{"id":"https://openalex.org/W3095041115","doi":"https://doi.org/10.1109/tbc.2020.3028337","title":"Application-Based Targeted Advertisement System for ATSC 3.0 UHD Service","display_name":"Application-Based Targeted Advertisement System for ATSC 3.0 UHD Service","publication_year":2020,"publication_date":"2020-10-26","ids":{"openalex":"https://openalex.org/W3095041115","doi":"https://doi.org/10.1109/tbc.2020.3028337","mag":"3095041115"},"language":"en","primary_location":{"id":"doi:10.1109/tbc.2020.3028337","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tbc.2020.3028337","pdf_url":null,"source":{"id":"https://openalex.org/S100142436","display_name":"IEEE Transactions on Broadcasting","issn_l":"0018-9316","issn":["0018-9316","1557-9611"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Broadcasting","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060520254","display_name":"Hyun-Jeong Yim","orcid":"https://orcid.org/0000-0002-7506-3722"},"institutions":[{"id":"https://openalex.org/I142401562","display_name":"Electronics and Telecommunications Research Institute","ror":"https://ror.org/03ysstz10","country_code":"KR","type":"facility","lineage":["https://openalex.org/I142401562","https://openalex.org/I2801339556","https://openalex.org/I4210144908","https://openalex.org/I4387152098"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hyun-Jeong Yim","raw_affiliation_strings":["Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea"],"raw_orcid":"https://orcid.org/0000-0002-7506-3722","affiliations":[{"raw_affiliation_string":"Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea","institution_ids":["https://openalex.org/I142401562"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011714612","display_name":"Soonchoul Kim","orcid":"https://orcid.org/0000-0001-9964-3580"},"institutions":[{"id":"https://openalex.org/I142401562","display_name":"Electronics and Telecommunications Research Institute","ror":"https://ror.org/03ysstz10","country_code":"KR","type":"facility","lineage":["https://openalex.org/I142401562","https://openalex.org/I2801339556","https://openalex.org/I4210144908","https://openalex.org/I4387152098"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Soonchoul Kim","raw_affiliation_strings":["Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea","institution_ids":["https://openalex.org/I142401562"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113777330","display_name":"Bo-mi Lim","orcid":null},"institutions":[{"id":"https://openalex.org/I142401562","display_name":"Electronics and Telecommunications Research Institute","ror":"https://ror.org/03ysstz10","country_code":"KR","type":"facility","lineage":["https://openalex.org/I142401562","https://openalex.org/I2801339556","https://openalex.org/I4210144908","https://openalex.org/I4387152098"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Bo-Mi Lim","raw_affiliation_strings":["Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea","institution_ids":["https://openalex.org/I142401562"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018380576","display_name":"Sung-Ik Park","orcid":"https://orcid.org/0000-0001-6283-2986"},"institutions":[{"id":"https://openalex.org/I142401562","display_name":"Electronics and Telecommunications Research Institute","ror":"https://ror.org/03ysstz10","country_code":"KR","type":"facility","lineage":["https://openalex.org/I142401562","https://openalex.org/I2801339556","https://openalex.org/I4210144908","https://openalex.org/I4387152098"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Sung-Ik Park","raw_affiliation_strings":["Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea"],"raw_orcid":"https://orcid.org/0000-0001-6283-2986","affiliations":[{"raw_affiliation_string":"Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea","institution_ids":["https://openalex.org/I142401562"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081450862","display_name":"Namho Hur","orcid":"https://orcid.org/0000-0002-0437-0047"},"institutions":[{"id":"https://openalex.org/I142401562","display_name":"Electronics and Telecommunications Research Institute","ror":"https://ror.org/03ysstz10","country_code":"KR","type":"facility","lineage":["https://openalex.org/I142401562","https://openalex.org/I2801339556","https://openalex.org/I4210144908","https://openalex.org/I4387152098"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Namho Hur","raw_affiliation_strings":["Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea"],"raw_orcid":"https://orcid.org/0000-0002-0437-0047","affiliations":[{"raw_affiliation_string":"Media and Broadcasting Research Group, Electronics and Telecommunications Research Institute, Daejeon, South Korea","institution_ids":["https://openalex.org/I142401562"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I142401562"],"apc_list":null,"apc_paid":null,"fwci":2.8362,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.92374229,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"67","issue":"1","first_page":"56","last_page":"67"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13905","display_name":"Telecommunications and Broadcasting Technologies","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13905","display_name":"Telecommunications and Broadcasting Technologies","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9617000222206116,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6462554931640625},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.5731731057167053},{"id":"https://openalex.org/keywords/synchronization","display_name":"Synchronization (alternating current)","score":0.4246790111064911},{"id":"https://openalex.org/keywords/broadcasting","display_name":"Broadcasting (networking)","score":0.41604113578796387},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3971746265888214},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.35583481192588806},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.310457706451416},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.2654990553855896},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1343643069267273},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.09808924794197083}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6462554931640625},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5731731057167053},{"id":"https://openalex.org/C2778562939","wikidata":"https://www.wikidata.org/wiki/Q1298791","display_name":"Synchronization (alternating current)","level":3,"score":0.4246790111064911},{"id":"https://openalex.org/C110157686","wikidata":"https://www.wikidata.org/wiki/Q922122","display_name":"Broadcasting (networking)","level":2,"score":0.41604113578796387},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3971746265888214},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.35583481192588806},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.310457706451416},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.2654990553855896},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1343643069267273},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.09808924794197083},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/tbc.2020.3028337","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tbc.2020.3028337","pdf_url":null,"source":{"id":"https://openalex.org/S100142436","display_name":"IEEE Transactions on Broadcasting","issn_l":"0018-9316","issn":["0018-9316","1557-9611"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Broadcasting","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2398788429","display_name":null,"funder_award_id":"2017-0-00081","funder_id":"https://openalex.org/F4320322030","funder_display_name":"Ministry of Science, ICT and Future Planning"}],"funders":[{"id":"https://openalex.org/F4320322030","display_name":"Ministry of Science, ICT and Future Planning","ror":"https://ror.org/032e49973"},{"id":"https://openalex.org/F4320335489","display_name":"Institute for Information and Communications Technology Promotion","ror":"https://ror.org/01g0hqq23"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W1991946596","https://openalex.org/W2054748351","https://openalex.org/W2219301215","https://openalex.org/W2294421232","https://openalex.org/W2295385023","https://openalex.org/W2296165907","https://openalex.org/W2531678386","https://openalex.org/W2592640774","https://openalex.org/W2597278087","https://openalex.org/W2607985742","https://openalex.org/W2751681779","https://openalex.org/W2761198445","https://openalex.org/W2776042143","https://openalex.org/W3003006293","https://openalex.org/W3003813966","https://openalex.org/W3003926729","https://openalex.org/W3010909364","https://openalex.org/W3095180945","https://openalex.org/W6785236264"],"related_works":["https://openalex.org/W2908364646","https://openalex.org/W2913171812","https://openalex.org/W2352278228","https://openalex.org/W2275271759","https://openalex.org/W1589070270","https://openalex.org/W2051673187","https://openalex.org/W2014532210","https://openalex.org/W2380573388","https://openalex.org/W2096325454","https://openalex.org/W4200024937"],"abstract_inverted_index":{"This":[0],"study":[1],"introduces":[2],"a":[3,15],"targeted":[4,68,164],"advertisement":[5,19,33,106,111],"service":[6,89,124],"in":[7,21,54,64,115],"the":[8,47,55,95,100,103,110,121,129,136,145],"terrestrial":[9,155],"UHD":[10,57,156],"transmission":[11],"environment":[12],"by":[13,40,135],"proposing":[14],"method":[16],"to":[17,51,66,109,128,138,144],"control":[18],"exposure":[20,107],"real-time":[22],"with":[23,153],"minimal":[24],"impact":[25],"on":[26],"current":[27,56],"systems.":[28],"The":[29,147],"suggested":[30],"system":[31,97,149],"uses":[32],"management":[34,112],"information":[35,113],"that":[36,49,99,120,131],"can":[37,132],"be":[38,52,133],"accessed":[39],"broadcaster":[41,137],"applications.":[42],"Thus,":[43],"this":[44],"article":[45],"describes":[46],"changes":[48,71,102],"need":[50],"applied":[53],"system,":[58],"which":[59],"provides":[60,159],"only":[61],"linear":[62],"services,":[63],"order":[65,104],"support":[67],"advertisements.":[69,165],"These":[70],"include":[72],"broadcast":[73],"applications,":[74],"non-real-time":[75],"and":[76,85,88,158],"hybrid":[77],"delivery,":[78,80],"event":[79],"communication":[81],"between":[82],"primary":[83],"device":[84],"companion":[86],"device,":[87],"usage":[90,125],"reporting.":[91],"Laboratory":[92],"testing":[93,118],"of":[94,105],"proposed":[96,148],"confirmed":[98,119],"receiver":[101,122],"according":[108],"delivered":[114],"real-time.":[116],"Furthermore,":[117],"sends":[123],"reporting":[126],"data":[127],"server-side":[130],"monitored":[134],"determine":[139],"whether":[140],"viewers":[141],"are":[142],"exposed":[143],"advertisement.":[146],"also":[150],"ensures":[151],"compatibility":[152],"legacy":[154],"receivers":[157],"seamless":[160],"synchronization":[161],"when":[162],"replacing":[163]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
