{"id":"https://openalex.org/W4402571771","doi":"https://doi.org/10.1109/snpd61259.2024.10673936","title":"Research on improving the brand influence of \u201cWalking Henan \u00b7 Understanding China\u201d","display_name":"Research on improving the brand influence of \u201cWalking Henan \u00b7 Understanding China\u201d","publication_year":2024,"publication_date":"2024-07-05","ids":{"openalex":"https://openalex.org/W4402571771","doi":"https://doi.org/10.1109/snpd61259.2024.10673936"},"language":"en","primary_location":{"id":"doi:10.1109/snpd61259.2024.10673936","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snpd61259.2024.10673936","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Junya Zhao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210091712","display_name":"Zhengzhou University of Science and Technology","ror":"https://ror.org/00b3j7936","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210091712"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Junya Zhao","raw_affiliation_strings":["Zhengzhou University of Science and Technology,School of Finance and Economics,Zhengzhou,China"],"affiliations":[{"raw_affiliation_string":"Zhengzhou University of Science and Technology,School of Finance and Economics,Zhengzhou,China","institution_ids":["https://openalex.org/I4210091712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074786294","display_name":"Gang Meng","orcid":null},"institutions":[{"id":"https://openalex.org/I4210091712","display_name":"Zhengzhou University of Science and Technology","ror":"https://ror.org/00b3j7936","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210091712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Gang Meng","raw_affiliation_strings":["Zhengzhou University of Science and Technology,School of Finance and Economics,Zhengzhou,China"],"affiliations":[{"raw_affiliation_string":"Zhengzhou University of Science and Technology,School of Finance and Economics,Zhengzhou,China","institution_ids":["https://openalex.org/I4210091712"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101895222","display_name":"Peng Liu","orcid":"https://orcid.org/0000-0002-3880-1044"},"institutions":[{"id":"https://openalex.org/I4210094772","display_name":"Henan University of Engineering","ror":"https://ror.org/007wym039","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210094772"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Peng Liu","raw_affiliation_strings":["Henan University of Engineering,School of Management Engineering,Zhengzhou,China"],"affiliations":[{"raw_affiliation_string":"Henan University of Engineering,School of Management Engineering,Zhengzhou,China","institution_ids":["https://openalex.org/I4210094772"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210091712"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2976837,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"09","issue":null,"first_page":"155","last_page":"160"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13444","display_name":"Medical Research and Treatments","score":0.7401000261306763,"subfield":{"id":"https://openalex.org/subfields/2707","display_name":"Complementary and alternative medicine"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T13444","display_name":"Medical Research and Treatments","score":0.7401000261306763,"subfield":{"id":"https://openalex.org/subfields/2707","display_name":"Complementary and alternative medicine"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12705","display_name":"Educational Reforms and Innovations","score":0.7368999719619751,"subfield":{"id":"https://openalex.org/subfields/2307","display_name":"Health, Toxicology and Mutagenesis"},"field":{"id":"https://openalex.org/fields/23","display_name":"Environmental Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13003","display_name":"Regional Development and Environment","score":0.6851999759674072,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.5734435319900513},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4812188446521759},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.43370670080184937},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.06914380192756653}],"concepts":[{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5734435319900513},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4812188446521759},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43370670080184937},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.06914380192756653},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/snpd61259.2024.10673936","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snpd61259.2024.10673936","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2350270224","https://openalex.org/W2354620178","https://openalex.org/W600967366","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2383989146","https://openalex.org/W4396701345","https://openalex.org/W2376932109"],"abstract_inverted_index":{"This":[0],"paper":[1],"combines":[2],"the":[3,12,22,29,33,40,57,82,101],"cultural":[4],"tourism":[5],"brand":[6,102],"\u201cWalking":[7,105],"Henan":[8,106],"\u00b7Understanding":[9],"China\u201d":[10],"with":[11],"online":[13,23],"comments":[14,45,52,55,78,89],"of":[15,32,74,85,104],"Tiktoyin":[16],"video.":[17],"Through":[18],"data":[19,25,35],"mining":[20,63],"technology,":[21],"comment":[24,34],"is":[26,36],"extracted,":[27],"and":[28,53,76,80,87,94],"emotion":[30,58],"classification":[31],"carried":[37],"out":[38],"by":[39,56],"content":[41,62],"analysis":[42,59],"method.":[43,60],"The":[44],"are":[46],"divided":[47],"into":[48],"positive":[49,75,86],"comments,":[50],"negative":[51,77,88],"neutral":[54],"Moreover,":[61],"software":[64],"ROST":[65],"CM6":[66],"was":[67],"used":[68],"to":[69,99],"construct":[70],"semantic":[71],"network":[72],"maps":[73],"respectively,":[79],"then":[81],"influencing":[83],"factors":[84],"were":[90,96],"analyzed.":[91],"Finally,":[92],"countermeasures":[93],"suggestions":[95],"put":[97],"forward":[98],"improve":[100],"influence":[103],"$\\cdot$Understanding":[107],"China\u201d.":[108]},"counts_by_year":[],"updated_date":"2026-04-17T18:11:37.981687","created_date":"2025-10-10T00:00:00"}
