],"lower":[27],"price":[29],"of":[30,111,163,192],"data/service":[32],"access":[33],"charged":[34],"by":[35,108],"users.":[42],"The":[43],"sponsoring":[44,62,199],"mechanism":[45],"leads":[46],"a":[48,95,154,169,179],"surge":[49],"in":[50,57,80],"data":[52],"demand,":[55],"which":[56],"return":[58],"compensates":[59],"for":[60,183],"cost":[63],"benefits":[65],"content/service":[67,88,147],"providers.":[68],"this":[70],"paper,":[71],"we":[72,127,140,167],"study":[73,105],"interactions":[75],"among":[76,132],"three":[78],"parties":[79],"market,":[82],"namely,":[83],"users,":[86],"providers,":[89],"operator,":[93],"as":[94,134,153],"two-level":[96],"game":[97],"with":[98],"multiple":[99],"Stackelberg":[100],"(i.e.,":[101],"leader)":[102],"players.":[103],"Our":[104],"is":[106],"featured":[107],"consideration":[110],"global":[112],"effects":[114],"owning":[115],"consumers'":[117],"grouping.":[118],"Since":[119],"may":[123],"have":[124],"bounded":[125],"rationality,":[126],"model":[128,141],"service-selection":[130],"process":[131,144],"them":[133],"an":[135],"evolutionary-population":[136],"follower":[137],"sub-game.":[138],"Meanwhile,":[139],"pricing-then-sponsoring":[143],"between":[145],"non-cooperative":[155],"equilibrium":[156,175,185],"searching":[157],"problem.":[158],"By":[159],"investigating":[160],"structure":[162],"proposed":[165,194],"game,":[166],"reveal":[168],"few":[170],"important":[171],"properties":[172],"regarding":[173],"existence":[176],"propose":[178],"distributed,":[180],"projection-based":[181],"algorithm":[182,195],"iterative":[184],"searching.":[186],"Simulation":[187],"results":[188],"validate":[189],"convergence":[191],"demonstrate":[197],"how":[198],"helps":[200],"improve":[201],"both":[202],"providers'":[204],"profits":[205],"users'":[208],"experience.":[209]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":9},{"year":2019,"cited_by_count":3}],"updated_date":"2026-08-21T09:56:20.448147","created_date":"2025-10-10T00:00:00"}