{"id":"https://openalex.org/W4416800214","doi":"https://doi.org/10.1109/snpd65828.2025.11253701","title":"Exploring the Characteristics of the MZ Generation and Their Influence on Kidult","display_name":"Exploring the Characteristics of the MZ Generation and Their Influence on Kidult","publication_year":2025,"publication_date":"2025-06-25","ids":{"openalex":"https://openalex.org/W4416800214","doi":"https://doi.org/10.1109/snpd65828.2025.11253701"},"language":null,"primary_location":{"id":"doi:10.1109/snpd65828.2025.11253701","is_oa":false,"landing_page_url":"https://doi.org/10.1109/snpd65828.2025.11253701","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE/ACIS 29th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100424012","display_name":"Jinhee Lee","orcid":"https://orcid.org/0000-0001-7542-8560"},"institutions":[{"id":"https://openalex.org/I4210107159","display_name":"Korea Soongsil Cyber \u200b\u200bUniversity","ror":"https://ror.org/01jwwa840","country_code":"KR","type":"education","lineage":["https://openalex.org/I4210107159"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Jin-Hee Lee","raw_affiliation_strings":["Korea Soongsil Cyber Univ.,Dept of Finance Investment Technology,South Korea"],"affiliations":[{"raw_affiliation_string":"Korea Soongsil Cyber Univ.,Dept of Finance Investment Technology,South Korea","institution_ids":["https://openalex.org/I4210107159"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5120390197","display_name":"Jin-Hee Son","orcid":null},"institutions":[{"id":"https://openalex.org/I4210107159","display_name":"Korea Soongsil Cyber \u200b\u200bUniversity","ror":"https://ror.org/01jwwa840","country_code":"KR","type":"education","lineage":["https://openalex.org/I4210107159"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jin-Hee Son","raw_affiliation_strings":["Korea Soongsil Cyber Univ.,Dept of Youth Coaching and Counseling,South Korea"],"affiliations":[{"raw_affiliation_string":"Korea Soongsil Cyber Univ.,Dept of Youth Coaching and Counseling,South Korea","institution_ids":["https://openalex.org/I4210107159"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100424012"],"corresponding_institution_ids":["https://openalex.org/I4210107159"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.43599544,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"298","last_page":"302"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.15410000085830688,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.15410000085830688,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.1193000003695488,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.11540000140666962,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5077000260353088},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.48840001225471497},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.4431999921798706},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.39739999175071716},{"id":"https://openalex.org/keywords/everyday-life","display_name":"Everyday life","score":0.39329999685287476},{"id":"https://openalex.org/keywords/population-ageing","display_name":"Population ageing","score":0.3718000054359436},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.3452000021934509}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6664999723434448},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5077000260353088},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.48840001225471497},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4487000107765198},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4431999921798706},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.39739999175071716},{"id":"https://openalex.org/C2779018934","wikidata":"https://www.wikidata.org/wiki/Q1129653","display_name":"Everyday life","level":2,"score":0.39329999685287476},{"id":"https://openalex.org/C13774568","wikidata":"https://www.wikidata.org/wiki/Q439112","display_name":"Population ageing","level":3,"score":0.3718000054359436},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.3452000021934509},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.3165000081062317},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.3156999945640564},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.30219998955726624},{"id":"https://openalex.org/C27564746","wikidata":"https://www.wikidata.org/wiki/Q913709","display_name":"Market research","level":2,"score":0.2915000021457672},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.27160000801086426},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.2685000002384186},{"id":"https://openalex.org/C83849155","wikidata":"https://www.wikidata.org/wiki/Q1472399","display_name":"Internet access","level":3,"score":0.2671000063419342},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.2639999985694885},{"id":"https://openalex.org/C3019887659","wikidata":"https://www.wikidata.org/wiki/Q191089","display_name":"Older people","level":2,"score":0.25850000977516174},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2581999897956848},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.2549000084400177},{"id":"https://openalex.org/C2777328224","wikidata":"https://www.wikidata.org/wiki/Q198981","display_name":"Target market","level":2,"score":0.25049999356269836}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/snpd65828.2025.11253701","is_oa":false,"landing_page_url":"https://doi.org/10.1109/snpd65828.2025.11253701","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE/ACIS 29th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W2046983945"],"related_works":[],"abstract_inverted_index":{"The":[0,134],"global":[1],"population":[2],"aged":[3],"65":[4],"and":[5,62,93,108,121,128,140,181,196],"older":[6,45],"is":[7,32,152],"expected":[8],"to":[9,17,25,103,130,154,164,177,204],"more":[10],"than":[11],"double\u2014from":[12],"700":[13],"million":[14],"in":[15,81,119],"2020":[16],"approximately":[18],"1.5":[19],"billion":[20],"by":[21],"2050.":[22],"In":[23,111],"response":[24],"this":[26,36,174],"demographic":[27],"shift,":[28],"the":[29,65,71,94,115,137,141,166,170,179,188,205],"silver":[30,138],"industry":[31,139],"rapidly":[33],"expanding.":[34],"However,":[35],"growing":[37],"market":[38],"must":[39],"also":[40],"evolve":[41],"its":[42],"perception":[43],"of":[44,96,136,143,169,184,191],"adults\u2014seeing":[46],"them":[47],"not":[48],"merely":[49],"as":[50,55,89],"dependent":[51],"elderly":[52],"individuals,":[53],"but":[54],"young-at-heart,":[56],"active":[57],"consumers":[58],"with":[59],"diverse":[60],"needs":[61,168],"preferences.":[63],"Among":[64],"technologies":[66],"most":[67],"prominently":[68],"integrated":[69],"into":[70],"senior":[72,116,171,185,207],"industry,":[73],"artificial":[74],"intelligence":[75],"(AI)":[76],"plays":[77],"a":[78,131],"central":[79],"role":[80],"shaping":[82],"modern":[83],"marketing":[84,145,162,201],"strategies.":[85],"AI-based":[86],"tools":[87],"such":[88],"voice":[90],"recognition":[91],"systems":[92],"Internet":[95],"Things":[97],"(IoT)":[98],"are":[99,146],"increasingly":[100],"being":[101],"used":[102],"support":[104],"seniors\u2019":[105],"health,":[106],"mobility,":[107],"everyday":[109],"convenience.":[110],"particular,":[112],"AI":[113,161,200],"enhances":[114],"consumer":[117],"experience":[118],"distribution":[120],"digital":[122],"platforms,":[123],"enabling":[124],"greater":[125],"comfort,":[126],"autonomy,":[127],"access":[129],"premium":[132],"lifestyle.":[133],"growth":[135],"advancement":[142],"AI-driven":[144],"closely":[147],"intertwined.":[148],"As":[149],"such,":[150],"it":[151],"critical":[153],"develop":[155],"strategic":[156],"approaches":[157],"for":[158],"effectively":[159],"applying":[160],"techniques":[163],"meet":[165],"evolving":[167],"demographic.":[172],"Therefore,":[173],"paper":[175],"aims":[176],"explore":[178],"cognitive":[180],"behavioral":[182],"characteristics":[183],"consumers,":[186],"review":[187],"current":[189],"status":[190],"senior-related":[192],"industries":[193],"across":[194],"countries,":[195],"propose":[197],"an":[198],"innovative":[199],"model":[202],"tailored":[203],"transforming":[206],"market.":[208]},"counts_by_year":[],"updated_date":"2026-03-07T16:01:11.037858","created_date":"2025-11-28T00:00:00"}