{"id":"https://openalex.org/W4401453301","doi":"https://doi.org/10.1109/sose62659.2024.10620950","title":"Explainable Digital Creatives Performance Monitoring using Deep Feature Attribution","display_name":"Explainable Digital Creatives Performance Monitoring using Deep Feature Attribution","publication_year":2024,"publication_date":"2024-06-23","ids":{"openalex":"https://openalex.org/W4401453301","doi":"https://doi.org/10.1109/sose62659.2024.10620950"},"language":"en","primary_location":{"id":"doi:10.1109/sose62659.2024.10620950","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/sose62659.2024.10620950","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 19th Annual System of Systems Engineering Conference (SoSE)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repository.essex.ac.uk/38706/1/SoSE%20Rapp%20Paper_accepted.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010689942","display_name":"Varun Dutt","orcid":"https://orcid.org/0000-0002-2151-8314"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Varun Dutt","raw_affiliation_strings":["Rapp Limited,London,UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rapp Limited,London,UK","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5106380348","display_name":"Demetris Hadjigeorgiou","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Demetris Hadjigeorgiou","raw_affiliation_strings":["Rapp Limited,London,UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rapp Limited,London,UK","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114205873","display_name":"Lucas Galan","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Lucas Galan","raw_affiliation_strings":["Rapp Limited,London,UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rapp Limited,London,UK","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062942718","display_name":"Faiyaz Doctor","orcid":"https://orcid.org/0000-0002-8412-5489"},"institutions":[{"id":"https://openalex.org/I110002522","display_name":"University of Essex","ror":"https://ror.org/02nkf1q06","country_code":"GB","type":"education","lineage":["https://openalex.org/I110002522"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Faiyaz Doctor","raw_affiliation_strings":["The University of Essex,School of Computer Science and Electronic Engineering,Colchester,United Kingdom"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The University of Essex,School of Computer Science and Electronic Engineering,Colchester,United Kingdom","institution_ids":["https://openalex.org/I110002522"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055813931","display_name":"Lina Barakat","orcid":"https://orcid.org/0000-0001-5124-7554"},"institutions":[{"id":"https://openalex.org/I110002522","display_name":"University of Essex","ror":"https://ror.org/02nkf1q06","country_code":"GB","type":"education","lineage":["https://openalex.org/I110002522"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Lina Barakat","raw_affiliation_strings":["The University of Essex,School of Computer Science and Electronic Engineering,Colchester,United Kingdom"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The University of Essex,School of Computer Science and Electronic Engineering,Colchester,United Kingdom","institution_ids":["https://openalex.org/I110002522"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5106370969","display_name":"Kate Isaacs","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kate Isaacs","raw_affiliation_strings":["Rapp Limited,London,UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Rapp Limited,London,UK","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.11213826,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"24","issue":null,"first_page":"134","last_page":"139"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10775","display_name":"Generative Adversarial Networks and Image Synthesis","score":0.9829999804496765,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10775","display_name":"Generative Adversarial Networks and Image Synthesis","score":0.9829999804496765,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12026","display_name":"Explainable Artificial Intelligence (XAI)","score":0.9722999930381775,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11574","display_name":"Artificial Intelligence in Games","score":0.9154000282287598,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6601922512054443},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.5240612030029297},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.47769954800605774},{"id":"https://openalex.org/keywords/attribution","display_name":"Attribution","score":0.4497532248497009},{"id":"https://openalex.org/keywords/feature-extraction","display_name":"Feature extraction","score":0.41411957144737244},{"id":"https://openalex.org/keywords/pattern-recognition","display_name":"Pattern recognition (psychology)","score":0.3656834065914154},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.08586770296096802}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6601922512054443},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.5240612030029297},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.47769954800605774},{"id":"https://openalex.org/C143299363","wikidata":"https://www.wikidata.org/wiki/Q900584","display_name":"Attribution","level":2,"score":0.4497532248497009},{"id":"https://openalex.org/C52622490","wikidata":"https://www.wikidata.org/wiki/Q1026626","display_name":"Feature extraction","level":2,"score":0.41411957144737244},{"id":"https://openalex.org/C153180895","wikidata":"https://www.wikidata.org/wiki/Q7148389","display_name":"Pattern recognition (psychology)","level":2,"score":0.3656834065914154},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.08586770296096802},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/sose62659.2024.10620950","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/sose62659.2024.10620950","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 19th Annual System of Systems Engineering Conference (SoSE)","raw_type":"proceedings-article"},{"id":"pmh:oai:repository.essex.ac.uk:38706","is_oa":true,"landing_page_url":null,"pdf_url":"https://repository.essex.ac.uk/38706/1/SoSE%20Rapp%20Paper_accepted.pdf","source":{"id":"https://openalex.org/S4306401236","display_name":"Open Access at Essex (University of Essex)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I110002522","host_organization_name":"University of Essex","host_organization_lineage":["https://openalex.org/I110002522"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"NonPeerReviewed"}],"best_oa_location":{"id":"pmh:oai:repository.essex.ac.uk:38706","is_oa":true,"landing_page_url":null,"pdf_url":"https://repository.essex.ac.uk/38706/1/SoSE%20Rapp%20Paper_accepted.pdf","source":{"id":"https://openalex.org/S4306401236","display_name":"Open Access at Essex (University of Essex)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I110002522","host_organization_name":"University of Essex","host_organization_lineage":["https://openalex.org/I110002522"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"NonPeerReviewed"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320311731","display_name":"University of Essex","ror":"https://ror.org/02nkf1q06"},{"id":"https://openalex.org/F4320316851","display_name":"KT","ror":"https://ror.org/043n4tt17"}],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4401453301.pdf"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W1959608418","https://openalex.org/W2108598243","https://openalex.org/W2295598076","https://openalex.org/W2441461845","https://openalex.org/W2910705748","https://openalex.org/W2911964244","https://openalex.org/W2962858109","https://openalex.org/W3005833261","https://openalex.org/W3094502228","https://openalex.org/W3115549779","https://openalex.org/W4312933868","https://openalex.org/W4386071839","https://openalex.org/W4390873054","https://openalex.org/W6640963894","https://openalex.org/W6718572795","https://openalex.org/W6784333009","https://openalex.org/W6791353385"],"related_works":["https://openalex.org/W2033914206","https://openalex.org/W2042327336","https://openalex.org/W4386159726","https://openalex.org/W2601157893","https://openalex.org/W2131735617","https://openalex.org/W2373006798","https://openalex.org/W2056912418","https://openalex.org/W2123759770","https://openalex.org/W2033213769","https://openalex.org/W4312376745"],"abstract_inverted_index":{"A":[0],"key":[1],"challenge":[2],"in":[3],"marketing":[4,23],"and":[5,11,60,106],"advertising":[6],"research":[7],"is":[8],"understanding":[9],"when":[10],"why":[12],"digital":[13,84],"assets":[14],"such":[15,45],"as":[16,46],"promotional":[17],"content":[18],"perform":[19],"well":[20],"during":[21],"a":[22,88,96,110],"push.":[24],"By":[25],"leveraging":[26],"raw":[27],"image":[28,82,104,137],"feature":[29],"vectors":[30],"extracted":[31],"from":[32],"large":[33],"datasets,":[34,127],"we":[35,108],"can":[36],"train":[37],"performance":[38,78,115,122],"prediction":[39,79],"models":[40,53],"using":[41],"online":[42],"social":[43],"signals":[44],"likes":[47],"or":[48,142],"views.":[49],"While":[50],"the":[51,66,114,134],"resulting":[52],"make":[54],"accurate":[55],"predictions,":[56],"they":[57],"are":[58],"opaque":[59],"rely":[61],"on":[62],"abstract":[63],"features":[64,138],"within":[65],"model,":[67],"making":[68],"attribution":[69,135],"almost":[70],"impossible.":[71],"This":[72,119],"paper":[73],"demonstrates":[74],"an":[75],"approach":[76],"to":[77],"modelling":[80],"for":[81,103],"based":[83],"creative":[85],"assets.":[86],"Utilising":[87],"combination":[89],"of":[90,98,112,116,131,136],"pre-trained":[91],"vision":[92],"model":[93],"embeddings":[94],"with":[95,125,128,140],"pipeline":[97],"generative":[99],"Artificial":[100],"Intelligence":[101],"(AI)":[102],"synthesis":[105],"manipulation,":[107],"establish":[109],"means":[111],"determining":[113],"explainable":[117],"components.":[118],"enables":[120],"flexible":[121],"prediction,":[123],"even":[124],"smaller":[126],"high":[129,141],"degree":[130],"explainability":[132],"through":[133],"correlating":[139],"low":[143],"performance.":[144]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}