{"id":"https://openalex.org/W2317606158","doi":"https://doi.org/10.1109/soli.2014.6960761","title":"A survey on real time bidding advertising","display_name":"A survey on real time bidding advertising","publication_year":2014,"publication_date":"2014-10-01","ids":{"openalex":"https://openalex.org/W2317606158","doi":"https://doi.org/10.1109/soli.2014.6960761","mag":"2317606158"},"language":"en","primary_location":{"id":"doi:10.1109/soli.2014.6960761","is_oa":false,"landing_page_url":"https://doi.org/10.1109/soli.2014.6960761","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110476655","display_name":"Yong Yuan","orcid":"https://orcid.org/0000-0001-8310-2712"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112150","display_name":"Institute of Automation","ror":"https://ror.org/022c3hy66","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210112150"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yong Yuan","raw_affiliation_strings":["Chinese Academy of Sciences, Institute of Automation, Beijing, China","Qingdao Academy of Intelligent Industries, Qingdao, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chinese Academy of Sciences, Institute of Automation, Beijing, China","institution_ids":["https://openalex.org/I4210112150","https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries, Qingdao, China","institution_ids":["https://openalex.org/I4210112270"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113600509","display_name":"Fei\u2013Yue Wang","orcid":"https://orcid.org/0000-0001-9185-3989"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112150","display_name":"Institute of Automation","ror":"https://ror.org/022c3hy66","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210112150"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Feiyue Wang","raw_affiliation_strings":["Chinese Academy of Sciences, Institute of Automation, Beijing, China","Qingdao Academy of Intelligent Industries, Qingdao, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chinese Academy of Sciences, Institute of Automation, Beijing, China","institution_ids":["https://openalex.org/I4210112150","https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries, Qingdao, China","institution_ids":["https://openalex.org/I4210112270"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5115591292","display_name":"Juanjuan Li","orcid":"https://orcid.org/0000-0003-1175-3991"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112150","display_name":"Institute of Automation","ror":"https://ror.org/022c3hy66","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210112150"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Juanjuan Li","raw_affiliation_strings":["Chinese Academy of Sciences, Institute of Automation, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chinese Academy of Sciences, Institute of Automation, Beijing, China","institution_ids":["https://openalex.org/I4210112150","https://openalex.org/I19820366"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001421911","display_name":"Rui Qin","orcid":"https://orcid.org/0000-0003-3473-2173"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112150","display_name":"Institute of Automation","ror":"https://ror.org/022c3hy66","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210112150"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rui Qin","raw_affiliation_strings":["Chinese Academy of Sciences, Institute of Automation, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chinese Academy of Sciences, Institute of Automation, Beijing, China","institution_ids":["https://openalex.org/I4210112150","https://openalex.org/I19820366"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.0003,"has_fulltext":false,"cited_by_count":101,"citation_normalized_percentile":{"value":0.9822596,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"418","last_page":"423"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.964900016784668,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.8380764722824097},{"id":"https://openalex.org/keywords/real-time-bidding","display_name":"Real-time bidding","score":0.7885949611663818},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.726851224899292},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.7196457386016846},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6445474624633789},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5969424247741699},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.5518532395362854},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5277422070503235},{"id":"https://openalex.org/keywords/scheme","display_name":"Scheme (mathematics)","score":0.41290393471717834},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3094262480735779},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.25719112157821655},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.22205796837806702}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.8380764722824097},{"id":"https://openalex.org/C1525070","wikidata":"https://www.wikidata.org/wiki/Q2134714","display_name":"Real-time bidding","level":3,"score":0.7885949611663818},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.726851224899292},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.7196457386016846},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6445474624633789},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5969424247741699},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.5518532395362854},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5277422070503235},{"id":"https://openalex.org/C77618280","wikidata":"https://www.wikidata.org/wiki/Q1155772","display_name":"Scheme (mathematics)","level":2,"score":0.41290393471717834},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3094262480735779},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25719112157821655},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.22205796837806702},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/soli.2014.6960761","is_oa":false,"landing_page_url":"https://doi.org/10.1109/soli.2014.6960761","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4699999988079071,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W61095142","https://openalex.org/W117544808","https://openalex.org/W1486625459","https://openalex.org/W1554763265","https://openalex.org/W1597666733","https://openalex.org/W1823461189","https://openalex.org/W1911847039","https://openalex.org/W1970210633","https://openalex.org/W1970584111","https://openalex.org/W1985059961","https://openalex.org/W1995609428","https://openalex.org/W2010985740","https://openalex.org/W2011375897","https://openalex.org/W2013800264","https://openalex.org/W2021375049","https://openalex.org/W2029754214","https://openalex.org/W2031002853","https://openalex.org/W2033798573","https://openalex.org/W2085799080","https://openalex.org/W2088733959","https://openalex.org/W2092560364","https://openalex.org/W2096270679","https://openalex.org/W2100597815","https://openalex.org/W2107131020","https://openalex.org/W2112651261","https://openalex.org/W2114833467","https://openalex.org/W2115496895","https://openalex.org/W2134194808","https://openalex.org/W2153415766","https://openalex.org/W2158635658","https://openalex.org/W2164331760","https://openalex.org/W2165613200","https://openalex.org/W2169265988","https://openalex.org/W2188273680","https://openalex.org/W2267618957","https://openalex.org/W2340476487","https://openalex.org/W2553755672","https://openalex.org/W2951707279","https://openalex.org/W3121131658","https://openalex.org/W4252122533","https://openalex.org/W6602513163","https://openalex.org/W6764293773"],"related_works":["https://openalex.org/W4385421505","https://openalex.org/W2148053401","https://openalex.org/W3099082736","https://openalex.org/W1551421219","https://openalex.org/W341704063","https://openalex.org/W4385565986","https://openalex.org/W2019140366","https://openalex.org/W2591602503","https://openalex.org/W2317606158","https://openalex.org/W1904907983"],"abstract_inverted_index":{"Real-time":[0],"bidding":[1],"(RTB)":[2],"is":[3,88,140],"an":[4],"emerging":[5],"and":[6,44,58,81,87,118,125,145],"promising":[7],"business":[8,94,120],"model":[9,95],"for":[10,96,147],"online":[11,71,97],"computational":[12],"advertising":[13,34,98],"in":[14,40,50,99,122,131],"the":[15,36,42,47,75,92,100,107,115,127,132],"age":[16],"of":[17,23,26,38,46,78,111,137],"big":[18],"data.":[19],"Based":[20],"on":[21],"analysis":[22],"massive":[24],"amounts":[25],"Cookie":[27],"data":[28],"generated":[29],"by":[30],"Internet":[31],"users,":[32],"RTB":[33,67,112,123],"has":[35,68],"potential":[37],"identifying":[39],"real-time":[41],"characteristic":[43],"interest":[45],"target":[48],"audience":[49],"each":[51],"ad":[52],"impression,":[53],"automatically":[54],"delivering":[55],"best-matched":[56],"ads,":[57],"optimizing":[59],"their":[60],"prices":[61],"via":[62],"auction-based":[63],"programmatic":[64],"buying":[65],"scheme.":[66],"significantly":[69],"changed":[70],"advertising,":[72,113],"evolving":[73],"from":[74],"traditional":[76],"pattern":[77],"\u201cmedia":[79],"buying\u201d":[80,83],"\u201cad-slot":[82],"to":[84,90,141],"\u201ctarget-audience":[85],"buying\u201d,":[86],"expected":[89],"be":[91],"standard":[93],"future.":[101],"In":[102],"this":[103,138],"paper,":[104],"we":[105],"discussed":[106],"current":[108,128],"market":[109],"practice":[110],"presented":[114],"key":[116],"roles":[117],"typical":[119],"processes":[121],"markets,":[124],"summarized":[126],"research":[129],"progresses":[130],"existing":[133],"literature.":[134],"The":[135],"aim":[136],"paper":[139],"provide":[142],"useful":[143],"reference":[144],"guidance":[146],"future":[148],"works.":[149]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":14},{"year":2020,"cited_by_count":15},{"year":2019,"cited_by_count":13},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":15},{"year":2016,"cited_by_count":8},{"year":2015,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-06-30T13:55:48.251075","created_date":"2025-10-10T00:00:00"}
