{"id":"https://openalex.org/W2037047546","doi":"https://doi.org/10.1109/soli.2014.6960708","title":"Information disclosure in real-time bidding advertising markets","display_name":"Information disclosure in real-time bidding advertising markets","publication_year":2014,"publication_date":"2014-10-01","ids":{"openalex":"https://openalex.org/W2037047546","doi":"https://doi.org/10.1109/soli.2014.6960708","mag":"2037047546"},"language":"en","primary_location":{"id":"doi:10.1109/soli.2014.6960708","is_oa":false,"landing_page_url":"https://doi.org/10.1109/soli.2014.6960708","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100733037","display_name":"Juanjuan Li","orcid":"https://orcid.org/0000-0002-0827-0449"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Juanjuan Li","raw_affiliation_strings":["Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","Qingdao Academy of Intelligent Industries Qingdao, Shandong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","institution_ids":["https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries Qingdao, Shandong, China","institution_ids":["https://openalex.org/I4210112270"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110476655","display_name":"Yong Yuan","orcid":"https://orcid.org/0000-0001-8310-2712"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yong Yuan","raw_affiliation_strings":["Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","Qingdao Academy of Intelligent Industries Qingdao, Shandong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","institution_ids":["https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries Qingdao, Shandong, China","institution_ids":["https://openalex.org/I4210112270"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001421911","display_name":"Rui Qin","orcid":"https://orcid.org/0000-0003-3473-2173"},"institutions":[{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"government","lineage":["https://openalex.org/I19820366"]},{"id":"https://openalex.org/I4210112270","display_name":"Qingdao Academy of Intelligent Industries","ror":"https://ror.org/02a0rnh86","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210112270"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rui Qin","raw_affiliation_strings":["Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","Qingdao Academy of Intelligent Industries Qingdao, Shandong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing Engineering Research Center of Intelligent Systems and Technology, Chinese Academy of Sciences, Beijing, China","institution_ids":["https://openalex.org/I19820366"]},{"raw_affiliation_string":"Qingdao Academy of Intelligent Industries Qingdao, Shandong, China","institution_ids":["https://openalex.org/I4210112270"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4202,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.69739195,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"12","issue":null,"first_page":"139","last_page":"143"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.994700014591217,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.8376560211181641},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.8055664896965027},{"id":"https://openalex.org/keywords/real-time-bidding","display_name":"Real-time bidding","score":0.7773914337158203},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6850273013114929},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.6213075518608093},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5554444193840027},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.46248918771743774},{"id":"https://openalex.org/keywords/information-asymmetry","display_name":"Information asymmetry","score":0.4409819543361664},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4136631190776825},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2721976041793823},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2666717767715454},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.20165088772773743},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.11647436022758484},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.09988683462142944}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.8376560211181641},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.8055664896965027},{"id":"https://openalex.org/C1525070","wikidata":"https://www.wikidata.org/wiki/Q2134714","display_name":"Real-time bidding","level":3,"score":0.7773914337158203},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6850273013114929},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.6213075518608093},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5554444193840027},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46248918771743774},{"id":"https://openalex.org/C137577040","wikidata":"https://www.wikidata.org/wiki/Q431965","display_name":"Information asymmetry","level":2,"score":0.4409819543361664},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4136631190776825},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2721976041793823},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2666717767715454},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.20165088772773743},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.11647436022758484},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09988683462142944},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/soli.2014.6960708","is_oa":false,"landing_page_url":"https://doi.org/10.1109/soli.2014.6960708","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatics","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W1542183466","https://openalex.org/W2021375049","https://openalex.org/W2031002853","https://openalex.org/W2039535401","https://openalex.org/W2046977394","https://openalex.org/W2092560364","https://openalex.org/W2118165680","https://openalex.org/W2157565524","https://openalex.org/W2188273680","https://openalex.org/W6981507037"],"related_works":["https://openalex.org/W2372662578","https://openalex.org/W784208287","https://openalex.org/W4306254152","https://openalex.org/W2141395620","https://openalex.org/W4385421505","https://openalex.org/W3099082736","https://openalex.org/W341704063","https://openalex.org/W4385565986","https://openalex.org/W2317606158","https://openalex.org/W2951754014"],"abstract_inverted_index":{"Real-time":[0],"bidding":[1,101,156],"(RTB)":[2],"advertising":[3,12,71],"is":[4,59],"a":[5,31,47,86],"fast-growing":[6],"business":[7],"model":[8],"in":[9,80,91,117,158],"online":[10],"display":[11,17],"markets.":[13,195],"Unlike":[14],"the":[15,111,120,136,159,193],"guaranteed":[16],"advertising,":[18],"it":[19],"utilizes":[20],"programmatic":[21],"instantaneous":[22],"auction":[23,138],"to":[24,37,62,85,180,191],"price":[25],"and":[26,103,152,167,174,185],"sell":[27],"ad":[28],"inventory":[29],"on":[30,98],"per-impression":[32],"basis.":[33],"RTB":[34,53,92,137,194],"enbales":[35],"advertisers":[36],"target":[38,57],"audiences":[39,58],"at":[40],"demographic,":[41],"psychographic":[42],"or":[43],"behavioral":[44],"levels":[45],"across":[46],"wide":[48],"range":[49],"of":[50,115],"websites.":[51],"In":[52,106],"markets,":[54,93],"information":[55,65,88,112,130,147,161],"about":[56,66],"usually":[60],"disclosed":[61,176],"advertisers,":[63,78],"while":[64],"publishers":[67,116,151,187],"(e.g.":[68],"website":[69],"ranking,":[70],"page)":[72],"are":[73],"typically":[74],"not":[75],"avaliable":[76],"for":[77,150],"especially":[79],"real-time":[81],"setting.":[82],"This":[83],"leads":[84],"serious":[87],"asymmetry":[89,131],"problem":[90,132],"which":[94],"has":[95],"significant":[96],"influence":[97],"both":[99],"advertisers'":[100,155],"strategies":[102,114,149,157,177],"publishers'":[104],"revenues.":[105],"this":[107,129],"paper,":[108],"we":[109],"study":[110],"disclosure":[113,121,148,162],"case":[118],"when":[119],"may":[122,178],"incur":[123],"an":[124,140,181],"extra":[125],"cost.":[126],"We":[127,170],"address":[128],"by":[133],"first":[134],"formulating":[135],"as":[139],"second-price":[141],"sealed-bid":[142],"game,":[143],"then":[144],"discussing":[145],"equilibrium":[146],"also":[153],"investigating":[154],"three":[160],"cases:":[163],"all":[164],"disclosed,":[165],"non-disclosed,":[166],"partially":[168,175],"disclosed.":[169],"find":[171],"that":[172],"non-disclosed":[173],"lead":[179],"adverse":[182],"selection":[183],"effect,":[184],"high-quality":[186],"will":[188],"be":[189],"forced":[190],"quit":[192]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
