{"id":"https://openalex.org/W2034719669","doi":"https://doi.org/10.1109/soli.2014.6960713","title":"A stochastic model for budget distribution over time in search advertisements","display_name":"A stochastic model for budget distribution over time in search advertisements","publication_year":2014,"publication_date":"2014-10-01","ids":{"openalex":"https://openalex.org/W2034719669","doi":"https://doi.org/10.1109/soli.2014.6960713","mag":"2034719669"},"language":"en","primary_location":{"id":"doi:10.1109/soli.2014.6960713","is_oa":false,"landing_page_url":"https://doi.org/10.1109/soli.2014.6960713","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001421911","display_name":"Rui Qin","orcid":"https://orcid.org/0000-0003-3473-2173"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rui Qin","raw_affiliation_strings":["Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","Qingdao Academy of Intelligent Industries, Qingdao, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","institution_ids":["https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries, Qingdao, China","institution_ids":["https://openalex.org/I4210112270"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110476655","display_name":"Yong Yuan","orcid":"https://orcid.org/0000-0001-8310-2712"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yong Yuan","raw_affiliation_strings":["Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","Qingdao Academy of Intelligent Industries, Qingdao, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","institution_ids":["https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries, Qingdao, China","institution_ids":["https://openalex.org/I4210112270"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100733037","display_name":"Juanjuan Li","orcid":"https://orcid.org/0000-0002-0827-0449"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Juanjuan Li","raw_affiliation_strings":["Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","Qingdao Academy of Intelligent Industries, Qingdao, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","institution_ids":["https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries, Qingdao, China","institution_ids":["https://openalex.org/I4210112270"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006925623","display_name":"Yanwu Yang","orcid":"https://orcid.org/0000-0001-8688-5775"},"institutions":[{"id":"https://openalex.org/I47720641","display_name":"Huazhong University of Science and Technology","ror":"https://ror.org/00p991c53","country_code":"CN","type":"education","lineage":["https://openalex.org/I47720641"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yanwu Yang","raw_affiliation_strings":["School of Management, Huazhong University of Science and Technology, Wuhan, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Huazhong University of Science and Technology, Wuhan, China","institution_ids":["https://openalex.org/I47720641"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18078755,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"166","last_page":"171"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6286550164222717},{"id":"https://openalex.org/keywords/distribution","display_name":"Distribution (mathematics)","score":0.5532926917076111},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.547440230846405},{"id":"https://openalex.org/keywords/series","display_name":"Series (stratigraphy)","score":0.49655038118362427},{"id":"https://openalex.org/keywords/budget-constraint","display_name":"Budget constraint","score":0.4878278076648712},{"id":"https://openalex.org/keywords/time-horizon","display_name":"Time horizon","score":0.4810331463813782},{"id":"https://openalex.org/keywords/time-budget","display_name":"Time budget","score":0.47438839077949524},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.4625190496444702},{"id":"https://openalex.org/keywords/stochastic-modelling","display_name":"Stochastic modelling","score":0.4368841052055359},{"id":"https://openalex.org/keywords/l\u00e9vy-distribution","display_name":"L\u00e9vy distribution","score":0.4168159067630768},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4119122624397278},{"id":"https://openalex.org/keywords/probability-distribution","display_name":"Probability distribution","score":0.3113012909889221},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.2002798318862915},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.1278950572013855},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.09853857755661011},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.07065674662590027},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.0682184100151062}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6286550164222717},{"id":"https://openalex.org/C110121322","wikidata":"https://www.wikidata.org/wiki/Q865811","display_name":"Distribution (mathematics)","level":2,"score":0.5532926917076111},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.547440230846405},{"id":"https://openalex.org/C143724316","wikidata":"https://www.wikidata.org/wiki/Q312468","display_name":"Series (stratigraphy)","level":2,"score":0.49655038118362427},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.4878278076648712},{"id":"https://openalex.org/C28761237","wikidata":"https://www.wikidata.org/wiki/Q7805321","display_name":"Time horizon","level":2,"score":0.4810331463813782},{"id":"https://openalex.org/C2986053828","wikidata":"https://www.wikidata.org/wiki/Q355217","display_name":"Time budget","level":2,"score":0.47438839077949524},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.4625190496444702},{"id":"https://openalex.org/C127491075","wikidata":"https://www.wikidata.org/wiki/Q7617825","display_name":"Stochastic modelling","level":2,"score":0.4368841052055359},{"id":"https://openalex.org/C179709323","wikidata":"https://www.wikidata.org/wiki/Q1042429","display_name":"L\u00e9vy distribution","level":3,"score":0.4168159067630768},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4119122624397278},{"id":"https://openalex.org/C149441793","wikidata":"https://www.wikidata.org/wiki/Q200726","display_name":"Probability distribution","level":2,"score":0.3113012909889221},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2002798318862915},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1278950572013855},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.09853857755661011},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.07065674662590027},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.0682184100151062},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/soli.2014.6960713","is_oa":false,"landing_page_url":"https://doi.org/10.1109/soli.2014.6960713","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1986001103","https://openalex.org/W2026509256","https://openalex.org/W2030201594","https://openalex.org/W2035011626","https://openalex.org/W2079741300","https://openalex.org/W2142094448"],"related_works":["https://openalex.org/W2913055349","https://openalex.org/W1551421219","https://openalex.org/W3150755883","https://openalex.org/W2462982227","https://openalex.org/W2067842160","https://openalex.org/W4300485171","https://openalex.org/W2569429894","https://openalex.org/W2547194909","https://openalex.org/W2334894004","https://openalex.org/W4235029407"],"abstract_inverted_index":{"In":[0,51],"search":[1,48],"advertisements,":[2],"advertisers":[3,27],"have":[4,29],"to":[5,12,33,113,153],"seek":[6],"for":[7,38,59,90],"an":[8],"effective":[9],"allocation":[10],"strategy":[11,139],"distribute":[13],"the":[14,35,76,94,121,137,147],"limited":[15],"budget":[16,37,60,78,96,149],"over":[17,62],"a":[18,56,63,70,80],"series":[19,64],"of":[20,65],"sequential":[21,66],"temporal":[22,40,67],"slots":[23,68],"(e.g.,":[24],"days).":[25],"However,":[26],"usually":[28],"no":[30],"sufficient":[31],"knowledge":[32],"determine":[34],"optimal":[36,148],"each":[39],"slot,":[41],"because":[42],"there":[43],"exist":[44],"much":[45],"uncertainty":[46],"in":[47,144],"advertising":[49,127],"markets.":[50],"this":[52],"paper,":[53],"we":[54,108],"present":[55],"stochastic":[57],"model":[58,116],"distribution":[61,102],"under":[69],"finite":[71],"time":[72],"horizon,":[73],"assuming":[74],"that":[75,132,140],"best":[77,95],"is":[79,141,150],"random":[81],"variable.":[82],"We":[83],"study":[84],"some":[85,111],"properties":[86],"and":[87,117],"feasible":[88],"solutions":[89],"our":[91,115,134],"model,":[92],"taking":[93],"being":[97],"characterized":[98],"by":[99],"either":[100],"normal":[101],"or":[103],"uniform":[104],"distribution,":[105],"respectively.":[106],"Furthermore,":[107],"also":[109],"make":[110],"experiments":[112],"evaluate":[114],"identify":[118],"strategies":[119,135],"with":[120],"real-world":[122],"data":[123],"collected":[124],"from":[125],"practical":[126],"campaigns.":[128],"Experimental":[129],"results":[130],"show":[131],"a)":[133],"outperform":[136],"baseline":[138],"commonly":[142],"used":[143],"practice;":[145],"b)":[146],"more":[151],"likely":[152],"be":[154],"normally":[155],"distributed":[156],"than":[157],"uniformly":[158],"distributed.":[159]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
